Connected TV & 2nd screen projects development

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Prisa experience in Connected TV apps development

Transcript of Connected TV & 2nd screen projects development

Page 1: Connected TV & 2nd screen projects development

Prisa experience in Connected TV apps

development

Page 2: Connected TV & 2nd screen projects development

The R&D area Prisa Digital

First we defined connected Tv as

“the marriage of television

engagement & internet interactivity”

Now we think multiscreen:

«Connected device interaction

more important to TVs than

apps”

We started two years ago developing TV apps;

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LG Connected 3D TV 47”

Samsung Smart 3d TV 42” Apple TV

Samsung Blue Ray

Blue Ray

Boxee

3D Camera Panasonic

Nintendo 3Ds

iPad / iPhone

Xbox Kinect

Android

R&D Lab: testing devices key

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Product Roadmap 2010-2012

August

2011

September 2011

Feb 2012

May 2012

Aug 2012

December 2010

Developed by prisa TV

NDA

R&D

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First generation Tv apps: LG/boxee

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El pais weather

Los 40 visual radio

First generation TV apps LG/boxee

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Audience for TV apps

Average time 5 min/user

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SOPONSORSHIP SPLASH SPONSOR HEADER INTERSTITIAL

LANDING PAGE PRE-ROLL OVER DISPLAY

Advertising formats

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2nd screen concept should be defined by aggregation of 3 different

interaction and consumption features:

1. Synchronized TV Apps : playback and control troughout sencond

device (ex: iPad Xfinity Remote Comcast)

2. Companion TV Apps: Main screen content is reinforced and

contextualized (ex: Weather channel ”From the Edge With Peter

Lik.” Fox companion app just for “Bones” ABC ”Grey’s Anatomy)

3. Interactive TV apps: user interacts with main

content (conversational social TV) or plot interaction (Intonow) or

content interaction gaming

Next gen Tv apps: second screen apps

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2nd screen: Sync apps

New app: AS deportes

• Videos, sport socores,twitter

• Sync control Remote control syncronized with

tablet/smartphones articles and video playback

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2nd screen: Sync apps

New app:Elpais

• News and multimedia

• Interactive services (weather, sport scores, cinema etc)

• Sync control Remote control synchronized with tablet/smartphones articles and video playback

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1. Smartphne analyze

vocice patterns

2. Tv/ mobile

conecction wifi.

5. Sound and lyrics

synchronization

3. TV app playback video and lyrics

4. Audio analysis and

ecualizing classification comparison with original sound

.

Data

Base

2nd screen: interactive apps

Karaoke TV game with social ranking

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Summary

Tablet adoption next with Connectd Tv and specific apps development will allow a new way of

audiovisual consunption created that is konw as second screen experience.

• The new TV users demand different contents, studios premium and low cost , short and

long form content, live and on demand, for being consumed trougthout multiple devices

• The new user demands a better usage and targeting of his consumption time integrating

the concept of family interactive entertainmet to TV content (social games) and social

conversation (social TV)

• One of main changes will adress sinchornized commercial campaingns will leverage actual

CPM

• .Content search will be related to recommendation systems both editoprial an social (netflix

70% of traffic driven by reccommendations)

• Search will not be linked to consumtion time since movile apps will let us create playlist in

advance for being played back later on larger screens.

• Commercialization of 2nd screen campaings