Social Engagement and Promotions Platform – CubbuZZ

Connected Marketing Solutions

Brands must keep innovating to make customer engagement more meaningful. Customer preferences today are rapidly evolving, with them making better-informed choices, on their own terms. The media too is adding new dimensions to manifest and embed into the consumer game plan.

To find your way through these evolving trends, we, at Tata Consultancy Services (TCS) bring you our Social Engagement and Promotions platform – CubbuZZ. CubbuZZ offers excitement, engagement, digital content aggregation, and analytics combined in a package that is as novel as it is visually-compelling.

A three-dimensional, animated appearance enables viral marketing, propagates real-time information seamlessly across multiple channels, and builds communities and location-based mobile promotions. Our solution also enables you to track usage and measure the Return on Investment (ROI). Together, these make CubbuZZ dynamic by design – a platform that continuously expands itself to scope the consumer’s expectations.

Overview

CubbuZZ has the unique ability to aggregate variety of content into visually engaging and appealing three-dimensional objects and allows aggregation of information about a brand, product, event, or any subject. The solution promotes the information on multiple channels synchronously in real-time to derive insights from measurement of customer engagement. The channels include email, own web sites, affiliate sites, social media sites like Facebook, mobile devices as well as desktops in the form of a widget.

The multi-faceted CubbuZZ Platform offers very unique ways in which it may be applied to deliver business solutions. These include:

Marketing promotions. The CubbuZZ platform enables brands to run engaging marketing promotions on multiple channels; measures the effectiveness of promotions; and steers the campaign in real-time, based on campaign response.

Viral social propagation. The CubbuZZ platform enables viral marketing promotions on multiple channels. With an inherent engagement quotient and the ability to re-share on social media sites like Facebook, the platform has the potential to achieve extremely high reach in social media.

Location-based offers. The CubbuZZ mobile application enables brands to send location-based offers to customers, which are not dependent on any sign-in mechanism or any other third-party location-based service. The application also integrates easily with existing mobile applications to open up a completely new channel for brands to send location-based offers to customers.

Sales force and customer empowerment. CubbuZZ can provide information about products, events or promotions via Sales Agents' smart phones, thus enabling effective selling while they are on the move. The real time updates on smart phone would equip sales agents with the latest information. The same app can be extended to customers as well, to convey product information at their

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Community engagement. The platform facilitates the creation of a vibrant community, with members sharing, rating, ‘favorite-ing’, and commenting on cubes created by members around the engagement theme.

Internal Communications. CubbuZZ has the capability of driving internal communications within the enterprise in an engaging way. This is achieved through cubbuzz intranet widget as well as the CubbuZZ desktop communicator widget through which enterprises can reach out to employees.

Threading through these interactions, are the CubbuZZ engagement analytics, which track and measure digital/ mobile promotion effectiveness. CubbuZZ records parameters of usage, reach, and popularity across channels and geography (by country and city) to deliver a unique parameter, ‘Return on Reach’. This parameter articulates social media effectiveness, thereby influencing decisions on the share of marketing budgets.With an open programming interface to the platform, CubbuZZ offers the ability to easily integrate the platform with other enterprise applications and extend it to other mobile channels at ease.

CubbuZZ also offers:

A highly scalable and high-availability solution as it is built on a Cloud -based platform;

Easy integration with web applications and ad networks;

Easy access to content on the existing brand websites and third-party applications;

Support for multiple digital channels such as web, mobile, and email; with native applications for iOS, Android mobile, and tablet platforms.

Benefits

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All content / information present here is the exclusive property of Tata Consultancy Services Limited (TCS). The content / information contained here is correct at the time of publishing. No material from here may be copied, modified, reproduced, republished, uploaded, transmitted, posted or distributed in any form without prior written permission from TCS. Unauthorized use of the content / information appearing here may violate copyright,

trademark and other applicable laws, and could result in criminal or civil penalties. Copyright © 2013 Tata Consultancy Services Limited

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Contact

To know more about TCS Social Engagement and promotions Platform (CubbuZZ), contact connectedmarketing.solutions@tcs.com

About Tata Consultancy Services Ltd (TCS)

www.tcs.com

Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering and assurance services. This is delivered

TMthrough its unique Global Network Delivery Model , recognized as the benchmark of excellence in software development. A part of the Tata Group, India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National Stock Exchange and Bombay Stock Exchange in India.

For more information, visit us at

CubbuZZ brings you benefits in terms of:

Powerful mechanism to deliver localized content to customers;

Greater engagement and viral experience. This has enabled CubbuZZ to fetch significant Click Through Rate (CTR) resulting in higher ROI compared to the traditional approach;

Cross-channel distribution. This gives the ability to convey and share information across the web, desktops, mobile, and social media;

Faster time-to-market. As a result of this, campaigns are able to go live within hours.

The TCS Advantage

Our domain-specific solutions, are further tailored to meet your unique needs. What is more, we quickly adapt these solutions as your needs change, helping you stay flexible and in sync with the fast-paced changes of today’s digital marketing paradigm.

About Connected Marketing Solutions

TCS’ Connected Marketing Solutions are designed to help you Connect – connect with your target customers, connect with your enterprise, connect your data, your channels and your messaging – so that you can build a Connected Brand Experience.

Our end-to-end offerings cover the gamut of marketing requirements – Digital and Social Media Strategy, Customer and Marketing Analytics, Enterprise Marketing Management, Customer Experience Design and Listening Insight across social and VoC channels. These can be seamlessly combined with your existing systems to provide you with a single, integrated platform that delivers a holistic solution.

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Our solutions, already domain-specific, are further tailored to meet your unique needs. What is more, we quickly adapt these solutions as your needs change, helping you stay flexible and in sync with the fast-paced changes of today’s digital marketing paradigm.

An overview of our platform

Engagement Analytics

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Easy Integration and Customization

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Multi channel Information Publishing

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Location Based Offers

Marketing Promotions

Sales agents Empowerment

Community Engagement

Internal Collaboration

Social Viral Propagation

TCS CubbuZZ - Social Engagement And Promotions Platform