Concordia University | Social Media 101 | Adding Value With Content
-
Upload
justin-henry-albano -
Category
Marketing
-
view
151 -
download
0
Transcript of Concordia University | Social Media 101 | Adding Value With Content
Social Media 101Adding Value with Content
Created by Justin Henry Albano for Concordia University 12/6/2014
Class PollUse social on a daily basis?
Like/follow brands?
Bought something they saw on social?
Use social to get advice/referrals?
Use mobile devices?
Only one social network?
Social TruthsSocial media marketing takes
time and money
Activity becoming increasingly fragmented
Social is now mobile
Content is the star
My ApproachKnow your customer
Create an authentic story that resonates
Identify target rich conversations
Get people involved
Add value
The Value Add Economy
An Authentic StoryWhy – What do you believe? Why does your company exist?
What – What do you actually do for your customer?
How – How do you do it? What differentiates you?
Mountain Kahkis
Wellpartner
CalNaturale’s Svelte
Available Tools
Education:
eMarketer.com
Mediabistro.com
Blog.HubSpot.com
Mashable
TechCrunch & lots more
Available Tools
Research:
Google Tools
Quantcast.com
HubSpot Marketing Grader
Available Tools
Management:
HootSuite
SocialOomph
SproutSocial
Available Tools
Analytics:
Facebook Insights
Google Analytics
ArgyleSocial
Justin Henry Albano
www.linkedin.com/in/justinhenryalbanowww.twitter.com/JustinHAlbano