CONFIDENTIAL

HELP YOUR CUSTOMERSSHOP WITH INFLUENCERS

Social media plays a

huge role in retail sales

Influencer marketing

is cost efficient

Influencer recommendations work like

peer recommendations but at large

scale and control

Use our best practices

to drive conversions

Influencers bring in

quality customers

2

CONFIDENTIAL 3

SHOPPINGIS SOCIAL

1) https://www.nchannel.com/blog/retail-data-ecommerce-statistics/

2) https://ycharts.com/indicators/ecommerce_sales_as_percent_retail_sales

3) https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating- the-

new-digital-divide-v2-051315.pdf

4) http://www.chiefmarketer.com/5-ways-influencer-marketing-transforms-retail-sales/

Although the majority of retail

purchases still happen in

store, these purchases are

heavily influenced by digital

content and social media.

Total Retail Sales Insights

70%of consumers look

at reviews online

while shopping

6%E-commerce

sales

80%In-store sales will be

nfluenced by digital

content

94%Retail sales are still

generated in brick and

mortar stores

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BEST SOCIAL PLATFORMSTO REACH SHOPPERS

1) https://www.shopify.com/blog/12731545-which-social-media-platforms-drive-the-most-sales-infographic

2) https://www.nchannel.com/blog/retail-data-ecommerce-statistics/

CONVERSION RATE

4

$55Average

Purchase

Value

1.85% 1.16% 1.08% 0.77%

$37Average

Purchase

Value

$65Average

Purchase

Value

$46Average

Purchase

Value

of orders from social media sites

come from Facebook285%CONFIDENTIAL

Word of mouth marketing and peer recommendations are more effective for retail

brands than any other type of advertising. Research shows that consumers trust

influencers almost as much as their friends5 and should be leveraged at scale and

with strategically controlled messaging.

84%of consumers will take

action based on reviews

and recommendations of

trusted sources above all

other forms of

advertising.4

92%of consumers trust

recommendations from

peers or authorities more

than all other forms of

advertising.3

43%of consumers are more

likely to buy a new

product when learning

about it on social

media.2

SHOPPERS LOOK TOFRIENDS AND INFLUENCERS FOR SHOPPING ADVICE

71%of consumers are

more likely to make a

purchase based on

social media referrals. 3

1) https://www.friendbuy.com/blog/word-of-mouth-marketing/

2) http://www.business2community.com/brandviews/content-blvd/5-influencer-marketing-statistics-cant-afford-ignore-01571935#edvZjqCWuRoAV108.99

3) http://www.socialmediatoday.com/content/30-statistics-how-social-media-influence-purchasing-decisions-infographic

4) http://maximizesocialbusiness.com/six-steps-strategically-build-influencer-marketing-program-22305/

5) http://www.adweek.com/news/technology/twitter-says-users-now-trust-influencers-nearly-much-their-friends-171367

CONFIDENTIAL 5

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22%of customers are acquired

through influencer marketing2

INFLUENCERSBRING IN QUALITYCUSTOMERS….

22%customers spend more when

digitally influenced3

1) http://www.emarketer.com/Article/How-Big-Influencers-Influence/1012904

2) http://www.emarketer.com/Article/Influencer-Marketing-All-Its-Cracked-Up-Be/1012230

3) https://www.markethub.io/influencer-marketing-vs-word-of-mouth-marketing:/

3-10Xincrease in conversions when

brands share content through

influencers1

6CONFIDENTIAL

CONFIDENTIAL 7

RETAIL INFLUENCERMARKETING IS A MUST BUY

Not only is influencer marketing

effective, but is a highly efficient

medium for ROI, customer retention,

and engagement.

$4.50was the average ROI for

influencer campaigns for

retail brands 1&2

37%of customers are more

likely to remain loyal

when inspired by

word- of-mouth

marketing3

1.8%average

engagement rate

earned by

influencer

campaigns for retail

brands 1&2

2Xthe amount of sales

were generated from

word of mouth

marketing than paid

advertising3

1) http://www.emarketer.com/Article/How-Big-Influencers-Influence/1012904

2) http://www.emarketer.com/Article/Influencer-Marketing-All-Its-Cracked-Up-Be/1012230

3) https://www.markethub.io/influencer-marketing-vs-word-of-mouth-marketing:/

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CONFIDENTIAL 8

For A Bigger Bargain…

GET THE MOST OUT OF YOUR INFLUENCER CAMPAIGNS

Boost Influencer Posts

with Paid Media

On Facebook, posts only get an average 2.6% organic reach1. To

maximize reach and tap into Facebook’s audience insights, add a

layer of paid social through Rad to boost influencer posts.

Retarget Exposed Audience

with Additional AdsUsers who are retargeted to are 70% more likely to

convert.2

Track Sponsored Content

Placing a conversion pixel on the brand site can help track and

measure campaign showing whether the purchase came through a

direct click, through a retargeting ad served after the reader engaged

with the sponsored content, or through an organic search after

reading the Repurpose Content

Get additional mileage from your influencer content by

featuring it on your brand’s owned channels and creating

custom purchase pages featuring influencer content.

1 )http://www.adweek.com/socialtimes/locowise-

march-2015/619104

2) http://www.adweek.com/news/technology/twitter-says-users-

now-trust-influencers-nearly-much-their-friends-171367

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Superpower your influencer strategy with paid social media and

retargeting ads so more fans find themselves in your checkout screen.

On average, our retargeting campaigns yield conversion rates that are

3x-5x better than campaigns without... we've also seen some performing

10x better!

Heart Defensor

Post a pic of your best Parisian chic look to win the

#ChloeLoveStoryContest. This is my new favorite

scent! Will be yours too! Good luck! #sp

Post a pic of your best Parisian chic look to

win the #ChloeLoveStoryContest. This is my

new favorite scent! Will be yours too! Good

luck! #sp

Native Influencer Posts1

Boost influencers’ posts

with paid Facebook ads

and reach beyond their

following to target relative

outside audiences.

From our Maison to yours – happy holidays to all

our

#chloeGIRLS Love, Chloé x

Chloé

Boost influencer posts with

a paid Twitter campaign to

carry on a branded

conversation with an even

larger targeted audience.Get the new Chloé Love Story

chloe.com/us/fragrances

Boost Posts with Paid Social2

CHLOE LOVE STORY - IN STORES NOW

PREROLL ADS

DISPLAY ADS

Retarget with

Display and PreRoll3

PURCHASE!

WEBSITE

CHECKOUT PAGE

Drive Up to 10x

Better ROI4

9

MAXIMIZECONVERSIONSwith Paid Social and Retargeting

\

1) https://yourescapefrom9to5.com/retargeting-ad-statistics-infographic

chloé

Shop Now

Promote and amplify

influencer content by using

it as sponsored posts

targeted toward your key

demographics.

CONFIDENTIAL 10

INFLUENTIALPRODUCT PAGES

Feature Influencers on your product

pages so social shares are more

impactful with featured tastemakers

nastygal

Make sure your sponsored posts

feature an influencer and

includes a link to the

purchase page

SPONSORED

POST

Check out these adorable vegan leather shorts from

Nasty Gal, I wear them all of the time!

http://www.nastygal.com/clothes/vegan-short-monet

Influencer shares product

page ink rather than

traditional post to their social

media

PAID SOCIAL &

CUSTOM LINK

Viewer is led to a custom purchase page

that features product and influencer

content

CREATEINFLUENCER

FEATURED PRODUCT

PAGE

CONFIDENTIAL

THANK YOU