Confidential Publications
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Transcript of Confidential Publications
THE COMPANY WE KEEP
CLIENTS
The Confidential team works with some of the
most prestigious and recognizable brands in the UK. They turn to us to help build customer loyalty & engagement
among our ABC1 readers, who treat us a
trusted brand.
Who Are We Talking To?
59.2% female 41.8% male
• 81% ABC1 professionals • 97% Employed • 68% Employed in private sector • 84% aged 22-44 years
Our readers have disposable
income, and look to us to tell
them where to eat, shop and
where to spend their money.
Confidential Key Stats
Liverpool
Manchester Leeds
20,540 Unique Monthly
Visitors
124,825 Unique Monthly
Visitors
1,906 Unique Monthly
Visitors
14,904 Email list
48,345 Page views
108,284 Email list
465,443 Page Views
2,652 Email list
3,299 Page views
Confidential enjoys a loyal and steadily growing readership. We only work with brands who fit the
demographic of our readership to ensure a good ROI on your investment.
ADDITIONAL SITE READERSHIP
32,342 UNIQUE MONTHLY
VISITORS
75,208 PAGE VIEWS
44,535 EMAIL LIST
13,888 UNIQUE MONTHLY
VISITORS
27,446 PAGE VIEWS
9,287 EMAIL LIST
7,398 UNIQUES
13,846 PAGE VIEWS
1,830 ,UNIQUES
3,330 PAGE VIEWS
Fashion
& beauty
site
Parenting
& family
site
Newest
city
lifestyle
site
Travel
& leisure
site
Dedicated Account Manager
Assists with day to day project management
Ensure creative and branding satisfaction
Statistic collation when your campaign finished
Give performance advice if results are not satisfactory
No matter which options you decide on, you are assigned a dedicated account manager to help:
Landing Page / Microsite
The landing page serves as the anchor point for your campaign, which
contains pertinent brand and offer details. There
are multiple access
points across site and via emails to the page, and it serves as the point of data capture for your CDE (client database
email) list
Email Inclusions
Minimum of 4 times per
month, with a 12%
average open rate
MONTH
EMAIL INCLUSIONS ARE
SENT AS PART OF
NEWSLETTER TO OUR
DATABASE OF READERS
Email banner
clicks through
to microsite
Offers Page Inclusion
Our Offers page is
the most visited page on site. A
reader can link to your landing by clicking on the
‘teaser’ message,
which is designed to encourage
readers find out more about your
offer
Competition Page Inclusion
Competitions are
a popular draw for capturing the
attention of our readership, and all
advertisers are encouraged to
engage our loyal followers with their brand or business.
Competitions awareness is
driven on site with
email inclusions and social media.
Competition/Promotional Event
Helps build
‘CDE’ email database, it
also Accelerates
viral awareness by
encouraging readers to share the
competition on social
media
Promotional events are a
call to action for
our readers to visit your
location, making it an
excellent footfall driver
Competition CDE
This email is sent to
entrants of your competition about the
winner status. It can
also contain another call to action offer,
which helps to drives brand awareness on very cost effective
basis. They also have
very high open rates as the subject line will
refer to their status in your competition
CDE Mailer
From your offers and competitions, you will build up your CDE list. These are hot leads that you can market
to by sending out occasional emails with special offers. It is designed to
help improve customer loyalty
Standalone Email
With the highest open rates of all
email options, our stand-alone
mailer contains
only your message, and is not shared with
other advertisers. It provides intensified
exposure for your brand
Wrapped Email
Email wraps provide high
impact brand positioning.
And since we
naturally read from left to right, the
positioning provides
improved dwell
time on your message
Site Banners
Our banners are
designed to
prompt readers
to your micro-
site. But more
importantly, it
provides
awareness of
your brand
across the site
for non-email
subscriber
MPU
BANNER
LEADERBOARD
BANNER
Premium Banner Options
A splash page is a pop-up mini-
page as you first arrive onsite,
providing automatic full
readership exposure
After the splash page
deactivates, the nag button
provides primary advertising
space on the home page.
NAG
BUTTON
SPLASH
PAGE
Facebook and Twitter
23,000+
followers
2,000
monthly
active users
Amplifies
key message
Encourages
viral activity
TESTIMONIALS:
• ‘Manchester Confidential want to work with you on what suits your business.... All
our promotions have been a great success and I would highly recommend working
with the team at Planet Confidential.’ Helen Hipkiss, PR & Marketing Manager, The
Lowry Hotel
• ‘I can’t express how happy I am with our campaigns with Manchester Confidential, we
have had 5 sales as a result, working out at an average of £150,000 per plot, it has
resulted in a massive £750,000 worth of business’ Hollie Reynolds, Senior Sales &
Marketing Manager
• ‘Manchester Confidential works brilliantly for us for three main reasons: There's a very
quick turnaround on promotions, if we need to push a certain production last minute,
it's never a problem; the take up on the offers is always excellent - it goes to the right
people at the right time and we always get a good return; and finally, the promotions
are backed up with intelligent editorial content, which is interested and supportive of
Manchester and its arts scene.’ Vanessa Walters, Marketing Manager, Royal
Exchange Theatre
WHAT OUR CLIENTS HAVE TO SAY
TESTIMONIALS:
• ‘Working with Manchester Confidential gives us three crucial opportunities:
1. Affective PR over different network formats speaking to thousands of
people
2. Access to a new high spending customer base who dine out a lot
3. Association with a successful brand that promotes all that is good and
great about Manchester’ Jon Grieves, Proprietor, Choice Bar & Restaurant
• ‘We are thrilled with our campaign with Manchester Confidential, it has resulted in almost
3000 people through the turnstiles in a month and a half.’ Sharon Hardy, Marketing
Manager, Belle Vue Dogs
• ‘Thanks for all the help with the North Pole project, it was a great success. Roll on next
year.’ Harriet Taggart, Project Manager, Ear to the Ground
WHAT OUR CLIENTS HAVE TO SAY