Conference Guide - download.microsoft.comdownload.microsoft.com/documents/Australia/apc/... ·...

Welcome to Cairns

1

Session & Room Details

6

22

MAPA 2013

19

APC Social

4

Agenda Overview

24

Sponsors & Exhibitors

20

APC Networking

21

Expo Hours & The Hub

Venue Map

2

Own tomorrow

Conference Guide

http://www.microsoft.com/australia/apc/

APC 2013 Conference Guide 1

Welcome to Cairns

10 minutes drive from the Cairns International Airport is the APC 2013 venue:

Cairns Convention Centre Cnr Wharf & Sheridan Street Cairns, Queensland

Social Function locations:

Welcome Dinner on Tuesday 20 August will take place at the Hilton – 5 minutes walk from the APC 2013 venue

Closing Party on Thursday 22 August is at Salt House – 10 minutes walk from the APC 2013 venue

http://www.cairnsconvention.com.au/

http://www.cairnsconvention.com.au/


Venue Map


Microsoft Showcase

The Microsoft Showcase is at the centre of The Hub

The four main areas are linked to the below technology tracks, bringing Microsoft technology solutions to life.

• The Modern Business

• The Modern Employee

• The Modern Device

• The Modern Datacentre

The full value of Microsoft’s software will be seen and felt in how people use devices and services at work and in their personal lives. This is a significant shift, both in what we do and how we see ourselves – as a devices and services company.

Visit the APC showcase to see how these experiences come to life and to meet Microsoft staff and technical specialists who will be available to answer your questions.

Visit the Microsoft showcase to learn how to take the Microsoft Customer Immersion Experience to your customers; hear about our Datacentre and Cloud solutions; see the new Devices powered by Windows 8 and see the latest innovations in Big Data.

A section is also dedicated to help you take advantage of the Microsoft Partner Network benefits; training, payment solutions and services.

We look forward to sharing the work we have accomplished in the past year and to presenting the roadmap ahead.


Agenda Overview

Tuesday 20 August14.30 – 18.00 Registration Opens – Cairns Convention Centre

14.30 – 16.00 Expo Opens – The Hub

14.30 – 15.00 Afternoon Tea – The Hub

16.00 – 17.30 Opening Keynote – Pip Marlow and Dean Swan, Microsoft Australia | MAPA Awards

18.30 – 22.30 Welcome Dinner – Hilton, Cairns

Wednesday 21 August8.00 – 19.00 Registration Opens – Cairns Convention Centre


8.00 – 8.30 Light Breakfast (Optional) – The Hub

8.30 – 9.30 Partnering in the Cloud – Josh Waldo, Microsoft Corporation

Technology Tracks

9.45 – 10.30

The Modern Business & The Modern Datacentre The Modern Employee The Modern Device

Winning the future of the Enterprise with Microsoft’s Cloud OS

The evolution and future of the Modern Employee – Why Microsoft is uniquely positioned to win

Work is something I do, not somewhere I go: The devices and technologies making it a reality

10.30 – 11.00 Morning Tea – The Hub

11.00 – 11.45

The Modern Business The Modern Employee The Modern Device The Modern Datacentre

Microsoft’s value in creating the Modern Business

A day in the life of the Modern Employee – Bringing the solution to life

Making Touch Mainstream: Devices, what does the future look like with touch

Transform the Datacentre: help your customers move forward in the age of the Cloud

12.00 –12.45


Partner to win with the business and with IT

The Modern Employee needs help. What is the opportunity for you?

Three ways to Approach Device Selling: The device refresh, the tablet and app introduction and the replacement of paper and process optimisation

How to unlock higher profit and value from Microsoft’s modern Datacentre solutions

12.45 – 13.45 Lunch – The Hub

Industry & Segment Tracks

13.45 – 14.30

Winning the enterprise & Public Sector in the new Era

Partnering for success in the mid-market

Turn your SMB customers from Laggards to Leaders

Digital transformation in the Era of the New Consumer

Cloud Solutions in Government: Removing barriers to selling cloud solutions in Government

14.45 – 15.30

Financial Services: the engine of growth

Build a profitable strategy in a growing and changing education market

Mobility in Health Business Solutions in Government: An introduction to the CityNext campaign

Cloud Computing in the Resources Sector

15.30 – 16.00 Afternoon Tea – The Hub

Level 1Ground Floor

Sun RoomPalm Room Reef RoomOcean Room Shell Room


Agenda Overview

Partner Tracks

16.00 – 16.45

Building next generation apps for your next revenue stream

Microsoft’s Cloud Vision for Hosting Partners

Microsoft Learning – the business priorities; marketing campaigns & sales motions for Learning Partners

SMB Open and Cloud Resellers: Microsoft is here to help

The Ship has sailed. Are you on it? (Dynamics)

16.45 – 18.30 Connect Over Cocktails – The Hub

18.30 – 19.30 Women in Technology – Telstra Room

Thursday 22 August7.30 – 16.00 Registration Opens – Cairns Convention Centre

7.45 – 8.30 Get Up, Eat Up, Meet Up – Breakfast Connections How to leverage partnerships to drive new cloud revenues – Outdoor Terrace


8.00 – 8.30 Light Breakfast (Optional) – The Hub

8.30 – 9.30 Microsoft’s mobile devices strategy & the opportunity for partner growth – Mark Linton, Microsoft Corporation

Technology Tracks

9.45 – 10.30


SQL 2014 – The foundation of a modern business with workloads that win work

The growing influence of BDMs on IT – Find out why one existing customer chose Microsoft for their Modern Employees

Regain Control: Decisions are no longer made in the boardroom or IT dept. the influx of BYOD and choose your own device as well as on your own

Why Microsoft? How to win with the value of the Microsoft Server and Cloud Platform

10.30 – 11.00 Morning Tea – The Hub

11.00 – 11.45


Eyes on the prize – Know the customer to keep the competition at bay

Engaging the Business Decision Maker – Adding value to their business and yours

The App Conversation: How to light up the device with content

Selling projects on Windows Azure: a guide for Microsoft SI and SP partners

12.00 – 12.45 The Modern Practice: the next steps you need to take to monetise the cloud opportunityMartin Gregory, MG365 & Christian Longstaff, Microsoft Australia

12.45 – 13.45 Lunch – The Hub

Skills & Resources Tracks

13.45 – 14.30

Microsoft Partner Network in a new world: Enabling partners to win with services, devices, and applications

Leveraging Channel Incentives to Grow Your Profitability

Building an Effective Marketing plan in the new Era

Accelerating Sales and Deployments with Immersion Experiences

14.45 – 15.30How Partners are monetising Microsoft Premier Services

Close the deal with Microsoft Payment Solutions

Transforming your Business for the Cloud

The value of Partnering to the Microsoft Partner

15.45 – 17.00 Closing Presentation – Mike Walsh, Tomorrow

19.00 – 23.00 Closing Party – Salt House, Cairns


APC 2013 Session Details

Tuesday 20 August

Wednesday 21 August

Opening Keynote & MAPA 2013

Pip Marlow, Managing Director, Microsoft Australia Dean Swan, Partner Business & Development Director, Microsoft Australia

Take your seat at the Opening Keynote and get set for the largest Partner event of the year. Pip Marlow, Managing Director Microsoft Australia, and Dean Swan, Partner Business and Development Microsoft Australia, will share their perspectives, viewpoints and outlook on Microsoft.

Following the keynote we’ll be celebrating our partners innovation with the 2013 Microsoft Australia Partner Awards (MAPA) Presentation. Hosted by Andrew Daddo.

We are excited to announce the 24 coveted MAPA winners. MAPAs are designed to showcase innovative solutions built on Microsoft technologies that solve real customer problems. These awards have been streamlined to celebrate successes related to partner competencies, cloud technologies, entrepreneurial spirit and industry excellence.

Hosted by: Andrew Daddo

Partnering in the Cloud

Josh Waldo, Worldwide Sr. Director of Cloud Partner Strategy at Microsoft will present our momentum in the public Cloud space as well as provide insights into how partners across the world are making money and becoming profitable in Cloud and Hybrid business models. He will then be joined on stage by an Australian software partner who is helping the WW partner ecosystem build new cloud capability leveraging SharePoint Online to solve customer workflow challenges in midmarket and the enterprise.

Technology Tracks

Winning the future of the Enterprise with Microsoft’s Cloud OS

Arun Ulagaratchagan, Server & Tools Business Group Lead, Asia Pacific, Microsoft

It’s a new day in IT. There are more applications, more devices, and now, more data than ever – all driven by the rise of cloud computing and the use of cloud services. With these technologies playing an ever present role in businesses, how can IT drive more efficiency and deliver new forms of value? Microsoft’s answer is the Cloud OS. Big data. Cloud. Bring your own device. All of these converging technology trends demand a response from IT. But more importantly, these are real opportunities for IT to deliver more efficiencies and new value. Opportunities to reduce the cost and complexity of running datacentres at scale. To draw insights from any data. To support employees wherever they work across whatever device. To create new business applications and transform existing ones. Microsoft’s approach allows IT to get all the benefits of scale, speed, and agility while still protecting existing investments. This means IT can now rapidly build and deploy applications, flexibly manage IT services, and support real-time analytics across all forms of data.

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APC 2013 Opening Keynote

Microsoft Australia Partner Awards (MAPA)

8.30

– 9

.30

Plenary Session

9.45

– 10

.30

The Modern Business & The Modern Datacentre

Palm

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Technology Tracks

The evolution and future of the Modern Employee – Why Microsoft is uniquely positioned to win

Steven Miller, Microsoft Office Division, Business Group Lead, Microsoft Australia

At Microsoft, we think it’s ok to get social at work – and we’re not alone. Enterprise Social is now an established trend worldwide with most business customers expected to define their strategy within the next 12-18 months. Microsoft provides a compelling vision, complete enterprise social solutions, and the proven expertise to help these companies get social right. Come learn about the workplace mega trends and IT megatrends that have established the need for Enterprise Social solutions. With Office, Lync/Skype, Dynamics CRM, and Yammer, experience the Microsoft Enterprise Social promise that establishes Microsoft and our partners as uniquely positioned to win in this space.

Work is something I do, not somewhere I go: The devices and technologies making it a reality

Emmanuele Silanesu, Product Marketing Manager, Windows, Microsoft Australia Roland Leggat, Partner Technology Advisor, Microsoft Australia

During this session we will take a look at how work is no longer somewhere you go but rather something you do for the vast majority of workers. This has been driven by the devices we use on a daily/hourly basis and our expectations to be constantly updated and informed. So what is the Microsoft strategy? We will take a look into the strategy and draw some parallels with a thought provoking analogy.

Microsoft’s value in creating the Modern Business

Mike Ward, Product Marketing Manager SQL Server, Microsoft Australia, Microsoft Australia Industry Market Development Manager Panel

Microsoft has invested billions of dollars in infrastructure, turned the entire product line to be cloud first and is innovating faster than ever – all of which is ready to transform our customer. Customers are early into understanding the value of these transformations and earlier yet on the path to being a modern company. Come hear how the data platform will drive business value through IT and how you can be a part of this.

A day in the life of the Modern Employee – Bringing the solution to life

Ben Walters, Technical Sales Professional, Productivity, Microsoft Australia

The products are essentially the same, but the audience and narrative has changed dramatically. Join us for a demonstration from one of Microsoft’s top solution specialists on how Microsoft brings the story of the Modern Employee to life using our Customer Immersion Experience.

Wednesday 21 August

9.45

– 10

.30

The Modern Employee

The Modern Employee


The Modern Device

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The Modern Business

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Technology Tracks

Making Touch Mainstream: Devices, what does the future look like with touch

Kirsten Gilbertson, Core Infrastructure Specialist Sales Manager, Microsoft Australia Emmanuele Silanesu, Product Marketing Manager, Windows, Microsoft Australia Lia Artini, Device Technology Solution Professional, Microsoft Australia Brett Gordon, Windows Device Specialist, Microsoft Australia

Devices! Devices! Devices! This session is all about devices and the explosion of Touch Devices. We will show what is new from our Partners along with Surface, how to compete with other platforms and handle common objections, along with real life introductions on how to get access to selling them.

Transform the Datacentre: Help your customers move forward in the age of the cloud

Darian Mack, Datacenter Solution Specialist, Microsoft Australia Louis Janse van Noordwy, Partner Technology Advisor, Microsoft Australia

To take advantage of the vast possibilities created by the new cloud model, your customers must transform the Datacentre, rethinking old processes while continuing to leverage skills and resources. Your customers require help in the selection of projects and in the deployment of new technologies, but most of all in the shift in mindset required by the new hybrid model. Transforming the Datacentre offers you significant opportunities to grow your business, as the new model creates demand for services and software. Attend this session to learn how to transform the Datacentre through the extension of the on-premises fabric to meet the cloud, the inclusion of cutting-edge technology, and by leveraging automation and self-service.

Partner to win with the business and with IT

Mike Ward, Product Marketing Manager SQL Server, Microsoft Australia Specialist Technology Unit Panel Stuart White, Enterprise Marketing Lead, Microsoft Australia Gold DP & BI Competency Partner Panel

The ‘business’ side of the modern business is the starting point for all IT investments. Come to learn how the Data Platform and Dynamics are leading the charge to showcase business insights and solutions at an industry and functional level and drive that back to the solutions IT can utilise to enable them.

The Modern Employee needs help. What is the opportunity for you?

At this time of transformation there are new profitability models which are emerging and there are new opportunities which the modern employee and the modern organisation present to you. With services becoming front and centre, we want to share with you the learnings we have had over our 3 year cloud transformation journey. We will apply these learnings in the context of the Enterprise Social opportunities and the Modern Employee opportunity. Sharing insights from our industry leads around profitability trends and forecasts as well as newly commissioned data from top analyst firms; we will walk through a customer scenario, read the signs and uncover the full opportunity.

11.0

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The Modern Device

Wednesday 21 August

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The Modern Datacentre

The Modern Business

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The Modern Employee

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Technology Tracks

Three ways to Approach Device Selling: The Device refresh, the tablet and app introduction and the replacement of paper and process optimisation

Dan Pracny-Strass, Core Infrastructure, Tech Solution Specialist, Microsoft Australia

With XP End of support approaching on 8 April 2014, there is a huge opportunity for partners to work on modernising the mobile fleet of their customers. We will take a look at the three secenarios that we see to approaching a device sale. From process optimisation, apps and the device refresh. We will have a case study which has seen an Australian customer, Campari adopt Windows 8 Tablets and what success and challenges they have faced along the way in the decision to modernise their sales team.

How to unlock higher profit and value from Microsoft’s modern Datacentre solutions

Wendy Smith, Product Marketing Manager, Microsoft Australia Robert Evans, Partner Marketing Manager, Microsoft Australia

Revenue opportunities scale up in a hybrid world where customers consume Datacentre services both on-premise in a Windows Server 2012 environment and in the Cloud through hosted and Azure IaaS platforms. We can help you win competitive deals to deliver the best set of infrastructure solutions in the industry!

Industry & Segment TracksWinning the enterprise & Public Sector in the new era

Craig Foster, Enterprise Director, Microsoft Australia Michael Gration, Public Sector Director, Microsoft Australia

As organisations embrace the current industry megatrends of cloud, mobility, big data, and social, they are rethinking the services they provide to their customers & citizens. Demands for innovation, driven by Consumerisation of IT (CoIT) and bring your own device (BYOD), are requiring traditional IT strategies to evolve at an increasingly rapid pace. To ensure IT is able to provide consistent user experiences, features, and capabilities across a multitude of different devices. In this session you will hear what this means for enterprise customers, specifically where the opportunity is for partners, the investments that Microsoft is making and how to, plan, engage and sell effectively with Microsoft to monetize these opportunities.

Partnering for success in the mid-market

Claudia McIntosh, Sales Manager, Corporate Accounts, Microsoft Australia

Customer demands are changing in line with the key industry trends of cloud, mobility, big data and social. Join this session to learn what this means specifically for mid-market customers and the data that shows exactly where the opportunity lies in Australia. Meet the Microsoft team that are focused on mid-market customers and, more importantly, learn how to effectively partner with the team for joint success. If you’re building your business in the mid-market, this session is a must.

12.0

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12.4

5

The Modern Device


Wednesday 21 August

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Industry & Segment TracksTurn your SMB customers from Laggards to Leaders

Gianpaolo Carraro, SMB Lead, Microsoft Australia Clayton Moulynox, Partner Territory Manager, Microsoft Australia

Many SMB customers (unfortunately) still live in the 2001 era, running XP, old copy of Office on hardware almost ready for the museum. This session will show what modern small/medium businesses look like, and the amazing opportunity that you, their trusted IT partner, have in taking them on that journey. The objective is to show a series of “ready to sell” scenarios that you can take to your customer base as well as how you can best monetize these scenarios.

Digital transformation in the Era of the New Consumer

Marcy Larsen, Industry Market Development Manager, Retail, Microsoft Australia

All corners of retail, travel, hospitality and consumer goods organisations are impacted by the data avalanche and all activities, from marketing to manufacturing to sales are being re-shaped by digitisation. The $260 billion Australian retail sector, which accounts for around 18% of Australia’s economic output is also being coveted by foreign competitors, who are skilled at their speed bringing products to market and price competitiveness from economies of scale. The only way forward for Australian retailers is embrace the revolution and bring new technologies into their stores and offer online as well as omni-channel experience.

Learn about the opportunity to lead your customers in this digital transformation, where the new consumer is disrupting, and the growth strategy for innovative retailers is dependent on navigating the complex and rapidly-changing landscape of all emerging digital technologies and tools.

Cloud Solutions in Government: Removing barriers to selling cloud solutions in Government

Brad Coughlan, Industry Market Development Manager, Government, Microsoft Australia

This session will cover: the market opportunity for cloud in government; the various government cloud strategies around Australia; why government customers should consider Microsoft’s cloud offerings over our competitors; addressing the most common cloud objections; and practical tools & resources for helping partners to get on the front foot with their government cloud solution conversations.

Financial Services, the engine of growth

Jame Bibby, Solution Specialist, Microsoft Australia

Despite the media focus on mining, Financial Services remains the single largest contributor to Australia’s GDP at around 11% of output or 135 billion dollars. With our 4 main banks all ranked in the global top 50, Australia’s financial system remains on solid footing. Not only are we sound, we are growing; BCG’s recently released world ranking identified Australia as the top ranked OECD country in 2013 for growth of assets under management. This session will outline our key priorities to leverage this strength to drive growth for our partners across the financial services sector. With a focus on initiatives to help banks both reduce expenses and grow revenue to help sustain profitability into the future, this session will be key to your strategic planning for success in Financial Services for FY14.

13.4

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Wednesday 21 August

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Industry & Segment TracksBuild a profitable strategy in a growing and changing education market

Ray Fleming, Industry Market Development Manager, Education, Microsoft Australia

The Australian education market is changing rapidly, with some segments getting more money and decision making powers, whilst others are getting less. Although education customers have often been at the forefront of technology adoption, they have been recently described as “some of the last professionals to adopt technology to change the way they work”. So how can partners help education institutions invest their $3bn IT budgets more effectively? We have invited some of our key customers to speak about how they see their investments in ICT supporting the transformation of their organisations – and what they want from their relationship with Microsoft’s partners.

Mobility in Health

Weis Lu, CTS, Lifehouse Dr Simon Kos, Industry Market Development Manager, Health, Microsoft Australia

The introduction of great mobile devices and readily accessible cloud services to the consumer market has shifted the expectations of our health workforce. A risk, or an opportunity? Join Weis Lu, Clinical Technology Specialist from greenfield cancer hospital Lifehouse, and Microsoft’s health IMDM Simon Kos, as we explore this transformational phenomenon:

• What is the emerging role of mobile devices in health?

• How are the lines between work and personal time blurring?

• How can organisations balance the opportunities and risks created by mobility?

• What are the future possibilities in a world of ubiquitous connectivity and cloud services?

Business Solutions in Government: An introduction to the CityNext campaign

Brad Coughlan, Industry Market Development Manager, Government, Microsoft Australia

The Microsoft vision of connected data, cloud services, devices and apps creates new economic opportunities for cities and partners. Come and learn about joint go-to-market strategies, how to help your customers harness new technology around the eight CityNext solution areas, and how best to prepare for capitalising on this market opportunity in Australia.

Cloud Computing in the Resources Sector

John Bradley, Industry Market Development Manager, Microsoft Australia

The acceptance of “virtualisation of computing” and availability of “4G wireless” is driving the Resources Industry to now consider cloud computing to be a viable option.

Examples of early adoption include “cloud burst HPC”, “Collaboration” and “Enterprise Asset Management”. In the Resources sector the business phases of Exploration, Establishment, Operation and Expansion all have particular business requirements that make cloud computing attractive. In the Power & Utilities industry the rapid adoption of “cloud computing” is also being embraced. A phased hybrid approach to cloud computing is predicted. The closer to the “control layer” the further from the cloud. Closer to the “information layer” the closer to the cloud.

Bottom Line: – why build, maintain & support a piece of IT infrastructure when it may be viable to consume the application via the cloud.

14.4

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Partner TracksBuilding next generation apps for your next revenue stream

Rocky Heckman, Technical Evangelist, Microsoft Australia

Are you looking to increase revenue and profit for your applications? Attend this session to understand the various Microsoft Store opportunities across the Microsoft platform, including Windows 8, Windows Phone and Windows Azure for consumers and businesses alike and how Microsoft can help you be successful.

Microsoft’s Cloud Vision for Hosting Partners

Samantha Zammit, Director, Hosting Service Providers Emma Tomlin, Cloud BDM, Microsoft Australia Phil Meyer, Partner Technology Advisor, Microsoft Australia

As the shift to the cloud is accelerating and becoming more broadly adopted by businesses globally, Microsoft sees hosting-service-provider partners as a core part of its vision for the cloud. This session will highlight the market trends across segments and provide an overviewof the opportunities for service providers to go to market as one-stop-shop IT providers. You will glimpse the company’s newest technologies that enable key go-to-market scenarios that hosting service providers are using to grow their businesses.

Microsoft Learning – the business priorities; marketing campaigns & sales motions for Learning Partners

Chee Sing Chen, Microsoft Learning Lead for APAC

This session is aimed at Learning Partners. In the context of a fast changing learning environment, shifting business models & the impact of Cloud on learning - this session will cover the “WHAT” required to run a profitable learning business practice. We will detail the Microsoft Learning FY 14 priorities and outline the marketing campaigns & sales motions.

SMB Open and Cloud Resellers: Microsoft is here to help

Jacqueline Lipman, Partner Marketing Manager, SMB, Microsoft Australia Stephanie Mastroianni, Partner Marketing Manager, SMB, Microsoft Australia Christian Longstaff, Cloud Ambassador, Microsoft Australia Gianpaolo Carraro, SMB Lead, Microsoft Australia

SMB is one of the fastest growing segment for Microsoft and we are investing! Come to this session and learn about all the programs and campaigns that Microsoft is putting in place to help you the resellers targeting SMBs, grow and achieve higher level of profitability.

The Ship has sailed. Are you on it? (Dynamics)

Fiona Sims, Dynamics Business Group Lead, Microsoft Australia

The time for talk is over. We are in the cloud NOW. Microsoft is a Devices and Services organisation. What does that mean for you as a Dynamics partner? Hear from your peers about what they are doing on the journey with us. See what they are doing and how they have taken the opportunity by changing their business model whilst remaining profitable in a volatile environment. It’s not just a commercial negotiation anymore – it is about selling the value of a cloud based service. In addition to this, what does Microsoft’s new Devices and Services strategy mean for you and your customers? Why should you care?

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Wednesday 21 August

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Women in TechnologyFacilitator – Kati Quigley, Senior Director, Partner Group, Worldwide Partner Community

Speaker – Pip Marlow, Managing Director, Microsoft Australia

Speaker – Faith Rees, Chief Operating Officer, Readify, Australia

Speaker – Rose Clements, HR Director, Microsoft Australia

The inaugural Women in Technology session will focus on three senior female leaders who will share their thought leadership and habits for success in a time of transformation in our industry.

Wednesday 21 August

18.3

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19.3

0


Get Up, Eat Up, Meet Up

Breakfast Connections

How to leverage partnerships to drive new cloud revenues

Microsoft’s mobile devices strategy and the opportunity for partner growth

Mark Linton, Worldwide Sr. Director of Product Management and Business Development in the OEM Division will present our mobile devices strategy and provide insight into the opportunity it represents for partners, whether you are developing apps, deploying solutions, a reseller or an ISV. Mark will discuss meeting customer demands such as BYOD, extending your solution offerings with devices to provide a holistic solution for your customers, building apps that light up with the latest devices. Finally, you will learn about and see the latest exciting devices on the market.

Technology Tracks

SQL 2014 - the foundation of a modern business with workloads that win work

Kristina Rumph, Technology Solution Specialist, Microsoft Australia Shashank Pawar, Technology Solution Specialist, Microsoft Australia Jack Tang, Director Application Platform, Microsoft Asia Pacific Mike Ward, Product Marketing Manager SQL Server, Microsoft Australia

SQL Server 2014 and BizTalk 2013 are game changing releases with all the big trends in one box: In Memory computing, Cloud and Big Data. Hear how SQL is leading in the Mission Critical Space for OLTP, driving innovation for the BI stack and putting enterprise integration into the cloud and back into the spotlight. Leave knowing how you can use this innovation to build your business and drive customers to becoming a modern business.

Thursday 22 August

8.30

– 9

.30

7.45

– 8

.30

Terr

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The Modern Business

Plenary Session

9.45

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.30

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Technology Tracks

The growing influence of BDMs on IT – find out why one existing customer chose Microsoft for their Modern Employees

We’d like you to meet The Business Decision Maker. Over recent years, Microsoft has seen the role of BDMs increasing as influencers to IT decisions across the organisation. They have a vested interest in enabling employee engagement, driving business agility, building customer loyalty, increasing productivity etc. The Microsoft Enterprise Social vision can help them drive those internal cultural and business improvements.

But don’t take our word for it – we will hear from an existing Microsoft customer in Australia who has adopted new Microsoft technologies in order to improve their employee engagement. Come learn how our customers embody the Microsoft vision for Enterprise Social and what other aspirations they have for their businesses in the near future.

Regain Control: Decisions are no longer made in the boardroom or IT dept. the influx of BYOD and choose your own device as well as on your own

Matt Furse, Desktop & Devices Specialist, Microsoft Australia Lia Artini, Device Technology Solution Professional, Microsoft Australia

IT has suffered from pressures from above and below on what devices and experiences users want within the organisation, somewhat compromising all elements of security, management and productivity. Now with the latest devices and management tools IT can regain control. We will demonstrate the ease of managing and controlling devices with SCCM and Intune along with what new elements can be managed in Windows 8.1 using group policy.

Why Microsoft? How to win with the value of the Microsoft Server and Cloud Platform

Darian Mack, Datacentre Solution Specialist, Microsoft Australia Louis Janse van Noordwy, Partner Technology Advisor, Microsoft Australia

More and more Chief Information Officers (CIOs) are looking at the Windows Server 2012 operating system, Hyper-V, and Microsoft System Center 2012 for their infrastructure needs. As momentum for Microsoft increases, there is a large revenue opportunity for partners that can help customers cut costs and increase resilience, speed and security. In this session, you will learn about five key solutions you can deliver to your customers to solve common business challenges, and as a result, build profitable service revenue streams. Specifically, you will learn about the unique value that the Microsoft platform provides to customers, sales scenarios, and the resources available to partners.

Eyes on the prize – know the customer to keep the competition at bay

Adam Barker, Product Marketing Manager Compete, Microsoft Australia Shashank Pawar, Technology Solution Specialist, Microsoft Australia James Bibby, Principle Platform Specialist, Microsoft Australia Mike Ward, Product Marketing Manager SQL Server, Microsoft Australia

Learn about the competition from the eyes of the customer. Start with the business and IT needs and understand where Microsoft and the competition fit. Learn the advantages you bring to the customer with our solution and the value you can add around that.

Thursday 22 August

9.45

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The Modern Device

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Technology Tracks

Engaging the Business Decision Maker – Adding value to their business and yours

lain J McGuire, Partner, PwC Cameron Webb, Director, PwC

In today’s information rich environment, CIO’s are ‘armed to the teeth’ with information when making procurement decisions. This means that the typical approach that technology sales people and service providers take, no longer resonates with customers. They can no longer simply rely on information to drive a sale, rather they need to understand better than ever, the key business drivers of technology decision making as well as being able to engage the lines of business and articulate what business outcomes customers are looking for.

In this presentation, PwC will unpack this topic and illustrate the way in which PwC has changed to meet this new market demand by walking through their approach to helping clients deal with Digital Change.

The App Conversation: How to light up the device with content

Emmanuele Silanesu, Product Marketing Manager, Windows, Microsoft Australia Kirsten Gilbertson, Core Infrastructure Specialist Sales Manager, Microsoft Australia Dan Pracny-Strass, Core Infrastructure, Technology Solution Specialist, Microsoft Australia Brett Gordon, Windows Device Specialist, Microsoft Australia Lia Artini, Device Technology Solution Professional, Microsoft Australia Matt Furse, Desktop & Devices Specialist, Microsoft Australia

We all know how important devices are but Content is King! We will demonstrate how Partners can hero a device by focusing on the experience with Apps delivering relevant content when and where you need it to the right audience. We will demonstrate some grate new apps, Line of Business and Consumer to show how easy it is, we will take a focus on particular vertical markets such as Education, Health, Finance, Retail and Mining. This session will demonstrate to partners the all up experience of devices, services and Apps.

Selling projects on Windows Azure: A guide for Microsoft SI and SP partners

Ibrahim Hamza, Product Marketing Manager, Windows Azure, Microsoft Australia Christian Longstaff, Cloud Ambassador, Microsoft Australia Charles Tahche, Partner Practice Manager, Windows Azure, Microsoft Australia

Windows Azure provides a new platform for system integrators (SIs) to sell infrastructure and application development projects to their customers. To help you do this, this session will help you understand the market for delivering public cloud services, how selling projects on Windows Azure benefits you, then shows you examples of partners who’ve been successful selling public cloud services. The session also walks through the most popular Windows Azure scenarios today, along with common customer objections and responses.

Thursday 22 August

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Technology TracksThe Modern Practice: The next steps you need to take to monetise the cloud opportunity

Martin Gregory, MG365 Christian Longstaff, Cloud Ambassador, Microsoft Australia

Attend this important session to hear the latest cloud market research and learn how you should evolve your business to embrace cloud delivered services.

1. Is it possible to maintain your relevance in the Cloud world?

2. How to retain your trusted advisor status on cloud solutions that your customers are seeking?

3. What resources are available from Microsoft to help you be profitable?

Skills & Resource TracksMicrosoft Partner Network in a new world: Enabling partners to win with services, devices, and applications

Jack Pilon, MPN Marketing Manager, Microsoft Australia Sarah Arnold, Partner Learning & Development Specialist, Microsoft Australia

The technology landscape is changing in terms of customers’ behaviours and demands of technology and of the value that Microsoft partners must provide in relation to services, devices, and applications. Come to this session to learn how the Microsoft Partner Network is shifting to support you through these transitions to better capitalise on key market trends like cloud, Big Data, mobility, and enterprise social; drive effective partner enablement where business models and roles are blurring (and new business models are emerging); and at the same time continue to push for simplicity of engagement in the future.

Leveraging Channel Incentives to Grow Your Profitability

Manuela Neumeier, Channel Incentives Lead, Microsoft APAC

Whether you’re a reseller in SMB or a Systems Integrator deploying solutions in enterprise accounts there’s a Channel Incentive program to help you grow your business.

Join this session to learn more about the programs available in the coming year and how they offer the prospect for greater profitability and business growth. This session will outline the Microsoft channel incentives strategy and provides some examples of how to ensure that your business plans are geared to make the most of the coming year’s channel incentives.

Building an effective marketing plan in the new Era

Catherine Vissiere, Senior Marcoms Manager, Microsoft Australia Jeff Flanaghan, Head of Digital, Microsoft Australia

You’ve heard about the 4 megatrends of mobility, social, big data and cloud but how do you align an impactful marketing plan? In line with these trends, we know that budgets are moving out of IT and into the lines of business including HR, Finance and Marketing. This requires a shift in reaching and influencing Business Decision Makers. Hear from two senior marketers at Microsoft as they share their experience going through this journey. They will share the top 5 things you must consider when building a marketing plan targeting the Business Decision Maker.

Thursday 22 August

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Skills & Resource TracksAccelerating Sales and Deployments with Immersion Experiences

Stuart White, Enterprise Marketing Lead, Microsoft Australia Stela Solar, Product Marketing Managaer, Microsoft Australia Wendy Smith, Product Marketing Manager, Microsoft Australia

Immersion Experiences are powerful, hands-on sales tools and there’s a number of different types now available. Each can impact sales and deployments but are effective with different audiences, solutions and at varying stages of the sales cycle. Learn about the latest developments with Immersion Experiences and the various engagement options available in the coming year so you can reap the benefit of these powerful sales tools.

How Partners are monetising Microsoft Premier Services

Stephen Drew, Product Marketing Manager, Premier Services, Microsoft Australia

Partners that use “Premier Support for Partners” can provide better service to their customers. Hear how Wortell, an Microsoft Partner Network partner, has grown their profitability using “Premier Support for Partners”. Wortell asked Microsoft Engineers to help with a proof of concept in two days, “because of Microsoft support, we closed the deal for an Office 365 deployment of 15000 users. Whenever we do a risk assessment, we win between 50 to 150 extra days of work. Each day is valued at $US1,200. That amounts to a revenue increase of between $60,000 and $180,000 per customer”.

Close the deal with Microsoft Payment Solutions

Stephen Kerr, Microsoft Financing, Sales Lead, Microsoft APAC

Are budget challenges preventing your customers from acquiring your IT solutions, and holding up revenue opportunities for your organisation? Come to the Microsoft Payment Solutions session to understand how we can help you grow your business by offering flexible payment solutions that provide value to your customers, accelerate your cash flows, and drive profitable revenue growth.

Transforming your business for the cloud

Mathew Dickerson, Small Business Rules

Join this session to learn the next steps for transforming your business for the cloud. Hear real examples of learnings from SMB organisations that are undergoing this transformation.

The Value of Partnering to the Microsoft Partner

Roland Leggat, Partner Technology Advisor, Microsoft Australia Gary Duffield, National Partner Manager, DDLS and IAMCP Committee Member

If you’re not partnering with other Microsoft partners you will highly likely be leaving $s on the table. Whether it’s adding complimentary skills and solutions to your portfolio or providing you with geographical coverage, the partnering model can differentiate you in the market and provide additional revenue streams to your business. In this session you will hear real success stories where successful partnering has generated new revenue opportunities. You’ll hear the role International Association for Microsoft Certified Professionals can play in facilitating these connections.

Thursday 22 August

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The Closing Presentation is not to be missed. APC 2013 is excited to welcome Mike Walsh – the leading authority on the digital future and bestselling author of Futuretainment – to speak about how business can turn tech trends into practical business strategies.

Mike is currently CEO of Tomorrow – a global innovation lab whose clients have included Fujifilm, Merck Pharmaceutical, BBC Worldwide, Bentley Motors and HSBC. Mike previously founded Jupiter Research in Australia, and has also held senior strategy roles at News Corporation in the Asia Pacific Region.

Mike’s views have appeared in Business Week, Fortune, Wallpaper Magazine, and has been profiled on CNN, Management TV, the ABC, and the BBC.

A wealth of knowledge and inspiration – you won’t want to miss Mike at APC 2013.

What’s new with Telstra | 10.30 – 11.00 Learn about Telstra Cloud Collaboration, Dynamics Online, Project Pro for Office 365 and Visio Pro for Office 365.

Cloud Roadmap Sessions | 13.00 – 13.45 Understand the Telstra Cloud roadmap. Learn the benefits of adding a Riverbed solution to optimise your network position.

The Telstra Network and AAN (Application Assured Networking™) | 15.30 – 16.00 Discover the power of the AAN enabled Telstra network to maximise application performance across your customer’s private network.

Cloud Infrastructure - Benefits to Partnering with Telstra | 13.00 – 13.45 Learn about Telstra Cloud Infrastructure opportunities which can provide your customers with can provide your customers with ongoing cost and operational efficiencies.

Telstra Cloud Consulting (Professional Services) | 15.00 – 15.45 Join us to explore how to expand your revenue potential with Telstra Cloud Consulting and the ability for Partners to put their cloud service work onto the Telstra Bill.

Thursday 22 August

Telstra Sessions

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http://www.telstra.com.au/business-enterprise/


APC Social

APC 2013 Closing Party

Thursday 22 August | 19.00 – 23.00 | Salt House | 6/2 Pier Point Rd, Cairns QLD 4870

Join us to celebrate the 21st APC at the Closing Party at Salt House with live music and a tropical atmosphere. Security wristbands will be available for collection after the closing presentation on Thursday at Convention Centre. Please wear your name badge AND wristband to ensure access to the venue.

Dress code – Cocktail/Casual

Welcome Dinner

Tuesday 20 August | 18.30 – 22.30 | Hilton | 34 Esplanade, Cairns QLD 4870

Following the Opening Keynote and MAPA 2013 we invite you to the Hilton for an evening of local culinary delights and networking with other Partners and Microsoft executives.

Important Note: Please ensure you wear you name badge and lanyard you collected at registration for access to the dinner.

Dress code – Smart Casual / Business Attire – outdoors it can be cool in the evening


APC Networking

LinkedIn

You can keep up to date with our network and the activities at APC through our LinkedIn group

http://www.linkedin.com/groups?gid=4021730

Twitter

To join the conversation on twitter use: #APC2013 and follow @MSAU_Partner

http://twitter.com/MSAU_Partner

APC Connect

To help you meet the other APC attendees, we’ve created an online community where you can:• Participate in conversations• Set-up your business building meetings to connect with your peers and with us• Ask questions of the speakers• Rate sessions• See the conference agenda • Build your personal sessions schedule

To access APC Connect:

1. Go to http://aka.ms/connect

2. Login with your email address and password

3. Start engaging and stay connected while you’re on the go. APC Connect is mobile friendly, just access it through your mobile browser

Meeting Rooms

To book a Meeting Room at APC 2013 please visit Registration.

Bookable meeting tables are also available on the Cairns Convention Centre Terrace. Please see the staff stationed in this area to secure your booking.

Wireless Internet AccessYour personal device equipped with 802.11 a/g/n* wireless connects you to the Internet throughout most of the Convention Centre.

To access the wireless network:• Connect to the SSID called Microsoft Event • Disable all encryption on the wireless connection• No login or password is needed• Minimum data rates of 18mbps are supported on 802.11g. Clients attempting to connect at lower

data rates due to a weak or defective antenna will not be able to do so• In order to ensure optimum wireless network performance, 802.11b is not supported• If you can select 5GHz for your wireless adapter, please do so as this will give you significantly

better performance

Microsoft is not responsible for any damages to your computer or device, or loss of any data caused by accessing the APC wireless network, or by your inability to access it.

http://www.linkedin.com/groups?gid=4021730

http://twitter.com/MSAU_Partner

http://aka.ms/connect


The Hub

Tuesday 20 August | 14.30 – 16.00 | Wednesday 21 August | 8.00 – 18.30 | Thursday 22 August | 8.00 – 16.00


MAPA 2013

Application Development Partner of the Year• The Birchman Group• Breeze• Readify

Business Intelligence Partner of the Year• BizData• Hilmax Solutions• WARDY IT Solutions

Collaboration and Content Partner of the Year• nSynergy• Oakton• OBS

Communications Partner of the Year• Computer Systems Australia (CSA)• Ensyst• iComm

Data Platform Partner of the Year• BizData• Dimension Data• WARDY IT Solutions

Device Partner of the Year• Dell Australia• Hewlett Packard• Lenovo

Devices and Deployment (Desktop) Partner of the Year• Data#3 Limited• Dilignet• Thomas Duryea Consulting

Distributor Partner of the Year• Express Data• Ingram Micro Australia• NewLease

Education Partner of the Year• Computer Systems Australia (CSA)• Object Consulting• Paradyne

Enterprise Resources Planning (ERP) Partner of the Year• Eclipse Computing (Australia) Pty Ltd• Hands-on Systems• Sable Systems

Health Partner of the Year• Kiandra IT• OBS• Ocean Informatics

Learning Partner of the Year• DDLS• New Horizons Learning Centres of Australia• Saxons

Innovation embraced. Ingenuity rewarded.

Welcome to the Microsoft Australia Partner Awards (MAPA) 2013.

Each year, winners and finalists of the MAPA are honoured at the Microsoft Australia Partner Conference (APC). Now entering its fourth year, the MAPAs are a great way to showcase your business’ achievements in Microsoft solutions and be rewarded for it.

The judges have spoken – the finalists of the Microsoft Australia Partner Awards (MAPA) 2013 are listed below:


MAPA 2013

Management and Virtualisation Partner of the Year• Dilignet• Dimension Data• Technology Effect

Microsoft Dynamics CRM Partner of the Year• eSavvy• NEC Australia• OBS

Public Cloud Partner of the Year• Ensyst• Kiandra IT• Kloud Solutions Pty Ltd• Object Consulting

Public Cloud Partner of the Year: Enterprise Customers (Corporate Accounts and Enterprise Partner Group)• Kloud Solutions Pty Ltd• nSynergy• Object Consulting

Public Cloud Partner of the Year: Small and Medium Businesses (SMB)• ClickView• Maxsum Solutions• Paradyne

Public Sector Partner of the Year• The Birchman Group• Dimension Data• Generation-e

SaaS Hosting Partner of the Year• iiNet• OBT• UberGlobal Pty. Ltd.

Server Platform Partner of the Year• Tecala ICT• Thomas Duryea Consulting• XCentral

Small Business Partner of the Year• Kozma Technology• ONGC Systems• XCentral

Software Asset Management (SAM) Partner of the Year• Insight Enterprises Australia Pty Ltd• Software Optimisation Services Pty Ltd• SoftwareONE Australia

Sponsored by:



Sponsors

Connect with Telstra at APC – To deepen your ICT Solution set

Attend the Telstra sessions in the TELSTRA ROOM or visit the TELSTRA STAND to see Mobility device demonstrations or to learn about Telstra’s Cloud Infrastructure opportunities which can provide your clients with ongoing cost and operational efficiencies. Discover the power of the Telstra network to help optimise your client’s connectivity and ways of working. Sign up at the Telstra Stand to become a Microsoft® Office 365 Partner or explore how to deepen your ICT solution set to help grow your business. Ask us how to connect to sell Telstra’s Cloud Applications and Infrastructure, Telstra’s Collaboration and Conferencing solutions, Telstra’s Network solutions, or how to become a Telstra Cloud Consulting Partner. Visit the Telstra Stand or attend one of the Telstra sessions, for your chance to win some fantastic prizes such as a Sonos® Play 3 white, a Nokia Lumia® 920 handset, a HTC Windows® 8 handset, a Telstra USB 4G (prepaid) modem device, or a Belkin Mixit Car Charger.


Complexity in process, pricing, product, regulation and market can be an obstacle to business growth. Cincom Systems’ solutions allow businesses to overcome complexity with easy to use, easy to customise software built on Microsoft Dynamics products.

As a Microsoft Dynamics Global ISV, Cincom Systems offers deep domain expertise (know-how and know-why) in solving non-transactional business issues to industries including aerospace & defence, high-tech & electronics, industrial equipment & machinery, resources, manufacturing and financial services.

Cincom Total™ is built with Microsoft Dynamics® AX to meet enterprise-level challenges of wide-scale manufacturing ERP deployments and is powerful enough to take on the most complex supply-chain, logistics, manufacturing, fulfilment and service needs.

Cincom Acquire® is an easy to use web application available for Microsoft Dynamics CRM that enables your sales force and channel partners to configure, price and quote even your most complex products and services right at the point of sale, on and off premise, regardless of device.

www.cincom.com.au

Express Data is Australia and New Zealand’s leading ICT distributor and specialises in advanced network technology solutions. Supplying leading edge products and technology from world leading brands, our stated objective is to deliver uncompromisingly on time, with exceptional customer focus. Express Data has successfully traded in Australia for over 20 years. The company has always added value as a distributor. Its ethos of ‘legendary customer service’ underpins everything it does. Express Data has long-term trusted relationships with its partners. It is a leader in Productivity, Data, Networking, Security, Video and Design, Cloud Computing and Connectivity.

www.expressdata.com.au


http://www.telstra.com.au/business

www.cincom.com.au

www.cincom.com.au




Sponsors

Ingram Micro Australia distributes the largest range of Software Licensing vendors covering the broadest range of technologies. At Microsoft’s World Partner Conference in July this year we were honoured with the APAC Distributor of the Year award – thank you to our channel for supporting us!

Some of the reasons we won this award include our quality training and enablement programs including our exclusive Microsoft Licensing Training Academy, Cloud Advance Transformation Academy and the delivery of quality Customer Immersion Experiences. We are very SMB focused and have dedicated Business Development Managers on board to assist you with your Microsoft journey.

Make Ingram Micro Australia your distribution partner of choice for licensing solutions and benefit from:• Quality licensing specialists • Dedicated business development managers • Market leading training and enablement programs• Extensive renewals team• End user demand generation• Best in market quote turn around• Best in market pricing• Easy to engage• 19 vendors covering a wide range of technology solutions

It all starts with a single step… Either pick up the phone and call 1300 363 318 or send an email to [email protected]

au.ingrammicro.com

NewLease Licensing and Services

NewLease is Asia Pacific’s leading expert in subscription software licensing. With offices in four countries and over eight years’ experience in distributing subscription licensing, NewLease’s sole focus is the service provider community. NewLease works with their partners to help them build a wide range of services including Cloud, SaaS and Managed Services. NewLease is passionate about the Cloud and cloud services, and our knowledgeable and experienced sales team can help you understand how subscription licensing can benefit your business and how to best license your services.

http://www.newlease.com.au/

Nokia’s mission is simple: Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment.

The Nokia-Microsoft partnership brings together two global businesses with highly complementary sets of assets and competencies. But what will it actually mean for Nokia smartphone products?

First and foremost, Nokia is adopting Windows Phone as its primary smartphone platform. Working with Microsoft, we’ll help to drive and define the future of the platform by leveraging our expertise in hardware optimisation, software customisation, and language support.

Nokia and Microsoft are also combining services assets to drive innovation. Nokia Maps, for example, will soon be at the heart of key Microsoft assets such as Bing and AdCenter, and Nokia’s application and content store will be integrated into Microsoft Marketplace. Similarly, Microsoft will provide developer tools, making it easier for application developers to leverage Nokia’s global scale.

http://www.nokia.com/au-en/

au.ingrammicro.com

mailto:[email protected]

au.ingrammicro.com

http://www.newlease.com.au


www.nokia.com.au

http://www.nokia.com/au-en/


Sponsors

Synnex Australia is the nation’s leading ICT distributor servicing Australia’s broad Small to Medium Business demographic, as well commanding a significant percentage of retail distribution market-share. The combination of efficient logistics coupled with highly skilled staff has galvanized our position as leaders in ICT Distribution.

Synnex distributes a range of products from leading vendors, hardware and software alike, with a focus on delivering best in class solutions backed by outstanding customer service and after sales support.

Synnex has been a Microsoft Partner for over 12 years; distributing OEM, FPP, Hardware and Gaming, with Volume Licensing being the latest addition to the portfolio.

Founded in 1998, Synnex Australia is a division of Synnex Technology International Corporation, Asia Pacific’s largest ICT distributor and ranked third largest worldwide. For more information, please visit:

www.synnex.com.au

Samsung is more than just the world’s leading consumer electronics company; we’re also a solid business partner. Our innovative products and solutions can help businesses radically improve the way they work, improving collaboration, flexibility and productivity to drive performance. From putting tablets in the hands of the sales force, to creating superior visual experiences to equipping a whole network with enterprise-ready tools, we leverage our user experience and design capabilities to create seamless and engaging experiences. Some call it the “wow” factor. We call it The New Business Experience.

www.samsung.com/au/business

www.synnex.com.au



www.synnex.com.au


Exhibitors

AudioCodes designs, develops and sells advanced Voice over IP (VoIP) and converged VoIP and Data networking products and applications to Service Providers and Enterprises. AudioCodes is a VoIP technology market leader focused on converged VoIP & data communications and its products are deployed globally in Broadband, Mobile, Cable, and Enterprise networks.

At this APC event we are featuring AudioCodes One Voice for Lync which is a unified product and service program intended to simplify and accelerate voice-enablement of Microsoft Lync implementations. The program leverages AudioCodes’ Microsoft-qualified end-to-end voice elements, wide-ranging services and extensive expertise to enhance Microsoft Lync voice implementations. For more information:

http://www.audiocodes.com/microsoft

ClickDimension’s Marketing Automation for Microsoft Dynamics CRM empowers marketers to generate and qualify high quality leads while providing sales the ability to prioritize the best leads and opportunities. Providing Email Marketing, Web Tracking, Lead Scoring, Nurture Marketing, Social Discovery, Campaign Tracking and Forms and Surveys ClickDimensions allows organizations to discover who is interested in their products, quantify their level of interest and take the appropriate actions.

For more information about ClickDimensions visit http://www.clickdimensions.com, read our blog at http://blog.clickdimensions.com, follow us on Twitter at http://www.twitter.com/clickdimensions or email [email protected]

Dell Software makes it easy to securely manage and protect applications, systems, devices and data to help organisations of all sizes fully deliver on the promise of technology. Our simple yet powerful software – combined with Dell hardware and services – provide scalable, integrated solutions to drive value and accelerate results. Whether it’s Windows infrastructure, the cloud and mobile computing, or networks, databases and business intelligence, we dramatically reduce complexity and risk to unlock the power of IT.

www.software.dell.com

Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) - listed on NASDAQ OMX. Jabra employs approximately 900 people worldwide and in 2012 produced an annual revenue which amounted to DKK 2,355 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of hands-free communications solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra’s consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.

www.jabra.com.au

Kofax® is a leading provider of smart process applications for the business critical First Mile™ of customer interactions. These begin with an organization’s systems of engagement, which generate real time, information intensive communications from customers, and provide an essential connection to their systems of record, which are typically large scale, rigid enterprise applications and repositories not easily adapted to more contemporary technology. Success in the First Mile™ can dramatically improve an organization’s customer experience and greatly reduce operating costs, thus driving increased competitiveness, growth and profitability. Kofax software and solutions provide a rapid return on investment to more than 20,000 customers in banking, insurance, government, healthcare, business process outsourcing and other markets.

www.kofax.com


www.jabra.com.au



http://www.clickdimensions.com

http://blog.clickdimensions.com

http://www.twitter.com/clickdimensions

http://www.twitter.com/clickdimensions

mailto:[email protected]


www.jabra.com.au

www.kofax.com.au

http://www.clickdimensions.com

www.kofax.com


Exhibitors

Motorola Solutions is a leading provider of mission-critical communication products and services for both enterprise and government customers. We have a highly diversified customer base, operations in more than 65 countries and a huge portfolio of innovative technology offerings. Motorola Solutions meets a wide range of customer needs through its public safety solutions, mobile computing technology, data capture, integrated command and control communications, WLAN solutions and a lifecycle approach to services.

www.motorolasolutions.com

As the sole Master VAR in Australia, NewLease offers Dynamics partners the opportunity to focus on business growth and build their sales and marketing strategies. The dedicated NewLease Dynamics Network team will provide you with business advice and support, and open the door to opportunities for cross-selling and collaboration. NewLease will also manage your Microsoft relationship allowing you time to concentrate on building your business.

www.newlease.com.au/microsoft-dynamics-network.aspx

NEXTDC is the largest national provider of independent data centre colocation in Australia and is leading the industry in utilising solar power and renewable energies.

NEXTDC’s purpose-built, enterprise-class, facilities provide an energy-efficient, reliable environment in which organisations can host their critical IT infrastructure. As a cloud enabler, we’ve addressed the challenges of security, connectivity and neutrality that have hindered the wider acceptance of cloud computing.

Completely independent from other IT service providers, our customers are able to choose their carriers, managed service providers or vendors.

With data centres across five capital cities and an innovative rack solution providing real-time monitoring, NEXTDC is redefining Data-Centre-as-a-Service.

www.nextdc.com

Plantronics is a global leader in audio communications, and delivers the broadest UC portfolio of devices that are optimized for Microsoft Lync, bringing simplicity, crystal clear audio, and rich functionality. At Plantronics, we create technology so innovative, the technology disappears and all that’s left is communication. There is a device solution for every configuration, every work style and every user—mobile professional, executive, remote worker, and office worker. Plantronics devices are designed for how people work today, with the heritage of over 50 years of commitment and obsession to innovate relentlessly and deliver perfect sound – in the name of communications.

www.plantronics.com.au

Mimecast delivers cloud-based email management for Microsoft Exchange, including archiving, continuity and security. By unifying disparate and fragmented email environments into one holistic solution that is always available from the cloud, Mimecast minimizes risk and reduces cost and complexity, while providing total end-to-end control of email. Founded in the United Kingdom in 2003, Mimecast serves more than 7,000 customers and 1.8 million users worldwide and has offices in Europe, North America, Africa, Asia Pacific and the Channel Islands.

www.mimecast.com





www.nextdc.com

www.nextdc.com



www.mimecast.com

www.mimecast.com


Exhibitors

Polycom is the global leader in open, standards-based unified communications and collaboration (UC&C) solutions for voice and video collaboration, trusted by more than 415,000 customers around the world. As Microsoft’s largest voice and video solution partner, Polycom offers a comprehensive portfolio of over 40 integrated solutions spanning voice, video, telepresence, and services optimised for Microsoft® Lync®. Polycom solutions enable Microsoft users to make enterprise-grade, High Definition video and voice calls at the touch of a button from within familiar Microsoft environments.

Visit the Polycom stand to find out about:• How to build a Microsoft practice with Polycom• Newly enhanced Polycom Choice Partner Programme• Upcoming partner briefing events and end-user campaigns

www.polycom.com.au

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviours and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success.

www.silverpop.com

Veeam Software is a Microsoft Gold ISV partner and has recently won the 2012 Microsoft Management and Virtualization Partner of the Year award.

Veeam’s Backup & Replication provides advanced virtualisation-powered data protection. Veeam also offers customers Veeam ONE, which provides 24x7 real-time monitoring, performance analysis, resource optimization and management reporting for virtualized environments. Veeam also extends deep into virtualization monitoring in Microsoft System Centre 2012 with Veeam Management Pack™ (MP) and to HP Operations Manager with Veeam Smart Plug-in™ (SPI). With over 1200 deployments worldwide, Veeam MP and SPI help businesses manage physical and virtual infrastructures, applications and dependencies from a single console.

www.veeam.com

Zeacom, an Enghouse Interactive company, is a leader in communications solutions delivering Multi-Channel Contact Center and Business Process Automation functionality. Established in 1994, today more than 4,000 sites rely on Zeacom’s enterprise-quality solutions to improve the customer experience, increase productivity and understand their communications workflows.

Zeacom Communications Center for Lync enables contact centers, help desks and customer service centers to efficiently manage large numbers of inquiries by phone, email, chat or SMS, and increase productivity by automating repetitive business processes.

Zeacom is a member of the Microsoft Partner Network with Gold competencies in Application Development, Application Integration and Communications.

http://www.zeacom.com/nz-parent-menu-solutions/partner-platforms/microsoft

www.polycom.com.au

www.polycom.com.au

www.silverpop.com

www.veeam.com


www.silverpop.com

www.veeam.com



Coffee Cart & Pod Exhibitors

® gurango softwareservices delivered from the philippines

Pod Exhibitors

CONNECT WITH TELSTRA TO DEEPEN YOUR ICT SOLUTION SETCOmE AND LISTEN TO OUR TECHNOLOgY ExPERTS ON THE CHANgINg fACE Of HOW YOUR CUSTOmERS WANT TO CONNECT AND DO bUSINESS – IN THE TELSTRA ROOm.

Wednesday 21st August

10.30 - 11.00am Telstra Riverbed WAN Optimisation Accelerate your customer’s applications across the network.

1.00 - 1.45pm Cloud Infrastructure - Benefits to partnering with Telstra Learn about Telstra’s Cloud Infrastructure opportunities which can provide your customers with ongoing cost and operational efficiencies.

3.30 - 4.00pm The Telstra Network and AAN (Application Assured Networking™) Discover the power of the AAN enabled Telstra network to maximise application performance across your customer’s private network.

Register and participate to win great prizes at the Telstra Stand and Telstra Sessions at Microsoft’s Australia Partner Conference. 1. Be one of the first 225 to register their interest to become a Telstra channel partner and receive a Belkin Mixit Car Charger. 2. Be one of the first 6 to tell us the top five changes that you would consider making to your business to deliver the Telstra value proposition in 2013/2014 and receive a Sonos® Play: 3 in white. 3. Be one of the first 30 to answer a question from us at any of the Telstra sessions and receive a Telstra USB 4G (prepaid) modem device. 4. Provide us with your business card for the chance to win one Nokia Lumia® 920 handset or one HTC Windows 8® handset in a random prize draw. To view full terms and conditions, visit the Telstra stand or attend any of the Telstra sessions during the conference.™ and ® are trademarks and registered trademarks of Telstra Corporation Limited ABN 33 051 775 556. The spectrum device is a trademark of Telstra Corporation Limited.

Thursday 22nd August

10.30 - 11.00am Telstra Riverbed WAN Optimisation Accelerate your customer’s applications across the network.

1.00 - 1.45pm The Telstra Network and AAN (Application Assured Networking™) Discover the power of the AAN enabled Telstra network to maximise application performance across your customer’s private network.

3.30 - 4.00pm Telstra’s Mobility Applications Productivity for your customer’s mobile workforce and workflow improvements.

VISIT THE TELSTRA STAND OR ATTEND A TELSTRA SESSION, fOR YOUR CHANCE TO WIN SOmE fANTASTIC PRIZES!


Advanced ERP and CRM ISV solutions tailored for complex business processes.

Visit the Cincom stand to learn how we can help you blow the competition out of the water

with Microsoft Dynamics.

www.cincom.com.au

Learn more about partnership opportunities with Cincom:

E-mail: [email protected] Phone: 1800 022 871Web: www.cincom.com.au/partners/

© 2013 Cincom Systems of Australia Pty Ltd. All Rights Reserved.Cincom and the Quadrant Logo are registered trademarks of Cincom Systems, Inc. Microsoft and Microsoft Dynamics are registered trademarks of Microsoft Corporation.

Propel Your Microsoft Dynamics® Solution

www.cincom.com.au

Build your software and devices business with Ingram Micro today

Ingram Micro Australia distributes the largest range of software and hardware vendors covering the broadest range of technologies.

At Microsoft’s World Partner Conference, in July this year, we were honoured with the APAC Distributor of the Year award. Thank you to our channel for supporting us!

Some of the reasons we won this award include our quality training and enablement programs such as our exclusive Microsoft Licensing Academy, Cloud Advance program and the delivery of quality Customer Immersion Experiences.

We are very SMB focused and have dedicated Business Development Managers on board to assist you with your Microsoft journey.

Visit us at our stand and ask us about our Microsoft programs today to WIN!

Get Modern ProgramRealise your software and device opportunities – unlock the benefits with Ingram Micro’s Get Modern enablement program.

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What’s your NeW BusiNess experieNce?Wherever your clieNts WaNt their BusiNess to go, together We caN help them get there. samsung’s constant drive to innovate, the depth and breadth of our product range, and our deep understanding of how people use technology, means we can deliver tailored, enterprise-ready solutions that help make your clients businesses more connected, more collaborative and more mobile.

Whether it’s connecting professionals anytime/anywhere, field force automation or office solutions, together we can help your clients transform the way they work.

Join the step program (samsung team of empowered partners) for business partners and align with a leading business development partner. To find out more about the STEP program for business partners, click here.

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Conference Guide - download.microsoft.comdownload.microsoft.com/documents/Australia/apc/... ·...

Documents

Transcript of Conference Guide - download.microsoft.comdownload.microsoft.com/documents/Australia/apc/... ·...