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CONFIDENTIAL- The ideas Contained within are the confidential intellectual property of I.M./THEBOOTH. Any use of these concepts, verbage or photos is illegal without the express written permission of its owners. By further reading this document you are acknowledging acceptance of these terms.
INTERNATIONALIST MARKETINGINTERNATIONALIST MARKETING
THE BOOTH.netTHE BOOTH.net
The Concept:
I.M., Mir-Media, Mac Cosmetics, Bacardi(*) and Lunada Bay(*) Present the Wednesday WMC Cool Down and
Photo Shoot.
I.M./Mir-Media will select a group of magazine editors, fashionistas,
artists, trend-setters and tastemakers and invite them to the hottest party of
the week.
With over 150 party options over the course of the week, this mid-week
mixer/pool party is the place to slow down, compare notes, grab a bite,
listen to top downtempo djs, witness a professional photo shoot behind the scenes and network with the hippest
crowd at the conference.
Q: What makes this party unique?
1) It takes place from 5:30-10:00pm.
2) Our guest list of tastemakers will be contacted well in advance and presented with an exclusive invitation to a “behind the scenes” photo shoot featuring hot models wearing your product.
3) It takes place at the freshest and coolest new location on the beach.
4) The dj talent is internationally known.
5) We will feed our guests in a relaxed, poolside, networking environment.
6) We allow and encourage guests to interact with the clothing racks, make-up artists and photo shoot.
(*) tbc
Who: I.M. / Mir-Media / MAC Bacardi and YOU!!!
www.thebooth.net www.mir-media.com
What: WMC Cool Down Mixer featuring: A Live Photo Shoot, Cuban Buffet, Sponsored Bar, and DJs Victer Duplaix and King Britt…Poolside.
Where: Hotel Victor So. Beach (Opens Jan. 2005)
When: March 23 2005 5:30-10pm
Thousands of tastemakers descend on South Beach every year for the WMC. Every year new products are showcased,
branded and celebrated at select parties.
Past promoted products include LRG Clothing, Nike, Trace Magazine, The Fader,
Red Bull, URB Magazine, Etonic and countless music
labels and aritsts.
With years of experience in party planning for the WMC we are proud
to present our idea for your consideration.
We have a way to make a mark on an elite group of
tastemakers.
At A Glance: What We Know:
The Venue:
Hotel Victor
“I’m very unique:”
Victoria Prado has catered to A list guests in London and Miami. She’ll do the same
when the Hotel Victor opens in January at hip South Beach.
Decorated by Paris designer Jacques Garcia, the Victor moves beyond Miami Beach minimalism with lush colors and fabrics, including satin headboards and custom carpets. There will be sexy bars and VIP areas, a jellyfish aquarium, oversized daybeds for poolside snuggling and a unisex Turkish steam bath.
Every detail counts when you're catering to a celebrity-driven crowd. First, there's location: The Victor is on see-and-be-scene Ocean Drive adjacent to the Versace mansion.
The Talent:The Talent:
Vikter Duplaix – Hollywood Records
Rarely will you find a talent whose vision supersedes the boundaries of genre, until you have met King Britt. This Philadelphia native has found a way to escape the boundaries of a single category of music by expressing his creations through deep house, hip-hop, broken beat, nu-jazz, funk and afro-tech. He has been honing his DJ and production skills for the greater part of a decade. The result: a pioneer of all things soulful, rhythmically textured and melodically provocative. (fivesixrecords.com)
VIKTER DUPLAIX: Hollywood Records,!K7 - He’s one of Philadelphia’s finest having worked with the Roots and Jill Scott. He’s known for his smooth house mixes with live vocals.http://hollywoodrecords.com/
Images from WMC 2004Images from WMC 2004
Fashion Shows, Pool Parties, Clubs, Media
Coverage, An International Crowd of Trendsetters, Warm Weather and of
course…
The MusicThe Music
WMC 2004
I.M./Etonic Pool Party
Sherbourne Hotel
Customized tanks, shoe displays and vip section
CLIENT: ETONIC SPORTSWEARETONIC SPORTSWEAR
OBJECTIVE: TO CREATE RELEVANT PREMIUMS AND SATURATE THE WINTER MUSIC CONFERENCE.
I.M. Strikes Again!
Magic Convention 2004
Product seeding and branding for Adidas, B Sweet and Etonic
Sportswear.
COACHELLA!!!COACHELLA!!!
2004 Indio2004 Indio
80,000 People80,000 People
I.M. BrandingI.M. Branding
Customized Customized tanks, wristbands tanks, wristbands
and tees.and tees.
I.M. TEAMS I.M. TEAMS SATURATE SATURATE PREMIUMSPREMIUMS
ABOUT USABOUT US
The Booth is a promotions and marketing showroom. It is the first of its kind. THE BOOTH was originally conceived as a city concierge desk and complimentary goods and services distribution center. We launched our flagship in a 3500 sq. ft. converted hotel lobby, in the middle of Hollywood, on the Walk of Fame. Consumers fill out tastemaker surveys in exchange for an array of promotional products from film, television, music, fashion and food industries. In providing goods and services to the general public, we realized that we were part of an important exchange. We fully realized the impact of grassroots marketing by creating a full time premium distribution center. We were influencing entertainment choices and creating a brand new advertising outlet. With over 10 years of marketing experience I.M. is the only choice for many companies. We have identified the best grassroots companies in the nation and established a living breathing network. Our national network of street teams and creative strategies has proven successful for (at the time) new bands like Dave Mattews, Tool, P.Diddy and more. We are pioneers in the art of flyering and postering.
In the age of non-traditional marketing, we are a staple in the streets. Our motto.. “Almost any product... Just about anywhere.”
Internationalist/The Booth is the brainchild of Charlie Collins. Originally created as an alternative nightlife outlet in 1992, Internationalist became the only weekly choice for a very diverse and conscious clientele. In addition to introducing such acts as Ozo Matli, the Black Eyed Peas and Jamiroquai, the club became the perfect stage to acquaint new products with a highly sophisticated acid-jazz, fashion forward, multicultural audience of trendsetters. By 1995, the phrases “street team”, “release party” and “non-traditional” entered the ad world vocabulary. Internationalist became not only a weekly promotion Mecca, but we soon expanded our staff and services to include a full range of marketing resources including original concepts like The Booth.
AMOR LOZAN0
SALES - LA
KEMBO, SANDY
WIL & BRIZEL
NICOLE FIGUEROA
COLLEGE MARKETS
CHARLIE COLLINS
PRESIDENT
YOHANNA BAEZ
RESEARCH/ADMIN
CHRIS COLLINS
SALES/SEEDING
DUB ASHER
OPERATIONS
During this exchange, our Ambassadors are able to successfully communicate information about your product as well as convey personal experience in the language, look and culture of the target audience.
This is proven to be the most effective way to:
1. Reach your target audience.
2. Receive feedback on every aspect of your brand.
3. Collect valuable current demographic and surveyed information on your target audience.
Guerrilla Marketing ExecutionPeer-To-PeerPeer-To-Peer The personal communication of messages to the target The personal communication of messages to the target
audience by representative members of the target demographic.audience by representative members of the target demographic.
Target Marketing Asian / Latin/ Af-Am/ General Market and Alternative Lifestyles and Cultures
Thank God she speaks Spanish!
I think I’m in love
“Almost any product… just about anywhere.”
Bi-lingual Reps cross cultural barriers and get the branding you need.
Ambassador/Representative Training
Proper education and brand training makes for the best representation.
The I.M. selection process is a critical factor in our success. I.M. thoroughly qualifies and trains our street teams, management, representatives and product ambassadors.
Flyer Placement And SaturationFlyer Placement And Saturation
Product SeedingProduct Seeding
I.M. Finds The Pulse I.M. Finds The Pulse of Your Tipping Point.of Your Tipping Point.
Captive Club Audience. Note Poster Captive Club Audience. Note Poster Placement. Flyers In Waiting Hands.Placement. Flyers In Waiting Hands.
YourYour Product And/Or Logo Here Product And/Or Logo Here
Targeting Tastemakers For Over 10 Targeting Tastemakers For Over 10 Years!Years!
CLUB CULTURE AND NIGHTLIFE BRAND AWARENESS LA, NYC, MIA, ATL, SF, CHI…CLUB CULTURE AND NIGHTLIFE BRAND AWARENESS LA, NYC, MIA, ATL, SF, CHI…
KangolProduct Placement
AMBASSADORS AT WORK (Punk & Rock Culture)
This guy is everywhere!
It’s cool, he’s one of
us.
Product seeding, branding, non-threatening interaction and cultural sensitivity are fundamental to our grassroots campaigns.
I.M. Ambassadors representing
thetruth.com on the Vans Warped Tour
HAND TO HAND TARGET MARKETINGHAND TO HAND TARGET MARKETING
PRODUCT SEEDING AND SIGNAGEPRODUCT SEEDING AND SIGNAGE
CLIENT: BMG/WHITE STRIPESCLIENT: BMG/WHITE STRIPES
OBJECTIVE: CREATE BUZZ OBJECTIVE: CREATE BUZZ
AROUNDAROUND RELEASE DATE AND PROVIDE RELEASE DATE AND PROVIDE TASTEMAKERS WITH EARLY MUSIC TASTEMAKERS WITH EARLY MUSIC
SAMPLERS.SAMPLERS.
HAND TO HAND BRANDINGHAND TO HAND BRANDING
CLIENT:CLIENT: MAROON 5MAROON 5
TARGET: KCRW CONCERT ATTENDEESTARGET: KCRW CONCERT ATTENDEES
PRODUCT: NEW ARTIST CD SAMPLERSPRODUCT: NEW ARTIST CD SAMPLERS
INTERNATIONALIST STREET TEAMS TAKE YOUR PRODUCT TO THE PEOPLE
TARGET : SPORTSWEAR TRENDSETTERS
LOCATION: POOL PARTYPOOL PARTY
MIAMI BEACH, FLORIDA
TAKING THE PRODUCT TO THE TARGET MARKET AND KEY INFLUENCERSTAKING THE PRODUCT TO THE TARGET MARKET AND KEY INFLUENCERS
EVENT STAFFING AND MUCH MORECLIENT: WELLS FARGO/J.R. NAVARRO
OBJECTIVE: CAPTURE IMAGES OF CONCERT ATTENDEES IN FRONT OF THE WAGON, GATHER PERSONAL INFORMATION AND SEND PHOTOS BACK VIA EMAIL OR POST. TARGET: LATINO/AF-AM DEMOGRAPHIC
SOLUTION: I.M. PLACED SPOKESMODELS AND A CAMERAMAN FOR THE SUMMER CONCERT SERIES AT THE GREEK THEATER, HOLLYWOOD.
OUR NON-TRADITIONAL PAST
truth team members postering in target communities
Adidas graffiti mural for Mad Handle shoe launch
Outdoor Marketing (Postering)Outdoor Marketing (Postering) Outdoor Marketing (Installation)Outdoor Marketing (Installation)
truth sponsors Moby’s tour and seeds gear onstage at all concerts.
Celebrity-Co-BrandingCelebrity-Co-Branding
IMAGES FROM OUR SCRAPBOOK These concepts and executions made possible by GTM/I.M.
Internationalist Street Internationalist Street Teams Over 10 Years Teams Over 10 Years
Experience In The Game!!!Experience In The Game!!!
STICKER CAMPAIGNSSTICKER CAMPAIGNS
WHEAT WHEAT PASTINGPASTING
POLE WRAPSWRAPS
GUERRILLA HITGUERRILLA HIT
ADAPTIVE ADAPTIVE MARKETINGMARKETING
POSTER CAMPAIGNSPOSTER CAMPAIGNS
INTERNATIONALIST STREET BRANDING GUERRILLA STYLEINTERNATIONALIST STREET BRANDING GUERRILLA STYLE
CLIENT: HYPE ENERGY DRINKCLIENT: HYPE ENERGY DRINK
OBJECTIVE: CREATE A CLUB NIGHT PROMOTIONOBJECTIVE: CREATE A CLUB NIGHT PROMOTION
SOLUTION: ESSENTIAL GROOVES PARTYSOLUTION: ESSENTIAL GROOVES PARTY
5K EMAIL BLAST, GUESTLIST OF TASTEMAKERS, BARTENDER PROMOTION FLYER DISTRIBUTION AND PRODUCT SEEDING AND
SAMPLING. FEATURING LIVE GROUPS, DJ AND SILHOUETTE DANCERS.
Objective: Create Brand Awareness at Magic Fashion Convention
Brand: Brand: HUNG CLOTHINGHUNG CLOTHINGSolution: Saturate the area with stickers and key logo placement. We placed 5k stickers,
conspicuously and subliminally throughout the convention floor, lobby and hot spots.
SAMPLE PHOTOS OF
Tagged Marquis Displays,
ATMs and Trash Cans.
tag
tag
tag
tag
GUERRILLA MARKETING REALIZED
tag
OBSERVE
HIGH IMPACT, LOW RISK, BRANDING AND IMPRESSIONSHIGH IMPACT, LOW RISK, BRANDING AND IMPRESSIONS
DOCUMENTATION
All of our work is documented with wrap-up reports and photographs.
Photos and wrap-up reports are submitted to our clients via email and in cd-rom formats and accessible online at our website with proper login id and password.
Marketing is an adaptive art-form and requires feedback and adjustment to insure a proper execution. We excel in effective targeting strategy and we are aware that it is often necessary to enhance, augment existing campaigns to fit changing trends and popular culture. A weekly or bi-monthly conference call can bring you the information and market-watch feedback you need to tailor your promotion efforts.
SOLUTIONSSOLUTIONSWith over ten years of grassroots marketing and promotion experience we know a few things for
certain…
Our clients want:A one-stop, no hassle, safe, reliable and accountable promotions and marketing resource.
We might add affordable to the list. With print and television rates skyrocketing, it is possible to create a quarterly campaign that targets the exact consumer audience with “hand-to hand” branding at a fraction of the cost of say, one major periodical display ad. We are here to prove it.
Not only are we a full service firm, but our network is often contracted by ad agencies and promotion companies that claim our resources for their own. We are nationally recognized as “the ultimate grassroots resource.” The bottom line is.. “we are the industry in the streets.”
A W A R D S*Under the Guidance of GTM, I.M./The Booth and Arnold Brand Promotions, the TRUTH Campaign was awarded the following accolades:
• The Guerrilla Marketing Campaign of the Year - Brand Week (2001)
• The top award for Cause Marketing - The Gold Reggie (2002)
• The top award for Effective Advertising - The Grand Effie (2003)
• The Award for Achievement and Diversity- Boston AD Club (2003)
REFERENCESI.M. clients are those companies that have the desire to reach the trend-setting
“Urban” consumers or the “Tastemakers for Cool" in global culture. This is just a small sample of our client list. References, testimonials and a complete list available upon
request.
INTERNATIONALIST MARKETINGINTERNATIONALIST MARKETING
ALMOST ANY PRODUCT… JUST ABOUT ANYWHERE!ALMOST ANY PRODUCT… JUST ABOUT ANYWHERE!
Contact Information:
Charlie Collins I.M. 323 805 0150 x:233
Asya Shein Mir Media 323 913 2824