ConnectProExclusive Platform for Professionals

May 2020, India

BeThoLe – Three Designers

Swaraj Kumar MitraUX ConsultantIdeation, Research Documentation, Collaboration & Execution

Udhaya Kumar PadmanabhanGlobal Executive LeaderMentor & Speaker

Vivek KumarUX DesignerResearch, Design Thinking, Wireframing, Prototyping

Neeru AgarwalInterview Coach, Soft skills trainer & Senior Content StrategistOverall content management, Supporting project execution, Presentation

Lockdown Scenario

The Job Market has always been versatile but the COVID-19 pandemic has brought professionals at a turning point globally. This crossroad exposes vast majority to extreme levels of Uncertainty and Insecurity on employer’s side as well.

Employees Side:● Job insecurity, ● Layoffs and no appraisal in

company?● Lack of new job

opportunity● Losing visibility and job

performance issue for work from home employees

Employers’ Side:● Companies losing clients

and running out of business..● Not every industry can

afford work from home for their employees.

● Uncertain future for startupstill the economy recovers?

● Remote hiring is altogether a new dimension.

WHY IS IT AN URGENT PROBLEM?

COVID-19 is not just a threat to physical health any longer. With lockdown 4.0 and above, It has seeped much deeper to threaten our core well-being and economic crisis. This pandemic is sure to give a steep push to this condition.

Problem Identified

Of 200 CEOs surveyed by Outlook India,

● 100 Mn+ Indian Jobs are at risk;

● 52% foresee job losses in their sectors;

● 47% expect job cuts to be less than 15%,

● But a worryingly high 32% expect a loss of 15-30%of jobs.

Source

WANTS/NEEDS

● Lower monthly bills, ● Quality Child education, ● Health & Job security● Luxury life

WORRIES/FEAR

● Low/no appraisal, ● Market Inflation● Salary dependent● Society and unexpected expenses.● Job insecurity, Mother’s health, Financial

liabilities

Job Title: IT SpecialistGender: Female, 38Family Setting: Single mother with a Girl Child 9 months, Single Parent of 55 yrs old.

DEMOGRAPHICSLocation: Delhi, IndiaIncome: INR 8,50000 approx per yearEducation: Bachelors

Komal

Talwar

Primary Persona

WANTS/NEEDS

● Job security● Quality child education, ● Foreign trips with family● Maintain family relationship & living standard

WORRIES/FEAR

● Threat of Layoff● Recent scuffles with staff.● Hypertension.● Family expectation● Lack of customers

DEMOGRAPHICS

Location: PuneIncome: INR 32,68995 approx per yearEducation: Master’s in Travel & Tourism

Primary Persona

Job Title:Hotel Manager Gender: Male, 52Family Setting: Rotational Parents, Wife and 2 kids (Boy 16 year, Girl 12 year)

Harish

Verma

WANTS/NEEDS

● Winning business deal.● To settle down with affluent life partner● Higher living standard● Find investors

WORRIES/FEAR

● Cash burn out.● Lack of govt support for MSME.● Sustain the business● Retain employees

DEMOGRAPHICS

Location: Surat Income: No SalaryEducation: Bachelor’s of Technology

Primary Persona

Job Title: Startup Founder of PackaGender: Male, 31,Family Setting: Retired Parents, 1 younger brother and i younger sister.

Chetan

Gupta

WANTS/NEEDS

● Family wellbeing ● Financial support.● Business collaboration● Retain employees● Setup new business

WORRIES/FEAR

● Losing major clients.● Retain skilled workers.● Decision making for business growth

DEMOGRAPHICS

Location: Delhi Income: No SalaryEducation: BBA, Pursuing MBA

Primary Persona

Job Title: Startup Founder LogisticsGender: Male, 33,Family Setting: Retired Parents, Wife and 3 year old son.

Rahul

Agrawal

Solution Smart Skills Mapping Tool & Job PoolA survey conducted under 'Skill India' initiative revealed that 51% youth fail to identify jobs suited to their skills and lack professional guidance.

Our 'Skill Mapping Tool' will match jobs to their existing skills, recommend training / courses for skills upgrade, and refer to expert advice for curated resume. Some of the services would be chargeable.

Business BoardA report by IBM Institute for Business Value and Oxford Economics highlighted that a startling 90 percent Indian startups fail within first five years; lack of innovation being the main reason.

Our 'Business Board' will provide mentorship, skilled resources, investors / Venture Capitalists, discussions headed by industry leaders to support the startups for success.

Smart Notice BoardGovernment, NGOs, and independent organizations are supporting entrepreneurship in diverse ways like exhibhibitions, conferences, industry specific fairs etc.

Our 'Smart Notice Board' will notify industry updates and bring together relevant government schemes along with other available regulations. It will provide all information collated at one place and also connect them with advisors for better recommendations.

User Experience

Click Here to view Business Board & Smart Notice Board

Explorations

ALTERNATIVE SOLUTIONS

● To uplift local businesses by bringing awareness of available government schemes.

● In the present context of COVID 19 pandemic, empowering people in businesses with worst impact by offering them collaboration with NGOs through our platform.

● Making local skilled artisans meet investors to open fair income opportunities and thereby promoting the cultural art and boost the economy. This will also safeguard dying arts and raise people above the poverty line.

Process

Research Affinity Mapping

Persona Creation

Ideation Prototyping Testing

User research,

Competitive analysis,

User Interviews

Data Analysis,

Brainstorming

Frequency

Priority

Brainstorming,

Feature Mapping,

Analysis

ImpactA multi-dimensional solution will have several impacts:

● Exclusive approach will expand available opportunities for job seekers and entrepreneurs.

● An exponential rise in the probability of finding an appropriate job rather than settling for a standby job.

● A lift in confidence & skills amplifies their entrepreneurial acumen which steers nation’s economic growth.

Execution

Business Model Canvas: ConnectPro - Will address locally first and scale it up eventually

Customer Segments - ConnectPro has three customer segments:

Professionals/Employees

ConnectPro is explicitly designed for professionals/employees which is equally valuable for both employers as well as job seekers. Employers will be able to post job postings, & job seekers will create their profile.

Entrepreneur/Startups

The platform further stands significant for entrepreneurs who want to connect with the investors for their business. ConnectPro is built on the job market and user critical needs.

References (Content Contributors)

These are registered professionals, who refer by the service they use and get benefited, on various social platform or word of mouth.

Contd.

Execution

Value Propositions

ConnectPro is a broad platform for professionals with a multitude of job/business related services including job posting and job search. Simultaneously, it allows professionals to specialize and expand their skills for getting appropriate job faster.

It also acts as a bridge between entrepreneurs/startup founders and investors to satisfy their quest pertaining to the industry/market scenario.

It will also implement a comprehensive pricing model for the resume curating services, providing insightful details to the overall profile, trainings, consultation etc.

Additionally, our premium membership program will support with referral discounts and discounted services to our loyal customers.

. Contd.

Execution

Contd.

Key Partners

Communities (NASSCOM, NGOs, Exhibition Experts)

We will create touch base with various communities and associations which will connect professionals such as investors, partners, volunteers, entrepreneurs to the right people so as to aid them in fulfilling the void in the job market and increase the user base on the portal.

Government

ConnectPro will not only promote existing government projects but also seek support from government to collaborate with various departments and display information related policies/regulations. This will bring information at one platform to the interested users. It will also increase the reach of projects and bring awareness.

Other business partners

These are electronic payment modes such as Google Pay, Paytm, PhonePay etc. Consultants, coaches and trainers are also collaborators for business association.

Execution

Channels

ConnectPro offers its platform accessible through multiple access points:

● Application (smartphone (Android & iPhone) or tablet)

● Website for encourage user to download the app on phone.

Contd.

Customer Relations

Convenient Self Servicing: Instead of displaying a keyword based huge search, we provide curated search result for relevant job listing, training recommendations etc. This will save time, eliminate frustration of scrolling through a long list & they'll be able to take right decisions.

Reviews & Ratings: Professionals can rely upon ConnectPro's quarterly report, ratings on the recommended trainings and reviews from users.

Customer Engagement Activities: ConnectPro will maintain customer engaging activities like offering 1 month of membership including advisory services, investors and discounted trainings.

Active communication channel and Support: ConnectPro will support with a reliable FAQ section and chatbot support service.

ExecutionCost Involved

Platform development and MaintenanceConnectPro will invest on designing & developing its online website and mobile app with a simple user-friendly interface and will establish it’s online presence.

Branding and advertisement costConnectPro will launch enticing social/influencer marketing campaigns and extensive digital marketing operations to expanding its reach and awareness with the help of government initiatives and various social platform, which will require good investment.

Legal and accounting feesThe initial costs also includes the legal and accounting fees which needs to be paid for any business startup.

Thank You!

Everything begins with an IDEA. Thank you for the enthralling opportunity, and your attention is our motivation.

Your valuable feedback fuels our spirit.

Let’s together mark the beginning of a New Culture!!