Conductor C3 2012
-
date post
18-Oct-2014 -
Category
Business
-
view
1.803 -
download
1
description
Transcript of Conductor C3 2012
AN INSIDE LOOK JORDAN LEBARON, MANAGER, INTERNET MARKETING
WHAT IS REI?
WHAT IS REI?
Inspire, educate and outfit for a lifetime of outdoor adventure and stewardship
303 Lafayette Street
OUR CHALLENGE
http://www.flickr.com/photos/cabbit/4405135791/
We faced changing
LANDSCAPES http://www.flickr.com/photos/uconnlibrariesmagic/4733265143/in/photostream/
http://www.flickr.com/photos/cabbit/4405135791/
We lacked
VISIBILITY
SEO
≠
“STORE ENTERED ORDERS”
Too busy avoiding
HiPPOS http://www.flickr.com/photos/digitalart/2556546177
We were
SILOED http://www.flickr.com/photos/wili/3956062575/
We lacked
AGILITY http://www.flickr.com/photos/26112504@N05/3031027248/
THE PLAN
http://www.starwars.com/explore/encyclopedia/characters/hansolo/
• Telling our Story
• Agile
• Content
• Soft Skills
Telling our story http://www.flickr.com/photos/reedinglessons/2251782928
with
DATA http://www.flickr.com/photos/inque3/6175310592
with
VISUALIZATIONS http://www.flickr.com/photos/birgerking/3145391821
with
ORBS
Users > Robots
http://www.flickr.com/photos/pasukaru76/3998209007
Shrink the Change
AGILE DEVELOPMENT
http://www.flickr.com/photos/jamiepatra/5232251602/
http://www.flickr.com/photos/joriel/2193885168
Cross-functional teams
Bias towards action
http://www.flickr.com/photos/bitzcelt/4787422150
http://www.flickr.com/photos/st3f4n/4193370268
Don’t Hate. Iterate
CONTENT
http://www.flickr.com/photos/paolomargari/3551552239
Product Information
Product Information
Expert Advice
CONTENT: EXPERT ADVICE
Expert Advice
Expert Advice
Infographics
SOFT SKILLS
http://www.flickr.com/photos/sweenpole2001/3915441536
Customers First http://www.flickr.com/photos/seandreilinger/4208435158
http://www.flickr.com/photos/swang168/368748525
Practice Transparency
Relationships Matter
http://www.flickr.com/photos/9619972@N08/1350940605
THE RESULTS
+96%
WHAT’S NEXT?
AGILE SEO
AGILE MARKETING
CONTENT STRATEGY
KEY TAKEAWAYS
Tell YOUR story http://www.flickr.com/photos/reedinglessons/2251782928
Adopt Agile Elements
http://www.flickr.com/photos/jamiepatra/5232251602/
Content with Utility
http://www.flickr.com/photos/paolomargari/3551552239
Develop the Soft Skills
http://www.flickr.com/photos/sweenpole2001/3915441536
THANK YOU
QUESTIONS?
twitter: @jordanlebaron