Connector Training
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Transcript of Connector Training
![Page 1: Connector Training](https://reader033.fdocuments.us/reader033/viewer/2022061500/555206b0b4c905852b8b4c22/html5/thumbnails/1.jpg)
Your Social Media
Partner
SOCIALMEDIA
TRAINING
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CONNECTOR10C’s
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CONNECTOR 10C’S
The Connector 10C’s Model is an easy to remember 10 step checklist to help you create strategic plans for digital & social media
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CONNECTOR 10C’S
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What is your current market situation?
What are you trying to promote and what are your objectives, budgets & timelines?
Have you conducted a SWOT analysis?
CONTEXT
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CONSUMERS
Do you have existing relationships with customers?
Have you a deep understanding of your target market’s behaviour?
Who are the early adopters and opinion leaders?
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COMMUNITY
Are your target consumers members of any communities?
What are the shared passions or situations that unite them?
How does the community communicate with each other?
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CONCEPTS
What concepts will inspire people to take notice of you?
Can you win a competitive advantage with innovative ideas?
Do you have access to creative resources?
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COLLABORATION
What are the partnerships which will make you stronger?
Could you ever partnered with suppliers, staff or customers?
Will your audience co-create concepts & content?
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CONTENT
What content will get your concept attention among your target market?
Will you build a web site or create an app or video?
Is all your content ‘on brand’ and integrated online & offline?
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CONNECTIONS
How do you connect with your audience online & offline?
Can you use a mix of bought, owned & earned media?
Can you use digital technologies to strengthen your connections?
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CONVERSATION
Are you listening to what people are saying about your market?
How do you start a conversation and inspire word of mouth?
How will you keep the conversation going?
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CONTAGIOUS
Is your concept & content good enough to spread like a virus?
Are you skilled in social media?
Is your content shareable and trackable?
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CONVERSION
How do you measure your activities and success?
What are your key performance indicators?
What is the propensity of people to recommend you?
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CONNECTOR 10C’S
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NEW INFLUENCERS
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TOP 10BUZZWORDS
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JARGON BUSTING
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TOP 10TRENDS
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1. Digital Video / Web TV2. Community Marketing3. Location Based Services4. Mobile & Web Apps5. Eventisation of TV6. Online=Offline7. Micro Business Boom8. 3 Screens9. Real Time Social Search10. Data Data Data
Top 10 TRENDS
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1. Mashable.com2. SocialMediatoday.com3. InsideFacebook.com4. chrisbrogan.com 5. SocialMediaExaminer.com6. ReadWriteWeb.com7. adage.digital.com8. Wearesocial.com9. Digitaltimes.ie10. 1000heads.com
TOP TEN WEB RESOURCES
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TOP10WEB SITES
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ONLINE = OFFLINE
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CONNECTOR MARKETING MIX
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COMMUNITY MARKETING
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NEW MEDIA MIX
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THANK YOU!