Conference 2012 - Ed Gillespie, Futerra
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Transcript of Conference 2012 - Ed Gillespie, Futerra
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Ed GillespieFuterra
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© F
uter
ra 2
0112
BRANDING BIODIVERSITYEd GillespieNAAONBJuly 2012
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PR & media / strategy / advertising & brand employee engagement / visual & digital
about futerra
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WWW.FUTERRA.CO.UK
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If we want to subvert the dominant paradigm…
We have to have MORE FUN than they are
(and let them know while we’re doing it)
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WWW.FUTERRA.CO.UK
SELLING SUSTAINABILITY
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WWW.FUTERRA.CO.UK
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WWW.FUTERRA.CO.UK
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WWW.FUTERRA.CO.UK
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WWW.FUTERRA.CO.UK
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WWW.FUTERRA.CO.UK
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WWW.FUTERRA.CO.UK
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WWW.FUTERRA.CO.UK
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the challenge
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Banksy save or delete
Save or delete?
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Financial vs. ecological capital
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Complexity
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Beware
The bystander effect
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The fog of concern and the ‘finite pool of worry’…
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IMPACT
WILLIN
GNESS
No Fly
Recycling
No Plastic Bags
SINGLE ACTION BIAS
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the opportunity
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What if the word ‘biodiversity’ represented not just a set of
scientific concepts…but emotions of awe and wonder?
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BiocentricsVs.
Humanists & Egoists
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