1. Don LaffertyCentral JerseySmall Business Owners @donlafferty Network

2. What is Social Media? 3. Internet Usage - Americas 4. Facebook - by the Numbers There are 173 million Facebook users in the US, representing 63% of the population. Facebook users spend an average of 16 minutes a day on the site. 25% of all content shared on The Internet is done through Facebook. Facebook is responsible for 26% of all referral traffic. 5. User age distribution on Facebook in United States 6. Twitter by the Numbers There are 107 million Twitter users in the US, representing 30% of the population, and 50% of all online users. 30% of Twitter usershave an income of over$100K.36% of Twitter userstweet at least once perday, with an average visittime of 11:50 minutes Twitter accounts for4% of referral traffic. 7. 90% of consumers make purchasing decisionsbased on peer recommendations.Only 14% trust traditional advertising. 8. Establish Your ObjectivesSell More Stuff Increase Revenue 9. Establish Your ObjectivesConnect on Facebook withevery woman between theages of 24 and 54, within 3 miles of Yardley 10. Facebook Ad Preview 11. Social Media Footprint 12. Social Media Footprint 13. Facebook Branding 14. Pinterest Branding 15. The Magical AmountFor every time you sell, market, orotherwise talk about yourself, youneed to provide 12 pieces of contentthat enhance the quality of, or providevalue to your community. 16. Incoming LeadsBlog ArticlesTraditional MediaPress ReleasesStatus UpdatesEvent AnnouncementsEvents in REAL TIME 17. Automation ToolsHootSuiteSocialOomphNutShell MailEmail Marketing PlatformGoogle AlertsSocial Mention 18. Engagement 19. Measuring Results# of Connections/Friends# of comments on your blog post# of mentions# of shares# of likes 20. Measuring Results - Facebook 21. Measuring Results Bit.ly 22. Measuring Results Social Mention 23. Measuring Results Google Analytics 24. The Cost of Social Media The average entrepreneur in the U.S.earns $75/hour. Consultants can charge from $30-$50/hour for execution services, andfrom $1500 to $25,000/month forstrategic support. Tools can cost from $20-$6000/monthdepending on the scope of your needs. 25. Resources http://thesocialskinny.com/100-more-social-media-statistics-for-2012/ http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/ http://www.businessinsider.com/a-complete-breakdown-of-how-everyone-wasted-time-on-the-internet-in-2011-2012-1#there-are-more-than-800-million-internet-users-on-facebook-200-million-joined-in-2011-12 http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914 http://www.internetworldstats.com/stats2.htm http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx www.problogger.com www.socialmediatoday.com www.copyblogger.com www.marketingprofs.com 26. Don LaffertyCentral JerseySmall Business Owners @donlafferty Network