Connect SEMPO Paid Search Session Marc Engelsman
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About Search Integration and Challenges for both Agencies and Marketers And The SEMPO Survey Says... Panel Moderator: Marc Engelsman, Digital Brand Expressions
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Transcript of Connect SEMPO Paid Search Session Marc Engelsman
About Search Integration and Challengesfor both Agencies and Marketers
And The SEMPO Survey Says...
Panel Moderator: Marc Engelsman, Digital Brand Expressions
February 4-5, 2016 | #ConnectSEW | @SEWatch
SEMPO 2015 State of Search Report• 10th Annual Survey• Uniquely Tracks Marketers and Agencies• ~575 Respondents
February 4-5, 2016 | #ConnectSEW | @SEWatch
Paid Search Key Part of Integrated Digital Marketing Mix
February 4-5, 2016 | #ConnectSEW | @SEWatch
Google Domination Growing; Yahoo Not Relevant
February 4-5, 2016 | #ConnectSEW | @SEWatch
Agencies Relied on More for Expertise in Specialized Segments
February 4-5, 2016 | #ConnectSEW | @SEWatch
Agencies More Likely to Use Social Advertising on Facebook
February 4-5, 2016 | #ConnectSEW | @SEWatch
Paid Search ROI Easiest to Measure
February 4-5, 2016 | #ConnectSEW | @SEWatch
Paid Search Challenges…
February 4-5, 2016 | #ConnectSEW | @SEWatch
Are You Using Bid Management Tools?
February 4-5, 2016 | #ConnectSEW | @SEWatch
Which Tools Are You Using?
February 4-5, 2016 | #ConnectSEW | @SEWatch
SEMPO Research Bonus: PPC Certifications?
Certifications Needed? Certifications, Check
February 4-5, 2016 | #ConnectSEW | @SEWatch
SEMPO Research Bonus: Marketer or Agency?
February 4-5, 2016 | #ConnectSEW | @SEWatch
SEMPO Research Bonus: PPC Specialist or Integrated Marketer?
February 4-5, 2016 | #ConnectSEW | @SEWatch
Questions? Thank You!
