Connecting with Audiences Using Experential Marketing: Campaigns by MSLGROUP Netherlands
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EVENTS & EXPERIENTIAL
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13-Sep-2014 -
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One of the most powerful ways to connect and build a successful relationship with your audience is through an event. At MSLGROUP we have the necessary expertise, from concept development through to successful implementation. Here are some recent events & campaigns by us in the Netherlands.
Transcript of Connecting with Audiences Using Experential Marketing: Campaigns by MSLGROUP Netherlands
EVENTS & EXPERIENTIAL
What we believe inWe help our clients to connect their company with their target audience in
a creative, sophisticated and structured manner. From idea to
execution, offline and online, 24/7. We get in the heads and hearts of
people through meaningful experiences.
+ Corporate events
+ Employee events
+ Live actions
+ Online events
+ Product introductions
+ Stakeholder events
+ Congresses
+ Press meetings
+ And more…
Experiences with impactAn event is one of the most powerful ways to build a relationship with your audience.
Events for employees or external stakeholders, workshops, congresses or a live action in
the centre of a city: MSLGROUP has the necessary expertise, from concept development
through to successful implementation.
Our full-service approach starts with the development of a communication
and event strategy, and the conception of the creative concept. In the pre-
production stage, our creation and production department brings the ideas
to life. Finally, we ensure a flawless execution.
+ Be inspired
Bart van Wanrooij
Creative director
0031 (0)6 14 89 83 89
msl.nl
Randstad Award
Interpolis insurance
Museumquarter
Rabobank NOW!
Bayer
Randstad 50
Day of the boat tour
AXA Online discussion
24 hours of nature
Rabobank Nr. 1 event
Nestlé Philips summer event
Philips design event
MaDiWoDo Interpolis SZHOW
Ministry EL&I
Randstad Award ceremony for the most
attractive employer
+ 600 guests, 3 winners in Brussels
+ Video productions and live entertainment
+ Bilingual show
Interpolis Zeker van je Zaak
Landscape campaign Ministry EL&I
+ Airborne Media spectacle
+ Kick-off of the three-year campaign by Minister Gerda Verburg
+ A campaign air balloon as an eye catcher
Interpolis Zeker van je Zaak
Experience days
+ 1,500 employees in 5 days
+ The emotional side of damage is experienced personally thanks to
“real-life” scenes
+ Online activities increase the level of knowledge and are
connected to the event
Worldwide party with
Randstad 50 Club Gold
+ 28,000 employees experience online brand values
+ Live events at 26 locations in 24 hours
+ Connected to each other by a unique live (social) television
channel
Randstad 50
Philips summer event:
Get ready for the summer!
+ Press Relation event
+ Dutch lifestyle journalists come together
+ Introduction of several Philips lifestyle products
Royal opening for Museumkwartier
„s-Hertogenbosch
+ Royal opening and public opening
+ Pop up activities across the city with Quartermasters
+ Royal opening by Princess Beatrix
MaDiWoDo Interpolis SZhOW
+ In collaboration with studio Cé and Paul de Leeuw
+ 400 guests experience the effects of incapacity for work in a
moving and lively way
+ Show stays available online and on DVD
2 events on 1 day for
Bayer 100 years
+ Aesthetic relation event and party for employees
+ Video production, stage entertainment and Bayer Health Spa
+ Outdoor exhibition on museum square
Pop-up store for Nestlé Special-T
+ Outstanding location in the middle of Amsterdam becomes Tea
store for one day
+ All big lifestyle media present
+ Tea sommelier creates a real experience
24 hours of nature for
Ministry EL&I
+ Online and offline activities
+ Highlight during Nature summit with Prime Minister Rutte and
State Secretary Dijksma
+ Green catwalk for nature initiatives
Number one mentality at
Rabobank NOW!
+ 900 employees powered with new energy
+ First corporate 3D film in the Netherlands
+ Employees pitching against each other via a game
Philips design event
+ Redesign of wake up light
+ Designers from Philips and Hans Ubbink talk about the design
+ “Waking up experience” for journalists
55.000 AXA employees in online conversation
+ 55.000 employees, 7 languages
+ Worldwide event in 24 hours
+ Online discussion, live video reports and full analysis
Canal tour companies in the spotlight during
Day of the boat tour
+ National media attention
+ Free “tour” for people of Amsterdam sold out
+ Public event on military terrain
Event for employees of Rabobank Number 1
in business
+ 5.500 employees in 3 days
+ Meeting, entertainment and knowledge sessions
+ Video production and CD production
