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Questionnaire for Activa Owners

We are from TVS Motors and conducting a study with 2-W owners to understand reasons for purchase.

We will need only 10 minutes of your time.

1. Please tell me when did you purchase your Activa? Month of Purchase-----------------

2. Did you own any other bike before buying this Activa? If yes, which bike was it? How many

years did you own it?

Two-wheeler brand../ No. of years ownedWho all use the Activa at home?..........................................................................................

3. Which of the following scooter brands are you aware of? (Tick brands mentioned)

ScooterBrand

TVSPep

HondaActiva

HondaDio

HondaAviator

SuzukiAccess

MahindraDuro

MahindraFlyte

MahindraRodeo

Others

Tick

4. Which of the above brands did you consider while buying your Activa? Please mention in orderof preference.i. Brands considered..ii. Brands considered.

iii. Brands considered.iv. Brands considered.v. Brands considered.

5. You told me that you considered other scooter brands while purchasing your new scooter. Canyou please tell me the other brands that you considered (top 3) and the reasons for it.

Brand 1________________________Reasons ____________________________________________

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Brand 2________________________Reasons ____________________________________________

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Brand 3________________________Reasons ____________________________________________

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6. Please tell methe important reasons that made you finally choose Activa over other brands?(Probe in detail whether it waspromotional offers like discount/ gift, easy finance, low downpayment, low interest/ EMI orproduct features like mileage, light-weight, colors etc)

__________________________________________________________________________________________

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7. How did you get information about Activa before purchasing?

Source of info Tick Source of info Tick

1. Family and friends 4. Mechanic

2. Visited showroom 5. Visited the website

3. Through ads (print, TV) 6. Others, please specify

If ticked others, please specify________________________________________________________

8. Can you please tell me all the information that was provided to you at the Honda showroomabout the various scooter models? Probe on promotional offers and product features in detail.

__________________________________________________________________________________

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9. Was there any information that you wanted and was not provided to you by the Honda sales

person?

____________________________________________________________________________

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10. How would you describe your experience at the Honda showroom?

i.Very good ii. good iii. Average iv. Poor v. very poor

11. Did you visit any other showrooms other than Honda? i. Yes ii. No

12. Which showrooms did you visit?.............................................................................................

13. In case the person has visited TVS showroom, ask him/ her,a. how was the experience at the TVS showroom?

__________________________________________________________________________________

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b. What were the important reasons for not buying a TVS 2W?

__________________________________________________________________________________

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c. Were you offered a test-ride at the TVS showroom? i. Yes ii. No

14. Did you buy your Activa on finance? i. Yes ii. No

How satisfied are you with your Activa? Please rate on a scale of five and give the reasons.

Rating CompletelySatisfied (5)

Somewhatsatisfied (4)

Neither satisfied nordissatisfied (3)

Not so satisfied(2)

Not at allsatisfied (1)

Tick

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15. Will you recommend Activa to others? i. Yes ii. No

16. Can you please tell me your marital status? i. Married ii. Single17. Gender (Note and do not ask) i. Male ii. Female18. Age: 21.

19. Do you read newspapers? i. Yes ii. NoIf yes, name of the newspaper ________________times of india

___________________________________

20. Do you regularly read magazines? i. Yes ii. No

If yes, name of the magazine ____________________________________________________

21. Do you listen to FM radio? i. Yes ii. No

22. Do you use internet? i. Yes ii. No

If yes, websites visited__________________________________________________________