Confidential © 2008 AlNahla Group.

CSR Within Family Business2nd Family Business Conference, Sana’a

Hassan A. Sharbatly Foundation

2

Until to early 90s, CSR was neglected by most businesses

Corporate giving was mainly characterized by:

Individual initiatives

Short-term commitments

Driven by brand advertisement

Tied to revenue or pretax earnings

Decisions based on preferences of senior management

All in all, it was viewed as “not a corporate activity let alone a strategy”

3

Nowadays, CSR is fundamental to companies strategy

Two good quotes from global leaders:

1. Hewlett-Packard: “I honestly believe that the winning companies of this century will be those who prove with their actions that they can be profitable and increase social value – companies that do well and do good ... This is simply the new reality of business” Carly Fiorina, Chairman and CEO, 2003

2. “We envision a world in which every business values, generates and accounts for social impact” (the vision of a joint program by HASS, Columbia Business School, LBS, GS Foundation)

4

So what are CSR Options?

The “Six Options for doing good”?1

Options Activity Example

1 Cause Promotion Animal protection

2 Cause-related Marketing Donations linked to products

3 Corporate Social Marketing Promoting environmental practices

4 Community Volunteering Blood donations / natural disasters

5 Socially Responsible Practices On-job training leading to employment

6 Corporate Philanthropy Establishment of a foundation to cover all of the above

1. Mr. Philip Kotler, Corporate Social Responsibility, 2005

April 19, 2023 Confidential © 2008 AlNahla Group

5

A Modern Legend

H.E. Hassan Abbas Sharbatly

عباس حسن السيد كان ( ) � بارا الله رحمه شربتلي

طيلة ومجتمعه بأهلهينفق كان حيث حياته

أعمال في طائلة مبالغالخير

الله يتوفاه أن وقبلتركته بثلث أوصى

الخير أوجه في إلنفاقهاالبر أعمال ولدعم

المختلفة

6

الله بيوت اعمار برنامجBuilding Mosques & Maintenance Program

جدة – الشربتلي جامع

Completed:30 mosques and grand mosques in the cities of Makkah, Jeddah, AlTaif, Bisha, and Madinah Munawarah plus in Cairo and Dubai

Ongoing:1.Ubhur Mosque, Jed.2.Safa Mosque, Jed. 3.Um AlKhair 2, Jed. 4.Grand Mosque King Abdullah Economic City, Rabigh

7

عباسشربتلي الرقمية حسن مكتبةKing Abdulaziz University, Jeddah (completed)

SR8M plus SR1M p.a.

Digital Libraries Projects – المكتبات مشاريعالرقمية

Knowledge Promotion Program العلم نشر برنامج

8

برنامج العالمية، عباسشربتلي حسن السيد مؤسسة جائزةالرحمة بنبي التعريف

A Global PrizeKnowledge Promotion Program العلم نشر برنامج

االسالمي العالم رابطة

األولى • الجائزةريال( 300,000)

الثانية • الجائزةريال( 200,000)

الثالثة • الجائزةريال( 100,000)

9

) Completed(

Health Care Program الطبية الرعاية برنامج

Ongoing Medical Treatment Programs, three agreements:

1.Supply of Equipment and Upgrade of the Intensive Care Unit, King Fahd General Hospital, Jeddah2.King Abdulaziz University Hospital3.King Faisal Specialty Hospital

Description:Direct funding to the mentioned hospitals for the

treatment of predefined chronic diseases and sickness (approx. SR3M)

10

بجدة ) الحكمة دار (كلية

علمية مؤسسات في مباني إنشاء دعم برامجEducational Buildings

Description:Girls High Education

College

11

) Completed Sep. 2010(

Jeddah Cultural Club Theatre

1.5000 sq. m. land (2,590 sq. m. built up area)2.Over 1000 seats (720 seats ground floor and 300 seats in Mezzanine floor)3.State of the art digital system

Description:To support the cultural and

literature movement in the country with a modern facility

12

Highlights From Other Programs عدة برامج من - أضواء

Ramadan Iftar (about 45,000 brothers and sisters) Aid through charities, foundations and special needs relief organizations Educational Scholarships Program Arabian & Islamic Civilizations Department, American University, Cairo

13

Snapshot of the Foundation

Programs?Up to 20 different programs and sub-programs

Management?An Executive Director (male & female team)

Achievements?Local and regional milestones in a short period

Budget?Approx. $100 million over the period 2002-2009

Impact?Tens of thousands of individuals and contribution to cultural , educational and social organization

14

AlNahla Upcoming Flagship Project?

A picture can say a thousand word

15

AlNahla is leading the improvement projectالمقترح الوضع

4M Sq. M. total land area

16

CSR is the most rewarding investment!

Thank you!