CONFERENCE GUIDE - eMetrics · CHRIS BROGAN Hyatt Corporation TIM ZUE Boston Red Sox STEVE PETITPAS...

CHRISBROGAN

Hyatt Corporation

TIM ZUE

BostonRed Sox

STEVEPETITPASMicrosoft

Corporation

STEPHANIEPIKE

Office Depot

ALEXANDRA SOUBRIERUnilever

www.emetrics.org/boston

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Unilever

DDBWBO2013

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© 2013 Rising Media, Inc. 3 www.emetrics.org

Welcome

Dear Digital Analyst,Welcome to eMetrics Summit Boston 2013.

We’re thrilled to be back in Boston and to open the doors to the latest in online marketing analytics learning, networking and brainstorming.

Be prepared to be informed, updated and intellectually stimulated like never before.

The eMetrics Summit once again brings together the best, the brightest and the most informative experts, peers and vendors to help you keep up with the changing landscape.

It’s time to:

•Soakupintelligencefromkeynotes,breakoutsand exhibit hall booths

•Takeadvantageofunparallelednetworkingwith experts and peers

•Enjoytheparties,thereceptions,andbeautifulBoston

I ask you to take some responsibility for your experience and to take full advantage of this gathering:

•Donotmissthekeynotes.They’renotherefordecoration-theyhave valuable insights.

•Writeitdown.Takingnoteswillserveyouwellnow, next week and next month.

•Gotoasessionoutsideyourcomfortzone.Learn something novel.

•TakeadvantageoftheExhibitHall.Pressthesponsors for details.

•Askquestions.Donotbeapassivereceptacle.Stretch.

•Mingle.Introduceyourself.Theaudienceisalsothecontent.

•Letyourhairdown.You’reamongfriends.

I’ve brought together the speakers, the sponsors and your fellow travelers. I’ll do everything I can to make this the best learning experience ever.

Thank you for coming!

Jim SterneFoundereMetrics Summit

Table of ContentsAgenda Overview .........................4

Session Descriptions ......................7

Conference Floorplan .................21

Conference Workshops ...............22

Keynote Bios ................................25

Exhibitor Floorplan .....................27

Sponsors .......................................28

Sponsor Profiles ...........................29

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PW: DDBWBO13


Agenda Overview

Monday, September 30, 2013

7:30 - 8:45am Registration & Networking Breakfast • Room:CommonwealthHall

8:00 - 8:45am Newcomers Orientation • Room:Harborview2&3Jim Sterne, eMetrics Summit

8:45 - 8:50am Conference Chair Welcome Remarks • Room:Harborview2&3Jim Sterne, eMetrics Summit

8:50 - 8:55am DAA Welcome • Room:Harborview2&3

8:55 - 9:15am

Diamond Sponsor Presentation • Room:Harborview2&3Measure Right, Manage Forward, Mobile Makes a Difference

EricFeinberg,ForeSee

9:20 - 10:15amKeynote • Room:Harborview2&3

Leveraging Reviews: Opinion is MoneyChrisBrogan,HyattCorporation

10:15 - 10:40am Exhibits & Morning Coffee Break • Room:CommonwealthHall

TracksRoom: Back Bay Room:Harborview2&3 Room:Federal

10:40 - 11:20amGetting S.M.A.R.T. with

Mobile AppsGregDowling,EY

Measuring Your Organization’s Web Analytics Maturity

StéphaneHamel,CardinalPath

How I Grew From a One Man Band to a Chamber OrchestraLisaRomao,SavetheChildren

11:25am - 12:10pm

Moving to Mobile: Navigating the Creation of an Exceptional

Mobile ExperienceRomanDzadzic,CareerBuilder.com

Analytics Strategy and Roadmap

TonyStagg,thinkDigital

Regression Isn’t Enough Bruce Johnson, Nationwide Insurance

12:10 - 1:30pm Lunch in Exhibit Hall • Room:CommonwealthHall

1:30 - 2:15pmThe Joy of Mobile AnalyticsJerieDahlman,AllstateInsurance

Data Credibility - Or Don’t Bother with Insights

KevinJemison,HiltonWorldwide

Optimizing the Customer Experience

AndyFisher,Merkle

2:20 - 3:05pmData Driven Smartphone Experience OptimizationMarkRyan,Extractable

Buying a Stairway to Viewthrough

DominicTassone,TheEncimaGroup

Establishing an Analytics Framework and a Data-Driven Culture

FerasAlhlou,E-Nor

3:05 - 3:30pm Exhibits & Afternoon Break • Room:CommonwealthHall

3:30 - 4:15pmMobile Analytics Meets CRMCarolynEckhaus,MapQuestDonnieYancey,MapQuest

Predicting Your Way to CMOGregoryNg,BrooksBell

Developing an Effective Conversion

Optimization StrategyChrisGoward,WiderFunnelMarketing

4:20 - 4:45pmLightning Round of 2-Minute Sponsor Presentations • Room:Harborview2&3

4:45 - 5:30pmKeynote • Room:Harborview2&3

Agile, Customer Centric and Data Driven: My Dream Venn DiagramStephaniePike,OfficeDepot

5:30 - 7:00pmNetworking Reception • Room:CommonwealthHall

Sponsored by:


Tuesday, October 1, 2013

7:45 - 8:45am Registration & Networking Breakfast • Room:CommonwealthHall

8:45 - 8:50amConference Chair Welcome Remarks • Room:Harborview2&3

Jim Sterne, eMetrics Summit

8:50 - 9:10am

Diamond Sponsor Presentation • Room:Harborview2&3

9:10 - 9:50amKeynote • Room:Harborview2&3

Ninety Percent is MentalTim Zue, Boston Red Sox

9:50 - 10:45am Formal Roundtable Discussions • Room:Harborview2&3

10:45 - 11:30am Exhibits & Morning Coffee Break • Room:CommonwealthHall

TracksRoom:Harborview2&3 Room: Back Bay Room:Federal

11:30am - 12:10pmSearch Marketing in the

Boardroom: BI, ROI, Oh My!Seth Besmertnik, Conductor

Strategic SocialJohn Lovett,

WebAnalyticsDemystified

Enhancing Google Enhanced Campaigns

Kim Toomey, MBT Marketing

12:10 - 1:30pm

DAA Industry Meeting • Room:Harborview2&3

(IncludesLunch&DoorPrizes)

Lunch in Exhibit Hall • Room:CommonwealthHall

1:30 - 2:15pm

The Art of Being an Analyst - and the

Road to ManagementSteen Rasmussen,IIHNordicKristaSeiden,Google

Analytics of the FutureBrianMelinat,Dell

How to Master the Art of Dashboard DesignJennifer Veesenmeyer, MerkleAnalytics

2:20 - 3:00pm

Three Frameworks in Forty Minutes

AlexLangshur,CardinalPathDylanLewis,Intuit

CareyWilkins,Evolytics

Optimizing Social ContentEliSinger,Entrinsic

Tracking SEO Success in an Age of (Not Provided)Tyson Kirksey, Vertical Nerve

3:00 - 3:30pm Exhibits & Afternoon Break • Room:CommonwealthHall

3:30 - 4:10pm

Running an Analytics AgencyGaryAngel,EY

ChrisGoward,WiderFunnelMarketing

MarkRyan,Extractable

Evolving General Mill’s Data-Driven Culture

AndrewJanis,GeneralMills

Reducing Time to InsightThomas Bosilevac, MashableMetrics

4:15 - 5:00pm

Keynote • Room:Harborview2&3The Avinash Program & Owned Media KPIs at Unilever

MargaretDiGiorgio,UnileverAlexandraSoubrier,Unilever

6:00 - 7:00pm Web Analytics Wednesday • Room:FlagshipBallroom

Agenda Overview


Wednesday, October 2, 2013

7:45 - 8:55 am Registration • Room:HarborLevelFoyer Networking Breakfast • Room:HarborviewFoyer

8:55 - 9:05 am Conference Chair Welcome Remarks • Room:Harborview2&3Jim Sterne, eMetrics Summit

9:05 - 9:50 amKeynote • Room:Harborview2&3

From Data to Insights to Action in Real LifeStevePetitpas,MicrosoftCorporation

9:50 - 10:20 am Morning Coffee Break • Room:HarborviewFoyer


10:20 - 11:10 amAnalyzing Data Across Devices

AdamRosenberg,Intuit

Strategy on a ShoestringDanaTodd,Aftermath

How to Make Predictive Optimization Work for

Your BusinessJames Niehaus, Symantec

11:15am - 12:00pm Mobile Search TacticsRachelPasqua,iCrossing

Analytics Governance - a Conversation

BalajiRam,RetailMeNot,Inc.James Niehaus, SymantecStevePetitpas,Microsoft

Corporation

Maintaining Sanity, Measurement and Visibility

Through RedesignBarbara Coll, Webmama.com Inc.

12:00 - 1:30pm Lunch • Room: Cityview

1:30 - 2:15pmBig Data Comes to Mobile - a Loyalty Card PerspectiveAndyMiller,ConstantContact

Big Data & AttributionNedKumar,FedEx

Attribution - Credit Where Credit is DueWoodyMeachum,OMD

JimNovo,TheDrillingDownProject


2:20 - 3:05pm

How to Build a Cost Effective, High Value Analytics Team

GautamMadiman, Lowe’sHomeImprovement

Augmenting Forecasting with Social Media DataGaryAngel,EY

Cisco Uses Big Data to Predict Sales

AmandaKahlow,6SenseInsightsInc.JosephPuthussery,Cisco

3:05 - 3:30pm Afternoon Break • Room:MezzanineFoyerandHarborviewFoyer

3:30 - 4:15pm

Web Optimization Process Management

Tim Wilson, WebAnalyticsDemystified

Facebook Media ROIDanielHerdean,WebHueCatalinIuga,WebHue

Behavioral Marketing from the TrenchesAngelMorales,

SmarterRemarketer,LLC

4:20 - 5:10pmKeynote • Room:Harborview2&3

Coca-Cola Gets SocialTimGoudie,TheCoca-ColaCompany

5:10 - 5:30pm Conference Chair Closing Remarks • Room:Harborview2&3Jim Sterne, eMetrics Summit

Agenda Overview


Session DescriptionsMonday, September, 30, 2013

Monday, September 30, 2013

7:30am-8:45am • Room:CommonwealthHall

Registration & Networking Breakfast

8:00am-8:45am • Room:Harborview2&3

Newcomers OrientationSpeaker: Jim Sterne, Founder, eMetrics Summit

FirsttimeataneMetricsSummit?Iknowhowyoufeel.Granted,it’sbeen11yearssinceIwasatthefirstonein Santa Barbara. But that’s why I’m the right guy to introduce you to the eMetrics Summit culture. I’m Jim Sterne, the founder, and I’d like to introduce you to the whole eMetrics Summit experience.

I’ll give you a little background, a little history and explain what you can expect to get out of it. I will also introduce you to some of the industry notables and demonstrate justhowaccessibletheycanbe.

I will also encourage you to step slightly outside of your comfortzoneandhelpyougetthemostoutofyourtimeathere.Ofcourse,I’llgooverthelogisticsandthetracksand the time table. But my real goal is to make you feel at home… all before the opening keynote.

8:45 - 8:50am • Room:Harborview2&3

Conference Chair Welcome RemarksSpeaker: Jim Sterne, Founder, eMetrics Summit


DAA Welcome


Diamond Sponsor Presentation

Measure Right, Manage Forward, Mobile Makes a DifferenceSpeaker: Eric Feinberg, Senior Director of Mobile, Media and Entertainment, ForeSee

Modernconsumersareeverywhere,allofthetime.Asthis new generation of customer continues to evolve,

with mobile customer experience as the change agent, so must the analytics used to measure the experiences theyhavewithcompaniesandorganizations.ForeSeeSeniorDirectorofMobile,MediaandEntertainment,EricFeinberg,willdiscussNextGenerationCustomerExperienceAnalyticsasasystemofmetricsthatgoesbeyondsingle-numbermeasurementsandeliminatesoutdatedmetricsilostobettersupporttoday’smulti-channel,multi-deviceworldwelivein.Hewillexplainwhat this new generation of predictive analytics needs to be and how it can help you create an analytics platform that allows you to measure right and manage forward.


Keynote

Leveraging Reviews: Opinion is MoneySpeaker: Chris Brogan, SVP of Strategy & Analytics, Hyatt Corporation

Hotelsareprimarilyaservicebusinesswheresuccessandprofitabilityaredeterminedbytheperceivedqualityof that service. Increasingly, hotel success is influenced byreviewsitessuchasHotels.com,ExpediaandTripAdvisor.ChrisoutlineshowHyattmakesthemostofmedia mix models and a new form of sentiment analysis to“monetize”theimpactofcustomersatisfaction-viapredictivemodeling.Enhanceyourunderstandingofthe business relevance of social media as Chris shares his experience, and reveals his insights.

10:15 - 10:40am • Room:CommonwealthHall

Exhibits & Morning Coffee Break

10:40 - 11:20am • Room: Back Bay

Getting S.M.A.R.T. with Mobile AppsSpeaker: Greg Dowling, Senior Manager, Ernst & Young

Strategy,Measurement,Analysis,ReportingandTacticsare an analyst’s best friends. With mobile technologies putting the Internet in everyone’s pocket and with an expandingappsmarkettakingthepossibilitiestodizzyingnew heights, these friends become crucial colleagues in an effort to make sense of it all. Now that mobile applications are assuming a central role in the Internet equation,thetrickistomakesureyourinvestmentpays


off.Gregfocuseshisfineconsultingskillsondescribingthenewmetricsstrategiesrequired.OrganizationsneedtogetS.M.A.R.Twithmobileapps-Gregisheretohelp.


Measuring Your Organization’s Web Analytics MaturitySpeaker: Stéphane Hamel, Author of the Online Analytics Maturity Model, and Director, Strategic Services, Cardinal Path

Back by popular demand, Stéphane steps back from traditional web analytics tactics and looks at the key driversofsuccessfulanalyticspractices.Fromtheessenceofanalytics(drivingbusinesssuccess)tothemostoptimaland realistic approach to web analytics, Stéphane presents theOnlineAnalyticsMaturityModel-aholisticapproachbeing adopted by practitioners, consultants and vendors worldwideasaneffectiveapproachtooptimizingyouronlinemarketingoptimizationpractices.

10:40 - 11:20am • Room:Federal

How I Grew From a One Man Band to a Chamber OrchestraSpeaker: Lisa Romao, Web Analyst, Save the ChildrenEverybodytodayhastoomuchtodoandtoofewresourcestodoit.Howdoyougetthemostoutoftheleast?Smartpeopleandfreetools.LisashareshersecretsasanAnalystforaglobalnonprofitorganizationthatphilosophically embraced analytics on a shoestring budget andthen,gradually,allowedLisatogrowherteam.Fromtheaone-man-bandresponsibleforre-implementationsontheflyanddevelopingmulti-channelattributiontaggingstrategies,Lisa’steamisminingmountainsofsocialmediaandwebdataandfast-trackingactionableinsights.Learnhowtofindthepotentialforsignificantimprovementwhenyourstaffislean,yourtoolsarecost-free,andyourteamissmallbutextremelyagile-andwhyvolunteers are your very best friends.


Visit the Feedback Lounge!

Come see us at booth #130 andenter to win some great prizes!

We will also be giving away someawesome prizes! It's easy, here's how you can participate:

• Share your thoughts about the event either by writing on our whiteboards or by recording a video testimonial.

• See our attendant in Booth #130 and

have your passport stamped for a chance to win additional prizes.

Stop by, have a seat, relax, grab a snack or drink and share how your day is going.

@Booth #130


11:25am - 12:10pm • Room: Back Bay

Moving to Mobile: Navigating the Creation of an Exceptional Mobile ExperienceSpeaker: Roman Dzadzic, Senior Product Manager, CareerBuilder.com

Howdowetranslatethesuccessofouronlineplatformstomobile?Lizsharesherfirst-handknowledgefromCareerBuilder’sjourneythroughbuildingamobileproduct that listens to, engages with and provides a qualityexperienceforcustomers.Fromdevelopinganewmobile engagement model for its industry, to measuring impactandcapturingtherightdata,Lizwillexplorehowtoeffectively(andnotsoeffectively)quantifythevoiceof the customer and user experience data to create a premium mobile experience, as well as challenges and successes resulting from her efforts.

11:25am - 12:10pm • Room:Harborview2&3

Analytics Strategy and RoadmapSpeaker: Tony Stagg, Digital Marketing Strategist and Web Analytics Consultant, thinkDigital

Gettinganorganizationtoadoptadata-drivenstrategyisthefirststep.Gettingthemtochangetheirwaysisanothermatter.Mostpeopleareunwillingtotakeafirststep without a clear destination, complete with waypoints andspecifichotelsbookedmonthsinadvance.Tonyhaschartedoutthejourneyinadvancesothateventhemosttimidexecutivescanfeelconfidentthatthenextstepforward is in the right direction.

11:25am - 12:10pm • Room:Federal

Regression Isn’t EnoughSpeaker: Bruce Johnson, Director, Marketing Analytics, Nationwide Insurance

Most marketing mix models rely solely on multivariate regression.Unfortunately,thismethodologycanbe

misappliedevenbymarket-leadingcompanies.Worsestill, when correctly applied this methodology can produce inconclusive if not flawed results, leading to lowerdemandgenerationanddecreasedmarketingROI.This presentation explores a case in which regression techniquesfailtoidentifyaninsightthatcouldhavecost millions in misspent advertising, how that pitfall was avoided, and shares a glimpse of a new econometric techniqueutilizingthemathematicaltheoryofdynamicalsystemstore-centermarketingmixmodelingaroundtheconsumer.

12:10pm - 1:30pm • Room:CommonwealthHall

Lunch in Exhibit Hall

1:30pm - 2:15pm • Room: Back Bay

The Joy of Mobile AnalyticsSpeaker: Jerie Dahlman, Lead Mobile Web Analyst, Allstate Insurance

DiscoverthejoyofmobileanalyticsasJerieexaminessuccessful strategies for getting your mobile analytics implementationsrightthefirsttime,identifiesdistinctmetrics that are appropriate for understanding your mobile visitors and explores opportunities for including metricsforthenewestmobilefeatures.Fromthetrenchesof implementation and analysis, Jerie shares insights and tipstostrengthenyourorganization’smobileanalyticsincluding key metrics for understanding the effectiveness of responsive websites for mobile visitors and a maturity modelforassessingyourcompany’sResponsiveDesignlevel.

1:30pm - 2:15pm • Room:Harborview2&3

Data Credibility - Or Don’t Bother with InsightsSpeaker: Kevin Jemison, Digital Analytics Architect, Hilton Worldwide

ThevalueinDigitalIntelligenceisinthedeliveryofactionable,datadrivenrecommendationsforoptimizingrevenue and improving consumer experiences. But withoutsufficientconfidenceinthedata,anorganization



is apt to discount the potential impact of those recommendations.Kevinsharesdatadefinitionandmanagement processes that can:

• Ensureconsistent,reliableandrepeatabledata

• Increase the understanding of Web analytics data and reports

• FortifyalignmentbetweenWebanalyticstactics andbig-picturegoals

• Augmenttheanalysts’integrityintheeyesoftheorganization

1:30pm - 2:15pm • Room:Federal

Optimizing the Customer ExperienceSpeaker: Andy Fisher, Chief Analytics Officer, Merkle

Agoodcustomerexperienceismuchlikeobscenity-it’shardtodefinebutyouknowitwhenyouseeit.It’sourjobtounderstandwhatit’sliketryingtodobusinesswithourorganizations.Howhardisittofindtheinformationthat’sneeded,whenit’sneeded?Nowthatthepressureis on, you need to get your data to reveal insights faster thanever.Youneedtocommunicatetheinsightsyou’vedug out of that data to those who might use it to make valuable decisions. Sage advice, mistakes to avoid and tips and tricks for ensuring a solid understanding of what customer analytics is like in a multichannel ecosystem on a day to day basis.


Data Driven Smartphone Experience OptimizationSpeaker: Mark Ryan, Founder, Extractable

Userexperienceonsmartphonesandtabletscanbequitepainful.Usingavarietyofexamples,Markdelvesintosome cutting edge cases of using integrated analytics from multiple sources to improve mobile customer experience and conversion. Site visitors are physically interacting with sites by orientating devices, swiping the screen, and walking while engaging with a web site. Mark reviews how various sites built for smart phones andtabletsareutilizinganalyticstobetterengagethesevisitorsonthegoandanswerquestionslike:Howoften

doesasessionstartinoneorientation(i.e.vertical)andthenendinanother(i.e.horizontal)?Aretherespecificdevices that cause visitors to be more picky about their toolsets?Docertainmobileplatformsinspiredifferentuserbehaviors?


Buying a Stairway to ViewthroughSpeaker: Dominic Tassone, VP of Digital Analytics and Operations, The Encima Group

Despiteimprovedtargeting,mostdisplayclickthroughrates have dropped and measuring passive response/brand impacttodigitalmedia(display,video)hasbecomeamore workable option using viewthrough measurement. DominicdiscussestheworkoftheViewthroughMeasurement Consortium as an industry effort to standardizethismetricthatpromisestoprovidedigitalmarketers with a much better understanding of digital mediaeffectivenessandbranding.Hecovers“howtogetthere”throughastair-stepprogressiontoimprovedviewthrough measurement and a better understanding of interactionacrossoften-siloeddigitalchannels.


Establishing an Analytics Framework and a Data-Driven CultureSpeaker: Feras Alhlou, President & Principal Consultant, E-Nor

Asanalyticsrequiresmoreandmoremovingpartsandmorepeople,aframeworkisrequiredtohelpeverybodyunderstand their roles in the process of generating insights. But a cultural change is necessary as well. FerasshowcaseshowaFortune500companycreatedameasurement-drivenculturewhenbigdataisthrownintothemix.Heshareshowtheytoembracedanalyticsasaculture and accomplished goals with limited resources and lack of education.


Exhibits & Afternoon Break




Mobile Analytics Meets CRMSpeakers: Carolyn Eckhaus, MapQuest

Donnie Yancey, Chief Data Officer, MapQuest

You’remorelikelytouseamapapponyourphonethananywhereelse.Howwouldyouusedataaboutwherepeople are going, from where and when if you had it at yourfingertips?Fromappoptimizationtoadvertisinginsights,CarolynandDonniemapouttheirpathtomobileenlightenment through data.


Predicting Your Way to CMOSpeaker: Gregory Ng, Chief Strategy Officer and CMO, Brooks Bell

Asmarketersbegintorelyonpredictivemodelstoforecast business outcomes, a new problem merges: scalingone-to-onerelationshipswithanemphasisonthehumanexperience.Gregoryoffersanewsetofmetricsforsuccess for today’s marketing programs, and proposes a newmetricsframeworkforthedata-drivenCMO.Hethenoffersfivetipsonhowasenior-levelanalystormarketingmanager can master the latest trends and become successfulleadersintoday’sdata-drivenmarket.Areyoureadytotakethenextstepandbecomeadata-drivenCMO?


Developing an Effective Conversion Optimization StrategySpeaker: Chris Goward, Co-Founder and CEO, WiderFunnel Marketing

The old saying goes that if you want to increase conversion rates, stop advertising and then only buyers will come to your website. While that may be true, it is

also true that improving your conversion rate is really improvingthecustomerexperienceonyoursite-withmonetaryproof.Christakesconversionoptimizationseriously and shows how to develop an effective strategy forconversions,howtodeterminetheefficacyofyouradvertising efforts and conversion’s correlation to lead generationandoverallrevenue.Youknowconversionratesandoptimizationarecriticalintoday’sdigitalmarketplace-comelearntheadvancedtacticsthateffectively increase conversion rates on landing pages.


Lightning Round of 2-Minute Sponsor Presentations


Keynote

Agile, Customer Centric and Data Driven: My Dream Venn DiagramSpeaker: Stephanie Pike, Vice President, Global eCommerce, Office Depot

Disperseddatasilos,recalcitranttechnology,proliferatingtouchpoints,restrictivebudgets,nay-sayers,old-schoolersand progressively demanding customers make managing cross-functionalteamsaworthychallenge.Stephaniedelves into the B2B side of marketing, merchandising andbrandmanagementinamulti-device,omnichannelworld.Learnwhatittakestoshapethepeople,processand technology across more than 70 websites at this $11billionofficesupplygiant,includingthethreemostimportant things to know about tag management, what really works for mobile management at the moment andwhatittakestobindVoiceOfCustomerdatawithbehavioraldata-atscale.


Networking ReceptionSponsored by:



Tuesday, October 1, 20137:45am-8:45am • Room:CommonwealthHall

Registration & Networking Breakfast

8:45am - 8:50am • Room:Harborview2&3



Diamond Sponsor Presentation


Keynote

Ninety Percent is MentalSpeaker: Tim Zue, Vice President, Business Development, Boston Red Sox

Lastyear,membersoftheDigitalAnalyticsAssociationspentaneveningatFenwayParkwithTim.Thisyear,TimcomestousandshareshisanalysisofAmerica’sfavoritepastime.Fansurveys,ticketpricing,concessionstandsales,parking prices and customer segmentation all help Tim keep his eye on the business side of the game.


Formal Roundtable DiscussionsFirst,AdmitYouHaveaProblemSpeaker: Jim Sterne, Conference Chair, eMetrics SummitWhen the eMetrics Summit started in 2002, the marketing optimizationworldwasfullofunknownunknowns.Sowe sat together and discussed and list out our common problems. More than a decade later, it’s time to revisit. You’llbesittingwithlike-mindedprofessionalstoshareyour troubles and the solutions to troubles you’ve bested.

10:45am - 11:30am • Room:CommonwealthHall

Exhibits & Morning Coffee Break


Search Marketing in the Boardroom: BI, ROI, Oh My!Speaker: Seth Besmertnik, CEO, Conductor

SEOprogramsmustberunwiththesamelevelofaccountability and predictability as paid search. They need advanced tools and technologies in place to measure the returnoninvestmentoftheirSEOefforts,driveexecutivevisibilityandbuy-infornaturalsearchbudgetandheadcount, and create a predictable model for revenue growthfromnaturalsearch.SethdiscusseshowSEOhasevolvedasaprofession,thedemandforreal-timebusinessintelligenceandhowSEOtechnologyplatformshaveadvanced.Heusesreal-world,Fortune500examplesof combining business, marketing and search analytics data to gain total visibility into the success of their search programs.


Strategic SocialSpeaker: John Lovett, Senior Partner, Web Analytics Demystified

Eventhemostefficientsocialmediaprogramsoperateat a frenetic pace today. It’s not uncommon for organizationstodelivercontentandconversationacrossthevastmultitudeofplatformsbydeliveringcross-channelcampaignsthatleverageTwitter,Facebook,Pinterest,Instagram,YouTube,mobileappsandfixedwebsitessimultaneously.Eachsocialmediacampaignandeverysocialinteractionrequiresmicrolevelmanagementtoexecuteanddetailedmetricstoquantifysuccess.Yet,all too often in the hectic maelstrom of sustaining social operations,teamslosesightoftheirmacro-levelgoals.Inthissession,JohnLovett,authorofSocialMediaMetricsSecrets,willdemonstratehowleadingorganizationscanexecuteatthespeedofsocial,whilesupportingalong-term strategy that’s grounded by social analytics.

Session DescriptionsTuesday, October 1, 2013



Enhancing Google Enhanced CampaignsSpeaker: Kim Toomey, Director of Digital Marketing, MBT Marketing

Kim looks at the best ways to integrate analytics and newdatabehindGoogle’senhancedcampaigns.Why?TomaximizeROIforPPCcampaignsincludingadvancedbiddingstrategies(howdoIadjustmybidsforlocation,deviceandtimeofday?),schedulingsitelinkseffectivelyandsuccessfullyutilizingadvancedconversionmetrics.Alongwithbestpractices,Kimprovidesclientcasestudiesfrom a combination of B2B and B2C clients for this true nuts-and-boltspresentation.


DAA Industry Meeting (IncludesLunch&DoorPrizes)


Lunch in Exhibit Hall


The Art of Being an Analyst - and the Road to ManagementSpeakers: Steen Rasmussen, Senior Partner and Scandinavian Online Optimisation Specialist, IIH Nordic

Krista Seiden, Product Marketing Manager, Google

BeinganAnalystoffersnewinsightintobusinessandanopportunitytoshapethefutureofacompany-butoftentheworkdayisn’tallthatwaspromisedinthejobdescription.Kristareviewsfrustrationsfoundinaday-in-the-lifeofananalystanddiscusseswaystoimprovethe work that you do. Steen then offers an operational

framework around the analyst to help cut through some of the politics, lack of data and reporting by creating value. Together, Krista and Steen show how to reduce theamountoftimeneededtodothebasics-toopenthedoortodoingtrueactionableanalytics.Practicalcases, reflections and exercises help identify the barriers, hiddenagents,driversandmanyotherfactorsthatdefinetheartofbeingandigitalanalyst-andpavethewaytobecoming an analytics manager.


Analytics of the FutureSpeaker: Brian Melinat, Social Media Listening Consultant, Dell

Helpingbusinessleadersunderstandhowsocialmediaimpactsbrandhealthrequiresbaseliningthelong-termimpactsofoverridingcampaignsandoverlayingspecific,social events. Sometimes popular, short hand calculations tocalculateCustomerLifetimeValuecanbeuseful,butthese methods have flaws. Brians review various means of measuringsocialmediaROIfromcuttingedgeapproachestomediamixedmodelingtosimplifiedcalculationmethodsandoutlinesthebenefitsofeach.Then,hetakes a look at the transformation analytics will make in the next few decades, from influencing business decision makers to actually owning the decisions.


How to Master the Art of Dashboard DesignSpeaker: Jennifer Veesenmeyer, VP, Digital Analytics, Merkle Analytics

Executivedashboardsareoftenthemosthighprofileexpressionofanalyticsinanorganization.Jenniferdelivers a crash course on creating exceptional dashboards thatgiveyoumuch-covetedvisibilitywiththeexecutiveteam. Jennifer will compare all the top dashboard tools andafewlesser-knowns.Thenshe’llshareherbesttipsfordashboardlayoutsanddatavisualization.Ifyou’relooking for a way to boost your digital analytics career, you won’t want to miss this session.




Three Frameworks in Forty MinutesSpeakers: Alex Langshur, Co-founder & Senior Partner, Cardinal Path

Dylan Lewis, Group Manager, Web Measurement, Intuit

Carey Wilkins, Partner & President, Evolytics

Gettingtheworkdonewellrequiresaroadmap.Whetheryou are trying to improve your hiring practices, your testing methods, your analytics maturity or getting your entireorganizationtoembracedigitalanalyticsforbrandgrowth, these three cartographers outline the path from the seas of uncertainty, through the swamps of setbacks, up the slopes of hope to the pinnacle of best practices. Bring your own compass.


Optimizing Social ContentSpeaker: Eli Singer, President and Founder, Entrinsic

Howlongshouldittaketoseetractionforasocially-drivencampaign?Howcancampaignsbejump-started?Isitthecontentortheplatform?Ifthesearethequestionsyou’re seeking answers for, attend this session to see how marketersaretestingcontentacrossplatformsinreal-time through the use of intuitive dashboards. See how adjustmentscanbemadeontheflytomaximizeROI.Best practices will be illustrated through brief case studies acrossindustriesincludingfinance,B2Candnon-profitorganizations.


Tracking SEO Success in an Age of (Not Provided)Speaker: Tyson Kirksey, Vice President, Analytics and SEM, Vertical Nerve

MeasuringSEOsuccesshasbecomeincreasinglymore(notprovided)eversinceGooglefirstdecidedto(notprovided)backin(notprovided).Sincethattime,moreand(notprovided)queriesarehidden,andSEOseverywhere

are(notprovided)mad.OK,yougetthepicture?Unfortunately,it’sonlygettingworse,solet’sjustlearnto deal with it. Very soon, encrypted search will be the normandevengettingasniffofarawsearchquerywillbereminiscedabout.Eveninthisenvironment,itisstillpossibletomeasureSEOsuccess(andno,we’renotgoingbacktorankingreports!).JoinusasweexploresavvytechniquesfordeterminingifyourSEOstrategyisontheway up or on the way out.


Exhibits & Afternoon Break


Running an Analytics AgencySpeakers: Gary Angel, Partner, EY

Chris Goward, Co-Founder & CEO, WiderFunnel Marketing

Mark Ryan, Founder, Extractable

This panel of analytics agency executives have built up their practices from scratch. They offer up insight from managing analysts and managing clients to calculating cashflow.Ittakesuniqueskillstosellaproductthatisdependentontheclient’sdataquality,intellectualcapacityandabilitytorealizethatrealityisoftendifferentfrom their expectations. If you run an analytics agency or contract with one, bring your questionsforaveryopen,verygenuinelookattheInsights-As-A-Servicebusiness.


Evolving General Mill’s Data-Driven CultureSpeaker: Andrew Janis, Consumer Insights, General Mills

GeneralMillshasbeenadvancingtheirtraditional,highlysuccessfulbrandmarketingorganizationintothealways-on,digitalanddata-drivenenvironment.Byblendingbrand, social, email, agencies and site teams, and rallying around new digital business intelligence opportunities, aninternalevolutionisinprocess.Andrewdescribeshow educating stakeholders on the possibilities possible



and providing strategic direction on using consumer behaviordatacansparkalargeorganizationtomakeahuge shift and get people on board with the vision. Then, hehegetsspecificabouttranslatingthiscrusadetothedirect support of the campaigns from data for campaign ideation,campaignoptimizationinmarketandpost-campaign insights generation.


Reducing Time to InsightSpeaker: Thomas Bosilevac, Chief Insight Officer, MashableMetrics

Collectingdata,cleaningit,re-formattingit,integratingitwithotherdata,andalltherestarerequiredbeforeputting on the old thinking cap and coming up with brilliantinsightsforyourorganization.Whileallthatgruntworkisnecessary,yourvaluetotheorganizationistheinsightsyoudeliver.Thinkdatamining-theywantthegold!Howdoyoudelivermoregold?Thomasdeliverspractical advice on taming the data deluge so you can deliver insights faster.


Keynote

The Avinash Program & Owned Media KPIs at UnileverSpeakers: Margaret DiGiorgio, Global Director Digital Marketing Services, Unilever

Alexandra Soubrier, Senior Manager Marketing Analytics, Unilever

WhenAvinashKaushiktellsyourseniormanagementtheyhave a huge opportunity, his advice comes from extensive research into your industry, your company and your competition.Unilevertookhimathiswordandsetouttotransformhowtheyapproacheddigital.Akeycomponentof the program was establishing new standards for OwnedMediaKPIstoprovidetransparencyanddriveoptimization.MargaretandAlexandrasharetheupsanddownsoftheirjourneycreatingstandardsforOwnedMediaandsomelessonslearnedfromanalyzingbrandcommunicationacrossPaid,OwnedandEarnedMedia.

6:00pm - 7:00pm • Room:FlagshipBallroom

Web Analytics Wednesday

Wednesday, October 2, 20137:45am-8:55am • Room:HarborLevelFoyer

Registration

7:55am-8:55am • Room:HarborviewFoyer

Networking Breakfast




Keynote

From Data to Insights to Action in Real LifeSpeaker: Steve Petitpas, General Manager, Microsoft.com, Studios & Event Marketing, Microsoft Corporation

Senior executives don’t want the details, but they do want to know how to raise revenue, lower costs, increase customer satisfaction and leverage employee talent. Steve shares the thrill of victory and the agony of defeat when communicating conclusions and driving decisions for positive business outcomes. Steve has researched the patterns of communication that got the right people to make the best decisions. If you’re meeting with executives toexplainyouranalysis(andifnot,thenit’stimetostart)Steve’s candid advice will help you make these meetings more successful.

9:50 - 10:20am • Room:MezzanineandHarborviewFoyer

Morning Coffee Break


Analyzing Data Across DevicesSpeaker: Adam Rosenberg, Senior Business Analyst, Intuit

Mobilepresentsauniquechallengeinamulti-deviceworldthatistrackedwithdevice-lockedbeacons.Adamdescribes how Intuit integrates data from Mobile Web,

Session DescriptionsTuesday, October 1 - Wednesday, October 2, 2013


Session DescriptionsWednesday, October 2, 2013

MarketingandAppswithotherdatasourcestocreateafullpictureoftheuserexperience.Hediscusseshowtoleveragemobiledata,createavisionofhowmobilefitsin your business environment and how that advantage candrivedecision-makingtokeeppacewiththerapidlygrowing base of mobile device users.

10:20 - 11:10am • Room: Back Bay

Strategy on a ShoestringSpeaker: Dana Todd, Chief Marketing Officer, Aftermath

Justfivemonthsago,DanabecameCMOofanationalservice company that does crime scene and trauma cleanupthat’satsquareonefromadigitalmarketingperspective.Danawasoneofthepioneersoftheonlinemarketingindustry:ChairmanoftheBoardofSEMPO,co-founderofanadservingplatformstart-up,ontheBoardoftheSanDiegoSoftwareIndustryCouncilandGlobalSVPofPublicisGroupe’sleadperformancemarketingagency. With all of the knowledge and experience of a gifteddigitalmarketerandalltheno-costtechnologyshecouldaffordtoimplement,Danawastaskedwithgettingthe most out of the least. In this session, she shares the adviceshe’sgivinghertoughestclient:herself.Learnhowshe combed through records to revise their search, social mediaanddirectmailcampaigns.Learnabouthercontentstrategy and how she’s measuring outcomes. Want to knowhowtodevelopastrategywithoutabudget?Youcame to the right session.

10:20 - 11:10am • Room:Federal

How to Make Predictive Optimization Work for Your BusinessSpeaker: James Niehaus, Director of Optimization and Web Analytics, Symantec

Thereisalotoftalkintheindustryaboutpersonalization,machine learning, modeling, and predictive analytics but it’s not as easy as hiring a data scientist or buying a fancy new tool. Implementing a predictive analytics practice is onlythefirststepintheprocess.Thehardestandmost

important part is actually taking action on insights in real time. James delivers lessons from rapidly scaling predictive optimizationacrossaglobaleCommercebusiness.Learnwhat worked, what didn’t work, and what to look out for from the people, the process and the tools.


Mobile Search TacticsSpeaker: Rachel Pasqua, VP, Mobile, iCrossing

SearchhasgonelocalANDmobile.Localsearchaccountsfor40%ofallGooglesearcheswithestimatesthat,inthenext18months,15-30%ofsearcheswilltakeplaceonmobile devices. With this critical mass achieved, marketers haverealopportunitiestodrivetrafficviamobilephones,learn what you can do to attract customers and stay ahead of the competition. Rachel takes us inside the mobile search war room and provides insight into the state of the mobile search industry, paid and natural search strategies and tactics, and analytics and landing pageoptimization.


Analytics Governance - a ConversationSpeakers: Balaji Ram, Vice President, Global Analytics, BI & Optimization, RetailMeNot, Inc.

James Niehaus, Director of Optimization & Web Analytics, Symantec

Steve Petitpas, General Manager, Microsoft.com, Studios & Event Marketing, Microsoft

Whoownsthesystems?Whoownsthedata?Whoownstheanalysts?ShouldanalyticsbeCentralized?Distributed?Democratized?Notallorganizationsarealike.Governancemodelsmustadapttofittheindustry,sizeoftheorganizationandthecorporateculture.Someof the most experienced analytics executives grace our stage to discuss the trickier parts of planning, growing andgoverningadata-drivenorganization.



Maintaining Sanity, Measurement and Visibility Through RedesignSpeaker: Barbara Coll, CEO, Webmama.com Inc.

Redesigns, like death and taxes can only be ignored for so long. When your time comes, how do you prepare and theninterprettheresultingvalueofredesignefforts?What will be the effects on organic search visibility and resultingtraffic?Willyoubeabletocompareapplestoapplesorwillotherfruitenterintothepicture?Barbara, who has helped countless clients preserve their searchmojoduringaredesigndeliversadviceonwhatto measure to prove your success and what to ignore to maintainyoursanity.BONUS:Walkawaywiththetop10search/metrics-relatedthingstodowhenredesigningasite.

12:00pm - 1:30pm • Room: Cityview

Lunch


Big Data Comes to Mobile - a Loyalty Card PerspectiveSpeaker: Andy Miller, Director of Mobile Products, Constant Contact

Mobile marketing is creating an entirely new set of consumer data points that provide insight into everyday interactionsandengagement-amarketer’sdream.Translating that enormous amount of engagement data intouseful,profitableinsightcanbedifficult.Andyreveals how to leverage mountains of mobile marketing data to drive meaningful messaging and explores how marketers can most effectively master the mobile data tsunami.


Big Data & AttributionSpeaker: Ned Kumar, Interactive Marketing Strategist, FedEx

Understandingcross-channelattributioniscriticalto gaining a comprehensive view of all touchpoints delivering value to consumers and to gleaning true insightsintoconsumerintelligence.NeddescribesaFedExstrategytojuiceoutinsightsfromBigData–Attribution.Customer valuation, optimal resource allocation and delivering relevant messages that are consistent across the various channels, platforms and touchpoints are the goal. Nedchartsoutthejourneythatcreatednewpathwaystocustomer intelligence and how those insights were used tofurtherimprovefuturego-to-marketapproaches.


Attribution - Credit Where Credit is DueSpeakers: Woody Meachum, Director, Digital Strategy, OMD

Jim Novo, Owner, The Drilling Down Project

With an overwhelming number of touchpoints, most of which are out of your control, building an acceptable attributionmodelisthebiggestchallenge-andholdsthebiggestpromise-ofmarketingmixmanagement.Buthowdoyoureconcileclaimed“success”acrossdifferentchannels and platforms when each is using different metrics?Assumptionsmustbetrustedbyeverybodyin advertising and a universal approach is needed to definevaluecreationandsortoutthecontributionofdifferent marketing channels. Woody and Jim describe how to expose the true drivers of success with a meal planrecipeforadigitalanalyticsfeast,anappetizerofanalyticalculture,amaincourseofdataquality,asidedishofstandardizedmeasurement,andadessertofformaltesting.Learnhowtooptimizetheentirecustomerexperience as you strive to improve the individual dishes. Youtoocancreateresultswherethepoliticsarethick,thecalculations breathtaking and the results applauded.




How to Build a Cost Effective, High Value Analytics TeamSpeaker: Gautam Madiman, Director Personalization, Customer Engagement and Business Intelligence, Lowe’s Home Improvement

Foryearsthedigitalanalyticscommunityhadhopedfortheevolutionofthe“super”analystpossessingthewhole analytical toolkit: strong data management, integrationandqualityskills,analyticaltoolexpertise,andtheabilitytotranslatebusinessusers’requirements.This analyst would then combine those capabilities with theall-importantabilitytohypothesizeandinterpretthedatatodriveneedle-movingactionfortheorganization’sbusiness. The reality is that today’s complex business requirements,andtheexplosionofanalyticaltools,makesuch“super”analystsveryrare.Gautamshareshowtobuild blended teams that incorporate critical business facingspecialistsin-housewithhighlyskilled,offshoreresources.


Augmenting Forecasting with Social Media DataSpeaker: Gary Angel, Partner, EY

Building predictive models is a great way to drive better reportingANDcrossoverthebarrierfromreportingtoanalyticsandtraditionalforecastingissignificantlyenhancedwithSocialMediaresearch.Garyshowstheessential elements in building a product launch or campaign forecast, including modeling of historical, econometric, sales, and brand data. But he takes this well beyond the traditional modeling realm by showing how Social Media sharpens forecasts and creates predictions inareaswherelittlehistoricaldataexists.Learnhowtomove your reporting from building thermometers (what happened)tobuildingbarometers(whatwillhappen).


Cisco Uses Big Data to Predict SalesSpeakers: Amanda Kahlow, CEO and Founder, 6Sense Insights Inc.

Joseph Puthussery, VP, Marketing, Global Demand Center, Cisco

LearnhowCiscoisusingbigdatatopredictsales,improvemarketing effectiveness and forecast business. Cisco uses amethodcalledESP—EnterpriseSalesPredications—tounderstand in advance which prospects are likely to buy, what products/services interest them, when and how muchthey’llbuy.Getasneakpeakattheirsecretsauce,and deep dive insights into how these predictions drive sales and marketing and integrate with downstream systems(CRM,SFDC,marketingautomation,andCMSfortargetingandpersonalization).

3:05pm - 3:30pm • Room:MezzanineFoyerandHarborviewFoyer

Afternoon Break


Web Optimization Process ManagementSpeaker: Tim Wilson, Partner, Web Analytics Demystified

Consistentlydeliveringbusinessvaluerequiresmorethantools.Itrequiresinstitutingarepeatableprocessforidentifyingandprioritizingbusinessquestions,translatingthosequestionsintotestablehypotheses,andapplyingthe appropriate tools to reach actionable conclusions. In this session, Tim opens up his toolbox and shares his favoritetools,tips,andtechniquesforpivotingfrom“producingreports”tobeingthemarketingdepartment’sfavorite partner.




Facebook Media ROISpeakers: Daniel Herdean, Co-Founder and COO, WebHue

Catalin Iuga, Chief Analyst & Co-Founder, WebHue

WhatifyourFacebookcommunitywasdriving2to3timesmorerevenuethanyouthought?Wouldyoubeahappierthanabodybuilderdirectingtraffic?EveryFacebookposthasbrandrippleeffect.Thisimpactismeasuredindatayoueasilyhaveaccessto.DanielandCatdescribehowregressionanalysisandcoefficientthresholds can help determine the credit you attribute to anoriginalFBpostaswellasspottingandmeasuringtheripple effect across other marketing channels. They show that clickers may drive $1,000 in revenue, but you can showyourFacebookpostmade$4,000.You’llbehappierthanGallagherataFarmersMarket.


Behavioral Marketing from the TrenchesSpeaker: Angel Morales, Founder, Chief Innovation Officer, SmarterRemarketer, LLC

Angeldigsdeepintothetechnologyandthetechniquesthatarere-definingandre-invigoratingyourrelationshipswithyourretailvisitorsandcustomers.Fromthebasics

of abandonment to the use of behavioral data to predict attrition and measure engagement (hint, it has nothing todowithtimeonsiteorpageviews),Angeldivesintoboth automated and manual examples, shares real success metrics and discusses how behavioral data can unify yourmarketingchannelsforconsistent(andintelligent)promotional messaging.


Keynote

Coca-Cola Gets SocialSpeaker: Tim Goudie, Director of Social Media Sustainability Marketing, The Coca-Cola Company

Tim,aseriouslyswitched-onmarketingexecutive,helpedintroduce online marketing metrics and analytics to GlobalInteractiveMarketingatTheCoca-ColaCompany.AttheeMetricsSummitin2006,hesharedhispersonaljourneyofwhatittooktosetthatup.In2008,hecame back and gave us some insight into how this quintessentialBrandcorporationcametounderstandonline measurement and determine how to connect it withsellingsoftdrinksaroundtheworld.AfterarecentexpatriateassignmentinCairoEgypt,he’snowreturnedto lead Social Media Sustainability Marketing. Tim reveals some of the successes and challenges global corporations face managing and measuring their brands in the socially digital world.


Conference Chair Closing RemarksSpeaker: Jim Sterne, Founder, eMetrics Summit


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The result is foundational improvement to products, people, and brands. Are you listening?

www.opinionlab.com | 312.800.4500


Conference Floorplan

ENTRANCE

CITYVIEWBALLROOM

MEZZANINELOBBY

CONGRESSBOARDROOM

UP TOMEZZLEVEL

AMPHITHEATER

HARBORVIEWBALLROOM

TO SEAPORTHOTEL

FEDERALCOMPLEX

BACKBAYCOMPLEX

SKYLINE

TREMONT

NORTHEND

SOUTHEND

DARTMOUTH

FORT POINT

HARBORSIDE

WASHINGTON

CANBRIDGECOMPLEX

EXHIBIT HALL

COMMONWEALTH HALLEXHIBITS, BREAKS AND LUNCHES

BEACON HILLCOMPLEX

TRACK

TRACK3

KEYNOTE

TRACK4

KEYNOTE

KEYNOTE

TRACK 1

WATERFRONTBALLROOM

SPEAKERREGISTRATION

TRACK2

KEYNOTE

TRACK 2

TRACK 3

TRACK

PLAZA LEVEL

MEZZANINE LEVEL

HARBOR LEVEL

CONFERENCES

DemandCon

eMetrics

Predictive Analytics World

Context

Text Analytics World

Conversion Conference


Conference Workshops

Sunday, September 29, 2013

Introduction to Web Analytics 101Room: Federal Instructor:June LiFounder & Managing DirectorClickInsight

TheofficialDigitalAnalyticsAssociationBaseCampwork-shops deliver a solid foundation of online marketing ana-lytics knowledge and authoritative course material in a workshopenvironment.DAABaseCampworkshopsaredesignedformarketersandanalystsjustgettingstartedwith web analytics and provide an excellent introduction.

Applying Web Analytics 102 – full day

•9:00am to 4:00pm –Includeslunchandtwo15-minutebreaks

•RegularPrice:$1,050•OnsitePrice:$1,150Combo Price: Register for both, and save up to $500

•RegisterforboththeIntrotoWebAnalytics101andWebAnalytics102

•RegularPrice:$1,575

•OnsitePrice:$1,725

What Will You Learn?Whether you are new to web analytics, new to web man-agementorjustneedtobesurethatyouareseeingtheforest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

•Web metrics terminology and technology

•The most critical web metrics

•KeyPerformanceIndicators•Howtoderivebusinessvaluefromwebanalytics•Theskillsyouneed(orneedtolookforinothers)to

build a web analytics powerhouse

•Aprocessforcreatingawebanalyticscultureandmakingitstickinyourorganization

•Howtogainexecutivebuy-in• Insightintooptimizingyourbusinesswithwebanalytics•Gettingstartedwithvisitordataanalysis

Thursday, October 3, 2013

Applying Web Analytics 102Room: Waterfront 1CB

Instructor: Jim NovoOwnerThe Drilling Down Project

TheofficialDigitalAnalyticsAssociationBaseCampwork-shops deliver a solid foundation of online marketing ana-lytics knowledge and authoritative course material in a workshopenvironment.DAABaseCampworkshopsaredesignedformarketersandanalystsjustgettingstartedwith web analytics and provide an excellent introduction.

Applying Web Analytics 102 – full day

•9:00am to 4:00pm –Includeslunchandtwo15-minutebreaks

•RegularPrice:$1,050•OnsitePrice:$1,150Combo Price: Register for both, and save up to $500

•RegisterforboththeIntrotoWebAnalytics101andWebAnalytics102

•RegularPrice:$1,575

•OnsitePrice:$1,725

What Will You Learn?This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processesandinsightintothepitfallstoavoid.Youwilllearn the first steps to usingweb analytics to improvesite design, email marketing/visitor life cycle, social me-diamarketing,conversion/leadoptimization, improvingreturnonadspend(ROAS),searchmarketing,visitorsat-isfactionandgoal completion.Other topics covered in-clude:

•Howtoenthuseothersaboutwebintelligence•Distributingandcommunicatingwebanalyticsdata•Howtoimproveyourcampaignperformance&profitability

•Howtoincrementallytuneyourwebsitetoensurepeakperformance

•A/BSplit&MultivariateTesting

DAA Basecamp Workshops


Conference Workshops

Sunday, September 29, 2013

Mastering the Digital Analytics ProcessRoom: Back Bay Instructor:Stéphane Hamel Author of the Online Analytics Maturity Modeland Director, Strategic ServicesCardinal Path

The lack of a systematic, proven methodology is the big-gest impediment to developing a culture of digital ana-lyticswithinorganizations*.Ifyouhavemoreworkthanyoucanhandle,moredatathancanpossiblybeanalyzed,nomanagementbuy-inandyoustruggletodelivergoodqualityanalysisandinsightthenthisworkshopisforyou!

Will Cover:

•AnefficientandprovenfivestepprocesstoconductanalysisbasedonLeanSixSigma

•Addressallaspectsfromstakeholderrequirementgatheringallthewaythrougheffective communication of insights

•Hands-onexercisesandtakeaways

•Pre-andpost-workshopactivitiesandfollow-up

Workshop Schedule: 9:00am to 4:30pm

Workshop Description:Preliminarytoattendingtheworkshop,participantswillbeinvitedtocompleteanOnlineAnalyticsMaturityself-assessment and share some of the challenges they are facing.Theworkshopwillkick-offwithareviewofthoseresults and adapt the agenda based on the feedback re-ceived.

We will address the needs and necessity for a solid and proven problem solving and improvement methodology and how it can be perfectly suited for the digital analyt-icsfunction.Youwilllearnaboutthefundamentalsandwhich approaches are best suited to conduct efficientanalysis and engage stakeholders in the process.

Attheendofthisworkshop,youwillhavelearned:

•Amethodforstrategicevaluationofyourcurrentanddesired digital analytics situation.

•HowtoleveragethesixcriticalprocessareasofadatadrivenorganizationasdemonstratedbytheOnlineAnalyticsMaturityModel(OAMM).

•Asystematicapproachaswellastips&trickstodefinerealisticobjectivesalignedwithyourbusiness…howtomeasure&achievethem!

•HowtoleverageLeanSixSigmaconceptsinordertobecomeananalystsuper-star.

•Howtocommunicateeffectively,beachangeagentand overcome political storms.

•Learnfromseveralreal-lifeexamples,failures&successes.

Who Should Attend?Thecourseisspecificallydesignedforanalystsofallback-grounds and levels of experience who want to become change agents in their organization, as well as digitalmarketers and managers who want to leverage digital analytics. The workshop is best suited to:

•Digitalanalystsandmanagers•Marketing and online marketing managers•E-commercemanagers•Directors• IT directors and managers

Prerequisites•Noknowledgeofwebanalyticsoraspecificwebanalyticssolutionisrequired

•Noknowledgeofstatisticsortechnologyisrequired• Interest for digital strategies and measuring success

is a must!

Course MaterialPresentationhandsoutwithannotationsandexercises.

Additional infoVisittheOnlineAnalyticsMaturitysectionon CardinalPath.com.

Readthe“LeanSixSigmaforDigitalAnalysts”andotherarticlesonOnline-Behavior.com

*Scoreof1.5outof5basedon234opted-inOnlineAnalyticsMaturityself-assessmentsfilledbetweenDecember2011 andDecember2012.

PRO DUCED BY

emetrics.org

SAVE DATETHE

OCT 23-24, 2013LONDON

NOV 4-5, 2013BERLIN

APR 16- 20, 2013SAN FRAN

OCT 5-9, 2014BOSTON

MAR 12-15, 2014TORONTO

JUN 16-19, 2014CHICAGO


Chris BroganSVP of Strategy & Analytics Hyatt Corporation

Chrisleadstheimplementationofaguest-centricdataandCRM strategy forHyatt. Chris beganhis analyticcareer at New Election Service where he organizedvote tabulationand later servedas thefirst Exit PollOperationsManager for Voter News Service. He hasalsoservedastheVPofStrategyandResearchforFon-tainebleauResortsandimplementedthefirstVoiceoftheCustomerprogramforMandalayResortGroup.

Keynote: Leveraging Reviews: Opinion is Money

Margaret DiGiorgioGlobal Director Digital Marketing Services Unilever

Margaret DiGiorgio is currently the Global DirectorDigital Marketing Services, IT at Unilever where sheprovides digital platforms and advisory services to help drive brilliant marketing for Unilever brands. Previ-ously,shewastheDirectorDigitalMarketingServices,Americas where she provided IT support for digitalmarketingacrossbrandsintheAmericas.

Keynote: The Avinash Program & Owned Media KPIs at Unilever

Tim GoudieDirector of Social Media Sustainability Marketing The Coca-Cola Company

Tim Goudie graduated from the University of CapeTownandstartedworkintheFrozenPreparedFoodsdivisionofIrvin&JohnsoninCapeTown,SouthAfrica.HethencompletedastintwithA.W.Aujan&Sons,thedistributorofCadburysChocolateinAlKhobar,SaudiArabia. After that hemanaged the skin care brandsNeutrogena & RoC at Johnson & Johnson in Dubai(UAE)fortheGulfRegionforafewyears,beforefinal-lysettlinginNorthAmericaatPillsburyinToronto.In1999TimbeganworkingforTheCoca-ColaCompanyinToronto, where he was the Sprite Brand Manager also with responsibility for all youth brands. Around thistimehealsoobtainedanMBAfromtheU.K.’sLeicester

University.TimwasthentransferredtotheheadofficeofTheCoca-ColaCompanyinAtlanta,GeorgiatoworkinSportsMarketingfirstmanagingtheNBAandthenlatermanaging theAsiaPacificRegion forallGlobalSportsProperties.TimiscurrentlytheDirectorofSocialMedia Sustainability Marketing.

Keynote: Coca-Cola Gets Social

Steve PetitpasGeneral Manager, Microsoft.com, Studios & Event Marketing Microsoft Corporation

As General Manager for Microsoft.com, ProductionStudios&Events,Steve leadsagroupresponsibleforseveral ofMicrosoft’s key “owned”marketing chan-nels including corporate microsoft.com (a top 10 glob-alreachwebsite);MicrosoftProductionStudios,whichcreates and distributes media productions for both in-ternalandexternalclients;andMicrosoft’sWorldwideEventsteam.

StevejoinedMicrosoftin1996inthecompany’sMSNdivision, leading membership marketing on the USbusiness and later as general manager of the MSN Francebusiness,intheMicrosoftFrancesubsidiary.Un-derSteve’sleadershiptheMSNFrancenetworkofsitesrosefrom7thplaceinaudiencesizeto2nd.

In2005Stevemoved intomarketingcommunicationsasheadofGlobalAdvertisingforMicrosoft.Heacceler-ated Microsoft’s shift to greater use of digital market-ing communications vehicles and more than doubled the share of online in Microsoft’s advertising mix, sur-passing the spend in traditional media.

BeforejoiningMicrosoft,Steveworkedinbrandman-agement at theQuakerOats Company (nowpart ofPepsico)managingmajorbrandssuchasQuakerOatsoatmeal and the Cap’n Crunch line of cereals.

Steve is a marketing generalist who particularly en-joys creating great customer experiences throughgreatproducts;andgrowingthebusinessopportunityof those experiences with strategic marketing invest-mentsinformedandrefinedthroughdataandanalysis.

Keynote: From Data to Insights to Action in Real Life

Session: Analytics Governance – a Conversation

Keynote Bios


Keynote Bios

Stephanie PikeVice President, Global eCommerce Office Depot

StephaniePike isVicePresident, e-Commerce forOf-ficeDepot.SheisresponsibleforthestrategicdirectionandoperationsoftheCompany’se-Commercewebsiteand mobile channels.

PriortojoiningOfficeDepot,Stephanieservedinava-rietyofonlinemarketingleadershiprolesatDell,Searsand Circuit City where she was instrumental at driving both innovation and sustained revenue and margin growth through digital channels. She has more than 10yearsofe-Commercestrategy,product,merchandis-ing, marketing and analytics experience.

Keynote: Agile, Customer Centric and Data Driven: My Dream Venn Diagram

Alexandra SoubrierSenior Manager Marketing Analytics Unilever

AlexandragraduatedfromtheleadingFrenchBusinessSchool (HEC) and is also a CharteredMarketer (PostGraduate Diploma in Marketing from CIM, London)andaFrenchcharteredaccountant.AlexandrastartedhercareeratAndersen inParis inauditandbusinessconsulting.ShethenmovedtoUnileverinLondonandGeneva invarious internationalcommercialandmar-ketingroles.Back inParis,Alexandraworked invari-ous listed companies in senior beauty marketing roles atLaboratoiresPhyto-Lierac,LVMHandDow,beforereturning to Unilever last year. Currently, AlexandraleadsthemarketinganalyticsstrategyatUnileverforglobal markets covering consumer brands.

Keynote: The Avinash Program & Owned Media KPIs at Unilever

Tim ZueVice President, Business Development Boston Red Sox

TimZuecurrentlyservesasVicePresidentofBusinessDevelopmentfortheBostonRedSox,buttookanun-likelyroadtoFenway.

Zue graduated from the Massachusetts Institute of Technology a degree in Mechanical Engineering in1999. Both of his parents as well as all three of his brothers also received their degrees from MIT. There heclaimedthetitleforthe2.70RoboticsDesignCom-petition.

ZueformerlyworkedforSolidWorksasaqualityassur-ance engineer, Bain&Company asAssociate Consul-tantandthePatrickLyndonSchoolasateacher.Join-ing the Red Sox in 2003, Zue started as a summer intern before stepping into his current position and tacking onFenwaySportsGroupresponsibilitiesayearlater.

Keynote: Ninety Percent is Mental

percent of CMOs feel unprepared for the data explosion*

*IBM CMO Study

71%

TMTM

Convert visits to value

Start making sense of your data and more intelligently engage your customers now.

Initial Analytics Audit

Advanced Implementation

Ongoing Insights

resolute.com


Exhibitor Floorplan

Shared Data Driven Business Week Exhibit Hall

343 341 339 337 335 333 331 327 325 323 321 319 317 315 311 309

142 140 138 136 134 132 130 124 122 120 118 116 114 110 108

340 334 328 322

241 235 229 223

141

234 228

123

135 129

ENTRANCE ENTRANCE

P10

P9

P8

P7

P6

P5

P4

P3

P2

P1

Sales Office

Adobe 223

Anametrix 120

DAA 317

Ensighten 140

Foresee 123

iDashboards P6

NumericAnalytics,LLC P4

Numeric,LLC P5

ResoluteDigital 228

Tealium 241

UBCContinuingStudies 315

UniversityofCalifornia,IrvineExtension 319


Thank You To Our 2013 Sponsors

LANYARD SPONSORTURNKEY SPONSORS

LIFETIME ASSOCIATION PARTNER

DIAMOND SPONSOR GOLD SPONSOR SILVER SPONSOR

BRONZE SPONSORS

RECEPTION SPONSOR ASSOCIATION PARTNERS

MEDIA PARTNERS


Sponsor Profiles

LIFETIME ASSOCIATION PARTNER

www.digitialanalyticsassociation.org

Booth: 317

TheDAAisanot-for-profit,volunteer-poweredassociationthathelpsmemberslikeAdobe,ExpediaSASandYahoo!becomemorevaluablethrougheducation, community, research and advocacy. The DAAwasfoundedastheWebAnalyticsAssociationin2004.Theorganizationhasalmost3,000membersincluding over 70 corporate members worldwide, representing forty countries and a broad spectrum of expertise.FormoreinformationabouttheDAA,ortobecomeamember,visittheDAAwebsiteat:www.digitalanalyticsassociation.org.

DIAMOND SPONSOR

www.foresee.com

Booth: 123

Asapioneerincustomerexperienceanalytics,ForeSeecontinuously measures satisfaction across customer touch points and delivers critical insights on where toprioritizeimprovementsformaximumimpact.BecauseForeSee’ssuperiortechnologyandprovenmethodology connect the customer experience to the bottom line, executives and managers are able todrivefuturesuccessbyconfidentlyoptimizingthe efforts that will achieve business and brand objectives.Theresultisbetterbusinessforcompaniesand a better experience for consumers. Visit us at www.ForeSee.comforcustomerexperiencesolutionsand original research.

GOLD SPONSOR

www.adobe.comBooth: 223

AdobeMarketingCloudisthemostcomprehensiveand integrated marketing solution available, enabling marketerstomeasure,personalize,andoptimizemarketing campaigns and digital experiences for optimal marketing performance. With its complete set ofsolutions,real-timedashboardsandacollaborativeinterface, marketers are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

SILVER SPONSOR

www.resolute.com

Booth: 228

ResoluteDigitalisadigitalagencythatbuildsproprietary tools and custom solutions enabling brands to more intelligently engage their customers. Foundedbyamissiontocreateasmarteragency,ResoluteDigitaliscommittedtoitscorevaluesofintegrity, excellence, expertise and a passionate entrepreneurial spirit.

WithanengineeringandanalyticsteaminourNYCoffices,wehaveastrongrecordofdeliveringcutting-edgemulti-platformexperiencesontimeandwithinbudget.


BRONZE SPONSORS

www.anametrix.com

Booth: 120

Anametrixtransformsmarketingwithdigitalanalytics.Wecollect,analyze,andmakesenseoutof data across all channels in real time to enable marketers to discover new truths about customers, prospects,andthemarketatlarge.Anametrixdelivers360-degreevisibilityintobusinessdatato uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and morepredictableimpactonrevenue.Foundedin2010bythetrailblazingwebanalyticsteambehindWebSideStory,AnametrixhasheadquartersinSanDiego,CA

www.ensighten.com

Booth: 140

Ensighten,theleaderinenterprisedataandtagmanagement, boosts marketing agility and eases privacycompliancewiththeindustry’sfirstAgileMarketingPlatform(AMP).EnterprisemarketersuseEnsighten’sproprietarydataandtagdeliverynetworkand patented technology to execute any marketing initiative,achieveone-to-onemarketinganddelivergreat experiences.

www.tealium.com

Booth: 241

Tealium, the leader in enterprise tag management makesiteasyfororganizationstoadd,modifyand remove digital marketing page tags through a

singlelineofcode.Themarketing-friendlyapproachenables business users to manage all their tagging requirementswithoutJavaScriptknowledge.Tealiumoffers turnkey integration with hundreds of online vendors;superiorscaleandperformance;andadeepenterprisefeaturesettohelporganizationsincreasemarketing agility, reduce tagging costs, and improve site performance.

www.tech.ubc.ca

Booth: 315

UBCContinuingStudiesoffersthe100%onlineAwardofAchievementinDigitalAnalyticsprogramincollaborationwiththeDigitalAnalyticsAssociation(DAA).Thisawardwinningprogramisoneofourmostpopularprogramswithover750graduates.AlsoinpartnershipwiththeUniversityofCalifornia,IrvineExtension,UBCContinuingStudiesjointlyofferstheCertificateinWebIntelligenceprogram.Formoreinformation on these programs and our recently launched100%onlineCertificateinDigitalStrategy,visit our website.

www.extension.uci.edu

Booth: 319

UniversityofCalifornia,IrvineExtensionoffersaWebIntelligenceCertificateProgramofferedjointlywithUniversityofBritishColumbia(UBC)ContinuingStudies,inpartnershipwiththeDAA.Toreceivethecertificate,studentscompletefouronlinecoursesrequiredfortheUBC/DAAAwardofAchievementinDigitalAnalyticsandfiveunitsofcourseworkfromamongtheUCIrvineExtensionelectives.FormoreinformationonthisaswellasourcertificateinPredictiveAnalytics,pleasevisitwww.extension.uci.edu.

Sponsor Profiles


TURNKEY SPONSORS

www.idashboards.com

Booth: P6iDashboards’patentedInteractiveIntelligenceallowsusers to connect with their data on a different level, creating an experience that transcends charts and graphs. Through an innovative approach to datavisualization,iDashboardshasredefinedthedashboard experience leveraging visual intelligence, captivating graphics and rapid development features. Gauges,analyticsandreportsonlybegintoscratchthesurfaceofwhatispossiblewithiDashboards.Visually interactive images, animated charts, and drag and drop design functionality work in unison to craft a solution that is unparalleled by the competition. Downloada30daytrailandconnectwithyourdatatoday, www.idashboards.com/cloud.

www.numericjobs.com

Booth: P5NumerichasbeenrepresentingAnalyticsProfessionalstoourclientcompaniessince1999.RecognizedforexcellenceinAnalyticsStaffing,Numericiswell-knownthroughouttheUnitedStatesforprovidingnichetalent.OurclientsareFortune500companiesinawiderangeofindustries,includingretail,financial,advertising,insuranceandmore.

www.numericanalytics.com

Booth: P4NumericAnalyticsistheleaderindigitalmarketing,analytics,optimization,marketingautomation.Wehelpclientscreatedata-drivenmarketingorganizationsandachievesustainablecompetitiveadvantages. We are the only digital marketing organizationintheworldthathastheexpertiseandstrategicrelationshipswithAdobe,Teradata,TeaLeaf,

Opinonlab,andPentaho.

LANYARD SPONSOR

www.opinionlab.comOpinionLabisthegloballeaderinVoiceofCustomer(VoC)feedbackinnovation,servingaprestigiousclientlistthatincludesnearlyhalfofFortune50organizationssuchasWal-Mart,BankofAmerica,FordMotorCompany,andmanymore.Withreal-time listening solutions for every brand touch point, this pioneering VoC platform invites consumers to share input in their own words, at anytime, from anywhere,helpingorganizationscollect,understand,and leverage both structured and unstructured customerdata.Foroveradecade,hundredsoftheworld’s leading brands have looked to the familiar [+]feedbacksymboltobetteracquire,engage,andretain customers through an approach so streamlined it’s groundbreaking: listen always, listen everywhere. The result is actionable customer insight that sparks foundational improvement to companies’ products, people, and brands.

RECEPTION SPONSOR

www.resonateinsights.com/company

Resonate, founded in 2008, has pioneered a newmodelforusing“BigData”todevelopasophisticated understanding of consumer values, attitudes and beliefs. Marketers need to understand “why”theaudiencestheytargettakeaction.Resonateanswersthatquestion,whilemakingitsimple to put that knowledge to work creating positive results for political campaigns and marketing initiatives.

Resonate’suniqueapproachgoesbeyondtraditionaltargeting criteria such as demographics and interests. Politicalcampaigns,advocacygroups,andmajor

Sponsor Profiles


corporationsnowuseResonate’sValues-BasedBigDatatotargettheiradcampaignsbasedonviewers’otherwiseunidentifiablevaluessuchaspatriotism,environmentalism, taste for luxury, or interest in innovation.

Resonate’sinvestorsincludeRevolutionGrowth,GreycroftandiNovia.

ResonateisheadquarteredinReston,Va.withofficesinChicago,LosAngeles,NewYorkandWashingtonD.C.

ASSOCIATION PARTNERS

www.abpmp.org

TheABPMPisanon-profit,vendorindependentorganizationdedicatedtotheadvancementofBPMconceptsandpractices.ABPMPispractitioner-orientedandpractitioner-led.Visitusatwww.abpmp.org

ABPMPInternationaliscontinuallyworkingona series of professional educational programs to supporttherecognitionofBPMasaprofessionaldiscipline.ThisincludesourrecentlyreleasedGuidetotheBusinessProcessManagementCommonBodyofKnowledge(BPMCBOK®),theBPMModelCurriculum,andtheonlyinternationalCertificationprogramforBPMpractitioners(CBPP®)releasedinJanuary2010.Thereareover800CBPP’scertifiedworldwideasofJanuary 2013.

www.sncr.org

TheSocietyforNewCommunicationsResearch(SNCR)isaglobalnonprofit501(c)(3)thinktankdedicatedto the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society.

SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies. The Society’sFellowsincludealeadinggroupoffuturists,scholars, business leaders, professional communicators, members of the media and technologists from aroundtheglobe–allcollaboratingtogetheronresearch initiatives, educational offerings and the establishment of best practices.

FollowSNCRonTwitter,becomeaFacebookfanandjoinSNCRonGoogle+.

Formoreinformation,visittheSNCRWebsiteatsncr.org,[email protected].

MEDIA PARTNERS

www.cmswire.com

CMSWire.com,publishedbySimplerMediaGroup,coversdigitalCustomerExperienceManagement,WebContentManagement,Enterprise2.0andEnterpriseInformationManagement.TheCMSWireaudience is composed of mature practitioners, tech savvy marketers, consultants, vendors and analysts with a focus on digital marketing, collaboration and information management, including web experience management, content, document and asset management technologies, web publishing, and social business.

www.customerthink.com

Customer Think is a global online community ofbusinessleadersstrivingtocreateprofitablecustomer-centricenterprises.Eachmonth,thesitereaches over 200,000 subscribers and visitors from 200countriesviaemail,RSS,LinkedInandTwitter.

Sponsor Profiles


CustomerThink currently serves over 80,000 visitors permonth.OurmainareasofcoverageareCustomerRelationshipManagement,CustomerExperienceManagement and Social Business. This is the place to learnabouteveryfacetofcustomer-centricbusinessmanagement in articles, blogs, interviews, and news.

www.econsultancy.com/us

Econsultancyisacommunitywheretheworld’sdigital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quickanswers,comparenotes,helpeachotheroutand discover how to do everything better online. Foundedin1999,Econsultancyhasgrowntobecomethe leading source of independent advice and insight ondigitalmarketingandecommerce.Ourreports,events, online resources and training programs help our 120,000+ members make better decisions, build businesscases,findthebestsuppliers,looksmartinmeetings and accelerate their careers.

www.retailwire.com

RetailWire is the retailing industry’s premier online discussionforum.RetailWire,launchedinFebruaryof 2002, goes beyond conventional headline news reporting.Eachbusinessmorning,RetailWireeditors pick news topics worthy of commentary by its“BrainTrust”panelofindustryexperts,andthegeneral RetailWire membership. The results are virtual round tables of industry opinion and advice covering key dynamics and issues affecting the retailing industry.

ForafreesubscriptiontotheRetailWiree-newsletters,please go to: http://www.retailwire.com/register.

www.mthink.commThink,LLCpublishesbusiness-to-businessthoughtleadershipprojectsthatfocusontheconvergenceoftechnology and business. Working in partnership with leadingcompaniesandorganizations,mThinkbuildscollaborative communities that include participants from all industry sectors: end users, consultants, solution providers, trade associations, analysts and academics.mThinksynthesizesthisjointexpertisetopublish visionary, detailed reports with companion web sites.

www.topseos.com

The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include:searchengineoptimization,payperclickmanagement,affiliatemarketing,socialmediaoptimization,andmanymore.Since2002,topseoshas been a trusted resource for businesses looking to launch or improve internet marketing campaigns. Thepathfinderserviceallowstopseostoworkdirectlywithyoutohelpfindcompaniesthatbestfityourbusiness needs. Why waste time searching through thousandsofsiteswithfalsepromises?Gostraighttothe authority, gain insight into the industry, and work with the best.

www.visibilitymagazine.com

VisibilityMagazine,foundedin2007,hasbecomethe guide to latest trends in internet marketing. VisibilityconductsinterviewswithCEOs,sharesopinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally,Visibilitywillreachmanyfringe

Sponsor Profiles


businesses that may have been contemplating entering or expanding their Internet marketing campaigns.Visibilityispublishedquarterlyandcoversa wide range of topics including, but not limited to,organicoptimization,pay-per-clickmarketing,websiteanalytics,affiliatemarketing,andpressreleasedistribution.Visibilityembodieshigh-qualitycontent, good sense, superior taste, and the character ofconscientiousjournalism.

www.thewhir.com

Since2000,TheWebHostIndustryReviewhasmadea name for itself as the foremost authority of the Web hosting industry providing reliable, insightful

and comprehensive news, interviews and resources tothehostingcommunity.TheWHIRBlogsprovidesa community of expert industry perspectives. The WebHostIndustryReviewMagazinealsooffersabusiness-minded,issue-drivenperspectiveofinteresttoexecutivesanddecision-makers.WHIRTVofferson demand web hosting video interviews and web hosting video features of the key persons and events ofthewebhostingindustry.WHIREventsbringstogetherlike-mindedhostingindustryprofessionalsanddecision-makersinlocalcommunities.TheWHIRisaniNETInteractiveproperty.FormoredetailsaboutTheWHIR,visithttp://www.theWHIR.com.FormoreinformationoniNETInteractive,visit www.iNETinteractive.com.

Sponsor Profiles

�� Enhance�your�professional�development�and�knowledge�� Learn�about�emerging�best�practices�and�new�standards�� Receive�discounts�to�industry�conferences,�including�an�exclusive�20%�discount�to�the�eMetrics�Summits�� Collaborate�in�Committees�and�Special�Interest�Groups�that�align�with�your�professional�interests�� Join�(or�start!)�a�Local�Chapter�� Attend�networking�events

Explore what the DAA can do for you. Stop by the DAA booth to talk to members and staff about joining today!

�� Take�advantage�of�member�discounts�on�award-winning,�online�educational�programs�from�the�University�of�British�Columbia�and�University�of�California-Irvine�� Get�certified!�Becoming�a�DAA�Certified�Web�Analyst�provides�professional�recognition�and�sets�you�apart�from�your�peers�in�the�industry�� DAA�Base�Camp�workshops�are�available�at�eMetrics�Summits�and�provide�classroom�learning�opportunities�from�industry�leaders�� Search�for�your�next�opportunity�on�the�DAA�Job�Board,�and�read�up�on�member-exclusive�career�development�resources�� More�programs�to�be�rolled�out�this�year!

Corporate members receive free CWA exams and Base Camps each year – email [email protected] to find out how to use this benefit!

Boost Your Career with Professional Development Opportunities from the DAA

Make this the year you connect with the DAA to:

EVENTS CALENDAR

www.risingmedia.com

www.emetrics.org

London - October 23-24, 2013Berlin - November 4-5, 2013San Francisco - March 16-20, 2014Toronto - May 12-15, 2014Chicago - June 16-19, 2014Boston - October 6-9, 2014

www.predictiveanalyticsworld.com

London - October 23-24, 2013Berlin - November 4-5, 2013San Francisco - March 16-21, 2014Toronto - May 12-15, 2014Chicago - June 16-19, 2014Boston - October 5-9, 2014

www.affiliatemanagementdays.com

San Francisco - March 19-20, 2014

www.admonstersops.co.uk

London - November 22, 2013

www.buildingbusinesscapability.com

Las Vegas - November 11-15, 2013

www.searchmarketingexpo.com

Stockholm - October 14-15, 2013Milan - November 7-8, 2013Las Vegas - November 20-21, 2013Jerusalem - January 2014San Jose - March 11-13, 2014Sydney - April 2014Munich - March 25-26, 2014London - May 2014Paris - June 2014Seattle - June 2014

www.semtechbizsf2013.semanticweb.com

San Francisco - June 2-5, 2014

www.socialmediaeconomy.de

Munich - November 11-12, 2013

www.textanalyticsworld.com

San Francisco - March 17-19, 2014Boston - October 6-8, 2014

www.conversionconference.com

London - October 23-24, 2013Berlin - November 4-5, 2013San Francisco - March 17-19, 2014Chicago - June 17-19, 2014Boston - October 6-8, 2014

www.socialgamingsummit.de


www.devcon.allfacebook.de

Berlin - November 2013

www.marketingcon.allfacebook.de

Berlin - November 2013

www.webeffectivenessconference.com

USA - September 2014

www.localsocialsummit.com


CONFERENCE GUIDE - eMetrics · CHRIS BROGAN Hyatt Corporation TIM ZUE Boston Red Sox STEVE PETITPAS...

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Transcript of CONFERENCE GUIDE - eMetrics · CHRIS BROGAN Hyatt Corporation TIM ZUE Boston Red Sox STEVE PETITPAS...