Connecting the Dots - Merging the On- and Offline World
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Transcript of Connecting the Dots - Merging the On- and Offline World
all things programmatic
we are passionate & resourceful people in pursuit of mastery
we are Bannerconnect
insightsexecution
better
advertising
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“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
– Charles Darwin
Unifying the
view on the
consumer
fragmentation& connectivity
The search for optimal attribution.
project20/20
results
CTR
CPA
first 20 sec
“At the optimal Exposure Time,
positive behaviour increases,
whilst media cost decreases by
25% on average.“
Exposure Time
90% of
purchases
happen
offline
project ‘retail’connecting on-and offline
technologyrequired
RFID WIFI
Loyalty cards / Apps Digital Point of Sale (POS)
Beacons
Dwell
Time
10min
the opportunity
activation
analytics
attribution
personalisation
mobile at the center
most
strategic
position?
what does this mean?
cross device gets a new scope
unify data for the broadest view possible
time to get creative
from evolutionto revolution
TimGeenen
details
Director, Strategy & Innovation at Bannerconnect
Chairman IAB Taskforce Programmatic
@timgeenen
/in/timgeenen
+31 (0)6 25 07 34 61
