Website Best Practice in 2013

Running Order

• 9:45 – 10:15 Intros & Overview• 10:15 – 11:15 SEO• 11:15 – 11:45 Break• 11:45 – 1:15 Social Media• 1:15 – 2:15 Lunch• 2:15 – 3:00 Email Marketing• 3:00 – 3:30 Break• 3:30 – 4:30 Visitor Analytics• 4:30 – 5:00 Final Q&A

What are we going to cover?

• Quick thoughts on design• Staff profiles• Up-to-date content• Online video• Online document assembly• Content management systems• SEO, PPC and email marketing• Website statistics• Social media (LinkedIn, Twitter etc)

Do NOT reply

Mobile optimised websites

• 4-5% of all page views now from mobile devices

• Why do people use websites on their smartphone?

• Contact, location, people• buckles-law.mobi• Cut down version usually

with “lighter” content• How to not have to

duplicate all your staff pages?

Responsive Design

Staff Profiles

EU Cookie Directive

• Doing nothing is not an option• You cannot rely on browser settings (says the

ICO)• You must get “informed consent”

Detailed visitor tracking

Up to Date Content

• Current news• Blogging• Google likes to see big sites get bigger slowly• Must be relevant to your intended audience

Podcasting & Online Video

http://www.kermanco.com/AboutUs/Webcam

Animoto

Just $250/year plus the time to make it

DirectLaw

SecureForms

• Enhanced customer service• Allow clients to “self service”

What is email marketing?

• Regular communication to your clients• To stay in contact and reactive lapsed clients• To drive a specific “call to action”• Event invitations, event follow ups• Very cost effective in tough market conditions

like we have at the moment• What audiences

– Customers– Prospects– Partners

Newsletter Design

Tracking Clicks

Privacy Protection

Social Media

• It’s all about raising your profile• It takes time and commitment• £40,000. Client won £100,000 of work!• LinkedIn & Facebook advertising?

Actions - Order of Priority

• Website – modern design, topical/valuable content

• Staff profiles• Email newsletters – email addresses• Social Networking – who do you know?

Who knows you?• Search Engine Optimisation – being No.1

in Google• Pay Per Click – buying the No.1 spot

http://www.conscious.co.uk/presentations