Conducting a Management Project
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EXECUTIVE SUMMARY Ufon e (of fic ial name: PTML) is a PT CL compan y, PTML (Uf one ) - a who lly -own ed subsidiary has improved its financial performance commenced its operations on 29th January 2001 as a GSM 900 service provider. Since the outset, it has expanded its coverage and customer base at a rapid pace and established itself as one of the leading cellular service providers in Pakistan. During the last year Ufone successfully completed the launching of sites under Phase V in existing as well as new cities and towns by investing more than US$ 525 million. This has increased the asset base of Ufone from rupees 20 billion to 27 billion. To further enhance the subscriber base and strategically position the company in the gr owi ng tel ecom mar ke t, Ufone has final ize d a net wor k ex pan sio n for Pha se VI contract amounting to about US$ 170 Million. Ufone currently, has network coverage in more than 4,745 locations throughout the country. Ufone's operational performance has been very encouraging despite stiff competition in Pakistan telecom market which has led to reduction of prices to bare minimum level. Ufone managed to improve its revenue and after tax profit by 87% and 54% respectiv ely, as compared to the last year through aggressive policies and exe rcising strict control over expenses. “To be the lea din g tel ecommunic ati on servi ce pr ovi der in Paki stan by off eri ng innovate communica tion solu tions for our customers while exceeding sharehold er value & employee expectation.” Mission Statement T o bec ome the bes t cellular commun ica tion opt ion avail able in the country for
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Transcript of Conducting a Management Project
8/3/2019 Conducting a Management Project
http://slidepdf.com/reader/full/conducting-a-management-project 1/2
EXECUTIVE SUMMARY
Ufone (official name: PTML) is a PTCL company, PTML (Ufone) - a wholly-owned
subsidiary has improved its financial performance commenced its operations on 29th
January 2001 as a GSM 900 service provider. Since the outset, it has expanded itscoverage and customer base at a rapid pace and established itself as one of the
leading cellular service providers in Pakistan.
During the last year Ufone successfully completed the launching of sites under Phase
V in existing as well as new cities and towns by investing more than US$ 525 million.
This has increased the asset base of Ufone from rupees 20 billion to 27 billion. To
further enhance the subscriber base and strategically position the company in the
growing telecom market, Ufone has finalized a network expansion for Phase VI
contract amounting to about US$ 170 Million. Ufone currently, has network coverage
in more than 4,745 locations throughout the country.
Ufone's operational performance has been very encouraging despite stiff competition
in Pakistan telecom market which has led to reduction of prices to bare minimum
level. Ufone managed to improve its revenue and after tax profit by 87% and 54%
respectively, as compared to the last year through aggressive policies and exercising
strict control over expenses.
“To be the leading telecommunication service provider in Pakistan by offeringinnovate communication solutions for our customers while exceeding shareholdervalue & employee expectation.”
Mission Statement
To become the best cellular communication option available in the country for
8/3/2019 Conducting a Management Project
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“u”…………….At Ufone we aim to provide you with wider coverage, superior connectivity, clearsignals & voice quality. Wherever you are, Ufone keeps you connected
DETAILS OF THE PROJECT
Ufone is a Cellular Service Provider founded in 2001 It is also a subsidiary firm of PTCL As of 2008, Ufone employs more than 1,730 people. It manufactures it’s theGSM company providing services to all four continents urban and rural areas., As of 2008, Ufone is the second largest telecommunication company in Pakistan. In recentyears the company has endured significant improvement in services to almost 4,745locations throughout the country.
The major competitors of Ufone are domestic companies like
MOBILIINK Pakistan Mobile Communications Limited, better known as Mobilink GSM, is atelecommunication service provider in Pakistan. According to PTA statistics, Mobilinkhas 30.88 million customers by January 2008. Mobilink's Head office is located inKulsum Plaza, Blue Area, Islamabad
TELENOR Telenor (OSE: TEL, NASDAQ: TELN) is the incumbent telecommunications company inNorway, with headquarters located at Fornebu, close to Oslo. Today, Telenor is mostlyan international wireless carrier with operations in Scandinavia, Eastern Europe andAsia. In addition, it has extensive broadband and TV distribution operations in fourNordic Countries.
PAKTEL/ CHINA MOBILE/CMPAK Paktel was the first ever company granted license to carry out cellular phone servicesin Pakistan, set up by Cable & Wireless. It carried out AMPS services until 2004, whenthe company launched GSM services as well. Its main competitor emerged in late1990s as Instaphone and soon began to dominate the market. On 4th May 2007,Paktel was renamed to CMPak. And then, on 16th May 2007, China Mobile announcedthat it had upped its stake in CMPak to 100%. Moreover, PTA (Pakistan
Telecommunication Authority) has announced that it may resolve the frequency issuewith China Mobile, as it was one of the main reason for pullout by MillicomInternational Cellular S.A.
WARIDWarid Telecom International is an Abu Dhabi based mobile telecommunication firmproviding telephony services in Bangladesh, Pakistan and Uganda.
ZONGZong is the first International brand of China Mobile being launched in Pakistan. It ismeant to empower and liberate the people of Pakistan in every nook and corner of the country
