Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific...

68
Conference Briefing Package Bangkok, Thailand December 5-7, 2012 Cisco Data Center Connection enter

Transcript of Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific...

Page 1: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

ConferenceBriefing Package

Bangkok, ThailandDecember 5-7, 2012

Cisco Data Center Connection

enter

Page 2: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

Welcome Message 2

Welcome

Content Page

ABCDEGHILMPRSTW

Dear Valued Partner,

Greetings! We are very pleased to have you join us next week in Bangkok for Cisco Data Center Connection.

Looking ahead, we foresee an unprecedented diversity of opportunities for Cisco and our partners across Asia Pacific, Japan and Greater China. We will be sharing our perspective on these opportunities, strategy and technology within our Unified Data Center and Cloud portfolios and how we support and accelerate the growth of YOUR business.

At this event, let’s also take the opportunity to engage and interact and build on our relationships. It’s a time for Cisco to express our appreciation for all you do, and have some fun!

We look forward to seeing more of you during the event and strive to make this a truly valuable experience for you.

Best Regards,

Stanimira Koleva Vice President, Partner Business Group Asia Pacific, Japan & Greater China

Andre SmitManaging Director, Data Center ArchitectureAsia Pacific, Japan & Greater China

Page 3: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

Content Page 3

Welcome

Content Page

ABCDEGHILMPRSTW

S

W

P

T

R

G

H

I

L

Hotels

Internet

Lost & Found

Gala Dinner (It's YOUR Party)General Event InformationGiveawaysGreen Initiative

ParkingPhone Numbers to NotePresentation Materials

TranslationTransportation

WeatherWebsites

Speaker BiographiesSolutions Showcase (Show YOU!)

Registration

A

B

C

D

Agenda at a GlanceAirport InformationAirport Transfers

Cisco Hospitality DeskContact Information

BadgesBusiness Center

Dress Code

E ElectricityEmergencyEvaluationsEvening Party (Senses of Thailand)Executive 1:1 MeetingsExecutive Roundtable Reception

M MapsMeals

Page 4: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

Agenda 4

Wednesday, December 5, 20129:00 am – 9:00 pm Registration Ballroom Foyer

Level 2

9:00 am – 5:00 pm Executive 1:1 Meetings Panisea 1–3Level 1

Riverside 3Level 2

3:00 pm – 4:00 pm UCS Basics (Pre-Conference Session) PompadourLevel 2

6:30 pm – 10:00 pm Evening Party (Jointly with Partner-Led conference) Royal Thai Navy Convention HallArun Amarin Rd, Bangkok Yai, Bangkok 10600, Thailand

Agenda at a Glance

Airport Information

Wednesday, December 5

Thursday, December 6

Friday, December 7

Airport Transfers

Page 5: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

Agenda 5

Thursday, December 6, 20127:30 am – 9:00 am Registration Ballroom Foyer

Level 2

9:45 am – 11:15 am Data Center Solutions Overview & Roadmap Ballroom 1-2Level 2Satinder Sethi

Vice President, Data Center Solutions Engineering, Cisco

11:15 am – 11:30 am Break Ballroom 1-2 FoyerLevel 2

9:00 am – 9:15 am Conference Welcome Ballroom 1-2 Level 2Stanimira Koleva

Vice President, Vice President, APJC Partner Business Group, Cisco

9:15 am – 9:45 am Cisco Data Center FY13 Sales Strategy Ballroom 1-2 Level 2Andre Smit

Managing Director, APJC Data Center Sales, Cisco

Data Center business continues to be one of the key growth engines for Cisco. To capitalize on this booming market for both partners and Cisco, we have to align our strategies and priorities so as to drive the DC business cohesively, together. In this session, we will share with you the Data Center sales strategy and the key tactics for FY13.

Agenda at a Glance

Airport Information

Wednesday, December 5

Thursday, December 6

Friday, December 7

Airport Transfers

Page 6: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Agenda at a Glance

Airport Information

Wednesday, December 5

Thursday, December 6

Friday, December 7

Airport Transfers

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

Agenda 6

Thursday, December 6, 2012 (continued)

12:15 pm – 1:15 pm Lunch

1:15 pm – 2:15 pm Gartner Analyst Briefing: Validation of market opportunity for UDC and Cloud

Ballroom 1-2Level 2

Naresh SinghPrincipal Research Analyst, Gartner Research

11:30 am – 12:15 pm Cisco Data Center Solutions Go-To-Market Update Ballroom 1-2Level 2

MezzanineLevel 1

Brian AllisonDirector, Worldwide Channels Data Center/Virtualization Solutions, Cisco

Michael Joffe SSVPG UCS Product & Data Center Solution Manager, Cisco

The trends of virtualization and end user device proliferation continue to drive significant industry change. This session frames Cisco's Data Center solutions go-to-market strategy and partners' opportunities to thrive in this era of rapid change.

2:15 pm – 3:00 pm Data Center Partner GTM Programs and Resources Ballroom 1-2Level 2Sam Svitenko

Sales Business Development Manager, Worldwide Partner Organiza-tion, Cisco

• Update on new and upcoming Go-to-Market programs• Server availability improvements made in the APJ region• Announcement of new program to improve partner margins on new UCS accounts

Page 7: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

Agenda 7

Thursday, December 6, 2012 (continued)

3:15 pm – 4:00 pm UCS Applications / Use Cases in APJC Ballroom 1-2Level 2Darryl Mckinnon

Director, Technology Solutions, Data Centre & Virtualization, Asia Pacific & Japan, Cisco

UCS has been gaining tremendous and increasing adoptions since its launch in 2009. Cisco’s innovations in UCS which integrates network, compute, virtualization and management have brought a fundamental change in how computing systems are built, deployed and managed. In this session, we will share with you the key UCS benefits and some customer success stories and use cases in APJC.

4:00 pm – 5:00 pm Cloud Business Transformation: Financial Impact Ballroom 1-2Level 2Doug Farndale

Director, Cloud Partner GTM, APJC, Cisco

Mark R. WilliamsSenior Channel Consultant , MarketBridge

5:00 pm – 7:00 pm Executive Roundtable Reception (Lucky Draw) Riverside 1-2Level 2

7:00 pm – 9:00 pm Senses of Thailand (Evening Party) Ballroom 1-2Level 2

3:00 pm – 3:15 pm Break Ballroom 1-2 Foyer Level 2

Agenda at a Glance

Airport Information

Wednesday, December 5

Thursday, December 6

Friday, December 7

Airport Transfers

Page 8: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Agenda at a Glance

Airport Information

Wednesday, December 5

Thursday, December 6

Friday, December 7

Airport Transfers

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

Agenda 8

Friday, December 7, 2012

8:30 am – 9:20 am Defining The Future Together (Ultrabook-Early bird prize)

Ballroom 1-2Level 2

Balaji M SrinvasanWorldwide Partner BDM for Cisco, Intel

Intel believes that technology is a key differentiator that allows a business to not only survive, but thrive. We use technology to enhance employee productivity, to facilitate business growth, and to continually drive business efficiency and bottom line results. Together with our ecosystem we use technology to drive transformation and deliver business values to the enterprise.

7:30 am – 8:30 am Registration Ballroom FoyerLevel 2

9:30 am – 10:00 am

EMC & Cisco: A Shared Vision to Enable IT Transformation

Breakout Session 1 PompadourLevel 2

Joergen JakobsenVice President and General Manager, Channels - Asia Pacific and Japan, EMC

Uma BalasingamStrategic Channels Development, Asia Pacific/Japan, EMC

EMC and Cisco are market leaders in storage/networking technologies, solutions and services for Data Center environments. EMC and Cisco also have a world class partnership and shared vision of how Cloud Computing is transforming the IT industry. Learn how EMC and Cisco are accelerating this journey to the cloud for their joint partners and customers with VCE, VSPEX, and other best of breed solutions.

Page 9: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Agenda at a Glance

Airport Information

Wednesday, December 5

Thursday, December 6

Friday, December 7

Airport Transfers

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

Agenda 9

Friday, December 7, 2012 (continued)

'Cisco Compatible' All UCS VDI Integrated Solution Riverside 1-2Level 2Kris Tsao

Alliance Manager, Nexenta

• Cisco Compatible Solution - VDI Solution on All UCS Platform for desktop provisioning (utilizing B230s) and storage deployment (utilizing C240s).• Reference Architecture can support dedicated and floating use cases with best in class performance density• Click to deploy VDI application that can manage entire lifecycle of VDI and storage.

9:30 am – 10:00 am

10:10 am – 10:40 am

Delivering the Software-defined Datacenter and Empowering the Workforce of Tomorrow – Today (Lucky Draw)

Breakout Session 2

PompadourLevel 2

Vicki BatkaAPJ Senior Director, Channels, VMware

This presentation will outline how VMware & partners can help customers build the datacenter of tomorrow: The Software Defined Datacenter. IT decisions today have to be reverse engineered with the user at the start of any planning process. In addition, organizations must enable a new generation of web based applications to be available from any device, instantly and securely. That demands highly flexible and scalable infrastructure. This session will focus on how we can help our customer move their IT to a service delivery model and how we need to change our approach to customers – what new skills are required & the kind of conversations we need to have with our customers.

Page 10: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Agenda at a Glance

Airport Information

Wednesday, December 5

Thursday, December 6

Friday, December 7

Airport Transfers

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

Agenda 10

Friday, December 7, 2012 (continued)

FlexPod with Microsoft Private Cloud: Strategy and Opportunity in APAC

Riverside 1-2Level 2

Antoine AguadoSenior Director, Server and Private Cloud lead APAC, Microsoft

Microsoft will share with you the latest vision of our Cloud OS strategy, discover the Flex pod partnership with Cisco, Microsoft and NetApp We will also explore the key differentiators against competition and size of the opportunity in APAC and market dynamics.

10:10 am – 10:40 am

Break Pompadour FoyerLevel 2

Riverside 1-2 FoyerLevel 2

10:40 am – 11:00 am

11:00 am – 11:30 am

FlexPod: Agile Data Infrastructure for the Virtualized Data Center (Lucky Draw )

Breakout Session 3 PompadourLevel 2

Peter HowardVice President, Worldwide channels strategy, NetApp

John JooAlliance Executive, NetApp APAC

Learn how NetApp and Cisco helps our customers accelerate their transition to the cloud with the prevalidated FlexPod data center platform that integrates components into a single, flexible architecture, increases, and reduces risk. We will also talk about the opportunities that you, the partners have with Flexpod, and the programs that Cisco and NetApp have jointly put together to support our partners in your FlexPod journey.

Page 11: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Agenda at a Glance

Airport Information

Wednesday, December 5

Thursday, December 6

Friday, December 7

Airport Transfers

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

Agenda 11

Friday, December 7, 2012 (continued)

Panduit Intelligent Data Centers & Delivering Value Riverside 1-2Level 2Peter Hamilton

Director of Systems Engineering, Panduit

In this presentation, Panduit will look at how cloud computing are imposing new challenges and needs for a robust and future proven physical infrastructure in the datacentres. You will learn how Panduit collaborate with Cisco and other industry leaders to provide solutions and reference architectures that help accelerate and simplified deployment, reduce risk and increase efficiency and business agility. Panduit will review its value proposition, partner program and available resources and tools to enable our partners growing their datacentre business and profitability through delivering a total data center solution that integrate with Panduit Unified Physical Infrastructure solutions.

11:00 am – 11:30 am

11:45 am – 12:15 pm Winning with Cisco Services (Lucky Draw) Ballroom 1-2 Level 2Howard Fyffe

Services DCV Architecture Lead, Cisco

Cisco Services has a whole suite of collaborative professional services that partners leverage to provide services to their customers in the Data Center and Cloud services space. The principle of win-win approach will be shared during this session to enable partners to increase their revenue streams.

Page 12: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Agenda at a Glance

Airport Information

Wednesday, December 5

Thursday, December 6

Friday, December 7

Airport Transfers

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

Agenda 12

Friday, December 7, 2012 (continued)

12:15 pm – 12:45 pm Cisco Open Networking Environment (ONE) Overview & Strategy

Ballroom 1-2 Level 2

Craig MaynardUnified Fabric business Regional Manager, Asia Pacific, Japan and Greater China, Cisco

Software-Defined Networking (SDN) has been a hot topic in the industry lately. It is an emerging architecture for data networking that separates the control plane from the data plane in networking equip-ment. In this session, we will share with you an overview on the Cisco Open Networking Environment (ONE) and our strategy around SDN.

12:45 pm – 1:00 pm Wrap Up (Lucky Draw ) Ballroom 1-2 Level 2

Etc…on the River Ground Floor

1:00 pm – 2:00 pm Lunch & Departure

Page 13: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

There are two airports in Bangkok – Suvarnabhumi Airport and Don Muang Airport. Suvarnabhumi Airport is an international airport with airlines from all over the world flying in on regular schedules. Don Muang Airport is the main hub for budget and domestic flights including Air Asia and Nok Air.

The Royal Orchid Sheraton Hotel & Towers is located 37 kilometers away and is a 45-minute drive from the Suvarnabhumi Airport; and located 30 kilometers away and is a 40-minute drive from Don Muang Airport. The hotel is accessible from the airport by public transport and private car.

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

13Airport InformationAgenda at a Glance

Airport Information

Wednesday, December 5

Thursday, December 6

Friday, December 7

Airport Transfers

Page 14: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

14Airport TransfersAgenda at a Glance

Airport Information

Monday, December 3

Tuesday, December 4

Wednesday, December 5

Airport Transfers

There is no transportation arrangement during the event. Taxis (own expense) are easily available from the airport. A one-way taxi fare between Suvarnabhumi Airport and Royal Orchid Sheraton Hotel &Towers costs approximately USD10. A one-way taxi fare between Don Muang Airport and Royal Orchid Sheraton Hotel &Towers costs approximately USD7.

Page 15: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Partner GreenCisco BlueSpeaker OrangeConference Staff Black

Badges

Business Center

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

15Badges

For security purposes, attendees must wear their badge at all times during the conference.

To help identify our attendees, badges are color coded as follows:

Page 16: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Available services and amenities include:

Printing & Photocopy • THB10 per page for double-sided black & white printing A4 page • THB7 per page for single-sided black & white printing A4 page (First 5 pages complimentary per day for in-house guests) • THB15 per page for double-sided black & white printing Legal page • THB10 per page for single-sided printing black & white Legal page • THB25 per page for double-sided black & white printing A3 page • THB20 per page for single-sided black & white printing A3 page

• THB30 per page for double-sided color printing A4 page • THB25 per page for single-sided color printing A4 page (First 5 pages complimentary per day for in-house guests) • THB45 per page for double-sided color printing Legal page • THB30 per page for single-sided color printing Legal page • THB75 per page for double-sided color printing A3 page • THB60 per page for single-sided color printing A3 page

Badges

Business Center

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

16Business Center

Other Services • Translation and Interpretation Services (Subject to language required with 2 days advance notice.) • Express Courier Service/DHL and FedEx (Subject to weight, size and destination)

The Business Center at the Royal Orchid Sheraton Hotel & Towers is located on Level 1.Opening hours: Open all-day. Hotel staff assistance is available from 7:00 am to 7:00 pm.Phone: +66 (0) 2266-0123 ext. 3119

Facsimile Service • THB10 per page for Incoming Fax (First 5 pages complimentary per day for in-house guests) • THB30 per page for Outgoing Fax/Local/Domestic • THB60 per page for Outgoing Fax/International

Page 17: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Cisco Hospitality Desk

Contact Information

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

17Cisco Hospitality Desk

Date Opening Hours Location

Thursday, December 6 9:00 am - 6:00 pm Ballroom Foyer (Level 2)Friday, December 7 9:00 am – 1:00 pm Ballroom Foyer (Level 2)

Wednesday, December 5 9:00 am – 6:00 pm Ballroom Foyer (Level 2)Phone

+66 (0) 2266-0123 ext. 3304 +66 (0) 2266-0123 ext. 3304

+66 (0) 2266-0123 ext. 3304

Please feel free to approach the Cisco Hospitality Desk if you have any queries.

Page 18: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Contact Person Job Title

Erlin [email protected]: +65 9681 2221

Program ManagerStrategic Partner EngagementCisco Worldwide Partner Organization

Michelle [email protected]: +65 9721 1733

Program ManagerStrategic Partner EngagementCisco Worldwide Partner Organization

Ong Khai [email protected]: +65 9674 9881

Program ManagerStrategic Partner EngagementCisco Worldwide Partner Organization

Joy [email protected]: +86 139100942323

Program ManagerStrategic Partner EngagementCisco Worldwide Partner Organization

Cisco Hospitality Desk

Contact Information

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

18Contact Information

Page 19: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Date Event Dress Code

Wednesday, December 5Thursday & Friday, December 6-7 General Session Business CasualThursday, December 6 Senses of Thailand (Evening Party) Smart Casual

It’s YOUR Party (Gala Dinner)

See the table below for the recommended dress codes. Please do not wear sneakers and wear your conference badge at all times as you will not be admitted to any sessions without a badge.

Dress CodeWelcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

19Dress Code

Your party best in shades of blue or purple!

Page 20: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

20ElectricityElectricity in Thailand is 220 volts at 50 hertz which is compatible with devices sold in many countries. If you are coming from a country that is not compatible then you will need a voltage converter.

Most electrical outlets in Thailand will fit a plug with either two horizontally opposed flat pins or two round pins in the same configuration.

Electricity

Evaluations

Evening Party (Sense of Thailand)

Executive 1-1 Meetings

Executive Roundtable Reception

Emergency

Page 21: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

21EmergencyFor any 24-hour emergency assistance, please contact the Royal Orchid Sheraton Hotel & Towers front desk at +66 (0) 2266-0123 or dial “0” on your in-house phone when you are in the hotel.

For other emergency numbers, please refer to the table below:

First AidIn-house nurse service is available from 8:00 am to 6:00 pm every day at Royal Orchid Sheraton Hotel & Towers. In the event of an incident requiring medical attention, the hotel in-house nurse and duty manager will attend to the scene to do a first check and provide basic medical treatment. If necessary, the hotel will contact the nearest hospital, BNH Hospital, for assistance. Doctors-on-call service is available after 6:00 pm with an on-call fee of THB5000.

Nearest Hospital InformationBNH Hospital 9/1, Convent Road, Silom Bangkok 10500, ThailandTel: +66 (0) 2686-2700http://www.BNHhospital.com

Description Phone

Emergency Numbers Fire Ambulance c/o BNH Hospital Police

International Directory AssistanceLocal Directory AssistanceSuvarnabhumi AirportDon Muang AirportOne-Call Center of Ministry of Foreign Affairs

199+66 (0) 2686-2700191

1155

1155

+66 (0) 2132-1888

+66 (0) 2535-1253 / +66 (0) 2535-1254

+66 (0) 2203-5000

Electricity

Evaluations

Evening Party (Sense of Thailand)

Executive 1-1 Meetings

Executive Roundtable Reception

Emergency

Page 22: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

22EvaluationsPartner feedback is very valuable in helping Cisco meet partner needs at future events. We encourage you to complete the conference evaluations online at the evaluation booths located at the Ballroom Foyer (Level 2) at the end of the conference sessions on December 6 and 7.

Completing the online evaluations will qualify you for the complimentary gifts (see ‘Giveaways’), which can be redeemed at the Cisco Hospitality Desk.

Electricity

Evaluations

Evening Party (Sense of Thailand)

Executive 1-1 Meetings

Executive Roundtable Reception

Emergency

Page 23: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Electricity

Evaluations

Evening Party (Sense of Thailand)

Executive 1-1 Meetings

Executive Roundtable Reception

Emergency

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

23

Evening Party (Senses of Thailand)Date: Thursday, December 6, 2012Time: 7:00 pm – 9:00 pmLocation: Ballroom1+2

Tonight is all about experiencing the Thai culture. Touch, feel, taste, see and smell everything that makes Thailand all-so-unique. Get ready for a sensory journey through Thai culture!

Page 24: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

24Executive 1:1 Meetings

Date Time Location

Wednesday, December 5 9:00 am – 5:00 pm Royal Orchid Sheraton Hotel & Towers, Panisea 1 – 3 (Level 1) / Riverside 3 (Level 2)

Please feel free to approach the Cisco Hospitality Desk if you have any queries.

If you have any queries, please reach out to the Cisco persons-in-charge for assistance:

Jolene [email protected]+65 9634 9269

Joy Qu [email protected]+86 13910094232

Electricity

Evaluations

Evening Party (Sense of Thailand)

Executive 1-1 Meetings

Executive Roundtable Reception

Emergency

Page 25: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

25

Executive Roundtable ReceptionDate: Thursday, December 6, 2012Time: 5:00 pm – 7:00 pmVenue: Riverside 1+2

Kick off Cisco Data Center Connection at the Executive Roundtable Reception where you will have the opportunity to interact with Cisco and Sponsor executives and partners from the region.

Electricity

Evaluations

Evening Party (Sense of Thailand)

Executive 1-1 Meetings

Executive Roundtable Reception

Emergency

Page 26: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Gala Dinner

Giveaways

Green Initiative

General Event Information

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

26Gala Dinner (It’s YOUR Party)

Date: Wednesday, December 5, 2012Time: 6:00 pm – 10:00 pmLocation: Royal Thai Navy Convention Hall (Arun Amarin Rd, Bangkok Yai, Bangkok 10600, Thailand)

Tonight, Cisco will throw you a party you can call your own and shower you with a night of non-stop surprises. Every moment, every performance will take your breath away, leaving you amazed and astonished, feeling special and valued. Come and we promise you’ll have the time of your life…after all, it’s YOUR party!

Page 27: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

27General Event Information

Expected Audience Size: 200+ • Partners: Partner DC Practice Lead, VP/Director of Sales, VP/Director of Engineering, DC Marketing/Alliance Lead, Cisco DC Champion • Cisco: WW, APJC Partner Business Group and functional group executives, and conference staff

Event Theme: Data Center Connection – It’s YOU

For more information, please visit the event website.

Gala Dinner

Giveaways

Green Initiative

General Event Information

Page 28: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Gala Dinner

Giveaways

Green Initiative

General Event Information

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

28Giveaways

December 6Partners and Cisco employees who complete the online evaluation at the end of the conference sessions will each be eligible to receive an X-mini speaker.

December 7Partners and Cisco employees who complete the online evaluation at the end of the conference sessions will each be eligible to receive a sunglasses.

Page 29: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Gala Dinner

Giveaways

Green Initiative

General Event Information

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

Green InitiativeAt Cisco, our solutions help businesses and people connect and share information in new ways – ways that make smarter use of fiscal and natural resources. In other words, sustainability is just second nature to the way we do business.

But our commitment to being good stewards of the environment extends beyond our solutions. We also work hard to minimize our environmental impact in all facets of our business, including the way we plan and run events such as the Cisco APJC Partner Led Network 2012. That’s why you will see less paper and more online conference materials. We have learned that you don’t need to make a big impact on your environment to make a big impact on your world.

What you can do: • Participate in your hotel’s linen reuse program. • Set your hotel room thermostat to a comfortable setting and turn off the air conditioning, lights, TV, and radio when youleave your room. • When traveling, use your hotel’s electronic billing service to cut down on paper usage. • Unplug your smartphone charger when not in use. • Review session materials on-line instead of printing.

29

Page 30: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Room Type Breakfast Internet

Deluxe River View Room Single Free In-room Internet AccessDeluxe River View Room Double Free In-room Internet Access

Room Rate (Nett)

THB4200/USD137THB4600/USD150

Conference HotelRoyal Orchid Sheraton Hotel & Towers2 Charoen Krung Soi 30, Siphya, BangrakBangkok 10500 Thailandhttp://www.royalorchidsheraton.com/

Room RatesAll rooms and incidental charges will be on your own expense. These special room rates are only applicable from November 30 to December 10, 2012 for bookings made by November 16, 2012. Rooms are subject to availability and all reservations have to be made via our online registration system to be placed within Cisco’s hotel room block.

Cancellation PolicyCharges will be levied for any cancellation made after November 16, 2012. In the event that you fail to arrive at the hotel or cancel the booking after November 16, a cancellation charge equivalent to the entire stay of the room will be charged to your credit card. No refund is permitted.

Check In Time: 2:00 pm

Check Out Time: 12:00 pm

Nearby HotelsPlease arrange your own hotel room reservation if you plan to stay at other hotels. For more information on some of the hotels near the Royal Orchid Sheraton Hotel & Towers, please click here.

HotelsWelcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

30Hotels

Page 31: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Complimentary wireless internet access is available all throughout the Royal Orchid Sheraton Hotel & Towers.

How to access to the internet: 1. Connect the wireless network to “Royal Orchid”. 2. Open the Internet browser. 3. You will see a welcome page asking for your “Last name” and “Room number”. Fill in the boxes and click “Connect”. 4. You will be diverted to a page for you to select a “Pricing plan”. As in-room internet is complimentary, just pick any one pricing plan and click “Connect”.

InternetWelcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

31Internet

Page 32: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

To report or retrieve lost & found items, please approach the Cisco Hospitality Desk.Lost & FoundWelcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

32Lost & Found

Page 33: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

1st Floor, Royal Orchid Sheraton Hotel & TowersWelcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

33MapsMaps

Meals

December 5

December 6

December 7

Exec

utiv

e 1:

1 M

eetin

gD

ecem

ber

59

am –

5 p

m

Page 34: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

2nd Floor, Royal Orchid Sheraton Hotel & TowersWelcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

34MapsMaps

Meals

December 5

December 6

December 7

Pre-Conference Session

December 53 pm – 4 pm

Page 35: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

1st Floor, Royal Orchid Sheraton Hotel & TowersMaps

Meals

December 5

December 6

December 7

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

35Maps

Lunch12:00pm –

1:00pm

LunchDecember 612:15 pm –

1:15 pm

Executive 1:1 MeetingDecember 6(Timing TBA)

Page 36: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

2nd Floor, Royal Orchid Sheraton Hotel & TowersMaps

Meals

December 5

December 6

December 7

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

36Maps

General SessionDecember 69 am – 5 pm

Evening PartyDecember 67 pm – 9 pm

Solutions Showcase (Show YOU!)December 69 am – 6 pm

Brea

kDe

cem

ber 6

(1)1

1:15

am

–11

:30

am(2

)3:0

0 pm

–3:

15 p

m

Executive Roundtable Reception

December 65 pm – 7 pm

Executive 1:1 Meeting

December 6(Timing TBA)

Page 37: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Ground Floor, Royal Orchid Sheraton Hotel & TowersWelcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

37MapsMaps

Meals

December 5

December 6

December 7

LunchDecember 71 pm – 2 pm

Page 38: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

1st Floor, Royal Orchid Sheraton Hotel & TowersMaps

Meals

December 5

December 6

December 7

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

38Maps

Exec

utive

1:1

Mee

tings

Dece

mbe

r 7(T

imin

g TB

A)

Page 39: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

2nd Floor, Royal Orchid Sheraton Hotel & TowersMaps

Meals

December 5

December 6

December 7

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

39Maps

General SessionDecember 7

8:30 am – 1 pm

Breakout SessionDecember 7

11:00 am – 11:30 am

BreakDecember 7

10:40 am –11:00 am

Breakout Session

December 711:00 am –11:30 am

Page 40: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

The following meals will be provided at the Royal Orchid Sheraton Hotel & Towers:

Daily BreakfastBreakfast is complimentary for guests staying at the Royal Orchid Sheraton Hotel & Towers and will be served at Etc…On The River (Ground Level) from 6:00 am to 10:30 am and at Giorgio’s (Level 1) from 6:00 am to 9:30 am.

Coffee BreaksCoffee breaks during the General Session on December 6 will be made available at the Ballroom 1 & 2 Foyer (Level 2).

Coffee breaks during the General Session on December 7 will be made available at the Pompadour Room Foyer and Riverside Ballroom Foyer.

LunchLunch will be served at Mezzanine on December 6 and at Etc… On The River on December 7.

Maps

December 5

December 6

December 7

Meals

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

40Meals

Page 41: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Parking is available at the hotel and is complimentary for both in-house and hotel guests.

You will be issued a card at the security booth upon entrance to the car park. Please proceed to the Cisco Hospitality Desk to get your card stamped. Kindly return the card at the security booth upon exit at the car park.

Phone Numbers to Note

Presentation Materials

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

41ParkingParking

Page 42: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Royal Orchid Sheraton Hotel & Towers Front Desk (24-hrs) +66 (0) 2266-0123

Cisco Hospitality DeskDecember 3, 9:00 am – 9:00 pm +66 (0) 2266-0123 Ext. 3150December 4, 9:00 am – 1:00 pm +66 (0) 2266-0123 Ext. 3150December 4, 1:00 pm – 6:00 pm +66 (0) 2266-0123 Ext. 3304December 5, 9:00 am – 6:00 pm +66 (0) 2266-0123 Ext. 3304December 6, 9:00 am – 6:00 pm +66 (0) 2266-0123 Ext. 3304December 7, 9:00 am – 1:00 pm +66 (0) 2266-0123 Ext. 3304

Presentation Materials

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

42Phone Numbers to NoteParking

Phone Numbers to Note

Page 43: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Presentations will be available on the event website approximately a week following the event.

Phone Numbers to Note

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

43Presentation MaterialsParking

Presentation Materials

Page 44: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Partners and employees who have registered online would have received confirmations via email. Once you arrive at the Royal Orchid Sheraton Hotel & Towers, please proceed to the Cisco Hospitality Desk for registration. At the Cisco Hospitality Desk, attendees will receive a conference badge with the conference agenda.

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

44

Registration

Registration

Date Opening Hours Location

Wednesday, December 5 9:00 am – 6:00 pm Ballroom Foyer (Level 2)

Thursday, December 6 9:00 am – 6:00 pm Ballroom Foyer (Level 2)Friday, December 7 9:00 am – 1:00 pm Ballroom Foyer (Level 2)

Phone

+66 (0) 2266-0123 ext. 3304

+66 (0) 2266-0123 ext. 3304+66 (0) 2266-0123 ext. 3304

Page 45: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

45

Speaker Biographies

Stanimira Koleva is Vice President of the Partner Business Group for Cisco Systems in the Asia Pacific, Japan and Greater China (APJC) region. She oversees the company’s Partner strategy (Channels) and Partner

business across the region. She also leads the region’s Commercial customer segment, where Cisco implements a Partner-Led strategy to address the needs of Small and Mid-sized customers.

Koleva is a member of Cisco’s regional executive management board and has been tasked to also work closely with the Worldwide Partner Organization to lead the overall APJC strategy for the Channel and Partner Ecosystem.

Koleva is responsible for using the strength and scalability of the channel models to drive incremental business growth in the enterprise, public sector and service provider markets in the APJC region. She oversees transformational and ecosystem partnerships across all segments and solution areas and is responsible for building the future partnerships needed to fuel Cisco’s growth and deliver more value to the customers. Together with her team, Koleva focuses on driving further innovation and evolution in the company’s leading Partner-led coverage model by optimizing resource allocation, market coverage, scalable support, enhanced marketing and other investments.

Prior to her current role, Koleva was Managing Director of the Partner Organization in Asia Pacific. She was responsible for steering the healthy growth of Cisco’s Asia Pacific network of more than 6,500 sales channel partners, including distributors, global strategic alliance partners, systems integrators and resellers.

Before moving to Asia in 2010, Koleva headed the Cisco’s European

Commercial and Small Business practice. She led Cisco’s strategy for growth in the two market segments in Europe, building upon best practices, innovative products and services offerings and a channel-driven, customer-centric go-to-market approach.

Koleva joined Cisco in 2007 as a Director of the company’s Small Medium Business practice in Europe. She was instrumental in then driving the expansion and implementation of the Partner-led, highly scalable go-to-market model to the larger Commercial market segment, as well as more focused and dedicated sales and channel strategy in Small Business in Europe.

Prior to joining Cisco, Koleva spent 10 years with 3Com Corp. where she held leading management roles including Asia Pacific Vice President and General Manager, and Vice President, Enterprise Sales, Europe, Channel Sales Director International (EMEA and Asia Pacific).

Koleva’s career began with five years in various capacities at Bulgaria’s leading IT company, Prosoft. She started off as a Business Development Manager and made her way up to Managing Director of Distribution arm and later, Vice President of Sales for the company.

With a multi-faceted background rich in technology (computer science), business and sales experience spanning more than 19 years across different markets, Koleva possesses vast knowledge of the IT industry and channels, combined with leading business strategies and culture.

Throughout her career, Koleva achieved numerous successes ranging from managing new lines of business, launching key channel partner strategy initiatives, as well as turnaround and substantial growth and profitability increase in the regions and businesses under her supervision. Koleva holds Master’s degrees in Computer Science and Business Administration, both from Technical University in Sofia, Bulgaria. She graduated Sofia’s Higher School of Mathematics with honours.

Stanimira KolevaVice President, Partner Business GroupAsia Pacific, Japan & Greater ChinaCisco

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Welcome

Content Page

ABCDEGHILMPRSTW

Page 46: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

46

Speaker Biographies

Naresh Singh is a principal research analyst in Gartner Research, where he is part of the Data Center Research group. Mr. Singh focuses on delivering research and advice to clients on the topic of converged/integrated

data center infrastructure, data network switching and routing, application acceleration (network based) and network management and optimization. Mr. Singh has more than 10 years of experience in the IT and communications industry. Prior to Gartner, he has held various analyst, consulting and media roles in IDC and Cybermedia.

Naresh SinghPrincipal Research AnalystGartner Research

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Welcome

Content Page

ABCDEGHILMPRSTW

Page 47: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

47

Speaker Biographies

Andre Smit is Cisco’s Managing Director for Data Center Sales in APJC. Reporting to Ross Fowler, Vice President for Asia Pacific, Mr. Smit’s primary responsibility is to drive the Data Center & Virtualization business that has

been identified as one of the primary areas of focus across Cisco. Besides leading the Data Center team across the region, he will drive channel partner relationships and be the primary interface with the Data Center-related Business Units in the company’s global headquarters in San Jose.

A Cisco stalwart of over fifteen years, Mr. Smit started his career in the company as a systems engineer in Cisco’s South African office, where he helped to establish Cisco as the communications provider of choice to large enterprises, service providers and the government.

He has since risen up the ranks in the company, assuming managerial positions for Africa and the Europe, Middle East and Africa (EMEA) regions. Prior to his relocation to the Asia Pacific, he was responsible for building and developing the Emerging Markets region in Europe spanning Russia, Central Europe, the Middle East and Africa. Before taking on his current role, he led the Advanced Technology and Product Management teams for Asia Pacific, as well as the Systems Engineering and Corporate Social Responsibility teams.

Andre SmitManaging Director, APJC Data Center Sales, Cisco

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Welcome

Content Page

ABCDEGHILMPRSTW

Page 48: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

48

Speaker Biographies

Satinder Sethi is the Vice President of Data Center Solutions Engineering at Cisco. Satinder joined Cisco with the acquisition of Nuova Systems, a company he joined in 2006.

At Cisco, Sethi is responsible for the Unified Computing System Product and Solutions Definition and Strategy, and Solutions Engineering.

Prior to Nuova Systems, Sethi was Director of Systems Engineering at Xensource. At Xensource, he lead the sales engineering function and was involved in the early design and development of open source Xen Hypervisor. Prior to that, Sethi was Director of Systems Engineering at Egenera and was responsible for leading the sales engineering team for their server platform offering.

He holds a BS degree in Electronics & Telecommunications, and an MS in Electrical & Computer Engineering.

Satinder Sethi Vice President, Data Center Solutions Engineering, Cisco

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Welcome

Content Page

ABCDEGHILMPRSTW

Page 49: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

49

Speaker Biographies

Brian Allison is the director of Cisco's Worldwide Channels Data Center/Virtualization Solutions team. His responsibilities include leading partner strategy and execution for solutions such as

VXI, FlexPod, RISC migration, and enterprise application solutions. Prior to joining the solutions team, he managed a number of Cisco's global data center technology partnerships: HP, IBM, Dell, Sun, HDS, and NetApp. Allison joined Cisco in 2005 through Cisco's acquisition of Topspin, a data center virtualization company.

Brian Allison Director, Worldwide Channels Data Center/Virtualization Solutions, Cisco

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 50: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

50

Speaker Biographies

Sam Svitenko is the Sales Business Development Manager for UCS B-Series go-to-market in Cisco's worldwide partner organization and is responsible for formulating Cisco's partner GTM strategy and

programs for UCS B-series partners globally.

Sam joined Cisco in 2010, when he was recruited to help build the initial sales strategy for the VCE coalition and Vblock solutions.

Prior to joining Cisco, Sam has held various business development, sales, and product management roles at Legato Systems, EMC, McAfee and Platform Computing over the past 12 years in the industry. Prior to that Sam was an instructor pilot and IT Director in the US Air Force for 10 years. Sam has an MBA degree from Embry-Riddle University and a BS degree in International Affairs with a Minor in Russian from the United States Air Force Academy.

Sam SvitenkoSales Business Development Manager, Worldwide Partner Organization, Cisco

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 51: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

51

Speaker Biographies

Darryl McKinnon leads Technology Solutions for Cisco’s Data Centre & Virtualization business where he and his team are responsible for Cisco’s Unified Computing & Unified Fabric strategy, go-to-market and

technology solutions across Asia Pacific, Japan & Greater China.

In his role, Darryl works with customers and partners on Data Centre & Virtualization solutions that help organisations consolidate, virtualize and automate the provisioning of networking and computing resources to drive operational efficiency and business agility.

He is passionate about the convergence of servers, storage and network virtualisation and how it can help businesses deliver greater IT agility, improved resilience and lower total cost of ownership.

Through his career, Darryl has been successful in implementing new technologies, managing core lines of business, launching key channel partner strategy initiatives, as well as the turnaround and high growth in the businesses & partnerships he has been involved with or under his supervision.

Darryl has over 20 years experience architecting, designing and implementing internet applications, storage and data center environments. He has previously held roles with Sybase, EMC, Brocade, Hitachi Data Systems and COPAN Systems.

Darryl has a Bachelor of Applied Science (Computer Science) from the Royal Melbourne Institute of Technology. He lives in Singapore with his wife and three kids.

Darryl McKinnonDirector, Technology Solutions Data Centre & VirtualizationAsia Pacific & Japan

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 52: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

52

Speaker Biographies

Mark Williams is a seasoned channel, sales and marketing executive with over 20 years of operational experience helping large and small companies generate greater revenue through direct and indirect channels. He has

had the unique experience of leading teams on the sales as well as strategic marketing side of organizations. Throughout his career, Mark has been responsible for developing channel strategies, defining channel programs as well as leading sales teams to drive revenue.

Previously, Mark was Vice President of Americas Sales at BakBone Software responsible for all revenue from the Americas. Prior to BakBone, Mark was Vice President of Global Field Operations and Vice President of Marketing at Vignette responsible for developing direct and indirect channel sales strategies, programs and operational management across all major geographies plus management of corporate, field and partner marketing.

Mark spent 11 years at IBM where he was the Director of Partner Marketing responsible for managing the global go-to-market strategies for all software brands which included developing channel readiness, partner recruitment, partner enablement, and channel marketing programs.

Mark earned a BA in Computer Science from The University of Texas at Austin and spent his early career as a software developer and development project manager.

• Over 20 years of operational experience generate revenue growth through direct and indirect channels

• Previous executive positions responsible for developing direct and indirect sales strategies and programs across all major geographies

• Extensive Go-to-Market strategic and tactical success within technology sectors

Mark R. WilliamsSenior Channel ConsultantMarketBridge

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 53: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

53

Speaker Biographies

An experienced International Telecommu- nications professional with expertise in Sales, Business Development, Marketing, Product Management, Alliances and Services; today Doug Farndale is responsible for driving

Cisco’s Cloud go to market across the Asia Pacific, Japan & China theatre.

Bringing Cloud Service Providers, Builders, Resellers & Distributors together, Doug enables the Cisco Sales teams and Cloud Ecosystem to seamlessly offer Cisco Powered Cloud Services.

In the recent past, Doug was head of a team of senior Enterprise Architects who developed business led, end-to-end architectures leveraging state-of-the-art Data Center, Cloud and Virtualization technologies. The team primarily focused on Tier 1 Service Provider & Enterprise opportunities; offering guidance on Business Strategy, Business Process Engineering and Data Center Architectural thought leadership. As Trusted Advisors to some of the most complex customers, their mission was to solve business problems; accelerate business profitability, flexibility, agility, efficiency and improve operational excellence.

Prior to this role, Doug drove multi-million dollar Data Center sales into Financial Services, Oil & Gas, Automotive, IT and Manufacturing Global accounts. Under his direction, the business grew 7% to 14% in the first year, then 14% to 25% during the Economic Crisis (2009).

Previously to his Data Center activities, he was responsible for Product Management for Storage, Switching and Wireless WLAN technologies, holding a sales portfolio of more than $1.5B. The team’s charter was to provide Product & Technology leadership and Business & Channel Develop-ment to enable the Service Provider, Enterprise and Commercial sales force.

Other roles held include Optical Networking Manager and WAN/ATM Product Manager where he was responsible for analyzing Service Provider business requirements and marketing Frame Relay, ATM, Voice, IP, MPLS, SDH, DWDM & Private Line services throughout Asia Pacific.

Before joining Cisco, Doug was an Applications Engineer for StrataCom. He has also held engineering, pre-sales and management positions in Europe at Texas Instruments, Case Communications and has a wealth of experience in computer and communications industries.

Doug Farndale Director Cloud GTM, Asia Pacific, Japan & China, Cisco

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 54: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

54

Speaker Biographies

Balaji M Srinvasan leads worldwide partner business development activities for the Cisco account team Intel. Balaji joined Intel in 2004 and has been instrumental in much strategic collaboration with Cisco’s product groups

that led to the use of Intel solutions in a variety of Cisco products. Since his first sabbatical in 2011, Balaji has championed various go to market programs with Cisco’s Partner Organizations. Balaji’ s goal is to scale the Cisco’s business through its 40,000 partners worldwide utilizing Intel’s Top 10 global brand, market & ecosystem enablement and of course, marketing funds!

Prior to Intel, Balaji was Director of Marketing and Business Development for a startup division of ATI focused on MPLS and FTTx products. The division is now profitable and successful extension of ATI strategy into Service Provider markets. He started his career with 9 years at Nortel Networks in a variety of roles from Class 5 switch design to product marketing and strategic marketing; his proudest moment was the grant of a patent on Aliasing Band Pass Filters for DTMF Tone Detection algorithms.

When not traveling on business, Balaji lives in Cary, North Carolina with his Japanese wife of 20 years and two teenage boys. He holds a BSEE from Drexel, an MS in Telecommunications from University of Pennsylvania and an MBA from the weekend Executive MBA program at Duke University.

When not working, Balaji enjoys his 3rd floor sweat equity project, fishing with the boys and recently ran 20km and hopes to complete a half marathon in 2013.

Balaji M SrinvasanWorldwide Partner BDM for Cisco Intel

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 55: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

55

Speaker Biographies

Joergen Jakobsen (JJ) spearheads EMC’s strategic channel initiatives and is responsible for building out and accelerating EMC’s business in Asia Pacific and Japan by leveraging the company’s extensive portfolio

of products, solutions and services aimed at both the high-end enterprise and fast-growing mid-market segments. JJ will also enhance the relationships with the company’s channel and partner community to reach out to more customers and for enhanced service delivery.

In addition, JJ will drive the award-winning EMC® Velocity™ Solution Provider Partner program across Asia Pacific and Japan that rewards and accelerates business profitability for EMC’s partner community by focusing on a competency-based model across products, services and end-to-end customer solutions.

JJ is a senior leader with a solid track record in channels and distribution, having worked more than 20 years at Hewlett-Packard, including 14 years in leadership roles in Asia Pacific. He has also been successful leading different business units in EMEA while in Hewlett-Packard. Prior to joining EMC, JJ held the position of Vice President and General Manager of the Solution Partner Organization for Asia Pacific and Japan at Hewlett-Packard.

JJ holds a Master of Science degree in Economics and Business Administration from the University of Aarhus, Denmark.

Joergen Jakobsen (JJ) Vice President & General Manager, Channels,Asia Pacific & JapanEMC Corporation

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 56: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

56

Speaker Biographies

Uma Balasingam is responsible to lead sales and engagement strategy for high growth initiatives in EMC’s Channels organization in Asia Pacific/Japan. In this role, she manages key partnerships that represent an integral

APJ wide engagement, and are core to the EMC’s strategy to be the market leader in cloud computing. She is also the APJ leader in managing & executing a new EMC channel GTM – VSPEX - that enables solution selling in the channel. This strategic program will enables EMC to drive competitive sales motion by enabling the channel to have choice and flexibility in selling reference architecture solution stacks which includes EMC and their alliance partners’ solutions. Before joining the EMC Asia Pacific/Japan channels organization in 2012, she led strategic initiatives for the Office of the CTO, where she lead sales and engagement strategy for high growth initiatives in EMC Asia Pacific/Japan.

Previously she was the Asia Pacific/Japan Business Development Manager for Service Providers under the EMC division of Backup, Recovery & Archival team (BuRA), Uma Balasingam was responsible for developing and growing EMC’s data protection solutions within the service providers market. In this role, she led strategic initiatives to show how EMC enables service providers to take new data protection services to the market to compliment their existing offerings understanding the growing need for service providers to differentiate themselves from the competition.

She has over 14 years of experience in the field of storage systems and was previously responsible for managing South East Asia sales for Brocade; managing all of Brocade’s OEM partners & channels overall sales revenue in the region and leading the strategy in sales, marketing, support/services, and education in the geography. During her time in Brocade, she grew the SEA business by 38% YoY and developed a strong run rate business through volume based channel programs.

Prior to Brocade, Uma worked with IBM as Storage Sales Manager where she was responsible for driving sales of IBM’s storage business, and coordinated as sales leader to significant wins with major account penetrations for server, storage, software and services deals. In the 4 years in IBM, she propelled the business in strategic accounts for financial, industrial and distribution sectors by an average of 86% YoY growth. She holds an honors degree in Bachelor of Computer Science from University Malaya with a major in Management Information Systems and is a certified specialist in Storage Area Networks, Storage Sales and Storage Networking Solutions

Uma BalasingamStrategic Channels Developement,Asia Pacific/JapanEMC Corporation.

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 57: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

57

Speaker Biographies

Vicki Batka is the Senior Director, Channels, Asia Pacific Japan. She is responsible for the leadership, strategy management and development of our regional channel partner ecosystem. This involves developing and

implementing VMware’s strategy for driving sales programs and enablement to maximise productivity throughout our growing community of reseller and distributor partners. The channel element of our partner ecosystem, when added to our technology portfolio and open standards, is the basis of VMware’s unique ability to deliver cloud the way customers want it delivered. “Your Cloud” provides a revolutionary change in the fundamental IT business model.

Vicki joined the team and takes up the post in Singapore.

Vicki has led a 25-year career in IT, much of it in sales management. She joined VMware from CA Technologies Asia Pacific, where she was Senior Sales Director, responsible for creating and executing strategies and programs to support a 100% channel sales model. Vicki is frequently asked to address channel and industry events as a guest speaker. While at CA Technologies, Vicki also worked as Director Channel Sales and Director Channel Marketing in the APJ region, as well as Channel Sales & Alliances Director in Australia and New Zealand. Earlier in her career, Vicki held senior positions in Adobe, Toshiba, Network Associates and two technology start-up enterprises.

Vicki BatkaAPJ Senior Director, Channels, VMware

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 58: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

58

Speaker Biographies

Antoine is responsible for leading the business and marketing strategies across APAC for both Server Infrastructure and Private Cloud with product set including our complete Virtualization, Security &

Management technologies.

Antoine joined Microsoft APAC in 2010, previously has spent the last 14 years of his career at Citrix selling and marketing Virtualization technologies. He began his career at Citrix in Southern Europe team when Citrix was a start- up company of 100 people, his primarily role was to build and animate the channels. In 2002, he relocated to Dubai to open their Middle East regional office. In this role and for the last 8 years he has managed Citrix’s operation in the region. Prior to Citrix , Antoine held EMEA Channels responsibilities at Farallon Computing Inc, hardware networking vendor and Memsoft SA, a French start up.

Antoine holds an MBA from Stirling University, Scotland and a Business and Administration Master degree from French Business School Sup de Co.

Antoine Aguado Senior Director, Server Infrastructure & Private Cloud lead APAC, Microsoft

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 59: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

59

Speaker Biographies

Peter is responsible for the development and adoption of global channel strategy at NetApp. His team creates and executes programs and initiatives to accelerate NetApp’s growth through our VAR, Integrator

and Distribution partners, as well as sales go-to-market for FlexPod.

Peter has been with NetApp since 2005 – and during his tenure, has contributed significantly to the Americas by championing future-looking and high-growth market and channel trends. His has earned a consistent track record of strategic thinking and bottom line results. Most recently, he was recognized for his leadership in driving FlexPod sales by both Cisco and NetApp at Sales Leadership Summit and was Cisco's guest at the 2012 Olympics in London.

Prior to leading his current role, Peter led teams responsible for accelerating sales through our largest channel partners in the Americas, including well known industry leaders like CDW, Datalink, ePlus, and World Wide Technology. His fingerprints are all over North America channel strategy, programs and initiatives which have driven pathway diversification, go-to partner formation, and breakthroughs in our go to market Alliance with Cisco.

Before coming to NetApp, Peter lived in the United Kingdom leading teams responsible for ISV and GSI relationships across Europe for Business Objects. He has held executive positions at Sybase and Apple, and has done channel strategy consulting for industry leaders in computing, networking and enterprise software.

Peter is enthusiastic to discuss FlexPod’s success, particularly in North America, as well most elements of NetApp’s global channel strategy.

Peter HowardVice President, WW Channel Strategy & Sales, NetApp

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 60: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

60

Speaker Biographies

With more than 15 years of experience mostly around strategic alliances and partner business management, John is responsible for NetApp APAC’s data center alliances, including Cisco, VMware, Citrix, BMC, and

CA, with a focus on developing NetApp’s data center business with its technology alliance partners.

Prior to NetApp, John was the regional alliance director in Cisco Systems APAC, within their Global Partner Sales and Alliances (GPSA) team, based in Singapore covering various business partners including Accenture and IBM.

John JooAlliance ExecutiveNetApp APAC

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 61: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

61

Speaker Biographies

Peter has been with Panduit since 2000, initially in Network Solutions product management and then moving to systems engineering roles.

Prior to joining Panduit he had 20 years’ experience in data communications and computer systems engineering and maintenance in government and private enterprise.

Peter HamiltonDirector of Systems EngineeringPanduit Asia Pacific.

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 62: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

62

Speaker Biographies

Howard leads our Data Centre Practice across APJC for Cisco Services. The Vision of our Architecture Services Practice is to enable our client’s business strategy through our architecture solutions to provide business

and operational advantages. Howard is a Cisco veteran for nine years. In FY 10, he built out our Data Centre Sales practice which consists of Practice Leads and Engagement Architects across APJC. Prior to his APJC role for Cisco, Howard was a Global Accounts Regional Manager for our Financial Services business out of New York City.

Howard joined Cisco, via the Topspin Data Centre Virtualisation acquisition. While at Topspin, Howard was responsible for heading up sales where he led high performance computing (HPC) and I/O virtualisation initiatives into Financial Services, Universities and Government Agencies including the National Security Agency, Fermi Labs and the Social Security Administration.

Howard has high energy and an engaging style to work with clients and to solve problems. He draws on 20 years of expertise in the delivering solutions around Data Centre, Unified Communications, Server Virtualization and OSS process automation.

Prior to Cisco held leadership roles at Cabletron and AT&T. He holds a Masters in Business Administration from New York University Stern School of Business and a Bachelor of Science Degree in Business and Economics from Lehigh University. Howard resides in Sydney Australia with wife and two daughters and enjoys running, travel, history and sailing.

Issues I Help Clients Address

• Align Business Strategy with your Data Centre Strategy • Cloud Service Catalogue and Go to Market • Data Centre Optimization

Key DC Practice Initiatives

• DC Architecture: Strategy, Current State Future State, Blueprints, Facilities, DCOM, Day 2, Optimization AMO, and Resident Architect.

• Cloud - Cloud Enablement: Business Strategy, Service Catalog, HLD, LLD, Day 1 and Day 2

• Migration: Facilities, Platform, PtoV, RISC to x86, and Rack to Blade

Major Projects / Achievements

• GSX 2012 Award for Management Excellence

Education and Speciality

• Masters in Business Administration, New York University, Stern School of Business

• Bachelors of Science, Marketing Lehigh University

• Cisco Global Leadership Program 2008

Howard Anthony FyffeAPJC Data Centre Practice Lead Cisco

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 63: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

63

Speaker Biographies

Craig is the Regional Sales Manager for the Unified Fabric business at Cisco in Asia Pacific, Japan and Greater China.

Craig has over 20 years experience in the Enterprise computing industry focusing on Storage solutions and Networking technologies. Craig has performed various functions and roles within this industry including Senior Storage Architect and IT Management for a

number of large organisations in Australia, consulting services for solutions integrators and as a Senior Systems Engineer and Technical Marketing Manager within APJ for Networking Vendors. Craig has architected, implemented and sold storage networking solutions ranging from early 1Gb deployments at the inception of FC as a technology, through to current large scale distributed FC and converged Networking solutions. Craig has also spent a number of years working throughout Asia Pacific as a Technology spokesperson and consultant, focusing on Networking in a highly virtualised world along with Network Convergence solutions and considerations.

Craig MaynardRegional Sales Manager for the Unified Fabric business, Asia Pacific, Japan and Greater China, Cisco

Speaker Biographies

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 64: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Date Opening Hours Live Demos

Wednesday, December 5 11:45 am – 1:15 pm 11:45 am – 12:15 pm (Education & Healthcare) 12:55 pm – 1:15 pm (Financial & Smart Office)

Wednesday, December 5 5:00 pm – 6:00 pm 5:00 pm – 5:30 pm (Education & Healthcare)5:30 pm– 5:50 pm (Financial & Smart Office)

Check out the different booths set up in Riverside 5 – 7 and Riverside Foyer, meet and chat with our Solutions Experts, and be sure to catch our live solution demonstrations!

Riverside 5 – 7 Booths: • Cisco Learning Partners • Build Trust the Smart Way with Cisco Services • Sales Collaboration Platform • Virtual Engineering • Cisco Certified Refurbished Equipment • Cisco Velocity Partners

Riverside Foyer Booths: • Healthcare • Education • IT • Financial

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

64

Speaker Biographies

Solutions Showcase (Show YOU!)

Solutions Showcase (Show YOU!)

Stanimira KolevaNaresh SinghAndre Smit Satinder SethiBrian Allison Sam SvitenkoDarryl McKinnonMark R. WilliamsDoug FarndaleBalaji M SrinvasanJoergen JakobsenUma BalasingamVicki BatkaAntoine Aguado Peter HowardJohn JooPeter HamiltonHoward Anthony FyffeCraig Maynard

Page 65: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Translation services will not be provided during the General Sessions. Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

65TranslationTranslation

Transportation

Page 66: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Transportation will be provided to and from the Royal Orchid Sheraton Hotel & Towers for the Gala Dinner (It’s YOUR Party) at the Royal Thai Navy Convention Hall.

Please meet at the hotel pier on the Ground Level at 6:00 pm on December 5 for your transfer to the Royal Thai Navy Convention Hall.

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

66

Translation

Transportation

Transportation

Page 67: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Thailand enjoys warm temperatures all year but has a rainy season between July to October. The average temperature in Thailand for the month of December is approximately 25 Degrees Celsius (min) to 30 Degrees Celsius (max) where it rains the least and it is not too hot.

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

67

Weather

Weather

Websites

Page 68: Conference Briefing Package - Cisco...Vice President and General Manager, Channels - Asia Pacific and Japan, EMC Uma Balasingam Strategic Channels Development, Asia Pacific/Japan,

Welcome

Content Page

ABCDEGHILMPRSTW

© 2012 Cisco Systems, Inc. All rights reserved.Cisco Partner Led Network

Cisco Partner Con�dential

68

Weather

Websites

WebsitesCisco Data Center Connections:http://www.cisco.com/web/AP/partners/datacenterconn_2012.html

Thailand:http://www.tourismthailand.org/http://wikitravel.org/en/Bangkok