Conceptual framework
1
Society Customer Customer insights Shared Value Share of heart Profit Purpose Culture of Passion CONCEPTUAL FRAMEWORK SHARED VALUE Customer Journey EXPERIENCE
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At the moment thinking about how society influence customers and that customer insights lead to a culture of passion wich creates experience. This experience will go back to society as shared value. A company that shares value with the whole society triggers share of heart instead of share of wallet which extends the customer life time value.
Transcript of Conceptual framework
Society
Customer
Customer insights
Sh
are
d
Valu
e
Sh
are
of
heart
Profit
Purpose
Culture of
Passion
CONCEPTUAL FRAMEWORK SHARED VALUE
Customer Journey
EXPERIENCE
