Connected CustomerDealer Recognition Program Guidelines

TimeframeContest focuses on new vehicles sold between August 1, 2015, and December 31, 2015, with reporting data reflected on reports from September to January.

Contest ComponentsContest Points:In order to earn points, each RemoteLink Mobile App (RemoteLink) usage and OnStar Remarketing percentage point will be worth one point. Each month, the two percentages will be added to the previous months for a total five-month score. For example, the total for RemoteLink Mobile App 75% + Remarketing 75% = 150% is 150 points. The 150 points will be a one-month score that will be added to the other four months of the contest for a total score.

Qualifier:Dealers must be at or above Wi-Fi® SSID change (60%) for December sales reflected on the January report in order to become a winner.

This is a free dealer recognition program for all U.S. General Motors dealers representing Chevrolet, Buick, GMC or Cadillac. This program is meant to recognize dealer engagement with the consumer experience in the form of infotainment and OnStar®.

Arnold Palmer’s Bay HIll Club & Lodge in Orlando, Florida

Competitive GroupsThe 37 Dealer Groups were based on June OnStar new sales volume plus May OnStar used sales volume and grouped by divisional zone team responsibility (Chevrolet, Buick-GMC and stand-alone Cadillac). Each group will have a first-place, second-place, third-place and fourth-place winner provided that the minimum Wi-Fi® SSID score of 60% is met.

Example of Contest Components

Group 1

Dealer

A

B

C

Dec.

Wi-Fi® SSIDQualifier

26%

15%

65%

Y or N

N

N

Y

Dec.

RemoteLink %

62

53

73

Dec.

Remarketing %

67

73

72

Dec.

ContestPoints

129

126

145

Bonus

Connection Center

5

0

5

Total PointsAug.–Dec.

600

602

601

Winner

NO

NO

YES

WinnersEach of the 37 groups will have a winner. If a winning Dealer does not have 60% Wi-Fi® SSID, then the next highest Dealer in the competitive group with a Wi-Fi® SSID of 60% or higher will be declared the winner. If no Dealer in a group attains the minimum 60% Wi-Fi® SSID, the prize will be awarded to a nonwinning Dealer in the lowest-numbered group for the same divisional alignment (i.e., #1 Chevrolet) with a Wi-Fi® SSID of 60%. For example, no Dealer wins in Group 10, and Group 1 has a second-place winner with 60%. The Group 1 Dealer would win the Pro-Am spot in addition to the second-place CTE prize. Note: The higher-place CTE points would not be awarded. If there is no Dealer in Group 1 that meets the qualifications, then a Dealer from Group 2 would win.

The Dealer Operator will be contacted to provide contact name and information for the first-place Bay Hill participant (must be a dealership employee) by February 15, 2016. The first-place prize winner will be notified in early February.

The earnPOWER award will be given to the CTE person who meets all of the CTE requirements.

In case of any ties, the Dealer with the most unit sales will win. If that is still a tie, the highest Wi-Fi® SSID percentage will be the tie breaker.

Bonus PointsThe deadline to obtain bonus points is November 13, 2015.

1. Dealers that have a Connection Center visibly in place with an established customer process will receive five points added to their contest points.

• A Connection Center is a designated space in a showroom, customer lounge or new-vehicle delivery area (not a service drive).

• Tools and Resources: tablet (iPad, Galaxy Tab, etc), flat-screen TV, tablet to TV adapter and Wi-Fi.

1st-Place CTE Will receive 800 earnPOWER points

2nd-Place CTE Will receive 600 earnPOWER points

3rd-Place CTE Will receive 400 earnPOWER points

4th-Place CTE Will receive 200 earnPOWER points

PrizesFirst-place winners of a competitive group will receive:

Highlights: • A three-day stay at a premium hotel • Dinner and photos with the trophy • 18 holes of golf at Cypress Creek or 9 holes of golf school plus 9 holes at Cypress Creek • Draw party and dinner with the pros • Arnold Palmer’s Bay Hill Pro-Am • Nightly room gifts • Daily access to the GM hospitality suite at Rosen Shingle Creek • GM hospitality suite open every day • GM welcome and farewell parties

The top second-place winner in Chevrolet and the top second-place winner in Buick-GMC will be flown in as alternates in case of illness or last-minute no-show from any of the first-place groups.

If everyone shows, the second-place winners will receive:

Highlights: • A three-day stay at a premium hotel • Dinner and photos with the trophy • 18 holes of golf at Cypress Creek or 9 holes of golf school plus 9 holes at Cypress Creek • 18 holes at a local golf course • Draw party and dinner with the pros • Nightly room gifts • GM hospitality suite open every day • GM welcome and farewell parties

ReportingThe wholesale team will be providing monthly reports on the competitive group’s standings as well as helping to provide month-end reporting for various criteria.

OnStar Remarketing percentage (one month) and RemoteLink Mobile App usage percentage (one month) focus on Retail Vehicle Deliveries. For example, the remarketing percentage provided in the monthly reports are based on actions of the customer base divided into the total retail vehicles to come up with a percentage of customers who signed up for remarketing.

Only those new-vehicle transactions that represent a bona fide delivery of a specific new vehicle to a specific customer are eligible for this program and are to be reported as a delivery and included in GM’s sales reports. A vehicle cannot be considered delivered by a Dealer unless there has been a preceding or simultaneous wholesale transaction from GM to the Dealer. A new-vehicle delivery by a Dealer generally occurs for reporting purposes when there is a bona fide transfer of title to or lease of a specific vehicle identified by a VIN to a specific consumer identified by name and address. Each new-vehicle delivery must be supported by a completed delivery record, which includes the foregoing information as well as the selling Dealer and delivery date.

Remarketing activation percentage is based on sales information reported via a Dealer’s DMS system compared to activation of the 3-month trial.

Connection Center SubmissionsAll submissions (including photos) for Connection Center should be electronically submitted to a Dealer’s Connected Customer Specialist or Call Center Connected Customer Specialist. Any Dealer without a specialist should contact the OnStar Dealer Center for their respective regional manager information. The onus is on the Dealer to submit and receive approval for Phase 1 credit.

Dealer ChangeIn the event of a change in dealership ownership or management during the program period, it is solely the responsibility of the incoming/outgoing dealership owners or managers to make appropriate financial arrangements related to this program. General Motors will make payment or issue rewards to the authorized Dealer in place at the time the payment is made. General Motors will not be responsible for any payment of any kind to any other person or entity. Dealerships must be active at the conclusion of the program to be eligible for rewards.

CancellationGeneral Motors reserves the right to cancel, amend or revoke this program at any time in its sole discretion.

TaxesThe award recipient agrees to provide a properly executed Form W-9 that includes the recipient’s tax identification number. A W-9 is required before payment of award is made.

The award recipient is solely responsible for any federal, state and local taxes related to this award and should consult with a qualified tax professional to determine the tax consequences of this award.

Travel award winners will be issued a Miscellaneous Income Statement Form 1099 based upon 75% of land costs plus actual airfare. Hotel room rates are only assessed once, typically to the winner.

Auditing• General Motors reserves the right to

audit all Dealer records supporting any vehicle delivery and disqualify participants in the event of any irregularity. Sufficient dealership records must be kept to evidence the sale or lease of all vehicle deliveries claimed under the program. General Motors also reserves the right to charge back any rewards improperly paid to Dealers.

• GM will monitor situations involving Dealer Owners or Dealer Operators who own or control more than one dealership in the event of any sales imbalance based on sales history or any delivery reporting or

other irregularity.

• In all matters relating to the interpretation and application of any rules of this program, the decision of General Motors shall be final.

Connected CustomerDealer Recognition Program GuidelinesThis is a free dealer recognition program for all U.S. General Motors dealers representing Chevrolet, Buick, GMC or Cadillac. This program is meant to recognize dealer engagement with the consumer experience in the form of infotainment and OnStar.

Contest runs August 1–December 31, 2015

Additional Prizes1st-Place CTE will receive 800 earnPOWER points2nd-Place CTE will receive 600 earnPOWER points3rd-Place CTE will receive 400 earnPOWER points4th-Place CTE will receive 200 earnPOWER points

PrizesFirst-place winners of a competitive group will receive:

Trip highlights includes: • A three-day stay at a premium hotel • Dinner and photos with the trophy • 18 holes of golf at Cypress Creek or 9 holes of golf school plus 9 holes at Cypress Creek • Draw party and dinner with the pros • Arnold Palmer’s Bay Hill Pro-Am • Nightly room gifts • Daily access to the GM hospitality suite at Rosen Shingle Creek • GM hospitality suite open every day • GM welcome and farewell parties

Contest ComponentsContest Points:In order to earn points, each RemoteLink Mobile App (RemoteLink) usage and OnStar Remarketing percentage point will be worth one point. Each month, the two percentages will be added to the previous months for a total five-month score. For example, the total for RemoteLink Mobile App 75% + Remarketing 75% = 150% is 150 points. The 150 points will be a one-month score that will be added to the other four months of the contest for a total score.

Qualifier:Dealers must be at or above Wi-Fi® SSID change (60%) for December sales reflected on the January report in order to become a winner.