Cashing OutUX is the New Black

Conscious UX

What is UX?

Conscious UX is the art of rumination in

every interaction created to make the

experience of those using a product, not

building a product, better.

6 Characteristics

• Design ingrained in organizational structure

• Designers in leadership positions

• Senior staff show commitment in UX

• Experienced growth in design-related tech

• Employ strategic use of design

• 10+ years publicly traded in the US

Design in Leadership

What is the #1 job of a UX

Leader?

Design in Leadership

“The #1 job of a UX Leader is to remind everyone else 1n

the company of their individual responsibilities toward

UX.”

~ Some fucking genius( follow him @chrisfeix )

Everyone is Responsible

Every navigation item, graphic, picture, slider, datatable,

form, chart, graph, button, sentence, error code and email

should make the users’ experience better.

When Everyone is Dir. of UX...

Consistency

+1000pts.

Ownership

Josh Clark says…The best apps will have all 3 interaction types:

INTENTIONAL

PASSIVE SOCIAL

What About the Fourth?

PASSIVE

AGGRESSIVE

Plan for Device Switching

Lean UX

The only validation is user validation

What is UX?

Tack så mycket.