Connections July/August 2012

SPECIALISED TEXTILES ASSOCIATION INC. Vol 12 No 4July • August 2012

STA member newS | 3D ShADe SAilS | memberS in The SpoTlighT | rTos

STA Life MeMberShip

max brady honoured

STA Expo 2012All the words and pictures

YouNg LeAderS’ chALLeNgeTalent on show

YieLdS froM fieLdSA look at agriculture

Overall AwArd for exceLLeNce wINNEr: Fabritecture

JULY• AUgUst 2012 · 1

6

CONNECTIONS magazine is published on behalf of the specialised textiles Association Inc. by Commstrat Limited.

Publisher Commstrat

editor Nicola [email protected]

Contributors Alan stewart

design & ProduCtion Annette [email protected]

PhotogrAPhY Nicola Card, Frank geremia, gianni Drougas

nAtionAl sAles MAnAger Yuri MamistvalovPhone: 03 8534 [email protected]

CoMMstrAt ABN 31 008 434 802

Level 8, 574 st Kilda RdMelbourne Vic 3004www.commstrat.com.au

sPeCiAlised textiles AssoCiAtionsuite 201, 22 st Kilda Road,st Kilda 3182 VICPhone: 03 9521 2114Local call: 1300 555 787Fax: 03 9521 2116www.specialisedtextiles.com.au

Disclaimer: Except where specifically stated, the opinions and material published in the magazine are not necessarily those of the publisher or the stA Council.

Contents

AssoCiAtion MAtters2 Report from incoming STA

President Lance St Hill4 STA office update32 STA welcomes new members36 State COM reports 46 Industry Leader Max The prolific Max Brady appointed Life

Member of STA

exPo sPeCiAl7 Pictures that captured the Expo’s

flavor and variety 10 The 2012 STA Expo that

sparkled and shone A round up of events and exhibitors’

impressions20 Young Leaders’ STA Sanctuary Super smart relief structures, judged

by the Red Cross

subsCriPtions to subscribe to Connections for just $75.00 inc gst annually contact ruth spiegel [email protected]

A S S O C I A T I O N

sPeCiAl FeAtures38 Yields from Fields We talk to members about the profits

and pitfalls of the agriculture sector42 The ins and outs of 3D Shade Sails Alan Stewart of Structureflex

spells out all the intricacies

sPotlight on MeMbers62 HVG and Ricky Richards

Who and what is new, and where they are

trAining And eVents48 Industry events and RTOs

AWARDS FOR EXCELLENCE22 Overall Excellence Winner:

Fabritecture A look at the trendy, head-turning Halo

nightclub

26 Awards for Excellence category winners

EH Brett and Sons seal up a balcony – and stitch up copy-cat orders

Abacus shelters Gung, Taronga Zoo’s cheeky yet productive elephant

Fabritecture’s temporary lecture theatre is here to stay

Clark Shade Sails goes for stripes and earns its stripes

Young achiever Jamie Howard cements his stellar rise

neWs Corner8 Member news A look at some dynamic developments

2 · CONNECtIONs

From the stA office

of planning and running such an event. Being a

joint venture with members and exhibitors from

both organisations, we anticipate that the format

will be a little different to that of the past. Stay

tuned for more information on this Super Expo.

new CoMWe have commenced the new STA year

with two new COM members. I welcome the

election of David Burton from Ricky Richards

and Jamie Howard from Total Shade Solutions

and look forward to their input during my

term. If the first two COM meetings are a

guide, their input shall be very valuable. I

would also like to thank Brendan Hall and

Glenn Barlow for their enormous efforts and

contributions during their terms on the COM.

Brendan served with distinction as President

and then as Treasurer, Glenn is continuing

his association with STA by serving on one

or more sub committees. His enthusiasm in

his role as President was inspirational and

infectious and we are indeed fortunate to

have his continued contribution to STA via his

involvement in sub committees.

The COM has a very large and ambitious

program for the coming year and our

biggest project is of course the roll-out of the

accreditation program. Accreditation is not

something to be feared but rather embraced

by all, as it lends credibility to our membership

and organisation among the wider community.

Marketing consultant Mary Simcic has

been assisting by contacting members to

ascertain the right model to fit our very broad

membership base.

Young leadersWe are of course running another Young

Leaders’ Conference later this year. This

follows the enormous success of the program

and the Young Leaders’ Challenge. (See

pages 11-14 for more on the Young Leaders’

Challenge.)

representationThe COM, and more specifically Ana Drougas

and I, regularly deal with government and

associated agencies such as Manufacturing

Skills Australia (MSA), by attending meetings

and presenting submissions etc. I am pleased to

report that our STA submission to MSA resulted in

a grant of $422,000 for training in the installation of

blind, awning and shade structures. We shall be

working to secure more funding for training and

also dealing with training authorities to develop

and target training applicable to our industry. To

that end we will set up a training sub-committee.

sub-comitteesWe are also establishing a sub-committee to

review the STA Awards for Excellence categories,

judging criteria and entry cut-offs. Also, a sub-

committee will be established to examine the

commercial prospects of the disaster shelter

among various aid organisations.

By concentrating on their particular brief and

reporting back to the COM regularly, these sub-

committees, along with the very successful Shade

Structures sub-committee, will assist the COM

throughout the year.

As is evident, the COM has a very full and

ambitious program, and we hope to gain lots

of feedback and assistance from members,

as well as maximum involvement in member

engagement sessions. With more information

from members’ organisations – and significant

participation – I am confident we can continue

the momentum and positive feeling that has been

generated in recent times.

It is in all our interests to harness that positivity

to drive the Specialised Textiles Association

forward and make it an association that we are all

proud of.

STAMATTERS

As is evident, the COM has a very full and ambitious program, and we hope to gain lots of feedback and assistance from members, as well as maximum involvement in member

engagement sessions … It is in all our interests to harness that positivity to drive the Specialised Textiles Association forward and make it an association that we are all proud of.”

Insights from the President of the specialised textiles Association – Lance st Hill

Welcome to my first Connections report from

the President’s Desk.

It is more than a month since our very

successful Melbourne 2012 Expo. Many

congratulatory emails and phone calls have

been received complementing the Office,

COM and Expo Organising Committee for their

excellent job!

No expo would ever get off the ground

without the enormous efforts of our Specialised

Textiles Association Manager, Ana Drougas and

Administrative Assistant, Mina Geremia. In turn

they could not do without the assistance of the

Expo Organising Committee, ably headed

up by Brendan Hall. Many others helped by

packing show-bags, manning registration

desks, working as ushers for functions etc.,

which proves the success of the Expo is very

much a result of the efforts and dedication of

all involved.

While talking of Expo’s, we announced at our

AGM that the 2013 Expo will be a joint Expo

with the BMAA at the Gold Coast Convention

Centre at Broadbeach. We are particularly

pleased with this initiative and regard it as an

opportunity for a ‘Super Expo’ with many more

exhibitors and many more visitors. Both the

BMAA and STA management are excited by this

development and together we are setting up an

organising committee to handle the huge task

N AT I O N A L D I ST R I B U TO R S O F I N D U ST R I A L & CO M M E R C I A L T E X T I L E S

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4 · CONNECtIONs

our 2012 stA expoWhat a truly great Expo we all experienced this

year! Stretched out over three days, I am told the

event excelled from beginning to end. Given the

widespread interest and accolade, the planning over

the past few months clearly paid dividends for all.

I would like to thank all our Gold, Silver and Bronze

sponsors and each individual exhibitor, without

whom the Expo would simply not exist. The pride

and creativity poured into each and every stand do

not go without notice, and the pages of coverage

in this magazine cannot and do not do justice to

all. Many more deserve thanks – the four technical

presenters, the Young Leaders for their commitment

and delivery. And congratulations to all our Awards

for Excellence winners (see pages 15 to 26) as well

as all those who submitted entries of structures that

can only be described as superb.

A trademark of our association is our ability to work

extremely well under pressure while continuing to

produce the necessary high level results.

specialised textiles Association On the go! Office report by Ana Drougas, Association Manager

This year’s Expo brought home to me depth of

fellowship and bonds that exist among our diverse

range of specialised textile members.

Long may it continue!

And next year … exPo 2013!With the 2012 Expo only just behind us, we are

already looking at next year’s event which takes a

different shape with us joining forces with the Blind

Manufacturers Association Australia (BMAA) to stage

a Super Expo. What this translates into is a larger

show with a greater display area, more exhibitors,

more content and of course more visitors.

STA President Lance St Hill says the combined

offerings of the window furnishings and specialised

textiles industries will provide a bigger market

for exhibitors and a more unique one stop shop

experience for attendees. He is on record as stating

“in this economically uncertain environment,

it makes particularly good business sense for

exhibitors to consolidate and redirect their planned

expenditure at both association expos in 2013 to the

Super Expo."

For his part, BMAA President Joe Turner says

the Super Expo “is likely to be the largest trade

exhibition ever staged for the window furnishings

and specialised textiles industries in Australasia.”

The Gold Coast Convention & Exhibition Centre

(www.gccec.com.au) is playing host to the 2013 event.

Put Wednesday June 5 to Friday June 7, 2013 in your

diary now and stay tuned for more details!

MeetingsDuring the time this issue of Connections is being

circulated we are holding a round of information

sessions for members in each state capital.

Along with myself, President Lance St Hill will be

guiding the subject matter which will include the

Accreditation Model and Young Leaders Program.

One of the major topics up for discussion will be the

findings of our 2010 Strategic Review; there is much

to be gained in revisiting this vital document which

presents a great deal of insight into all facets of the

association, seen through members’ eyes.

STAMATTERS

A trademark of our association is our ability to work

extremely well under pressure

while continuing to produce the necessary high

level results. This year’s Expo brought home to me depth of fellowship and bonds that exist

among our diverse range of specialised

textile members. Long may it continue!"

Sydney – (02) 9669 3333 • newcaStle – (02) 4957 7766 • Melbourne – (03) 9545 5588briSbane – (07) 3387 8500 • adelaide – (08) 8260 1055 • Perth – (08) 9376 2666

darwin – (08) 8981 1555 • www.NolanUDA.com.au

We’ve always got you covered!

• Blinds & Awnings • Covers & Tarpaulins • Marquee & Tenting • Banners & Billboards • Shade Sails & Structures

• Architectural Fabrics • Motor & Marine • Solar Protection • Sporting Equipment

• Fasteners, Fittings & Accessories

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6 · CONNECtIONs

STAMATTERS

We are hoping as many members as possible will

participate in these STA meetings which, among

other benefits, foster industry cross-communication.

Please visit www.specialisedtextiles.com.au for

more information and to register.

A rush of new membersI am pleased to report that the Specialised Textiles

Association is currently processing more than a

dozen membership applications. In addition to

the seven who recently joined or rejoined STA,

this surely is testimony to the swag of initiatives

and activities that are underway as the association

revitalises and regenerates.

The process continues, as notified, we are keen to

establish more committees including Editorial and

Marketing. We are hoping that several members will

enjoy playing a more active role in association activities.

Welcome CoMStill on new committees, a big welcome to the two

newcomers to our Council of Management: David

Burton of Ricky Richards and Jamie Howard of

Total Shade Solutions. Jamie is believed to be the

youngest ever voted on to the COM and also earned

the honour of 2012 STA Young Achiever of The Year

(see story on page 18). Jamie entered the industry

in 2005 when aged just 16. Attracted by the stability

it offered, he has remained with the same company

where he has progressed from fabrication to design

to sales and project management. This industrious

young man also took the helm of Team A in the

Young Leaders challenge.

David Burton, meantime, brings well over two

decades of industry experience to the COM, which

is pictured above. Profiles of each were circulated in

STA’s recent e-newsletter.

By tradition the COM meets monthly to progress

all STA matters. If you would like to raise any

specific issues, please email or phone me or any

of the COM.

Young leaders’ Conference There are many highlights on the STA agenda, not

least of which is the upcoming Conference for Young

Leaders on the weekend of 13 -14 October, possibly

in Queensland. We will keep you posted on this.

Who cannot help but feel invigorated by the brilliant

achievements of our talented young leaders. The

concept and delivery has truly regenerated the

sector and bodes well for the future of the association.

The stage has been set for this vital program and

the momentum looks set to continue. Watch this

space!

oFPAnZ Annual Conference and expoCapitalising on the number of international

visitors ‘down under’ for the STA Expo, OFPANZ

staged its annual conference the week after ours,

in scenic Queenstown. I was there to represent

our association, and enjoyed two days with our

counterparts in New Zealand. A highlight for me was

seeing 63 Awards for Excellence project entries,

and meeting Danicia Manning who is the new

OFPANZ Executive Officer.

Although OFPANZ membership is slightly lower

than ours, we share many industry issues such as

declining trainee numbers and a member base

experiencing slow business. In my discussions with

Danicia and Barry Wybrow (President) we agreed

that the synergies between our two associations

warrant the continuation of reciprocal rights.

stA COUNCIL OF MANAgEMENt

SPECIALISED TEXTILES ASSOCIATION INC.Suite 201, 22 St Kilda RdSt Kilda, Vic 3182 Ph: (03) 9521 2114Local Call: 1300 555 787Facsimile: (03) 9521 2116Email: [email protected]

Web: www.specialisedtextiles.com.au

ASSOCIATION MANAGERAna drougas Email: [email protected]

PRESIDENT lance st hill Fabric Solutions Australia Pty Ltd PO Box 6283 Yatala DC Qld 4207 Mobile: 0400 103 534 Ph: (07) 3807 0200 Fax: (07) 3807 8217 Email: [email protected]

COUNCILLORSKent WilliamsonRoyal Melbourne Institute of Technology (RMIT)25 Dawson Street Brunswick, Vic 3056Ph: (03) 9925 9182 Fax: (03) 9925 9129Email: [email protected] www.rmit.edu.au

gary smithCampbell & Heeps5/125 Highbury Rd, Burwood, Vic 3125 Mobile: 0419 311 899Ph: (03) 98086911Fax: (03) 9808 3148 Email: [email protected]

tom gastin Pattons—Textile Fabrication80 McDougall St, Kirribilli, NSW, 2061 Mobile: 0414 952 007 Ph: (02) 9955 2563 or 1300 799 980 Fax: (02) 9959 3158 Email: [email protected]

david burtonRicky Richards16 Park Road, Homebush NSW 2140Ph: 02 9735 3333Fax: 02 9735 3311Email: [email protected]

Jamie howardTotal Shade Solutions4 Aldinga St, Brendale QldPh: 07 3889 7200 Fax: 07 3889 8865Email: [email protected]

ConnECtionS MAGAzINEAdvertising submissions: [email protected]: 03 8534 5008

Editorial: Nicola [email protected]

stA Committee L to R: Kent Williamson of RMIt, tom gastin of Pattons, David Burton of Ricky Richards, Lance st Hill (President) of Fabric solutions Australia, Jamie Howard of total shade solutions who is our youngest ever COM member and gary smith of Campbell and Heeps.

STA ExPOWRAP

8 · CONNECtIONs

MeMber neWs

Movers and shakers

steve Busutill (L) of sydney Institute tAFE, Vehicle & Marine trimming, Ultimo with Bob McLaurin of Capron Carter

Grand prize

Later this year Capron Carter is very kindly donating a sewing machine

to a top performing student at Ultimo TAFE in Sydney. The lucky

winner will be selected from the third year motor trimmer course and

announced at the end of the year.

Long-time Sales Manager Bob McLaurin told Connections that the

machine – a Protex TY-3300 single needle walking foot designed for

upholstery - is valued at about $1500. He added that the same machine

has been donated to top performing students at Kangan TAFE over the

past three years.

The generosity of Capron Carter does not end with Ultimo TAFE,

Bob Mac (as he is known to all in the industry) says the company has

donated machines and cash vouchers to students at colleges across

NSW and elsewhere.

“It’s proven a worthwhile promotion for us,” Bob said. “We support

TAFE Australia wide. Capron Carter is an Australian owned company

and we sell our machines to all the larger TAFEs across Australia.”

He explained that the newly opened $100 million Kangan Institute in

Melbourne recently purchased 20 Capron Carter machines.

“That was a big-time order for us; they wanted to update their

machinery into the 21st century.”

Capron Carter sewing machines are imported from the US, Germany

and Japan, and retail from $1500 to $3000.

The Capron Carter Exhibit at the STA Expo proudly promoted the

company’s 100-year anniversary and this major milestone will feature in

an upcoming issue of Connections.

International expansion Proudly showcasing the range of Carr Group goods at STA Expo 2012

were Lee Stebbing and Brendan Traynor, who freighted all machinery

and other display products down to Melbourne from home base in

Sydney’s Pendle Hill.

During the Expo Lee proudly reported that the company has

extended its reach across the Pacific by setting up operations in

North America. Based at Lakeville, Massachusetts, the US office and

warehouse employs two staff who are American citizens and are well

acquainted with the local market.

“These guys are used to selling a similar product range, that is machines

and material,” Lee told Connections. “This development is all very exciting

for us.”

The Carr Group of companies evolved from a manufacturing background

in sheet PVC production and blowing urethane foam in Auckland New

Zealand. The group now boasts operations in four regions including

Haining in China and employs 20 globally.

Just what are Lee’s impressions of the current market? “Judging by the

news from the US things there are a bit slow,” he said. “Here in Australia it is

also a bit slow, it is a bit of a depressed market however there are pockets

that keep on keeping on. For example sign and banner media and window

furnishings continue to do well.”

www.carrgroup.com.au

Family footsteps

Connections through the generationsAs sure as day follows night, at each and every STA Expo is long-term,

prominent exhibitor Wax Converters Textiles. Over the decades it has

become tradition for industry players from far and wide to congregate

at the WCT stand for a chat with Jim Kelman and his loyal, long

standing crew.

This year Connections spotted Jim in deep conversation with Cathi

Buttfield, the grand-daughter of industry icon Ken Major, founder of Sar

Capron Carter’s Brendan traynor and Lee stebbing

(on the right)

Words and pictures by Nicola Card


Major Canvas Goods & Trailers in Adelaide. During his address at the

Awards Gala Dinner, Jim remarked how thrilled he was to see family

continuity in the business.

Cathi took over as Sar Major Managing Director back in January

2012, and has comfortably assumed her role in supervising staff and

overseeing orders in the business.

After the Expo Connections managed to catch up with the somewhat

dynamic Cathi Buttifield, who has been a company director at Sar

Major over the past decade while also pursuing a high flying career

with government and raising two children.

“When our existing Managing Director retired at the end of last year

I took over his role and now work with [brother] Todd. My goal is for

the business to reach 100 years – by which time I will be 80,” she said.

“Next year will be a practice run as the company celebrates 60 years!”

Many STA members will remember Cathi’s gregarious grandfather

Ken who, along with his wife Fov, was a popular presence at CGMA and

ACASPA Expos.

“He loved and breathed the industry, he really sparkled but was a

cheeky chap too! All up he was very passionate about the industry,

his company, his country and the military,” said Cathi, adding that the

Majors have known Jim Kelman since his Birkmyre days. “Our Wax

Converter Textiles State Representative is David Seymour-Smith who

was Sar Major Manager in the 60s and 70s and is basically considered

to be part of the Major family.

“In fact that is what I love about this industry – employees, colleagues,

suppliers, other similar or totally different firms – we are all part of

the same supportive family of Australian manufacturers and we are all

passionate about our products, our businesses, our people, our country

and our future.”

Connections can only conclude that Cathi is very much a chip off the

old block. We look forward to hearing more from her about the Sar

Major team – stay tuned.

Arcus Wire Group circles the globe Arcus Wire Group has successfully spread its tentacles across the globe,

exporting goods to Korea, India, New Zealand, South Africa and beyond.

But additional customers are always welcome, and meeting the need

nicely is the STA Expo which acts as a magnet. According to Steve

Morris the company made many new contacts, “People we have not

met before – and that is a good thing. One [expo] visitor from India

wanted a certain specialised wire that we can provide. All up we will

probably add about a hundred new industry customers to our data

base [so] the Expo is definitely worthwhile,” he said.

Prompt follow-up is always important, so new customers would

soon be emailed or sent company catalogues. “We plan to make a

connection with them soon after the Expo to increase our chances

of hearing from them again,” said Steve, whose company is a market

leader in the marine arena.

He explained that Arcus wire undergoes additional processes during

manufacture which prolongs its lifespan. “Also it goes through an

ultrasonic bath procedure which means that, unlike inferior products,

you do not end up with black marks on your hands from the grease etc

when handling the wire.” The process also helps avert rust stains.

Steve explained that all wire products are made in Korea, while

stainless steel fittings are made in a factory in Thailand.

In an upcoming issue of Connections we will take a closer look at

Arcus Wire Group’s extensive involvement in the marine industry.

10 · CONNECtIONs

STA ExPOWRAP

Melbourne dished up some chilly weather but provided a warm welcome for all visitors to this year’s specialised textiles Association Expo. true to form, the Expo delivered something for everyone.

Words by Nicola Card

the vitality of stA expo 2012

In late May, the Specialised Textiles Association was pleased to

welcome Expo 2012 visitors to Melbourne. Expectations were high

but the consensus seemed to be that the annual Expo delivered all that

was expected - and possibly more.

On the business front, each of the four technical presentations staged in

the midst of the exhibition area were very well received, thanks to the ease

and expertise of Chris Nolan of Nolan.UDA, Alan Stewart of Structureflex,

Trevor Scott of Lightweight Structures and John Pierce of Contender.

Also attracting great interest were the two relief shelters that can only be

described as ingenious and most impressive. (See following pages for full

coverage of The Young Leaders’ Challenge instigated by Bob Cahill.)

The three-day Expo offerings also included a wet and windy afternoon

at the MCG witnessing the Tigers maul the Hawks, or for non sports fans

the more tranquil option of a stroll through Melbourne’s laneways.

STA members got right into the spirit of the seventies during the ‘70s

disco themed evening at the Crown Promenade on Sunday evening

and in a warm show of camaraderie, all linked arms to form one large

circle while singing together.

The fellowship continued during Monday evening’s glittering

Gala Dinner with the hilariously irreverent Marty Fields as MC for

the Awards for Excellence; and spotlight on the Young Leaders’

achievements, followed by movement on the dance floor to the

harmonies of Melbourne’s most popular cover band Big City Beat,

fronted by charismatic lead singer Brian Rault.

Presidential transition During his parting speech, STA President Glenn Barlow nominated the

Young Leaders’ Challenge as one of two highlights during his reign;

the other being the member meetings of February. Concluding his

ten-month term, he spoke of his pride in developing a new name for

the association and progressing the accreditation

agenda as well as the Fabric Structures Committee.

“I love the specialised textiles industry and hope

it goes from strength to strength,” were Glenn’s

closing words.

Taking centre stage to a round of applause New

President Lance St Hill paid homage to his wife

Alyson and remarked on Glenn Barlow’s “passion and

commitment which are infectious”.

“I am keen to see the continuation of the Young

Leaders’ initiative and we will continue our round of

roadshows in our concerted effort to encourage more

members to more actively participate in the association,”

Lance said.

He looks forward to meeting and greeting STA

members at the Gold Coast during the association’s 2013

Expo which is being staged in conjunction with BMAA.

For more insights into the 2012 Expo see pages 38-41


Young leaders rise to the Challenge

The vision of 500,000 people left homeless following the tsunami of

late 2004 was the impetus for the Young Leaders’ Challenge instigated

by Bob Cahill of TexConnex. In his words, “As an industry we were

helpless, and there have been many disasters since.”

And so the two teams were primed to design ‘disaster’ shelters for

those swept well out of their comfort zone. Their efforts kicked off in

early December 2011 and several months’ work culminated in the

presentation of two awe-inspiring relief tents at the STA Expo. It took

the three judges the best part of the afternoon to deliberate over the

merits of both structures before deciding on the winner. Before that,

let’s take a closer look at the movers and shakers behind the projects.

team A2Z team A2Z comprised Justin esdaile of triax systems; Angela Courie and leisa Manning of ricky richards; sean toohey and Aaron Purdey of nolan udA; robert bull of eh brett & sons; Michael guinea of sail structures; and Chris smith and Zoe smith of Campbell & heeps.

the team was helped by contributions from ricky richards, brett’s, Campbell and heeps, triax, nolan.udA, and sail structures.

Key features of the impressive structure included: provision for

water collection and storage, privacy screens, a ‘slot or push together’

construction method (importantly, avoiding the need for power tools),

large windows facilitating maximum airflow, and ground anchors for

additional stability. The structure makes use of lightweight fibreglass

rods for windows and Velcro at base of exterior windows.

On show at the 2012 stA Expo was the power of collaboration. With one big challenge to deliver two unique disaster shelters, the Young Leaders combined a dash of friendly rivalry with smart, practical designs to deliver outstanding results. Words by Nicola Card, images by Nicola Card & Gianni Drougas.

12 · CONNECtIONs

The lightweight aluminium frame was secured using Triax brackets,

while the flooring consisted of plywood sheets. The PVC mesh was

Hiraoka 254; Nolan’s supplied the generic fabric for the main skin, and

Ricky Richards provided the interior block-out curtain.

“We did the best with limited space, resources and funds, to cover

all necessary specifications,” Team A2Z representative Robert Bull told

Connections. “We included solar panels, guttering, self levelling floors

and modular joints, plus a wardrobe, and the base of flooring doubles

as packaging.”

team A team A included James Formosa and Christopher Field of AbC Products, dan Wright of Pattons; luke goddard of rainbow shade; Albert Malouf, Katherine szczepanska and sarah lavorato of ricky richards; ben thorburn of thorline; and team leader Jamie howard of total shade solutions.

the team was grateful for contributions by: goodearl and bailey, ricky richards, Abs Products, rainbow shade, Aeronaut, hVg, innova and ultracut industries.

Constructed from aluminium, Team A’s relief tent featured multi core

technology unique to the SAS63 extrusion that enables a dual layer

insulation system. Included were flyscreens and internal dividing walls

for three by three metre compartments. The tent also harnessed solar

power for lighting while a large bladder was installed to collect water

for drinking, washing and showering.

The modular structure is such that multiple additions can be installed

adjacently for a variety of applications including accommodation,

field hospitals, mess halls and more, as required during short term or

extended relief demands.

Engineered to withstand 75 km/h winds, the structure requires no

power tools for construction and all materials were recyclable.

YOUNGLEADERS

“I believe that we can take these structures to the next stage; that is register the designs and commercialise the systems.”

Fully adjustable • No welding Spans over 6m

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red Cross to the rescue STA was delighted to welcome Red Cross International

Emergencies Manager Steve Ray to assist in the judging process.

Steve warned: “There will be an increasing number of

natural disasters due to climate change, both domestically and

internationally”, and he emphasised the need for human comfort

during such circumstances, saying “I think dignity is one of the very

important considerations when it comes to the humanitarian response

as you are talking about people who have suffered through a natural

disaster … they are traumatised and the last thing they want to feel

is exposed.”

Jamie Howard, steve Ray and Bob Cahill

14 · CONNECtIONs

STA ExPOWRAP

“I really liked that bit [that Bob determined] because it brings into

play the human perspective. Most people are resilient in the short

term but then you have a period of uncertainty and that is the time

that can make or break them.

“You also need to consider transportation which may be on the back

of a moped, in a rickshaw or a bus. Or a boat – so you have to think

about size and weight,” said Steve who has been at the forefront of

relief efforts following many emergencies.

He talked about communal space and the impact of cooking in

close confines which can spark respiratory infections, hence the

importance of adequate ventilation.

With all these and other factors in mind, Steve Ray described

the work of both Team A2Z and Team A as outstanding, saying “I

was most impressed, not just with the final products but also the

thinking and design process as well as the level of cooperation and

collaboration among team members.”

Bob Cahill commended all Young Leaders for their outstanding

work, saying “We have shown that technology, collaboration and

coordination deliver an effective response and I am totally impressed

with the amount of thought and research that has gone into both

projects. I also believe that we can take these structures to the next

stage, that is register designs and commercialise the systems. There

is a market niche for structures in the medium term to provide

comfort and shelter.”

And the winner is ….STA’s black tie Gala Dinner was a befitting location for the announcement

of the winner of the Young Leaders’ Challenge, a privilege that fell to then

STA President Glenn Barlow who declared: “The Young Leader groups

have taken Bob’s concept and run with it … the level of detail by both

teams is phenomenal, they have not missed a beat. They have shown

massive work ethics, they have blown us away.”

He then declared Team A2z the winners of the Young Leaders’

Challenge. An elated Team A2Z took to the stage where Robert Bull first

thanked all key sponsors, among them Ricky Richards and Nolan.UDA, and

remarked how great it was to see “old guys pushing the young guys!”

“Our tent looks better than we thought it ever would,” a proud Robert Bull

said. “And the reaction we have had has been fantastic, and for the team it

has been a fantastic experience.”

Bob Cahill revealed “In his seventeen years in the industry Steve Ray

has never seen such application by any association as that of STA. So

impressed was Steve that he is keen to open the door to future discussions,

and this could open up avenues of opportunity.” STA President Lance St

Hill described the results as “nothing short of astounding”.

“I know the Young Leaders’ initiative will last a long time and serve our industry well in the future.”

> continues page 31


stA Awards for excellence Winners 2012

Overall Award for Excellence Winner: FabritectureAnd Category 7 winner - tension structures (coated fabrics) less than 500sqm

Company: FabritectureProject: Roof of Halo Lounge Bar/nightclub in Caxton street, West End of Brisbane Fabric: 702 Alu Black/702 blockout Fabric supplier: Innova

In the trendy suburb of Paddington in Brisbane’s inner west is the

Caxton Street precinct which is renowned for its entertainment venues

and nightlife. Now the hot spot sports an eye-catching new venue with

the launch of the Halo Lounge Bar, designed to take full advantage of

Brisbane’s balmy climate by offering a sophisticated, open air lounge

environment, with a stylish achitecturally designed tensioned fabric roof.

The aesthetic appeal of the venue is enhanced by a ‘floating’ fabric

roof over the outdoor lounge bar which effectively gives the nightclub

its ‘halo’ appearance, while serving as an open air lounge area where

patrons can enjoy live music and a few drinks.

The 498sqm ‘halo’ is made from blockout fabric with an internal

floating gutter suspended from the steel framework above.

The structure is free from above with the bracing struts designed to

be no higher than the top of the columns and all within the depth of

the perimeter skirt which created the architectural look required, a

seamless and floating halo effect.

The weatherproof rooftop bar and lounge area which enables guests

to enjoy the venue year round, even in the colder months fulfills the

client’s request for a distinctive, weatherproof structure that promotes

the ‘indoor-outdoor’ nature of the venue.

stA members excelled themselves again this year, submitting award entries which showcase structures that are as creative as they are remarkable - as well as complex. Here we take a behind-the-scenes look at the ingenuity and hard work involved in producing eye-catching, structural perfection. Images by Frank Geremia and the award entrants.

Daniel gollan of gold sponsor HVg with a justifiably proud Jethro Jones of Fabritecture

AWARDSfor Excellence

16 · CONNECtIONs

The perimeter skirt is clad with fabric on both the outside and inside.

Not only does this hide all the framing but on the inside acts as a

projection screen so images - projected onto the internal membrane and

sidewalls around the perimeter of the structure - from the four projectors

suspended from the internal structural gutter.

The images add more than a touch of atmosphere and ambience for

patrons; all up the design package is striking, a standout structure. But

there is more than meets the eye.

A unique, complex design underpins the illusion of simplicity. In

essence the design is an oval shaped inverted cone. All steelwork was

designed to be hidden within the depth of the perimeter skirt so no steel

was visible from above the top line of the skirt or below; just the four

columns are visible. The internal structural steel gutter also acts as the

support of the audio and projection equipment which disguises the actual

main use -- to control water catchment of the membrane above.

The existing carpark on which the halo was built had a very thin slab of

concrete, which limited access for project equipment. We improvised using

a trailer mounted boom-lift and scissor-lift. Because of strict site access

the trailer-mounted machinery had to be parked on the road in front of the

venue, this meant on ocassion closing a busy one-way street in Brisbane

city, with traffic controllers employed to direct cars around the equipment.

The project presented some challenges due to the irregular shape of

the structure but came together to the exact specifications of both the

client and the architect, and the completed halo has achieved the aim of

a prominent club feature and indeed Caxton Street.

Unsurprisingly, the client and the public are very pleased with the The

Halo Lounge Bar which has been described as “The latest venue to meet

with friends”.

The team from Fabritecture is also justifiably proud.

Speaking at the Awards for Excellence Gala dinner immediately after

receiving the top award, Fabritecture Director David Gullis said “It really

is a great honour taking out the Overall Award for Excellence, it is a

milestone for our company, it is very exciting.”

Fabritecture Director Jethro Jones and Matthew Vincent who is Business

Development Manager, were also at the ceremony to share in the honour.

After thanking the Specialised Textiles Association for staging the

awards ceremony, David Gullis told Connections “Fabritecture prides

itself on being a company that is focused on innovation, our team is

committed to exceptional design, construction and delivery and they

share in the excitement of these awards”.

What was special about the Halo Nightclub? “In essence the design

is an oval shaped inverted cone. All steelwork was designed to be

concealed, no steel was visible; the strip of lighting which runs across the

ceiling is actually attached to the main gutter, nightclub patrons would

have no idea that the beam also transports rainwater!”

Fabritecture was established in 1999 and the last few years has seen

phenomenal business growth. Fabritecture recently secured the four

million dollar contract for the redevelopment of Adelaide Oval, “and

this Award for Excellence gives us even more reason to celebrate,”

David said.


Above & below: Fabritecture's superb work on show at Brisbane's Halo Lounge

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Connections _AdvertRadinsFeb2012.pdf 1 1/12/2012 4:24:11 PM

18 · CONNECtIONs

Award winner: e h brett & sons Pty ltdCategory 3 – Window coverings, canopies and awnings: domestic and commercial

Project: tracking Blind system in gladesville, NsW Fabric: solarview PVC MeshFabric supplier: Wax Converters textiles

This project involved designing and installing a customised powder

coated frame to house two fixed PVC mesh panels and one PVC mesh

spring-loaded tracked blind system to a small, top level balcony. This

effectively converts it into a private area by blocking out peering

neighbours and shielding the area from gusty winds and light rain

which in turn protects the furniture.

Strata regulations prevent anything too permanent on top of the

existing balustrade so a wall or shade sail were not an option, hence our

recommendation for a tracked blind system that could be easily rolled

up or down, combined with side in-fill panels.

Access to the balcony on the top floor of the block of units was

via a staircase so the frame - which had to be physically lifted and

manoeuvred - could not be too heavy. However the design of the

frame was complex as the pelmet of the blinds would act as flashing,

extending the existing roof line to the edge of the balcony and

improving the weatherproofing properties.

The structure had to be prepared in a way that allowed it to be

installed from the floor level as there was no easy or safe roof access.

This meant designing the frame to slip up in behind the cladding of the

bulkhead when being moved into position.

The design and colour scheme of the custom made frame had to

complement the existing balcony.

With tricky access and limited space, our installation team had to be

able to dismantle the frame and blind while maintaining the frame’s

structural integrity. The blind also had to be handled inside the small

unit before being squeezed out into position on the balcony.

The client originally considered a rope and pulley operated canvas

blind, but due to the balustrade being out of line with the bulk head we

recommended a spring loaded tracked blind system, using PVC mesh

to enable a more ventilated area that allowed sunlight yet privacy.

Voila!The tracking blinds were such a success that the Unit’s Body Corporate has

requested similar installations on each and every balcony in the building!


greg Penman and Brendan Hall

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For ease of use and the ability to change from one type of weld to another quickly and easily nothing beats the SP range of welders. The one welder can be configured with a pedestal, side arm and quick arm. The operator can change between these by simply swinging one out of the way and swinging the new one into place.

20 · CONNECtIONs

Award winner: Abacus shade structuresCategory 5 – shade sails or structures, commercial

Project: gung's Place, taronga Zoo at Mosman, sydney Fabric: Monotec 370Fabric supplier: Ricky Richards (sales) Pty Ltd

The project invovled a single mast structure

for Gung’s elephant enclosure at Taronga Zoo

in Sydney.

Who is Gung? Zoo royalty, as it turns out. The

lively 4000kg (yes, four tonne) 12-year-old

Asian bull elephant fathered the first elephant

born in an Australian zoo and is enormously

popular with zoo visitors as well as staff.

We spoke to an elated and animated Beatrice

Moonen of Abacus Shade Structures about the

Award for Excellence win, and her affection for

the elephant - who evidently has a personality

as large as his girth - shone through.

In Beatrice’s words: “Gung is a four tonne

bull elephant from Thailand who is actively

involved in a breeding program at the zoo,

in fact he fathered the two baby elephants

who were recently born there and received

lots of publicity in the process. The trouble is

they cannot keep Gung, who is a bull, with his

female companions at all times. He needed his

own enclosure, but being on his own without

much action he becomes a little frustrated.

“The poor thing needs distractions to

keep him entertained. He is given toys and

treats but with all his youthful and playful

exuberance he just destroys them, so this

structure – which is designed to provide

shade and a place from which his toys could

hang - had to be designed to withstand all

those bullish pressures!” Beatrice chuckled.

Specifically: the structure was to consist of a

single vertical post, provide maximum shade,

and be strong enough to support repeated

impacts of seven tonnes from multiple

directions, while being able to support up

to three tonnes at the ends of the 6 metre

support beams.

The sucessful end result is a structure 18m

long, 8m high and with a 6m projection. The

central mast measures 11000mm x 450mm

OD x 12.7mm wall. Unsurprisingly, it was

tricky manouvering the 11m x 2 tonne post

around the zoo grounds and through the

elephant enclosure’s high security gates.

Gung’s caring keepers were concerned

that the energetic elephant would become

restless if kept indoors for too long during the

installation process, hence the use of quick

drying 50mpa concrete on the pier.

“even so, boisterous young gung let the installers know the pressure was on to finish the job by repeatedly flicking bark and wood and spraying them with water from his confined pen!”

“My son was one of the installers and he told

me Gung would come flashing past before

throwing whatever he could ... Gung really

did play games with them!” Beatrice told

Connections.

Gung is still growing and by age 20 will

weigh an estimated five tonnes. The structure

therefore has to bear the weigh of him as

he reaches maturity, so we worked closely

with engineers to achieve the correct

load capacities. A 4 x 4m cement pad was

cemented into the pier as additional ground

support for the structure.

“We have an excellent working relationship

with the zoo officials and do think Gung really

does like us as well,” Beatrice said. “Currently

this enclosure remains Gung’s main home, he

now plays with his toys under the shade of an

elephant proof unbreakable shade structure.

Gung’s carers hang his toys on the structure

… he is fully occupied playing with them till

he is allowed to go and visit the ‘girls’. He

is also shaded and all up is one happy, prize

elephant.

“We now look forward to building a similar

structure for his three-year-old son Luk Chai in

the future!”

That is no pipe dream; Abacus Shade

Structures enjoys a good working relationship

with Taronga Zoo, having already installed

awnings, temporary shade structures at the

main entrance and over the car park.


Eric Moonen and Ron gottlieb

Award winner: FabritectureCategory 6 – tension structures (coated fabrics) greater than 500sqm

Project: Macquarie University Lotus theatre at Macquarie, NsW Fabric:: Premium Ferrari 902s PVC Fabric supplier: Innova

The Macquarie University Lotus Theatre

was initially created as an interim facility

for use while the main Macquarie Theatre

refurbishment was underway. However, it will

now continue to supplement the teaching

facilities already provided by Macquarie

University as a permanent building. The project

was the turnkey design and construction of a

custom fabric structure with all the amenities.

To meet the program, design and site

constraints, the theatre was constructed as a

steel frame with tensile covering, to allow for

possible relocation of the building.

Design features include: foundations and

slabs to incorporate services; structural

steel truss frame with a hot dipped

galvanized finish; and high tensile PVC

tensioned fabric.

The 700m2 Lotus Theatre seats

approximately 500 people and has

many features including: flexible seating

configuration - retractable lower levels of

theatre-style seating to allow for level seating

alternative; fully integrated, state-of-the-art

audio visual suite; air conditioning; Wi-Fi;

foyer with vending machines; and male and

female amenities. It is fully air conditioned

(and insulated to meet BCA Section J

standards) with CCTV security systems.

The project also included landscaping of

the surrounding grounds, LED dimmable

lighting, a plant room, IT room, storage room,

service corridors and an entrance foyer.

The outer membrane of the lecture theatre

structure is two-toned PVC fabric. The

interior is lined with a PVC fabric with a

micro perforated surface; this produces an

efficient acoustic absorption effect without

adding voluminous absorbing material.

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Derek Robinson of glen Raven with proud winner David gullis

22 · CONNECtIONs


The structure is fully insulated with a Bondor hard walling system

supported by a steel truss frame in the sides and bulk insulation batts

and gyprock in the ceiling. The structure was designed to facilitate

possible future relocation; making it an economical, sustainable and

functional solution for Macquarie University.

The structure was treated for both acoustic and thermal insulation

properties, giving the best of both worlds. All building services such as

air conditioner ducting, lighting etc, were exposed and suspended from

the steel truss which sat below the Batyline ceiling.

“the completed lotus theatre is the only fully functional fabric lecture theatre in the southern hemisphere and is said to set a new precedent for educational buildings. ”

As well as consuming less energy during consumption, the Lotus

Theatre is a recyclable building solution, with minimal material use. This

type of building also created less noise, dust and disturbance during its

construction compared with brick-and-mortar buildings.

Award winner: Clark shade sailsCategory 8 – general

Project: Flemington Race Course sponsor Chalets, Victoria Fabric: Lisos sripesFabric supplier: Innova

The client required a theme for major sponsor chalets situated in a

prominent area at an international event. The brief given by the client

was to create a traditional Ascot 1960s race experience with marquees

that reflected the gaiety of the carnival.

The designer’s inspiration came from the 1964 film The Yellow Rolls

Royce, which included a theatrical stylised interpretation of the UK’s Ascot.

The alternative striped tent style brought a sophisticated and more

traditional racing element to the spring racing carnival, evoking the

styling and structure of English striped rope and pole tent marquees. This

contrasts nicely with the conventional corporate marquees of hard walled

panels and roofing.

The multiple bright and colourful structures created a welcoming

and joyous sense of occasion, while transporting race goers back to

the ‘60s. The woven acrylic fabric has to be flame retardant and 100%

water and windproof to combat Melbourne’s unpredictable weather

(and indeed came in handy during what was a blustery racing

carnival).

Non-standard awnings had to be fabricated around the corners of each

marquee; these were manufactured off-site from simple drawings with no

site measurement possible.

Acoustic requirements meant controlling the internal reverberation

using an acoustic liner and adding a mass layer into the ceiling and

walls to stop external noise disrupting the internal environment.

Among the construction challenges were: limited access to the busy

campus centre, with trucks and cement lorries having to park and

unload 25 metres away; noise restrictions; consideration for student and

staff access to all buildings.

Fabritecture Director David Gullis told Connections: “This University

project was an interesting one as we were the main contractor and

… got involved in every aspect, from frame fabric and insulation

and acoustics, to hydraulics, audio-visual, AC, seating ... pretty much

everything!”

> continues page 26

Jim Kelman and steve Clark

Untitled-2 1 1/03/2012 2:31:14 PM

26 · CONNECtIONs


The use of striped fabrics was always going to emphasise alignment

issues and extreme accuracy was required internally and externally where

vertical and horizontal surfaces converged. (Misalignment or crooked

sight lines were a no-no.) Rapid on-site adaptability during the two-day

installation was necessary and last-minute modifications added to the

project’s complexity..

Stringent safety and construction guidelines were met and “signed off”

by a safety and construction manager.

the verdict? “the Yellow rolls royce” provided a fantastic opportunity to showcase the high standard of Australian fabrication during this prestigious event that is broadcast on tVs across the globe.

< continued from page 22

Award winner: Jamie howard, total shade solutionsCategory 10 – Young Achiever Award

Project: DreamWorks at Coomera, Queensland Fabric: Ferrari 502Fabric supplier: Innova, Rainbow shade

This project commenced after a major sponsor cancelled their contract

that included branding of rides, shading and the entire custom themed

layout and features for the new DreamWorks Animation themed lands

at Dreamworld.

The decision was made to completely revamp the area with the

signing of a new sponsor, and the Los Angeles based architects came

up with a range of complex and somewhat unrealistic ideas which

Jamie Howard carefully and methodically considered before drumming

up suitable alternative solutions.

That meant presenting numerous concept drawings and involvement

on many design meetings; lots of correspondence ‘adjusting ideas’;

plus problem solving, estimation; sourcing accurate costs; and creating

an acceptable and detailed quotation.

The design involved six individual structures, each requiring steel

design and fabric patterning using a mix of PVC and acrylic canvas.

Complexities and responsibilities included: an additional strip of

coloured PVC to be welded to the outside face of the vertical seams

for the two larger structures; multiple different coloured panels for

the three large PVC conics; artwork for “Shrek" to be printed during

fabrication; and artwork in the form of more than one hundred stripes

to be added to the small Shrek’s Treats structure.

Acrylic canvas was used for the smallest tent structure and expert

fabricator Jamie managed 3D modelling of all steelwork for workshop

drawing, steel design to suit existing locations; site welding to an

existing structure; footing details varied around the large structures

due to a new path being added; all fabric patterns and detail drawings

for art-work, installation diagrams, fabrication layouts, cable schedules

and corner plate details.

Jamie also prepared footing details and set out diagrams for the

surveyors, as well as detailed drawings for the installation of the steel

and a bill of materials while successfully fending off numerous potential

disasters!

Key difficulties and responsibilities included removal of the two

large existing structures, working under and around two large Merry-

Go-Rounds; removal of existing footing. Footings were cast under a

slab, which was cut through to allow removal. Site access was very

tight around existing infrastructure and noise restrictions existed

between 9.00am and 5.00pm. Adding to the pressure were strict

OHS requirements and extremely tight timeframe of 11 weeks …

accompanied by delays of three weeks due to heavy rain.

Jamie coped admirably, while managing several subcontractors

including surveyors, engineers, EWP hire, steel fabricators, powder

coaters during an endless series of site visits.

No sweat!Jamie Howard successfully delivered the project within the required

timeframe and budget, and the new section of the park was opened to

hundreds of happy youngsters on Saturday March 31 this year.

Ron gottlieb and Jamie Howard


SPECIALFEATURE

Yields FroM Fields

At a time when stocks were spiralling downward,

gains of 177% and 269% sound mythical, but these

figures are the healthy rises recorded in the cotton

and rice sectors in the Australian Agriculture

Census, which also identified a 24% rise in canola

production and 35% boost to grain sorghum.

The good news is tempered somewhat by Tropical

Cyclone Yasi which battered the sugar cane industry,

and the widespread flooding that swept across much

of South-Eastern Australia. But the rains are not all

bad news when it comes to agricultural activity, says

Max Brady of DDT Liners.

“The number one [factor] is the climate and for

three years we have had rain,” he explained. “The

stored moisture in the ground that broad-acre

farmers rely on is very good, and there are decent

levels of stored water on farms and in dams.

“There is a general note of optimism in the

agricultural sector as we have some water. You cannot

do much without it! But the disquieting ingredient is

export prices, given much of Australia’s agricultural

produce is destined for overseas and the [poor]

state of economic activity around the world. I have a

suspicion that this scenario is forcing farmers to grow

more as that is the best way of boosting income!”

DDT Liners supplies products destined for the

full range of crops, its main contribution being bulk

storage covers for grain, including wheat stacks. The

company is renowned for its big picture projects,

and fulfilling an order for a sheet 20 metres wide by

50 metres long or twice those dimensions is all in a

day’s work said Max, adding that demand was also

strong in the transport sector, specifically for roll-

over truck tarps.

When we spoke to Max he was fresh back from the

Toowoomba Farm Fest/Premier Field Day that was

“as good as it gets”.

“It is part of our ongoing strategy, we are there to

learn from and talk to customers, some of whom we

see only once a year,” said Max reflecting on DDT

Liners’ thirty years of attendance at the annual event

which specifically targets the agriculture sector.

Currently, most signs are positive. However, despite

the surge in cotton harvests, cotton prices are “very

ordinary – [at] the prices of 20 years ago. Cotton

farmers have struggled for ten years due to the lack of

water, and now have had three years of the opposite.

So while selling prices are not good, their fixed prices

-- land and machinery -- are substantial so many of

them feel they may as well produce more.”

That said, technological advances in cotton

harvesting have prevented a lucrative flow-on effect

to fabricators and suppliers.

Cotton pickin’ changes “When cotton is picked it is now pressed into round

bales and wrapped in film by the pickers; there

are fewer opportunity for tarps to be used. Tractor

maker John Deere has perfected the means of cotton

picking, and the advent of film style bale wraps from

the back of a cotton picker has caused the demise of

module covers,” Max explained.

In agriculture, ‘there is more money in mud than in dust’, says specialised textiles Association member Max Brady. Here we chat to several prominent stA members about business ups and downs caused by drought and floods.

Story by Nicola Card and

images by Max Brady and

Bartletts.

28 · CONNECtIONs

SPECIALFEATURE

HVG Business Manager for Industrial

Fabrics John Wood told Connections his

company previously supplied “lots of

polyfabric that was used for cotton harvesting

but the round-baling process has taken over

so we have negative demand in PE fabric for

cotton module covers.”

David Burton added the changes stem from

the difficulties in sourcing and recruiting

temporary workers. “In one case I heard

of the difficulty in Moree in recruiting 200

casual workers during harvesting but now the

machines do it all by themselves. You may only

need one person driving a tractor. The cotton

industry is going through a big change in

materials and harvesting; the new polyethylene

film changes the concept of cotton covers, with

the production of a circular bale eliminating

costly labour,” David explained.

Ricky Richards is the Australian distributor

for Canadian made Polymax which is used

in the manufacture of cotton covers. The

drawcard for Polymax is its extensive girth; at

4.1 metres it is the widest polyfabric available

in a market that more commonly sees widths

of 2 to 2.5m. “The absence of joins or seams

in the middle of fabricated products means

reduced water ingress, and that is important

both in the short and long term,” said David

Burton who has been with Ricky Richards for

a decade, weathering the ups and downs of

market moves, including the recent floods.

“Our market changes according to whether

crops have been planted and are flourishing

and last year things were going well until

the flooding set in, and a lot of the crop was

gone,” David said.

A quarter of the Ricky Richards’ Industrial

Division is devoted to agriculture, and

according to David the company’s financial

controller sometimes queries why they have

to sit on so much stock. “But in the agricultural

business it is a gamble, you do not know if it is

going to be a good season or not, and as we

have seen things can change very suddenly!”

Seasonality is described as the “biggest

issue” for HVG, according to John Wood. “In

particular the impact of weather on crops. But

of course the heavy rains in Queensland also

really affected the shade sails market, as it got

wetter sales decreased. It is part of the natural

El Niño cycle … it is a bit of a balancing game.”

Western Australia’s dryer weather has

been kinder to HVG, whose major source of

development within Australia’s fabric market

are the hydro-liners sold to Western Australia

based manufacturer Rhino Tanks.

John explained that HVG sells up to ten

containers of liner fabric each year, “but it is

not all destined for the farming community,

some of that is used in mine sites within

steel bolted tanks, or large tanks in kit form

delivered to mine sites and assembled on site

and the frame is bolted together then liner

and fittings are installed.

“We sell lots more reinforced PVC which

is used in the transportation of agricultural

products, that is, side curtains and tarps,”

said John who had just returned from

Japan where he met with a long-standing

polyfabric supplier.

Ballarat based Bartlett’s told Connections

that the rains have boosted demand for

grain and bunker covers, a market that was

struggling a little prior to 2010. “This market

is dependent on the quality and volume of

harvest each season and the greater harvest

of the past two years has certainly boosted

demand,” said Matt Brown who is Marketing

Executive. “The year 2010 produced high

levels of demand for grain bunker covers.”

In common with HVG, Bartletts has also

benefitted from dry weather in other

regions, having been busy fielding orders

for flexiflume irrigation fluming in a range of

sizes. The flexible hose for water transfer is

destined mainly for sugar cane growers, and

to a lesser extent tobacco farmers, in Ethiopia,

the Philippines, Cuba and Afghanistan. “Any

crop requiring flood irrigation … that market

has grown dramatically due to the need to

save water and farm more efficiently.”

Chasing new businessAdapting to market fluctuations is as

necessary as it is constant for STA members,

and DDT Liners has successfully filled much

of the gap left by cotton tarps by servicing

the booming mining industry, coal seam gas

in particular.

As Max said “We are more reliant on coal

and gas mining and processing industries

than before. But a downside is the two-speed

economy in which famers become a bit of

a victim as stringent compliance and other

OHS issues involved in mining have pushed

up our overall cost of installing a lining. That

is because we carry the same overheads, so

our unit costs are higher and this makes it

more expensive for farmers.”

That said, DDT’s capacity for larger dam

linings is now greater, with machinery

geared up for bigger projects, and the sheer

quantities of lining material used in mining.

“Our economies of scale and bulk buying

mean that we have more teams assembled

and ready to go, so it is conceivable we are

more efficient, better and professional. And

that is beneficial to our customers.”

Mining is a far cry from playgrounds, which

is proving a lucrative new venture for Bartletts.

The company has found itself in demand for

kids’ jumping cushions, described as “those

big pillows for kids to jump on at parties!”

For his part, David Burton is charged with

the task of locating more specialised products

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30 · CONNECtIONs

SPECIALFEATURE

for Ricky Richards, with the company aligning

itself with key manufacturers around the world

exhibiting product initiatives. Watch this space …

And although HVG is busy servicing the tank

lining business, slower opportunities in the

agricultural market have pushed them in the

direction of reinforced PVC, said John Woods,

who revealed the company’s most effective

marketing tool is face-to-face sales meetings

arranged by their industrious account

manager “who gets out and about visiting

customers”.

Marketing manoeuvres The HVG group also regularly hosts

visits from overseas suppliers and makes

a point of introducing them to customers.

“It works extraordinarily well,” John

remarked. “As far as our marketing efforts

go, advertising in our industry magazine

Connections also works well and we conduct

quite a few email campaigns.”

Clearly longevity has benefitted long-timer

DDT, with Max also saying “By far and away

word of mouth is DDT’s best and most reliable

marketing tool.”

Ricky Richards customers tend to be a

loyal lot and David attributes that to the

predominance of country based customers

who are less inclined to chop and change

suppliers, instead seeking consistency in

product and supply.

“They also want to have support where it is

needed so our products must perform well.

And timely supply of material is very important,

as is the need to always present accurate

information to our customers,” he said.

With a team of sales people across Australia,

those customers enjoy regular contact. “For

Ricky Richards it is all about supporting

customers … it is that old cliché – without

a customer we do not have a business. And

because we tend to always have the fabric

they need right now, for any product harvest,

we are gradually increasing market share.”

Near six decades’ business have been

clocked up by Bartletts, which has also

established an extensive and “very loyal”

agricultural customer base serviced through

an extensive distribution network. “Our ability

to custom manufacture items specific to clients’

needs using the best available fabrics and

manufacturing techniques allows us to secure

long-term customers and ensures we remain at

the forefront of the industry,” Matt said.

He added that the most effective marketing

tools or campaigns are the company website

and long-standing relationships with key

suppliers and industry representatives. “Also,

our ability to stick to the Bartlett foundations

of remaining a respected family owned and

operated business providing quality products

and excellent customer service.”

The longer in business the better, it seems

to be. Definitely worth weathering the storms,

rains and droughts that come and go.

“Our economies of scale and bulk buying mean that we have more teams assembled and ready to go, so it is conceivable we are more efficient, better and professional. And that is beneficial to our customers.”

Below: A hydro liner in a tank. Image

kindly supplied by Rhino tanks.

Images: Max Brady, Bartletts


“One employer told me he would like

to send all of his younger staff to the next

Young Leaders’ conference … he has already

selected some new young leaders,” Lance

said. “The bottom line is employers and

participants all thought the Young Leaders’

Challenge was very worthwhile and all would

participate again, given the chance.”

Lance strongly encourages all members to

“support our young people, encourage them

to get involved, get involved and support the

concept as an employer or as a sponsor …

you will not regret it!”

let’s hear from the Young leaders...

Chris Smith: “Despite the friendly

rivalry :) everyone put in a great effort and a

lot of their own time. It was an exciting task

and we didn't want to disappoint. I'm looking

forward to further combining/designing the

shelters as I'm sure many of us are … I can't

wait for the next one!”

James Formosa “had a great time

working with everyone and forging some

great friendships”.

Angela Couri: “It was hard work, but every

single person on both teams came together

as a group and it paid off. To put this project

together while working in our current jobs

is a huge achievement and everyone should

be proud.”

Michael Guinea: “As project

manager it was difficult at times to co-

ordinate the project from Townsville, however

fellow members of our team ensured we

designed and created a shelter we were

immensely proud of. The entire process was

very rewarding… I know the Young Leaders’

initiative will last a long time and serve our

industry well in the future.”

Katherine Szczepanska: “This is the first industry that I have worked in

that values, encourages and supports younger

members. The support, encouragement and

understanding from Ron Gottlieb and other

Ricky Richards staff … all the bosses from all

the companies involved in the challenge was

amazing, words cannot explain. Thank you all.”

Jamie Howard: “I learnt how to

better communicate with others from afar, how

to truly work as a team and rely on individuals’

skill sets, having faith in the abilities of others.”

zoe Smith: “I really learnt what is

possible when such intelligent, active, positive

people work together to achieve goals,

regardless of age … The reaction from STA

senior members gave us a real boost and the

positivity and recognition from other members

was fantastic.”

Sarah Lavorato: “We were able to

get quite a few sponsors on board who were

tremendously generous and a huge thank you

must be given to them… The future is looking

bright for this industry and it will be exciting

to see what unfolds in the years to come.”

STA ExPOWRAP

< continued from page 14

“I really learnt what is possible when such intelligent,

active, positive people work together to achieve goals,

regardless of age …"

32 · CONNECtIONs

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the specialised textiles Association welcomes several new members to the association:

• Sigmatec – a specialist supplier of banner making products;

based in Victoria.

• Weathersafe Shades – a business specialising in manufacturing

and installing shade sails and shade structures; based in South

Australia.

• Voile du Sud – a business specialising in the design, manufacture,

repair and modification of all types of sails; based in France.

• Ta Ya Canvas – a manufacturer and exporter specializing in flex

banners and PVC coated and laminated tarpaulin covers; based

in China.

• Buz Software – a NSW based supplier of integrated software to

help manufacturers and retailers track leads and sales, manage

quotes, orders and installations and schedule jobs, etc.

• FAAC Australia – a specialised manufacturer of automated gate

operating equipment distributed in Australia and New Zealand by

AES Products Pty Ltd in NSW, and

• Basford Brands – a privately owned investment company and

majority shareholder in a variety of home decor distribution

businesses in Australia and New Zealand; based in Victoria.

NEW MEMBERS

new Members


Visitors to the Halifax Vogel

Group Fabrics stand at the

Specialised Textiles Association’s

(STA) Expo2012 were not

only able to view the latest in

innovative fabrics but were also

treated to a visit from leading

international suppliers.

HVG Fabrics, a gold sponsor of

STA, exhibited their full range of

industrial & decorative fabrics and

films, including a revolutionary

new product by Norsenet,

produced after 15 years of

research and development. The

shade mesh manufactured from

Multi Filament Polypropylene

offers market leading strength,

low stretch characteristics and is

fire retardant.

The high-tech shade mesh has

been produced to facilitate digital

printing, offering the Australian

market unique opportunities to

develop advertising and brand

awareness opportunities.

Extrablock, a commercial

shade cloth, has for the past

decade offered the Australian

market a consistent high quality

commercial shade solutions.

Extrablock is the only commercial

shade cloth where every colour

exceeds the Cancer Council

Guidelines, which requires UVR

levels of at least 94%.

Extrablock will soon be

launched in a wider array of on-

trend colours, most also available

with self-extinguishing fire

retardant capabilities.

HVG Fabrics’ also premiered

SeaFLEx, a PVC press-polished

sheet suitable for marine and

flexible glass applications. With

a double-sided polish finish,

SeaFLEx is distortion free and

provides optimum visibility.

The FLEx PVC ranges

have been developed after

many years of research and

development using improved

raw material technology

and investment in the latest

manufacturing equipment and

are now also fire retardant at a

self-extinguishing level.

Suitable for a variety of

purposes including outdoor,

agricultural, industrial and

transport applications FLEx PVC

was unveiled in a broader array

of colours and widths across

AlphaFLEx 900gsm, EnduroFLEx

650gsm, CoverFLEx 610gsm &

VynaFLEx EVO 550gsm.

Easislip Premium, a high

quality Japanese PVC suitable

SPOTLIGHT ONMEMBERS

Dynamic days for HVG

for both internal and external

applications, was also displayed

in a new black tint. Suitable for

both blind and boat applications,

the marine grade PVC is a world

leader with a UV-R block from

92-98%.

Also unveiled at STA were

EasiClean and EasiGuard,

products that are specifically

designed to heighten the

performance of Easislip PVC

films. EasiClean is a spot remover

that uses surfactants and hyper-

wetting agents to lift and suspend

oil, grease and dirt for easy rinse

and removal. EasiGuard enhances

the UV screening properties

of Easislip without the use of

silicon oils, waxes, glycerine or

petroleum distillates.

HVG Decorative Fabrics and

Films’ Business Manager, Daniel

Gollan, said the STA Expo2012

was a terrific opportunity for the

brand to unveil new product ranges

and capitalise on the presence of

leading international suppliers.

“We were fortunate to have three

of our international suppliers visit

us at the 2012 STA Expo. Sidney

Jacobs from Alnet, Menno de

Wet of Norsenet and Paul Hunt

representing Soyang visited us

at this prestigious Expo where

we were able to unveil many new

and exciting additions to the HVG

Fabrics range,” said Daniel.

“As a gold sponsor of STA it

was rewarding to have such

positive feedback from customers

across our many innovative

additions to the HVG Decorative

Fabrics and Films and HVG

Industrial Fabrics ranges.”

hVg’s new state Manager In late June HVG announced

a significant change to its senior

management team with the

appointment of Stephen Dorrofield

as Victorian State Manager.

Stephen is charged with the task of

leading and managing the Victorian

branch, overseeing sales results

and developing new business

opportunities across HVG Graphics

Media, HVG Fabrics and HVG

Decorative Building Products. He

will also have overall responsibility

for the leadership and management

of HVG’s office and warehouse in

Derrimut, Victoria.

No stranger to the business, he

comes to the new role after 18

months as Business Manager for

HVG division, Octanorm Australia.

“While our team in Victoria have

operated successfully without a

dedicated State Manager for the

past 14 months, the time is now right

to fill this role again,” said Bruce

Rayment who is Chief Executive

Officer of HVG.

www.hvgfabrics.com.au

The latest offerings from STA members

the dynamic HVg team

Rick Kelly (centre) at the HVg display at stA Expo 2012

34 · CONNECtIONs

SPOTLIGHT ONMEMBERS

Ricky Richards and Pro-Knit industries launch new Monotec productAfter many years of success with Monotec

370 Series heavy duty commercial shadecloth

around the world, Pro-Knit Industries is now

manufacturing a medium duty commercial

shadecloth.

Like its sister product Monotec 370, the new

Monotec 210 Series is also manufactured in

Australia using only high quality, 100% round

monofilament yarns and is the strongest

medium duty shadecloth available today!

Developed specifically for applications

where the heaviest duty shade is not a

necessity (such as vehicle protection,

pool shading and some horticultural

environments), Monotec 210 has a medium

knit pattern and shade cover factor, yet still

retains the strength and integrity that only

Monotec shadelcoths have.

Monotec 210 is resistant to UV rays and is

supported by a 10 year UV warranty under

tension. The sturdy construction using round

monofilament yarns in both directions will

not stretch, assuring colour vibrancy and the

integrity of the shade structure’s stability for

years to come.

As with Monotec 370, when Monotec 210 is

installed correctly, there will be no need for

installers to return to re-tension the fabric.

Monotec 210 is available in both 3.25 metre

and 6.5 metre widths in seven popular colours:

Chino, Karloo, Bundena, Sheba, Koonunga,

Graphite and Black.

Sample cards and further product

information is available from the exclusive

distributor, Ricky Richards (Sales) Pty Ltd.

Please contact the friendly Ricky Richards

Sales team for more information.

ricky ripstop – now in 14 vibrant coloursRicky Richards is pleased to announce the

launch of new colours in the popular Ricky

Ripstop, rip-resistant PVC

fabric range.

Due to popular demand and years of

success with this product in the market,

Ricky Ripstop is now available in 14 colours.

Additional colours are: Light Grey, Navy,

Heritage Green and Chilli Red.

Ideally used for tarpaulins, grain bins, ute

covers and box trailer covers, this fabric has

a high gloss lacquer finish on both sides for

easy cleanability and is dimensionally stable

for superior durability. The advantage of the

rip-resistant weave is that any tear will not

spread, making it ideal for heavy use and

rugged applications.

Available in a width of 203 cm, Ricky Ripstop

is UV stabilised and fire retardant.

New Ricky Ripstop sample books are

available now. For further information about

this product, or any other products available

from Ricky Richards (Sales) Pty Ltd, please feel

free to contact our sales team at any time.

Contact details:

Ricky Richards (Sales) P/L (02) 97335 3333

www.rickyrichards.com.au

[email protected]

Chino (Cream)

Graphite (Charcoal)

Sheba (Dark Blue)

Lime Fizz (Lime)

Karloo (Sand)

Marrocan (Terracotta)

Koonunga (Green)

Mellow Haze (Yellow)

Bubblegum (Pink)

Bundena (Blue)

Abaroo (Red)

Domino (Black)

Sherbet (Orange)

Jazzberry (Purple)

National Distributor:

Ricky Richards (Sales) Pty Ltd 16 Park Road, Homebush NSW 2140 Phone: 02 9735 3333 Fax: 02 9735 3311www.rickyrichards.com.au

7 Tombo Street, Capalaba, QLD 4157Phone: 07 3245 6756 Fax: 07 3245 6955

QLD Distributor:

Made In Australia

C O M M E R C I A L S H A D E C L O T H

100% Australian made and owned

• 3.25 metre and 6.5 metre widths

• 14 cool colours

• 10 year UV warranty including removal and replacement

• Manufactured using 100% round monofilament yarn

• Custom colours, widths and lengths available by request

• Install and forget – NO re-tensioning

Monotec 370 is proudly manufactured in Australia by PRO-KNIT Industries Pty Ltd www.monotec.com.au

Designed for many applications including:

• Council Parks • Shopping Centre Car Parks• Shade structures • Shade sails • Childrens Playground Area • School Outdoor Lunch Areas • Athletic Events • Swimming Pool Canopies• Outdoor Recreation Areas • Truck Tarpaulins • Umbrellas • Nurseries

superior in strengthand performance

For a shadecloth that is superior in strength and performance characteristics, Monotec is the unsurpassed choice!

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36 · CONNECtIONs

STAREPORTS

Fabric structures Committee report by beatrice Moonen

In mid May 2012 another large building contractor, St Hillier

Constructions Pty Ltd announced it had been placed into voluntary

administration.

This joins a growing list of large construction companies including

Kell & Rigby, Reed Constructions and Verticon, whose recent closures

have impacted upon thousands of employees and sub contractors

around the country.

While these leading contractors may lose hundreds of millions of

dollars, their impact is also felt by many small family businesses unable

to weather the storm of invoices that will never be paid. Those of us

who build fabric structures - shade sails and membrane structures - for

building contractors are rapidly losing confidence in the ability of the

construction industry to support its “subbies”. The simple scenario of

a being paid for work completed becomes tenuous when we expect

and depend upon the solvency of construction companies to trade and

provide work.

This is a very tough period for small business. ASIC statistics reveal

that small business makes up the brunt of the 10,850 companies placed

into administration in the year to March 2012. This is the highest level

of failure in 12 years and has remained high since the GFC began. But

how many of these companies failed for reasons beyond their control?

More than ever high standards, good business practises, increasing

market share and financial management strategies become important

as the risks of business downturn by association with these contractors

threaten even the strongest company.

What can the Specialised Textiles Association do about

improving the business climate for members? The Fabric

Structures Committee of STA believes it is playing its part in shoring up

our industry during these tough times. We may not stem the economic

downturn but we can try and support our industry with positive strategies.

The Committee is targeting the three big issues impacting on fabric

structure industry today: promotion, training and guidelines. The long

term objective is improving the business climate for STA members,

whether they be fabricators or installers, and reduce risk.

In relation to business risk the Fabric Structures Committee is

focusing on:

Promotion of the fabric structure industry. Promoting the industry

to a wider market opens up new opportunities to sell more even during

the tough times. In addition fabricators can be more selective of the

projects and the customers they choose. High risk customers can be

avoided. And of course the availability of more business provides a

buffer against bad debtors, ie a layer of fat in the cold.

Developing Guidelines. By working to guidelines which promote

good practices and sound design principals, customers are more likely

to be satisfied with the quality of work output and are less likely to

delay payment or worse still default on payment. Good companies tend

to attract solid, long term customers.

Training includes upskilling, recognition of skills and achievements

through accreditation and licencing. Training ensures that members

work to the highest recognised standards and deliver a quality

product. This again leads to satisfied customers. Training is

equally important in good and bad times. Quiet times offer a good

opportunity to learn new skills.

Risk is intrinsic to small business and is something we have to

manage daily. While economic downturn brings stress to small

companies there are measures which can provide that extra support

and ultimately a soft landing at the end of the tough times.

STA’s Fabric Structures Committee is working towards a better future

for industry where risk can be managed and opportunities abound,

with rewards flowing to association members.

If you have issues that you believe the Fabric Structures Committee

should address please contact the committee by emailing Ana at STA

on [email protected]

state report – Victoria, by gary smith

The Specialised Textiles Association 2012 Expo at MECC in Melbourne

… what a tremendous and enthusiastic gathering it was, catching

up with fellow members and friends. The highlight, apart from the

magnificent exhibits and the social evenings, was the amazing efforts of

the Young Leaders Group with their presentation of the Disaster Relief

Shelters. The Young Leaders Challenge (see article on pages 16-21)

was a crowd favourite. The passion, initiative and drive these Young

Achievers bring to the Industry is just sensational.

The Expo Committee headed up by Past President Brendan Hall

and Association Manager Ana Drougas ably was supported by Mina

Geremia of STA, Zoe Smith of Campbell & Heeps, Danny Ashby of

Radins, Kent and Kath Williamson of RMIT and Ali Ozen of Bradmill

Outdoor. Great job guys, everyone had a brilliant time.

In regard to business in the State of Victoria, the general opinion is

that it is pretty quiet at most levels of the industry, with the wholesale,

retail, building and development and other sectors not performing with

any great confidence. Some builders have reasonable contracts on

their books leading up to the 2012 -2013 financial year but are looking

for considerable increases in activity into the later part of the year and

into the next.

Many companies are reporting that the conservative budgets set

are being achieved but very limited growth is being experienced at

this time.

In closing I would like to thank Glenn Barlow and Brendan Hall who

are stepping down from the COM. You guys have done a magnificent

job in fulfilling the brief that was given to you by the members. Well

done, it has been a privilege working under your direction.

Finally, congratulations to Lance St Hill on being named our New

President. I look forward to a busy and fruitful term on the COM as

Lance has some great ideas and the members are sure to gain huge

benefits from these. Welcome too to David Burton of Ricky Richards

and Jamie Howard of Total Shade Solutions.

newcomers to the CoM

Here we would like to welcome David Burton and Jamie Howard to the

STA Council of Management.


Jamie howardHaving been raised in many different areas, Jamie Howard was pleased

to join Copeland's and Pickers in Woolloongabba in early 2005. Aged

just 16 his plan was to become a carpenter but while waiting to gain

his drivers license took a job as a factory hand, initially working on the

basics of cutting, eyeleting, splicing ropes etc.

“However I started to pick up on the more complex jobs just by

watching and eventually got my chance to hone my skills by cutting ute

canopies, truck canopies, camper trailers, custom covers, tarps, shade

sails, PVC sails, marquees etc. all by hand, a tape measure, scissors and

a piece of paper,” said Jamie.

When the company introduced CAD, he undertook an AutoCAD

training course.

“It was now that I was really swimming in the deep end. Mistakes

were made but learnt from and now, looking back I really appreciate

having made them, as I can now see issues that may arise simply from a

photograph or hand drawn sketch.”

Jamie then spent two years completing the design work for CP

Solutions and has since worked on some unique and large structures.

For the past two years he has been Operations Manager, estimating,

quoting, designing and project managing.

“I am now moving into a more manageable position which again is

based around design and technical assistance with wholesale clients as

well as architects and engineers,”

Despite his relative youth, Jamie has worked on more than 1500

individual projects.

This year he outranked his peers by taking out the top honor – the

Young Leaders Award for Excellence.

He told Connections: “I do love this industry and believe there are a lot

of valuable people in it.”

david burton of ricky richardsDavid’s involvement in the industrial textiles industry began in

1989 when he was appointed as a sales representative at Rheem

Industrial Fabrics.

He was committed to being involved in the industry at a senior sales

role, and eventually achieved the position of State Manager, Southcorp

Industrial Textiles.

For the past decade, David has been employed by Ricky Richards

Sales in both sales management and product development roles. (Read

about his experiences of the agricultural market on page 27.)

Over the past five years, he has spent considerable time travelling

in Australia and overseas to build and maintain relationships with

suppliers and attend trade shows in order to keep abreast of the latest

developments in the rapidly changing world of industrial textiles.

He says "I am looking forward to serving the industry that has given

me so much pleasure in my working life."

David and his wife Diane have three children: Kayla, Ryan and

Nathan. In his spare time David enjoys watching his beloved Manly

football team.

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Far left: Award winner Jamie Howard

Left: David Burton

38 · CONNECtIONs

STA ExPOWRAP

Connections took to the stA 2012 Expo floor to chat to exhibitors. Here we include some of the comments that paint a picture of market conditions and the value of exhibiting – and reaching more customers – at an Expo. And we conclude our Expo wrap with some key upbeat messages delivered at the gala Dinner. Words and pictures by Nicola Card

Words from the expo floor

Peter Monkhouse whose ICL SA stand was situated at the front

corner of the Expo commented that he was “very happy with size

and quality of the STA Expo displays”, but a bit disappointed by the

relatively low numbers of local industry players. “Previously Melbourne

has been good for us which is why we were keen to have a display,” he

said. “But the [attendance] is a reflection of the economic downturn we

are all experiencing.”

Peter pointed to his diary which contained lots of business card

stapled to pages – a simple yet effective means of keeping track of all

expo contacts. Follow up action items are listed by each card.

The crew on the Carr Group stand – Lee Stebbing and Brendan

Traynor - were pleased to report a high level of interest in their sewing

machines over the three days, saying “We have picked up a few new

customers and some existing customers have returned … it is good to

reconnect with them.”

Lee however remarked on the general slowing of the market, both

locally and internationally, “But there are pockets that keep on keeping

on, such as sign and banner media and window furnishings, also eyelets

and machines are going well.”

HVG Business Manager Daniel Gollan told us that the show was

“essentially what we expected” although he suspected the footy match

kept a few occupied, thus absent from the Expo for a few hours on

Saturday!

“This year’s theme is HVG is racing ahead – for us it is all about the

future and what we do to build value into the industry and business. We

have a relationship with Kelly racing which is part of our sponsorship

and they were pleased to be involved with the show.”


In a popular celebrity publicity stunt, well known V8 supercar racing

driver Rick Kelly spent Sunday signing autographs at HVG’s Expo stand.

“It was a great drawcard, certainly a bit of encouragement for

people to roll up and get a personalised brochure,” Daniel said. “The

sponsorship is about two brands trying to build value. The brand has to

mean something and that is part of the alignment we look for.”

He told Connections that “Lots of preparation went into our large

stand, our full-time Marketing Manager Anna Zobonos did lots of the

prep work, but we have a consultative approach which involves a

planning meeting six months prior to exhibiting to consider themes and

the story we want to roll out.”

continent will be contacted by email, or sent brochures or catalogues.

“It is important for us to make that connection with them otherwise

we may not hear from them again and we do not want to miss out on

any orders,” said Steve, who was also very appreciative of the liquid

products delivered on STA’s coffee stand …

… whose enticing coffee aromas competed with those of the Nolan.

UDA stand. Chris Nolan demonstrated the unique properties of Solar

Mesh, saying “It absorbs heat and that is the idea of it – it cools the

house and also absorbs or stabilises UV so furniture does not fade.

“It provides a shading effect and is great for the environment as it

reduces cooling needs, thus power consumption. And that is the way

the industry is going, awnings will be automated and respond to time

of day, sunshine levels or temperatures.” (See Chris’s comprehensive

article in the April/May/June 2012 issue of Connections.)

Situated close to the STA coffee stand was Warren Bull of Highlead

Sewing Machines, exhibiting for the eighth consecutive year. Warren,

who founded the Sydney based company back in 1979, notes the rise in

automation and subsequent loss of people from the trade.

He explained that the Chinese manufactured machines with automatic

thread are long-armed, previous models measured ten inches, now they

have been extended to one metre.

Superb decorative pastel

fabric block-work panels

adorned the Goodearl

and Bailey stand. Claire

Corban explained

the inspiration thus:

“Because we specialise

in external fabrics

we wanted to achieve

an old weatherboard

backdrop, and that was

complemented by a green

lawn of sorts. We used

all new pastel awnings

from the Dickson range,

and one of our customers

completed all the stitching

in just two hours! Meantime

Pattons built the panels.”

“The industry has slowed down a bit so we are adapting by designing new products and for new markets."

Alan Stewart, Structureflex

“… we will add about a hundred new industry customers to our data base [so] the STA Expo is definitely worthwhile."

Steve Morris, Arcus Wire Group

Melbourne Exhibition Centre’s spatial premises were appreciated

by Alan Stewart of Structureflex, whose large banners are proudly

displayed at all the trade shows he attends as an exhibitor. He too

remarked on the industry downturn, but evidently it is not deterring

developments.

“The industry has slowed down a bit so we are adapting by

designing new products and for new markets. We should be in a

position to make a ‘good news’ announcement later this year,” Alan

revealed.

For Steve Morris of

Arcus Wire Group, the

STA Expo was all about

securing new contacts,

and there were many

“People we have not

met before – and that is

a good thing … we will

add about a hundred

new industry customers

to our data base [so]

the Expo is definitely

worthwhile. One guy

from India wanted a

certain type of wire that

we can provide.”

New customers who

are scattered across the

40 · CONNECtIONs

Synthesis poured a “significant investment” into their large display

stand, however Anthony Jimenez and William Bon said they

needed to be conscious of the range of their exhibits as several of their

customers were also exhibiting.

And finally we get to the glistening blue and silver décor of Miami

Stainless. Clean, sharp and complementary colours that form the

brand makeover.

“We put a lot of effort into our new image,” Matthew Gisler

explained. “We are celebrating our ten year anniversary and we want

to make sure that we reset the benchmark for the next decade so we

thought it important to reengage with our clients.”

The new design was formed in-house with owner David Finn driving

design developments.

“We have had amazing amounts of positive feedback,” said Matt. “Not

just with the brand but also all the people we have shown the website

to, and they like being able to order on the run. We ensure they always

receive the products the next day, even if they are located interstate.”

Matt can take credit for the stand’s exposed brick design, with new

STA ExPOWRAP


"We love the [STA] association – we are very much a part of it and keen to be as involved as possible … which means doing more than just turning up to Expos.”

Matthew Gisler, Miami Stainless

"...the quality of Australian workmanship, is widely considered “the best in the world”. STA Life Member Jim Kelman

staff member and marketing guru Tara-Lee Arane preparing all the

graphic design elements.

But Expos goers watch out! Miami Stainless promises to double the

size of their stand at next year’s STA Expo on the Gold Coast.

good vibesMatt’s warm words are a fitting end to this Expo wrap: “We love the

[STA] association – we are very much a part of it and keen to be as

involved as possible … which means doing more than just turning up to

Expos.”

Music to the ears of President Lance St Hill, we suspect.

take a bow, Australian fabricators At the Awards for Excellence Gala dinner, STA Life Member Jim

Kelman of Gold Sponsor Wax Converters Textiles delivered a

reassuring and heartfelt address, saying that whenever he is overseas

he is reminded time and again of the quality of Australian workmanship,

which is widely considered “the best in the world”.

He spoke of the association’s transition from CGMA to ACASPA and

now to STA and the “excellence of the young leaders’ rescue tents”

which is testament to the association’s sturdy future.

As to the future for textile fabricators, Jim was pleased to relay it was

“alive and well”.

Fabrication forecast We conclude this report by repeating the likewise optimistic and

upbeat announcement of Awards for Excellence winner Eric Moonen

of Abacus, who, during the Gala Dinner confidently declared:

“Good times are not that far away.”

42 · CONNECtIONs

the AbC of 3d shade sail fabrication

It is not unknown for teething problems

to accompany the introduction of new

systems and procedures. This year’s STA

Expo technical program delivered a bold

new format with presentations delivered by

headphones n the midst of the Expo floor.

Fortunately for presenter Alan Stewart it

worked a treat … just a few minor hiccups

then the system was up and running. And

clearly Alan’s address was much anticipated,

with few spare seats in the allocated area.

Topics covered in Alan’s address

‘Fabricating form – 3D Shade Sail

Manufacturing’ were the importance of 3D

form, how to make 3D sails, patterning sails

without CAD, and patterning complex forms.

He described the 3D form essentials in 3D

sails as the shape formed by applying tension

to the fabric along opposing radii; to gain

stiffness through this double curved shape

and to reduce deflections under loads. nd he

went on to say “in the example of the simple

At this year’s stA Expo Alan stewart of structureflex shed light on the fabrication of three dimensional sails, with an address that contrasted the technicalities of flat sails with the more complex yet aesthetically pleasing 3D variety. Story adapted from PowerPoint presentation

SPECIALFEATURE

four-sided ‘hypar’ (sometimes explained

as saddle shaped or “twist”) sail, you can

consider the balancing forces as two curves -

one between the two low points (blue curve),

and one between the two high points (red

curve).”

A load will cause the sail to change shape

until it finds a new ‘Force Balance’ shape,

and a hypar subjected to uplift has increased

tension in the low arc and decreased tension

in the high arc allowing the fabric to change

shape.

Flat sails

In contrast, a flat sail subjected to the

same load deflects in only one direction.

Total deflection is larger leading to:

stretching; the “saggy-baggy” look; and

shorter product life.

Still within flat sails; shape is formed under

a load similar to aerofoil leading to increased

uplift further compounding stresses. Increased

cross-sectional area leads to increased drag

which increases stress on the leading edge.

Large deflections and increased drag stresses

result in edge cables sawing away or, as Alan

phrased it, “working like hacksaws on the fabric

edges”.

Flat sails come in two forms: triangles

and planar/sloping and should be avoided

wherever possible


THE “HOW TO” OF FABRICATING 3D FORM

The old procedure

in making 3D sails

involved:

(1) Measuring a

site in (often) only

five dimensions

(one diagonal and 4

sides)

(2) Providing no checks for site

measurement errors

(3) Calculating sail patterns by averaging

the diagonals

(4) Joining flat fabric to form a large flat

panel

(5) Marking sail pattern onto the flat fabric

(6) Cutting and hemming the fabric

(7) Forcing the sail into 3D form by “shear”

force during installation

A consequence of forcing flat fabric into

3D forms is “assymetric” or uneven stresses

and zones of low tension (aka wrinkles) also

high stress and stretching (which results in a

shorter product life).

“Consequently the vast majority of sails tend to

be made too flat to avoid these problems,” Alan

told the Expo participants gathered on the floor

of the Expo among all the action, headphones

blocking out peripheral noise.

By contrast the

‘modern process’

involves: measuring

the site using 10

dimensions for

Hypar (which

ensures accuracy of

site measurements);

using a model

sail as 3D mesh; and cutting panels by

splitting mesh into multiple ‘shaped’ panels,

ideally using a plotter/cutter but alternatively

fashioned by hand until such a time as

volumes justify the investment in a plotter!

(Australia boasts two world leading plotter-

makers: Aeronaut and Pathfinder, both of which

are very popular here in Australia and around

the globe. Costs are estimated to start at

around $100,000 and peak at $250,000.)

Continuing the modern process, shaped

panels are joined, then hemmed, after which

the sail is fabricated into a 3D shape (“it will

not lay flat on the floor”) to minimise shearing

stress during installation.

the outcome using modern methodsThe outcome is all positive. Correctly

formed sails result in even stresses: fewer

wrinkles, a longer product life, better looking

product; increased inherent stiffness; and less

deflection.

Three types of CAD specialist software are

MPanel Shadedesigner, MPanel, and MPanel

FEA. For more information on these, visit

www.meliar.com or www.mpanel.com

in summaryLow cost software now allows all fabricators

to design and pattern shade sails in the same

way as professional suppliers.

“By learning to do it yourself you avoid

the pitfalls of taking advice from unqualified

advisory services claiming industry expertise

which often results in failures. There are only a

handful of real experts in the industry that are

qualified consulting engineers specialising in

fabric structure design,” Alan explained.

Properly designed and patterned shade sails

will last longer and look better. And your best

advertising tool is your ecstatic customer base

and your track record of great looking work!”

Alan concluded his presentation by saying

“Understanding the basic maths of tensile

architecture will help you make informed

decisions on sail making, communicate better

with your clients, and head off problems

before they occur.”

“Properly designed and patterned shade sails will last longer and look better. And your best advertising tool is your ecstatic customer base and your track record of great looking work!”

sPeCiAl oFFer!

Melbourne based Structureflex is kindly offering a free fully functioning demo for anyone who makes contact (and refers to this Connections article). The demo

will enable fabricators to make ‘real’ sails using specially tailored CAD software.

Contact Alan stewart on email [email protected]

or by phone 03 8796 5406.

www.structureflex.com.au

STA ExPOWRAP

Specialised Textiles AssociationSuite 201, 22 St Kilda Road, St Kilda Vic 3182

Phone 03 9521 2114 n Fax 03 9521 2116 www.specialisedtextiles.com.au

A S S O C I A T I O N

The advantages of being a member of the Specialised Textiles Association...

MA

M88

63

Learn & Network with others who share similar interests on a regular basis throughout the year at

events taking place in each state.

Connections Magazine is the key communication tool for our diverse industry. It includes business

and technical editorial and special features.

E-newsletter keeps you up to date on relevant issues and industry news.

Annual Awards for Excellence promotes recognition of excellence and innovation in design,

manufacture and installation of finished products. Also, the Young Achiever Award recognizing outstanding workmanship and innovation in our under 30 year olds.

Trade Exhibition and Conference is the Specialised Textiles Association’s premier exhibition and

conference in Australia for the specialised textiles industry attracting manufacturers and suppliers of fabric, accessories and equipment and manufacturers and installers of finished products and structures from Australia.

Member Directory Be noticed in our Member Directory which appears on our website and in

Connections magazine.

Employee & Industrial relations Ongoing information and guidance on a range of employee

and industrial issues.

Advocacy actions directed at key decision makers and other stakeholders who influence what

happens in our industry.

Marketing and Promotion Use of Specialised Textiles Association logo and promotional material.

Committees and industry focus groups comprising of members who want to work together to tackle

and address specific industry issues.

The advantages of being a member...

STA Promo Advert (April12).indd 1 5/04/12 2:15 PM

46 · CONNECtIONs

Life Membership of an association does not come easily; it is

something that is earned following a lifetime of commitment and

dedication to an industry.

Fitting it is then that Max Brady recently joined the ranks of

the exalted few. Given his achievements to industry, willingness

to share his knowledge, and his reliable and ongoing contributions to

Connections magazine, Max was a natural recipient for

Life Membership.

All in all Max is widely recognised as a vital as well as prolific player

within the industry, having played an active role in the association

since joining back in 1986. He was on the Council of Management for

several years and twice went on to serve as ACASPA President.

With a passion for training, Max has also been pivotal in

establishing training content and courses in Queensland and also

across the country. Among his other achievements he organised a

geomembrane training workshop in conjunction with USA industry

leader Ian Peggs in 1997, a move described as “typical of Max’s

inclusive nature in inviting competitors to join in workshops”.

Max went on to receive a string of fabrication awards, including

many for large scale geomembrane structures.

His colleagues say “Max has built a strong and diverse business that

can tackle large and small projects in virtually any field of fabrication.

He is an industry leader who was one of the early pioneers in the grain

bunker industry of geomembranes. Max’s balanced views have helped

guide the industry to where it is today … he has been and continues to

be very generous with the time he devotes to industry associations and

similarly is always happy to share his knowledge with industry peers.”

take a bow, life Member Max!Indeed. To a thunderous round of applause, Max Brady took to the

stage to receive his badge of honour.

Max paid homage to the “backbone” of his business, Michael

Ryan, and humbly told the room packed wall-to-wall with Specialised

Textiles Association members: “I feel that what I have put in to the

association I have got back.”

Winding back the clock, Max relayed news of the significant phone call

he received in the early eighties from industry icon Bill Menahem about

a ‘certain association’ running a photo competition. It was that which set

the wheels in motion for his involvement in what was then the CGMA.

“Only members could enter the competition so I first had to sort that

out,” Max chuckled.

Proudly sporting the gold badge inscribed ‘Life Member’,

Max exited the stage to a standing ovation. Here we look at his

achievements over the years.

Mining his business Armed with a degree in Earth Sciences Max took up a career as a

schoolteacher, which he enjoyed for the best part of one and a half

decades before purchasing Darling Downs Tarpaulins from its founder,

Graeme Harry, in early January 1983.

Back then the business serviced the agricultural industry

and was based in rented premises at Warwick, where Max

worked alongside his wife Marguerite and two staff. But business

growth soon warranted a move to a large purpose designed

warehouse in Toowoomba.

MEMBERPROFILE

Max Brady’s contributions to the industry and the association were recognised at the 2012 specialised textiles Association Expo when he was presented with Life Membership of the association. Here we take a look at the extent of his involvement over more than three decades.Words and pictures by Nicola Card

the life and times of an industry leader: Max brady


The variables delivered by a seasonal agricultural market caused

sales and staff numbers to fluctuate, which Max realised was not

necessarily sustainable over the long term. Over time he steered

DDT Liners toward the heavy-duty geomembrane lining sector to

“drought-proof” the business. “There was little by way of mining back

then,” said Max who is also on record as stating “We are masters of

innovation and enjoy a challenge.”

Indeed he does. Diversification – moving with the times – has been

key to DDT’s steady workflow, which now encompasses mining and

building, having gained a strong foothold in the niche market for ‘big

picture’ heavy-duty specialised textiles: grain covers, dam/reservoir

liners, floating covers, also large shade cloths for horticultural

purposes.

Today DDT Liners and Darling Downs Tarpaulins boasts a factory

floor space of approximately 2000 square metres and production

capacity of up to 20,000 square metres per day, servicing government

and local authorities, mining companies and farmers. The diverse

range of rural business includes sugar millers, horticulturalists,

aquaculturalists, intensive livestock producers and food processors.

The company services markets as far afield as PNG and the

Pacific Islands.

“You name it and the acreage you need covered and DDT will be

onto it!” is the company’s tagline – and commitment.

Projects are as varied as they are large - and impressive. DDT’s

largest ever single sheet liner measures 37 hectares or 370,000

square metres. Max has forged long-term bonds with fellow STA

members such as Wax Converter Textiles, Gail Pacific, Ricky Richards

and various fabricators.

Quality countsBack in 1995 Max Brady and Beehive’s Roger Bishop were foundation

members of the International Association of Geosynthetics Installers

(IAGI), whose mission is to advance installation and construction

technologies and provide a forum for geosynthetics installers.

DDT Liners’ position in the marketplace is enhanced by work being

Quality Assured according to ISO 9001/2008 and key field staff having

IAGI (welding) certification. DDT Liners is currently Australia’s only

AIC (IAGI) Approved Installation Contractor.

Last year Max Brady had the honor of being appointed to IAGI

Board of Directors and was re-elected this year. The day that

Connections contacted him, he had participated in a board meeting

via global phone hook-up to IAGI board members in the US and

Central America.

Outdoor adventureEach year without fail, a week before the STA Expo kicks off,

Max packs his swag and billy – and stocks up with plenty of cab

sav – before setting off with long-term colleagues Roger Bishop

and Jim Kelman and wives on an illustrious camping adventure.

Ernie and Sue Nagy, Joseph and Cathy Dean and Bob Cahill have

enjoyed many of these good times too.

Over the years you will have read all about their trials and

tribulations in Connections, for among other ‘STA’ qualities Max

is a regular contributor to the magazine.

As Max says of the treks to the Expo “There is a bit of a serious

side to it in that we’re in a canvas-based fabricating industry and

this is a chance to trial some of our own products … and here’s an

opportunity to trial some of our own products of various designs

and quality.”

Good company, great locations, plenty of good wine consumed

while ‘product testing’ – the epitome surely of combining

business with pleasure.

On one epic trip the group set up camp in Sawpit Creek near

Jindabyne and Native Dog Flat, where temperatures sank to minus

seven degrees overnight and the water in a washing up bowl left

out by was still frozen at midday the next day!

Above: Life members Max Brady, Jim Kelman, Des tebb and Bill Menahem Above: Bill Menahem

48 · CONNECtIONs

REGISTERED TRAINING ORGANISATIONS

NSW, NT, SA & QLDVia Sydney Institute of TAFEPh (02) 9217 4601

Fax (02) 9217 4963

Contact: Lawrence De Paoli

[email protected]

www.sit.nsw.edu.au/sailmaking

TASMANIATasmania Institute of TAFEPh 1300 655 307

Fax (03) 6233 7830

www.tafe.tas.edu.

VICTORIARMIT UniversityPh (03) 9925 9182

Fax (03) 9925 9129

Contact: Kent Williamson

[email protected]

25 Dawson Street Brunswick

Vic 3056 www.rmit.edu.au

WESTERN AUSTRALIAPOLYTECH WESTTextile Fabrication Training

Ph: 08 9207 4412

Fax: 08 9207 4399

Gary McCormick

Balga Campus Gate 1 Lockwood

Road, Balga WA

July and AugustSTA State Event dates

Members are strongly

encouraged to attend the stA

meeting being held in their state,

as follows: Adelaide - tuesday 24 July Perth – Wednesday 25 JulyMelbourne – tuesday 31 Julysydney – Wednesday 1 August

brisbane – thursday 2 August

EVENTS& RTOs

OctoberSTA Young Leaders’ Conferencethe weekend of 13-14 october

The Young Leaders Conference

provides talented young people in

our industry with an opportunity

to explore and develop their

leadership abilities in a unique

two-day event specially designed

for our industry.

www.specialisedtextiles.com.au

NovemberIFAI Expo Americas 2012iFAi will celebrate its 100th anniversary at iFAi expo Americas 2012 from November

7-9 in boston, Massachusetts, us.leading the way in specialty

fabrics

IFAI Expo Americas is the

industry’s one-stop-shop for

connecting buyers with sellers,

featuring exhibitors from the

industry’s top companies in

fabrics, fibre, films and chemicals,

end products, components,

equipment and technology

services.

www.ifai.com

LSAA 2013 Conference and

Design Awards

"Touching the Earth Lightly"

It is anticipated this event will

be staged in Auckland, New

Zealand, from 13-15 November

2013. (These details will soon be

confirmed.)

www.lsaa.org.au

DecemberINDIA ITME 2012December 2–7bombay exhibition Centre Mumbai

The India International Textile

Machinery Exhibition (India-ITME)

Society will hold the 9th Chapter

of India ITME at the Bombay

Exhibition Centre Mumbai.

www.india-itme.com/itMe2012/

index.htm.

June 2013BMAA and STA joint Expo

Wednesday 5 to Friday 7 June, gold Coast Convention and exhibition Centre, gold Coast, Queensland

For further information contact Ana Drougas on 03 9521 2114 or email [email protected]

Connections July/August 2012

Documents

Transcript of Connections July/August 2012