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Simple enough that even nuns in a convent can do it

Google “Redemptoristine nuns Ice Bucket Challenge” for pure joy

Tweets mentioning #IceBucketChallenge

From: www.dailymail.co.uk

Committed or just along for the ride?

Pixabay.com

Swim between the flags

Based on communications plan template by Lee Hopkins

http://creativecommons.org/licenses/by/2.5

Key points – factors behind the success of the Ice Bucket Challenge

•People – find a champion, engage celebrities, the power of personal stories•The nature of the campaign – make it simple (ingredients: water, ice, bucket, smartphone, social media), shareable, fun, visual•Set a challenge – gamify, call to action, grow the campaign by challenging multiple people•Social good – makes people feel good to support  a worthy cause 

Key points – enabling the potential of small not-for-profit organisations

•Have a living communication plan and consistent key messages•Commit to taking small steps to build communication platforms and marketing collateral over time•Pick a few key points from professional events to implement in your organisation•Spend small budgets wisely –  it can pay to invest in technology and communication projects

• During the campaign act quickly – the media and public will quickly lose interest

• Large campaigns will attract criticism, no matter how worthy the cause – keep abreast of issues and quash negativity in the bud

• Build engaged social media audiences – they could be your biggest advocates

• It’s an exhausting, highly stressful time – look after your colleagues and feel proud of your success

• Be prepared to keep riding the wave!

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