Conquer Force.comAdministrator

Nick Wilson: salesforce.comMeg Sheridan: SunTrust Banks Inc.

Nick WilsonPrincipal SAS

Premier Support

salesforce.com

Meg SheridanAssistant VP

SunTrust Banks Inc.

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Agenda

What is force.com?

Meg Sheridan – How SunTrust Banks uses force.com

Feature Deep Dive

Advanced Demo - What’s Possible

Q&A

Force.com is a Better Way to Build Custom Apps

What Makes Force.com Unique?The Benefits of Our Multi-Tenant Architecture

Seamless Upgrades

Economies of Scale

More SecureHigh Availability

ContinuousInnovation

InstantCapacity

DeveloperProductivity

Faster, More Scalable

Unlimited Real-Time

Customization

Real-Time Mobile Deployment

Real-Time Websites

AppExchange

Real-Time Content Library

Programmable Cloud Logic

Programmable User Interface

Real-Time Workflow & Approvals

Granular Security &

SharingReal-Time Analytics

Clicks Code

80% 20%

Lotus Notes App ReplacementMigrate legacy Lotus Notes apps to the cloud

Business Process AppsAutomate and manage business processes

Data-Driven Web SitesBuild sites like e-commerce or event registration

Departmental AppsSingle platform for small database/forms apps

What Apps are Customers Building?Common Projects that are a Good Fit for Force.com

Lotus Notes App Replacement

Replaced Notes-based digital rights mgmt system in 6 weeks

Replaced 5000 seats of Notes, built new retail app 5x faster at 1/5 cost

Centralized sales, support, & services for 360° view of customers

Improved usability

Easy customization

Easy integration

Low admin costs

Improved reporting

Built IT governance applicationin under 8 weeks

Built invoice and payroll apps 5x faster than on .NET

Departmental Apps

Built HR and asset managementapps in under 5 weeks

Rapid development with minimal IT resources

Proven security

Central governance

Easy integration

Automatic scalability

Built custom ERP appfor 1/3 the cost

Built insurance claims processing appin just 4 months with 3 developers

Business Process Apps

Built a medical research app and added 11 new products in 12 months

Low cost

Rapid implementation

Agile

Easy to integrate

Easy to manage

Built e-commerce site in 9 weeksand increased cross-sales 100%

Built volunteer pledge site in 4 weeks, scaled to 2M visitors in 1st week

Rolled out rebate processing sitefor 20M consumers in 3 weeks

Data-driven Web Sites

Rapid implementation

Synergy with CRM

Easy integration

Built-in authentication

Automatic scalability

Key Take Aways

Easy

Fast

Scalable

Proven

Meg SheridanAssistant VP

SunTrust Banks Inc.

Background

About SunTrust Banks, Inc., with total assets of $174.7 billion on September 30, 2010, is one of the nation's largest financial services holding companies.Through its flagship subsidiary, SunTrust Bank, the company provides deposit, credit, trust, and investment services to a broad range of retail, business, and institutional clients.

• Implementation highlights: • 3500 users in Sales and Marketing• 80 + custom Objects• 140 + profiles• 5 orgs• Multiple integrations between systems• Leverage Platform, Outlook Connector, and several

partner apps.

Platform Use Cases

• Passport Integration – Built Visual Force and Apex. Allows user to select opportunities, cases, and tasks for integration with the Passport system

• Big Deal Form – Replaces the Word document used to capture consolidated opportunities

• Referrals – Used to Refer Client business to other departments. Provides management with insight into the amount of business generated from referrals.

Passport

Big Deal (Opportunity Summary)

Referrals - Demo

DEMO

Platform Features Overview

Custom Button/Links

Lookup filters (Contact)

Workflow Rules

Validation Rules

Custom Report Types

Cross Object Formulas

What’s Possible?HEART & MUSIC is dedicated to raising money to support innovative ovarian cancer research. Proceeds from this event benefit the TEAL HEART Scholarship Fund at Ovarian Cancer Canada established by Dr. Darrin Bast as a tribute to his mother, Jackie.

Diagnosed with stage 3 ovarian cancer in 2007, she is still with us today because of scientific advancements made each year in the areas of prevention, early detection and treatment.

• Implementation highlights: • 10 user Non-Profit Edition• 10 + custom Objects• Sales & Marketing• PayPal Integration• Theatre Seat Selector / Event Ticketing• Link Click Tracking

PayPal – Instant Payment Notification (IPN)

Visualforce

Apex

Sites

HTTP Call-out

Event Ticketing

Visualforce

Apex

Sites

HTTP Call-out

Resources

Partner Ecosystem

Premier Support & Training

Force.com Cookbooks developer.force.com

Community

100 Free limited force.com licenses free.force.com

Nick Wilson

Principal SASPremier Support

Question & Answer

Meg Sheridan

AVP

Conquer Force.com

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