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Conference snapshot
Day One 17 June 2014
Program Introduction NOUS Group
Driving forces presentation Michael Monaghan, ATO
Scenarios for the future Michael Monaghan, ATO
Transforming business models David Koch
What do clients want? Michael Monaghan, ATO
What do we see in the future scenarios? Association Industry Panel
Challenges for regulators Cynthia Coleman, Tax Practitioners Board
Where do we want the system to go? NOUS Group
Changing a model Catherine Walsh, Australia Post
Day Two 18 June 2014
Summary Day One NOUS Group
Tax administration transformation Geoff Leeper, Second Commissioner ATO
Technology transformations & ELS to SBR Chris Thorne, Enterprise Solutions and Technology ATO
Future business models NOUS Group
What now? How do we make our preferred world a reality? Michael Monaghan, ATO
Event program
Program introduction
The environment is changing
Be alert, not
alarmed
Computers talking to computers
We need to work
together
Client expectations are changing
A call to arms for
the profession
Driving forces
In late 2013 and early 2014, the ATO, in partnership with ThinkPlace, undertook a research study with thought-leaders and practitioners in both the tax/superannuation industry and the tax administration. The research sought to understand strategic drivers that will lead to important and sometimes fundamental shifts in the taxation environment. The Australian Tax Office (ATO), business, and the tax profession will need to respond to these challenges and opportunities, and these responses will need a mix of evolved approaches and sometimes entirely new thinking to optimise compliance and ensure a healthy, effective taxation regime that delivers a fair revenue outcome. The next decade promises a tax environment of increasing complexity for all players. This complexity will be driven by shifts right across the taxation ecosystem. Some of these shifts are already emerging, others are strongly indicated by current trends and forecasts.
Scenarios – The development Scenario planning: also called scenario thinking or scenario analysis, is a strategic planning method used to make flexible long-term plans. Scenario planning may involve aspects of systems thinking, specifically the recognition that many factors may combine in complex ways to create sometime surprising futures. What did we do?
Identify the focal issue or decision
•Interview practitioners and stakeholders
Identify key forces in the
local environment
•Multi-country country business •Engaged public •Disruptive
technology •Changing
professional capability
List the driving forces
Rank key factors and
driving forces by
importance and
uncertainty
•Connected –Disconnect •Cutting Edge –
Out of Touch
Select scenario
logics (the x and y axes)
•Traffic jam • Booming
business •Desert island •Big fish, small
pond
Flesh out the scenarios
Explore implications
Select leading
indicators and
signposts
Scenarios – The development
Multi-country business
Disruptive technology
Changing professional
capability
Engaged public
Connected / Disconnected Cutting Edge / Out of touch
David Koch: Chairman Port Adelaide Football Club
Six Pillars of Port Adelaide Football Club
Discipline of Board •Governance •Diversity
Leadership and culture
•Set big goals •Be best practice •Professional development
Local build retainment
•Think global, support local •Change the way we think
Eastern seaboard strategy
•International brands •Good brands attract good
brands
Relevant national brand
•Appeal to everyone •Influence changes you
want •Everyone signs onto
changes
Bunch of go getters •Have stretch goals •Think outside the box •Leverage opportunities •Data analysis
What do clients want?
What makes your tax advisor
‘valuable’ to you? Provide me with business advice
Understands my industry
Do more than just my tax return
In touch with things that
will build my business
What role does your agent play in your
business? Helps me manage my affairs so I can spend more time
running my business
My agent manages the relationship between me and the ATO
Provides me advice on how I can
minimise my tax
Helps me build my own wealth and the wealth of my business
How do you think electronically sharing your
business data with your adviser
helps you?
It means I’m getting a
better level of service
Real time data – real
time solutions
I can invest once in my software and my advisor can do the rest
for me
He can help me identify
trends in my business
How do you think ‘computers talking to
computers’ will help you in your business
Less filling in forms
and wasting time
The data’s all just there
Changing and moving my
business around will be easier
I’ll have more time to think about where I’m taking my
business
Hopefully one day, I won’t
need to lodge a BAS
statement
Catherine Walsh Australia Post
Changing environment
• Mail services reducing • Parcel delivery • Competition
Customer focus
• Remain relevant
Legislative requirements
• Postal service standards • Profit requirement
Business Transformation
• Electronic mailbox • Customer life events
Clients > • Embrace their reporting obligations • Embrace education more to make the job easier • Have a go with the software • Work with advisors to ensure they get the right software
for their business • Make the investment • Be confident to not have to depend on tax practitioners
or ATO
ATO professionals > • With borders being eroded, education
understand slants • Increase technological capability
• Don’t be afraid of change • Embrace disruption • Diversify from ATO related services • Engage with the ATO • Education and provision of other services • We need to move • Build knowledge and skills • Increase our value added services
Software providers > • Shared vision • Holistic approach • Honesty – what does the software do? • Functionality and connected • Common interest in engagement • Competitiveness in software – allow for transfer
ATO > • Can’t put ‘tax’ and ‘simplification’ together • Change laws – jurisdictional issues • International cooperative regimes • Consult and engage • Cut red tape and accessibility • More accurate information • Impose penalties and sanctions to increase participation
Greater collaboration
Common themes for change
Clients > • Need to embrace technology • Hard to change people • Pressure for bigger refunds • Immediate responses on queries • Continually upgrade IT systems • Need to adopt new technology • Open minded, educated,
qualified • ATO and service provider need
to improve communication • Not getting help from
practitioners on time • Proactive • Email for information exchange • Full cooperation with tax
practitioners • Submission of source documents
on time • Improve record keeping • Full, honest disclosure • Provide tools to implement and
embrace technology • Increased risks for clients
sourcing advice online or overseas
Tax professionals > • Awareness of technology, law
and practice • Agility, education, knowledge,
skill • Willingness to do other things • Grow business • Be proactive • Awareness of risks in gaining
overseas advice • Need to co-design with ATO and
software providers • Support and assistance to adapt • Acquire skills to change • Make clients aware of risks of
self-diagnosis • Be aware of clients’ needs • Be prepared for change • Succession planning and
environmental impacts • Professional bodies need to
support education of members • Use appropriate software to
ensure integrity of data • Build networks overseas to
enable timely and correct international advice to clients
• Professional development
Software providers > • Tell us the limitations of the
software • Co-design with clients and
practitioners • Make any transition as seamless
as possible • Provide information on SBR and
software enhancements • Be aware of fast moving world • Reliability, accuracy, ease of use • Scalability, personalisation and
customisation of software • Talk to clients • Consistent with other software • Provide more training • User friendly, intuitive,
compliant software • Auto-fill data and report
generation • Reasonable cost • Ease of transferring • Cloud based systems • Cooperative communication • Commercial principles • Adhere to Trade Practices Act • Products exist but not
developed to suit modern needs
ATO > • ATO Prefill information • Transparency of plans • Provide more relevant training • Website more searchable • Better relationships with
practitioners and clients • Provide a disclaimer that advice
is general • Get consistency in advice • 6 weeks response to 2 week • More in touch with practitioners • Improve technical support • Simplify legislation • Regular CPD • Upgrade Portal • Consistent information and
advice • Improve help line • Webinar on the website • More reliable technology • More collaboration with
software providers • Simplify language • React more quickly to change in
legislation • Interact with other jurisdictions • Outline expectations • Cut red tape
Traffic jam
Booming business Clients > • Qualifications • Clients working in an improved
system • Real time data availability from
business stakeholders • Good record keeping • Conscious with deadlines • More consultation with tax advisor • Training for clients • Be aware of international tax
obligations • More timely interaction with tax
agent • Need to be aware that there is a
difference between accounts figures and deductibility
• Confident that systems work • Self selected tax practitioner • See themselves as part of compliant
culture • Use SBR to enter information • Large clients talking to other
offshore business units • Change how information is
presented • Invest in software needed • Interactive, timely, real time,
complete and accurate information • Consult before acting • Invest in technology • Seek advice from qualified advisors
Tax professionals > • Education • New technology platforms • Connect and communicate with
clients, software providers and ATO • Provide quality service • Easy backup and access of files • Make more money • Work on business not in business • Quality of staff • Quicker processing times • Training • Be accessible to clients • Have 3rd party contracts where
information isn’t available in-house • Educate clients in technology & law • Help clients embrace change • Filter content to client to meet client
needs • Differentiate between transactions
that need practitioner advice and those that don’t
• Associations talk to international counterparts
• Improve processes and procedures • Educate clients • Work with educational institutions • Update curriculum • Investment in people, knowledge,
systems • Are accountants & business advisors • Globally connected • Deal with increased competition
Software providers > • Clients, banks and business
collaboration • Why enter transactions? • Standardised • Build computerised tax system • Timely software • Real time data and data sharing • Free training on software updates • Rebate incentives • Electronic data transfer • Up to date information for clients • Easier to produce reports to share
with clients • Reliable • Cloud based • All computers communicate • Keeping up with pace of change • Providing solutions for storage • User friendly software • Architecture covers most needs (no
bespoke systems) • Easy to use • Has a shelf life • Incorporate SBR • Have appropriate security • Be involved with users’ businesses • An NBN • Connectivity of platforms • Reliable software • Learn from best practice • Webinars and training
ATO > • Proactive advice • Encourage simplification of system • Bypass low-risk taxpayers • Business visits • Push to simplify tax law • Real time data availability • Consistent advice and information • Provide alerts • 24/7 availability • Update Portal over-night • Collaboration with software
providers • Keeping up with the pace of change
and advise community • Provide up-to-date information
when sending letters • Can’t put ‘simplified’ and ‘tax’
together • Improve data sharing between ATO,
client and practitioner • Invest in systems • Reward clients and practitioners for
compliance • Engage with practitioners • Aim for long term consistency • Lead the development of a global
standard • Security of data • Help yourself to raw data • Reduce dependence on income tax • More rapid upload of data • Accessibility
Desert island Clients > • Education • Willingness to embrace new
technology • Invest in better value from software
profession • Already restricted by its
geographical location • Give clients choices on
communication • Coordinate with practitioners • Lose faith in practitioner • Be more informed • Need to realise tax difficulties • Need an element of compulsion to
get connected • Use technology to optimise business • Need reliable access to internet • Buy right software • Education and financial awareness • Shoe Box • Not fully embracing technology • Current incompetence with basic
bookkeeping • Encourage tax agent to skill up and
diversify • Meet with accountant and look for
better accountants
Tax professionals > • Proactively promote change • Skill up • Move with technology changes • Build client trust • Give client choices • Client follow-ups • Set reminders • Internet access for all staff • Out of date and not satisfy quality
assurance • Open clients’ minds to a change • Enhance international networking • Control data integrity • Embrace change with their clients • Change client’s acceptance of
procedures • Invest in technology • Encourage clients to expand
overseas • Find a way to add value • Add value by analysis • Seriously look at service offering • Educate on provision of services • Don’t give up • Influence institutions • Articulate needs, not just irritants • Learn to complement technology • Associations to pressure members • Diversify from ATO related services • Stop doing routine things • Network with people who are able to
step out of this world
Software providers > • Common platform • Stop being greedy • Share some useful tools • Listen to clients and profession • International software providers
give cheaper, faster services • Innovation – software will be easily
implemented & upgraded • Differentiated models • Update compliance • Educate users • Simpler electronic solutions • Can only deal with Australian
transactions • Face to face dialogue with tax
professionals • Implement innovations into
software – SBR • Consult with clients and
government to find opportunities • Scale products to advisor and client • IT infrastructure is a must • Market benefits to clients • Ensure affordability • Co-communicate and co-design • Make it ‘easy’ • Modulise offering • Provide ongoing support • Lack of integration with tax returns • Stop double input of data • Have to use new platform for
technology
ATO > • Business interchange • Mandate standards • Invest in SBR and recording • More tax evasion • Implement a system where a level of
compliance must be done • Withdraw from investments in the
portal • Scrap refund system • Penalties and sanctions • Collaborate with clients, software
providers and practitioners together • Reduce red tape • Reduce national boundaries • Address double taxes • Clamp down of companies shifting
profits overseas • International data exchange • Invest in and fix IT systems • Increase training and skills of its
people • Lead and encourage connectivity • More regulation about use of
technology • Educate community of global
opportunities • Continue to collaborate, push SBR • Engage public debate on journey • Use social media • Annual GST variations • Stop assuming you’re right
Big fish, small pond Clients > • Change procedures to have system
to match new technology • Need to be bought along to get
more connected • Establish connections to expand
potential client market • Already struggle with existing
technology • Adopt new technology • Provide information in timely
manner • Infrastructure • Moving too far ahead • Push for NBN • Give clients tools to embrace
technological progress • Learn self-management and
diagnosis • Awareness of issues and seek help • Software driven by clients and
providers isn’t coordinated • Engage with ATO and practitioners • Use technology – SBR • Business coaching in overseas
environment • Not fully embracing reporting
obligations • Connect with tax obligations • Have a go and learn • Invest • Lobby for removal of global
constraints
Tax professionals > • Improve internet • Get more knowledge • Get connected • Improve connectivity with clients • Need to be bought along to get
more connected • Help clients expand their business
opportunity • Will have difficulty with rapid
technological change • Provide timely report to clients • Too much attention on new
technology • Push for NBN • Add value or will become extinct • Embrace change • Client base demands us to work
beyond boarders • Understand how to use and
implement technology • Need to improve skills to meet
changing environment • Engage with ATO and taxpayers • Encourage client use of SBR • Use SBR when dealing with ATO • Associations advocate for IT
infrastructure • Build capability • Form relationships with larger firms • Acquire broader knowledge • Invest in own technology • Accept changes
Software providers > • More user friendly • Pricing • Communication with clients • Security of data • Explain and educate users better • Build software for clients, ATO and
practitioner • Software provides will have
problems implementing law changes
• Check in with users about cloud based software
• Effective help guidelines • Easy access to support teams • Infrastructure • Getting more of a monopoly • Push for NBN • Improve offering • Provide consistent messaging • Manage expectations • Scalability, personalisation,
customisation • Need IT infrastructure solution • Facilitate technology improvements • Keep up with international
developments • Technology good by hard to use • Educate and innovate • Deliver what they promise • Connectivity of software globally
ATO > • No appropriate communication with
practitioners • Reward taxpayers who get
connected • Ensure tax system doesn’t constrain
global growth • Lobby for better IT infrastructure • Support changes of law to support
use of technology • Work with other government
agencies • Improve website • Infrastructure • Consistent view of ATO service offer • ATO may not understand technology • Push NBN • Simplify tax law • Provide consistent advice on
expectations • Workshops to assist development of
practitioners skills • Can we get electronic mail • Opt out of paper correspondence • Implement infrastructure and
technology improvements • Encourage engagement with
practitioners and taxpayers • Improve infrastructure and systems • Reduce level of bureaucracy • Timely information and advice • Information overload • Improve relationships
Industry next steps
Next steps…
Outcomes to National Tax
Liaison Group
ATO Tax Practitioner Group: •Standard Business
Reporting •Scenarios
•Further collaboration
ATO – software developers -
practitioners- clients
collaboration
National IT infrastructure push
Associations lead further discussions
ATO lead co-design on reintervention
initiatives