Confidential and Proprietary 0 This document contains projections, plans, estimates and other...

Confidential and Proprietary 1

This document contains projections, plans, estimates and other information with respect to future results, activities and events (collectively, “Projections”). The Projections are subject to significant business, economic and competitive factors, and contingencies, many of which are beyond our control, and, therefore, are not necessarily indicative of current values or future performance, which may be significantly less favorable than as set forth in such Projections, and should not be regarded as representations or a guaranty that they will be achieved

A Social Platform for Deep Learning

Briefing to the South Australia Department for Education and Child Development

6 February 2013

1


Executive Summary

Success in the 21st Century requires Deep Learning Skills: Rigorous content knowledge and the ability to apply that knowledge through critical thinking, complex problem solving, communication, collaboration, and self-directed learning.

Demand for these general capabilities is growing as governments, communities, and business redefine their innovation, competitiveness, and equity strategies.

Delivery, assessment, and accreditation of deep learning skills are untapped opportunities with potential for both financial return and broad social impact.

• Declara is a scalable and modular platform that provides on-demand, data-driven, personalized deep learning-as-a-service

• Declara serves those seeking to deliver deep learning: Education companies, Learning Organizations, and Governments

• Declara, built by a team of proven learning and technology leaders, is uniquely positioned to capture this global opportunity through its integration of advanced artificial intelligence, neuroscience, and mobile social technology


Declara addresses key pain points in the learning pipeline

Formal and Informal Learners

Orgs and Corporations

Governments and Nations

How can I develop the skills to succeed in the

modern workforce?

Where do I find tools to facilitate and assess 21st century skills

among my employees?

How do I measure systemic progress, forecast

workforce needs, and

integrate diverse data sets?


Declara is an end-to-end could SaaS social learning platform

Rich media learning apps integrated into mobile social network for challenge-based learning

Apps and APIs power predictive analytics, business intelligenceand badging

Next-gen data architecture enables learner-centered real-time big data analytics

Private zones facilitate personalized deep learning


Declara’s platform architecture leverages mobile, social, and big data


Declara’s mobile apps enable learning anytime, anywhere


Declara personalizes learning through innovative assessment

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Q: How can I develop 21st century skills? A: Declara apps and assessments guide my learning journey.


Declara enables companies/organizations to leapfrog

8

Q: How can we facilitate and assess 21st century skills in our employees? A: Declara forums and badges.


Declara provides governments advanced analytics

9

Q: How do I measure progress, forecast needs, and integrate data? A: Declara predictive analytics.


Forum: Challenges for Students Around the Global Water Crisis

Social Studies

MusicInformation Technology

Math

Global Impact

Earth Sciences

Wor

ld H

isto

ry

Language Arts

Linda Gutierrez

Social ePortfolios


Patrick Welsh

Kelly Lynch

Linda Guitterez

Elena Olzark

Elena Olzark

Check out this link for some great lesson plan ideas

You should check out the forum on drought and famine from last year – tons of great content!

I’d love to see what you end up using – please message me for my contact info!

My students were really interested in the link between the water crisis and poverty– message me for some content ideas

Hi Linda! I love this challenge – we did a similar thing with hunger and food shortage last year.

Linking Poverty and the Global Water Crisis for Level 7s

Collaborative content creation


Trend analysis


Example of cross-curriculum priority ePortfolio


Global crowdsourcing and mentoring


CognitiveGraph will define the future of personalized deep learning


.

Challenge Create collaboration platform for teachers to solve problems of practice around implementation deep learning

Solution Forums and analytics on Declara Platform

Scale Phase 1: 7k teachers, phase 2: 500k teachers

Australia: Declara helps teachers drive deep learning through new national curriculum

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Use

rs

yr1 yr2 yr3 yr4 yr5

Social Learning

Learning Analytics

Predictive Tools• Education Services Australia supports

the entire nation’s technology and training needs

• Together with ACARA and AITSL – the two other leading national education agencies – they have outlined a whole-country, multi-year engagement

• Phase one launches in Feb 2013


Challenge Develop learning labs to foster deep learning

Solution Declara Platform, Mobile Learning Apps and Badging Assessment Tools

Scale Phase 1: 100 teachers/3k students; Phase 2: 700 teachers, 20k students

Mexico: Declara enables challenge-based learning labs for teachers and students across the country

• Televisa controls 70% of Mexico’s airways• Declara will be used as a teacher

professional development and badging platform

• Declara’s functionality is being implemented with little/no customization in diverse settings, reducing implementation costs

Recu

rrin

g Re

venu

eEx

pens

e

Platf

orm

Bui

ld Implementation and Client Acquisition


Challenge Moving from basic IT skills to knowledge application and knowledge creation

Solution Declara private and public social networks for training, analytics for assessment

Scale 26 million teachers

Latin America: Declara delivers UNESCO ICT Competency Framework

for Teachers

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Challenge Create personalized deep learning and appropriate systemic analytics

Solution Declara Platform, Mobile Learning Apps, Badging Assessment Tools, Analytics

Scale Four districts, 120k students

WI, USA: Declara facilitates challenge based learning and district-wide analytics

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Four districts in WI (including Milwaukee) will use Declara to facilitate challenge-based learning and professional development. The project will expand to up to 37 additional districts, as well as the state office.

By engaging every level of the Wisconsin school system – state, district and school – Declara is able to track 12 year learner profiles and data for students. Engaging the platform at every level results in multiple revenue streams and a constantly refreshing body of users producing recurring revenue.

State

System wide

view of succes

ses and

failures

District

Learner profiles

and analytic

s

School

Apps and tools for Challenge Based Learning


Our team has created, led, and worked in the most innovative institutions in the world


Ramona Pierson, Founder & Chief Executive Officer With training in both neuroscience and artificial intelligence, Ramona Pierson brings deep experience in building businesses and leading tech innovation in the PK-20 education and technology and neuroscience verticals.

Her career began as a neuroscientist at the Palo Alto Brain Center, and VA hospitals, which led to her advocating for students with learning challenges in the public school systems. She developed algorithms for the military, and tools for diagnostics and surgery. Her innovative work with education spurred her to develop enterprise level software solutions for data, assessment, and communication systems specifically for education. In 2005, she developed The Source, an online data warehouse and learning management system is still the solution Seattle Public Schools uses to provide parents, educators and students access to pertinent data, learning solutions, and was a first generation social learning solution designed specifically for students and educators.

In 2007, she founded and built SynapticMash to be a national solution for end to end learning solutions for districts and states. SynapticMash’s platform along with McGraw Hills’ content provided the first automated personalized learning solution leveraging learning progressions and adjusting modality of learning and content based on a learner’s needs at scale in a product ultimately called, Power of U (precursor to Knewton). Ramona grew SynapticMash to a successful sale that resulted in the platform becoming part of the Promethean global solutions. Ramona provided leadership as the Chief Science Officer for Promethean for nearly two years, guiding Promethean’s transition from a strictly being a hardware company to becoming a software solution for education. SynapticMash, now called ActiveProgress, is now the central strategic product for Promethean.

Ramona has been involved with building interoperability and data standards with other global technology leaders such as Google, Yahoo, and Bing to enable personalization of learning to students at scale. Ramona is also actively involved in developing the national levels strategies for personalization of learning at scale. Ramona also founded Learning without Borders, which provides technology and training to educators and learners since 2004.

Ramona has been a thought leader in the United States and around the world in the area of personalization of learning. She has been a leader in the international community providing insights and guidance for international ministries interested in transforming education to meet the demands required in a global market economy. As a Ted and Tedx speaker, Ramona has achieved global recognition as a thought leader for learning.

Our Executive Management Team brings deep industry experience


Nelson González, Founder & Chief Strategy OfficerNelson González brings 20 years of experience, across 17 countries, in entrepreneurship, strategy, media, and education.

As an entrepreneur, Nelson founded and was CEO of Advent Strategy Group, a global innovation strategy firm that won more than $1m in business its first year. He designed the investment portfolio of the Stupski Foundation, a social impact investor, from the ground-up to become a national leader in education innovation. He was also the Founder and Director of the Royal Institution World Science Assembly, which led breakthroughs in pandemic preparedness and surveillance with global pharma and multilateral institutions.

As a strategist, Nelson has developed and implemented system-wide solutions for the Presidency of Colombia and the CEO of Burberry on innovation practices and infrastructures. He also developed the social impact portfolios for Charles and Helen Schwab, Mo Ibrahim, Larry and Joyce Stupski, Walter and Elise Haas, and John Sobrato.

As a media professional, Nelson worked with CelTel, the largest cell phone provide in Africa, the BBC on its global trans-media strategy, the Markle Foundation on uses of IT in health, education, and governance; and with the Gannett corporation on its international expansion and trans-media strategy.

As an education expert, Nelson advises EOCD on its Global Innovative Learning Environments work and sits on the Board of the New York City InnovationZone. Nelson created a seven-state Innovation Lab Network with the Council of Chief State School Officers. He also worked with the University of Oxford on higher education innovation and on intelligence and military learning with Booz Allen. Nelson has studied and done research at Amherst, Oxford, LSE, NYU, Columbia, Leuven, and UC Berkeley.

As a founder of Declara, Nelson is integrating all of these experiences to help the team with strategy, partnerships, and business development.



Debra Chrapaty, Board of Director & Acting Chief Operations OfficerAn accomplished, visionary technology executive with extensive experience in web-based service delivery, infrastructure development, and client relationship management initiatives for small enterprise and large-scale organizations. Debra is currently serving as CIO of Zynga.

Ms. Chrapaty, an industry veteran, was previously the senior vice president for the Collaboration Software group at Cisco, and prior to that she served as Corporate Vice President of Global Foundation Services at Microsoft Corporation, where she was responsible for strategy and delivery of the foundational platform for Microsoft Live, Cloud and Online Services worldwide including physical infrastructure, security, operational management, global delivery and environmental considerations. Ms. Chrapaty also served as President and Chief Operating Officer of E-Trade Technologies, where she was responsible for all aspects of the information technology and telecommunications infrastructure for the leader in online investing.

Ms. Chrapaty has previously served as a Board Director for SynapticMash, LLC. She serves as a Member of Advisory Board at Sapias Inc. Ms. Chrapaty served in a variety of executive and management level positions at companies such as Bertelsmann AG, EMI Records Group Inc. And the Federal Reserve Bank of New York.

A recognized leader in the industry, she has received several prestigious awards, including Information Week’s 1998 Chief of the Year award for her numerous accomplishments at E*Trade. Ms. Chrapaty was also named on the Top 100 Leaders for the Next Millennium by CIO Magazine.

She holds an MBA from New York University and has a Bachelor’s Degree in Economics from Temple University.



Amund Tveit, Chief ArchitectAmund works as chief architect (big data and analytics) on the Declara Platform for Pierson Labs. Previously he co-founded Atbrox – a big data and search services company. Amund previously worked as a software engineer and later as a tech lead/manager for Google, developing cluster software and production monitoring software, measuring and improving regional search and the quality of Google Maps and launching Google News for iPhone. Other experience: telecom (IBM), insurance and co-founder of Agentus in 2000 (predictive caching and real-time web analytics). PhD CS, Coder (C++/Python/Objective C), Hadoop.

Team

Thomas Brox Røst, Data ArchitectThomas Brox Røst co-founded Atbrox, a company specializing in Big Data applications and cloud computing. While completing his Masters thesis in Computer Science at the Norwegian University of Science and Technology in 2000, he co-founded and managed Agentus, which developed predictive caching and real-time data analytics services. He has made a living as an entrepreneur ever since, only interrupted by stints as a research scientist in Norway and Boston, MA. Thomas specializes in large-scale applications of natural language processing and information extraction and has published scientific papers on related topics. In his spare time he hacks on the Eventseer academic event search engine (http://eventseer.net) and also serves on the board of other start-up companies. Thomas is an engineer and a tinkerer at heart. His primary professional passion is to make things happen.

Kelly Chu, Chief Mobile and UIX ArchitectKelly is the founder and CTO of ISBX and a pioneer in cross-platform mobile app software development with 12 years experience in creating consumer web and mobile apps. In 2003, Kelly co-founded Intelliminds, an online marketing agency with both domestic and overseas operations. Intelliminds provided online marketing and advertising services for clients such as UFC, TV Guide, American Idol, GlaxoSmithKline, Napster, Carls Jr., Sony Ericsson, CBS, and Cartoon Network. In 2005 Kelly joined BIG Interactive as the Chief Technology Officer. Kelly has lead cutting edge mobile marketing campaigns for clients such as FOX/FX Networks, Morgans Hotel Group, American Honda Motors, and Anheuser-Busch winning industry awards for unique mobile marketing campaigns.


Thomas Squeo, Chief Information OfficerThomas is a results-oriented, Agile technology executive focused on enterprise and customer empowerment and innovation. His contributions to both education and human capital management benefit from a grounded vision of enterprise, consumer technologies, and creative employment. He’s a dynamic thought leader and innovator with deep experience including serving as CIO at Measured Progress (high stakes assessment), VP of Strategy for Roundbox Global (Education Technology) and VP of Strategy Consulting (Human Capital Development for Idhasoft, focused on enterprise and education solutions.

Julz Chavez, Head of Creative DevelopmentJulz has been providing thought leadership and design solutions in the creation and development of product and brand development for more than 20 years. Julz has created and developed various intellectual properties and brands for companies such as Imagine Entertainment, Mattel, Hasbro and Sega to mention a few.

Team

Lois Schonberger, Chief of StaffLois has acted as Lead Product Developer for hardware and software companies, ranging from financial services, NGO management and wireless networking management solutions at Meraki. As Founder and CEO of Solar Network Solutions she developed and implemented data management solutions for the solar industry. As product developer at Meraki Inc. she worked on the early teams developing industry leading software to manage extremely large enterprise wireless networks. As Director of Operations for Structural Wealth Management she built portfolio management and financial analysis algorithms for ultra high net worth clients.

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