Concerns in Marketing Positioning
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MAIN CONCERNS IN POSITIONING
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Transcript of Concerns in Marketing Positioning
MAIN CONCERNS IN POSITIONING
A Product cannot Everything to Everyone ; Hence ,the importance of positioning
Positioning Means Putting a Product in a Predetermined Orbit
Positioning connect product offering with target market
While positioning a brand, firm has to Reckon Competitors –Especially the leader’s –positioning
Positioning is not over at one stroke; it has to be Monitored and Adapted
Product positioning and value proposition