Connected Agriculture Technology for The Next Billion Farmers

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FarmIT.usThe Technology Equalizer Leveling the Fields

ConfidentialProperty of Anil Kapuria, FarmIT.us, Inc.

The ChallengeOver 550 Million Women Farmers in Developing Countries are the Backbone of the Both Family and Rural EconomyAnil KapuriaFarmIT.us, Inc., A Social [email protected]


All the flowers blossomed in the world,and all the fruits grown,isn't in beauty, nectar and fragrance of thosewoman's contribution?..Not very faris that cherished day,when with homage to man,to woman also homage, the world will pay.

Naari (Woman)Late Kazi Nazrul Islam Bangladeshs Poet Laureate


Women Farmers:Cultivate limited quantities of low-quality crops Have small plots of land without land rights Use traditional farming techniquesLack access formal markets that provide better prices for their cropsLack access to adequate storage facilities, Incur higher crop losses to rot and mold Need for cash to meet daily needs to support the familySell out immediately after the harvest when the prices are the lowestUn sustainable Smallholder Women FarmersNeed greater control over their lives and an enhanced voice in their communities and householdsAnil KapuriaFarmIT.us, Inc., A Social [email protected]


Increased Share Of Household Income Improves Rural Livelihoods Removing the constraints of transportation infrastructure and increasing the participation by women farmers in farm organizations and cooperatives help them achieve economies of scale in access to markets as well as reduce their isolation and build confidence, leadership and security. Anil KapuriaFarmIT.us, Inc., A Social [email protected]


Disruptive ScenariosWhat new market economic paradigms will the high impact technologies drive?

Connected Agriculture

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Transformative Development ScenarioIterative process. Starts with understanding customers and industry value chains7

Digital EcosystemsDisruptive Market Scenarios

Digital Leadership Models

High Impact Technologies

InputsAndPrimaryProductionAggregationandValue-AddedProcessingLogisticsAndDistributionRetailAndConsumer

Smallholding Farmer Value Chain

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High Impact Digital TechnologyWhat combinations of technology will create greatest social impact and value?8

LowValue / ImpactModerateHighCertaintyModerateHigh

one things your strategy has to incorporate is a scenario-based approach to planning

In this case we have a simple matrix with the potential value of a technology and its impact as one axis and the certainty of something occurring on the other

>> What if the internet of things becomes far more important faster?

>> What if a new company starts winning customers by using Big Data to deliver much higher value customer outcomes?

>> What if adoption of the wearable tech you thought was going to accelerate declines?

Those are simple examples, but by developing multiple scenarios your team can include different perspectives or outcomes in your planning process and use those to develop an optimal strategy

By defining parameters that help you track how these are trending, you set the stage for an adaptive strategy 8

The OpportunityAnil KapuriaFarmIT.us, Inc., A Social [email protected]


Of 3.4 billion rural population, about 3 billion, 87% globally, have mobile coverage.Least Connected Countries (LCCs), 2013

Source: ITUAnil KapuriaFarmIT.us, Inc., A Social [email protected]


The Connected Agriculture study By Vodafone determined thatThe mobile has a critical role in driving efficiency and sustainability in the food and agriculture value chainAnil KapuriaFarmIT.us, Inc., A Social [email protected]


Empowers smallholding women farmers with the technology that:Creates opportunities to participate in groups and decision-makingIncreases access, control and management of farm resources and servicesEnsures ethical and gender friendly approach to financial servicesEncourages use of time saving technologiesOffers gender friendly training on useful skill-sets, including literacyFacilitates access to formal marketsInfusion of Technology In Their Farm Value ChainAnil KapuriaFarmIT.us, Inc., A Social [email protected]


Sustainable Agriculture Needs Rural Youth to Stay and Participate And Not Migrate to Urban Ghettos, and Leaving Behind Broken Families


AgricultureTechnologyandHuman ValuesThe ValidationAnil KapuriaFarmIT.us, Inc., A Social [email protected]


Importance of ICT to Addressing Rural Poverty is Now a FactAnil KapuriaFarmIT.us, Inc., A Social [email protected]


Mobile Phones Help Stabilize Fish Pricesand mean more income and less wastage for fishermen in Kerala, IndiaAnil KapuriaFarmIT.us, Inc., A Social [email protected]


The Winning Strategy

Anil KapuriaFarmIT.us, Inc., A Social [email protected] Higher Value IT Jobs in Communities Served for Its Youth

Open FarmIT Platform to Localization and Support

Use FarmIT Platform as Seed Investment in Local Synergistic Organization

Build FarmITs Success on Sustainable Cost Plus Subscription Based Revenue Model


Connecting Future With 500mm+ Women FarmersBuilding self-sustainable strategic partnerships with synergistic organizationsAnil KapuriaFarmIT.us, Inc., A Social [email protected]


The Technologys Social Impact Empowered Women Farmers

Anil KapuriaFarmIT.us, Inc., A Social [email protected]


Connecting Future With 500mm+ Women FarmersFarmIT.us, a social enterprise in Cloud

Internet.Org


FarmIT.us Cloud Brings More Than Rains



The Ubiquitous FarmIT.usMOBILEBANKING

Value AddAggregator

Internet.org

FarmIT.us Can:Reach over 500 Million Women Farmers,Empower Them to Achieve Family Sustainability, Improve Market Reach, and Implement Good Agriculture Practices.CSAMarketCoopCSAMarkets

FarmerMarkets


Connecting Customers to Farm Fields

Value-AddAggregator

Data

FarmIT.USs Connected Agriculture is ComprehensiveAnil KapuriaFarmIT.us, Inc., A Social [email protected]


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MobileDevicesAccess FarmFamilyInformationMobileBankingAccess

Mobile CloudOrganize & ManageFarm CooperativeRent (Uber like)Small Farm EquipCo-PackingManagementValue-Additonand BrandingCooperative BankingAnd Farmer SettlementFarmer CooperativeMarket ManagementGoodAgriculturePractices (GAP)CSAManageFarmer MarketFarm CooperativeManagementPackingShedManagementFarm InputPurchaseManagementFarm andMarket LogisticsManagementFarmIT.us (Responsive Design)Responsive Web-Based Applications

FarmIT.us -- The Responsive Architecture in The CloudAnil KapuriaFarmIT.us, Inc., A Social [email protected]


Lets create possibilities together.

FarmIT.us, Inc., A Social EnterpriseAnil KapuriaLinkedIn : https://www.linkedin.com/in/anilkapuriaSkype : anilkapuriaEmail : [email protected] : www.FarmIT.us



Connected Agriculture Technology for The Next Billion Farmers

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