Conference Amsterdam Internal Communications · OVERVIEW It is with great pleasure I am writing...

Internal CommunicationsConference Amsterdam

4 t h N o v e m b e r 2 0 2 0 , H o t e l N o v o t e l A m s t e r d a m C i t y

Official Speaker Invitation

CONFERENCEOVERVIEW

It is with great pleasure I am writing with aninvitation for you to speak at the InternalCommunications Conference as it returns toAmsterdam on the 4th November 2020.

With sister events running for over half adecade in Manchester and London, theconference is the ‘must-attend' industrygathering for internal communicationsprofessionals in Europe. This year willexplore the future of internalcommunications as we look at the impact ofunprecedented change, crisis and digitaltransformation and explore tactics toreconnect the company, engage employeesand cement the internal communicationsfunction as a power which drives businessgrowth with strategic communicationstrategies.

I would love to have you join our speakerfaculty to share your experiences and insightsat this unique brand-led event.

Sessions are taken ever so quickly so if youwould l ike to reserve a speaking slot or if youhave any questions, please do let me know.

Best wishes,Claudia Davidson Conference ProducerGlobal Insight [email protected]

WHY SPEAK?One-Day, Brand-Led Event 30 Cross-Sector, Brand-SideSpeakers In 1 Day From AcrossEurope Free Attendance For Speakers

Discounted Passes ForColleagues & Contacts Senior-Level Networking Brand & Personal Recognition

OPPORTUNITIES

Dedicated & PracticalConference - Not A Huge Expo

Co-Chair the morning ofafternoon Present a sesssion (20minutes) Join a panel (30 minutes) Facil itate an informalbreakout discussion

PLUS: New, Central AmsterdamVenue

Jasmine Jenken, +44 203 479 2299 [email protected]

OUR 2019 SPEAKERS INCLUDED

Claudia Davidson +44 203 479 2299 [email protected]

Whether you are interested intaking a presentation slot in

front of the entire delegationor leading a more informalgroup breakout discussion

session, we have somethingfor you. An overview of thevarious available speaking

slots can be seen below. Wealso welcome your ideas forthe programme, but please

note that while we do ourbest to include specific casestudies or topic suggestions,the agenda is tailored to ouraudience research, focusing

on the 'hot topics' ourresearchees wanted to hear

about.

MORNING SESSIONS AFTERNOON SESSIONS AM Co-Chairs PM Co-Chairs

1. Employee Engagement & Experience 2. Crisis Communications & Proactive Planning (PANEL) 3. Remote Working 4. Digital Tools & Technologies 5. Channel Mix 6. Strategic Role of IC (PANEL)

7. Communicating Change 8. Culture, Health & Wellbeing (PANEL)9. Measurement 10. Content & Story Telling 11. Leadership Authenticity 12. The Future Trends of IC (PANEL)

PEER-TO-PEER DISCUSSIONS A) Offline Workers B) Stakeholder Communications C) Employer Branding

D) IC On A Budget E) Mental Health F) Data G) Podcasts Or Suggest A Topic Of Your Choice!


AGENDA AT A GLANCE

THEAGENDA

Co-Chair The Morning Or AfternoonShare opening/closing remarks, introduce speakers and facilitate panels and Q&A -

a great way to have a presence on the day, with no presentation needed.


PANELQ&A

THEAGENDA

In a post-COVID world, what are the key lessons learned from the crisis and how can you makesure your business is prepared for the unknown?Get the basics right: how do you recognise a crisis, how frequently should you communicatewith employees and which messages should be prioritised? How can you plan to be proactive and not reactive when crisis hits to maintain employeeengagement and business continuity? Internal communication is vital in a crisis! Best-practice approaches when co-ordinating yourcommunication plan with the wider organisation

Creative, outside-the-box and budget-friendly tactics to engage employees and fosterbelonging throughout the entire organisation – wherever they may be!Measure and benchmark employee engagement to minimise disenfranchisement and ensureyour communication strategy lands is effective and impactfulChampion colleagues to become ambassadors who believe in the organisation’s core valuesand are proud of the company they representCOVID, change, crisis… after the dust has settled, how to go above and beyond to recoveremployee engagement and optimism and rebuild an authentic connection with yourworkforce?

2. CRISIS COMMUNICATION & PROACTIVE PLANNING

Lessons Learnt From The Front-Line: Evaluate Your Crisis Communication StrategyPerformance & Proactively Plan To Tackle Every Element Of A Crisis

1. EMPLOYEE ENGAGEMENT & EXPERIENCE

MORNING SESSIONS

Exceed Every Expectation: Deliver High-Impact Engagement Strategies Which Create ASense Of Belonging & Drive Business Performance



PANELQ&A

THEAGENDA

Facebook Workplace, Yammer, Zoom and Skype - we know the market-leading tools! How toassess the tools out there and which are right for your business?Embrace the digital world: communicate the benefits of new technologies to your workforce toovercome resistance when launching new systemsAlexa, what is the future of internal communications? Explore the latest emerging techrevolutionising the digital workplace and evaluate its impact on engagement and corporateperformance

Evaluate the best channels and comms to maintain the human side of comms to reach,motivate and engage every remote employee and connect them to the wider business· Strong internal communications frameworks to support a cohesive company culture and keepa finger on the pulse of the mental health, wellbeing and engagement levels of remoteworkersThe perfect set up: combine the right technologies, internal communications and employeeengagement tactics to ensure home working is as productive as the office· Without ‘traditional’ face-to-face interaction, which tools does your business need to guideand support line managers to effectively lead their teams and ensure employees meet theirown individual performance targets?

3. REMOTE WORKING

MORNING SESSIONS

4. DIGITAL TOOLS & TECHNOLOGIES

Interactive Comms & Robust Tech Infrastructure To Engage Home & Remote Workers ToMaintain High Productivity & Connect The Workforce

Keep Your Finger On The Pulse: Discover The Latest, Cutting-Edge Tools To Maintain HighEngagement With Innovative Digital Communications


"Great leaders and content in a well-organised program." West Corporation

(2019 Conference Attendee)


PANELQ&A

5. CHANNEL MIX

THEAGENDA

MORNING SESSIONS

Refine & Perfect Your Multi-Channel Communication Strategy & Understand The NeedsOf Different Employees To Optimise Engagement & Productivity

Close the gap: evaluate the most effective channels for your organisation to ensure crucialmessages are received by the right people at the right timeWith so many tools out there, how do you cut through the noise and ensure you are choosing theright channels for your business needs? In an increasingly digital world it is easy to forget the person behind the screen, so how do youperfect the balance between innovative digital communication whilst maintaining the humantouch? Avoid bombarding your employees with surplus information with streamlined communicationswhich prioritise the most relevant and important information


6. THE STRATEGIC ROLE OF IC Break Down Corporate Barriers & Position Internal Communications As A Vital, Strategic Business Function

Best-practice advice to prove the value internal communications brings to corporateperformance and position the function as a strategic advisor with a seat at the top table Align the message: how can you effectively work with external communications, PR, marketingand other departments to create an integrated communication strategy that reflects theorganisation’s voice? Throughout the COVID-19 crisis internal communication was pivotal: ensure the functionremains centre stage back at the office with the correct investment and early executive buy-in

"Great opportunity to hear how peers are dealing withtoday's rapidly changing environment."

Stanley Black & Decker (2019 Conference Attendee)


PANELQ&A

THEAGENDA

AFTERNOON SESSIONS

7. COMMUNICATING CHANGE Avoid Change Fatigue During Times Of Disruption & Boost Employee Buy-In WithStreamlined, Effective Communication Strategies

Change is a constant! What are the skills and disciplines needed to ensure employees thrivethrough internal transition?How can internal communicators and change managers work collaboratively to embed practices,expectations and technologies and emphasise the ‘new normal’? In times of uncertainty, how do you perfect the right tone of voice to maximise employeeacceptance and create change-ready cultures?


A) Offline Workers B) Stakeholder Communications C) Employer Branding D) IC On A Budget

E) Mental Health F) Data G) PodcastsOr Suggest A Topic Of Your Choice!

Share your experiences and insights and encourage discussion and best-practice sharing in asmall, informal group for approx. 20 mins after the lunch break - no presentation needed. Feel

free to suggest a topic, or choose from the below:

PEER-TO-PEER BREAKOUT DISCUSSIONS


THEAGENDA

Establish The Role Of Internal Communications In Cultivating A Culture OfCare, Compassion& Open Conversation Across Your Business

Nothing determines corporate success (or failure) more than workplace culture, so how canyou ensure your employees feel supported to drive engagement, productivity and retention? Best-practice advice on how to ensure your tone of voice, messaging, language and contentis sensitive, empathetic and authentic in times of uncertainty · Foster a culture of trust and transparency: how to encourage employees to feel they can raiseboth personal and professional issues and support their mental health and wellbeing?When employee surveys are returned, how do you make sure feedback is actioned to maintain an employee-centric culture which fits their needs?

Discover Effective Measurement Techniques To Determine The True Results Of InternalCommunication & Assess What Really Works

Aside from clicks, likes and reads, what other KPIs should be used when conducting preciseanalysis into the impact of your communication strategy? Do not get left unread! Strengthen your communication strategy by constantly reviewingresults to ensure all your vital messages are picked upOnce you have your insights, how do you link them to wider business objectives and drivecontinuous improvement?

8. CULTURE, HEALTH & WELLBEING

AFTERNOON SESSIONS

9. MEASUREMENT



PANELQ&A

10. CONTENT & STORYTELLING

THEAGENDA

AFTERNOON SESSIONS

Next-Level, Creative Content Strategies To Promote An Employee-Centric Culture,Connect With Your Workforce & Promote Engagement

From blogs to videos to podcasts, what are the latest formats that engage employees and helppromote the values of your business?Tightening the belt: tips and tricks to maintain your communication strategy and instil a senseof belonging when budgets are tightWith attention span shortening and social media taking over, how do you battle for youremployee’s attention and keep your content fun, catchy and relevant?Create stories to remember! How to move towards a story-telling culture to make the corporateseem more personable and ensure messages really resonate

THEAGENDA


11. LEADERSHIP AUTHENTICITY

From town halls to video calls, how can you make those at head office accessible to all andbolster an inclusive, open and honest company culture? Tips and tricks on getting employees on board with leadership’s vision of the future of thebusiness How do you coach your leaders to be present and human to ensure employees feel emotionallyconnected to the business from top to bottom?

Motivate Leaders To Be The Centre Of Communications & Get In Front Of Employees ToDrive Engagement & Pride In The Business


AFTERNOON SESSIONS

12. THE FUTURE TRENDS OF IC A Lot Can Change In A Year… Keep Up To Speed On The Latest Trends & InnovationsGaining Traction In Internal Communications For 2021 & Beyond

2020 has been a tumultuous year: which strategies will continue into 2021 and which should weleave behind? With the evolution of AI, how will the role of internal communications change and how canyour company best prepare for the future? Social media is taking over! How can you ensure your internal communication strategy reflectsthe latest channels and trends and remains relevant?The post-COVID WFH revolution? What trends are we seeing in working patterns? How haveinternal communications and IT systems fundamentally changed and adapted to fulfil theneeds and demands of remote working?

THEAGENDA

Alternatively... Co-Chair The Morning Or AfternoonShare opening/closing remarks, introduce speakers and facilitate panels and Q&A - a great way to

have a presence on the day, with no presentation needed.

WHAT NEXT?

A photo of yourselfYour company logoYour name, job title and company (as you’d like them to appear)A short biography Your contact details - work telephone, mobile number and work address (forour internal use only)

To confirm you as a speaker, there are just a few quick details we'llneed for marketing materials:

1.

Claudia Davidson, Conference ProducerGlobal Insight Conferences

[email protected]+44 (0)20 3479 2299

Confirm Your Place Today

Sessions are always reserved ever soquickly, so do let me know if this

would be something of interest toyourself or someone in your team.

[email protected]+44 (0)20 3479 2299

W e W o u l d L o v e T o H a v e Y o u J o i n O u r 2 0 2 0S p e a k e r F a c u l t y . . .

C O N F I R M Y O U R P L A C E T O D A Y !

Claudia Davidson, Conference ProducerGlobal Insight Conferences

[email protected]+44 (0) 20 3479 2299

Conference Amsterdam Internal Communications · OVERVIEW It is with great pleasure I am writing...

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