Conestoga College PR class presentation
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Transcript of Conestoga College PR class presentation
![Page 1: Conestoga College PR class presentation](https://reader034.fdocuments.us/reader034/viewer/2022051012/5466ff81af7959f1238b79df/html5/thumbnails/1.jpg)
Social Media for Fun, Profitand PostRank
Melanie Baker, Community ManagerJason Santo, Marketing Manager
![Page 2: Conestoga College PR class presentation](https://reader034.fdocuments.us/reader034/viewer/2022051012/5466ff81af7959f1238b79df/html5/thumbnails/2.jpg)
Who we are and what we do?
• What does PostRank do?– Data collection and analysis– Analytics– Connect– Data Services/Reports
• Who uses PostRank?– Individual publishers– Companies ranging from news to brands to agencies
![Page 3: Conestoga College PR class presentation](https://reader034.fdocuments.us/reader034/viewer/2022051012/5466ff81af7959f1238b79df/html5/thumbnails/3.jpg)
PostRank: Helping Business Go Social
• Why is social engagement data important to agencies and businesses?– 80% of engagement online content gets online
happens on the social web– 50% of engagement online content gets happens
within the 1st hour after publication– LOTS of conversations, opinions, feedback,
influencers– Finding influencers has been manual and ineffective
![Page 4: Conestoga College PR class presentation](https://reader034.fdocuments.us/reader034/viewer/2022051012/5466ff81af7959f1238b79df/html5/thumbnails/4.jpg)
Social Network Popularity
• What social networks are the most popular?• Who are their communities/audiences?
![Page 5: Conestoga College PR class presentation](https://reader034.fdocuments.us/reader034/viewer/2022051012/5466ff81af7959f1238b79df/html5/thumbnails/5.jpg)
PR/Marketing and Social Networks
• Benefits of social marketing
• Some examples of social tactics/campaigns
![Page 6: Conestoga College PR class presentation](https://reader034.fdocuments.us/reader034/viewer/2022051012/5466ff81af7959f1238b79df/html5/thumbnails/6.jpg)
Old Skool + New Skool Marketing = WIN!
• How offline and online marketing work together
![Page 7: Conestoga College PR class presentation](https://reader034.fdocuments.us/reader034/viewer/2022051012/5466ff81af7959f1238b79df/html5/thumbnails/7.jpg)
Social Marketing ROI
• How do you measure social marketing success?