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Concept of Human Brand Management- for website · modifying human behaviour and extending their...
Transcript of Concept of Human Brand Management- for website · modifying human behaviour and extending their...
The concept of HUMAN BRAND MANAGEMENT
Presented by Komal Agarwal Founder & Facilitator ‘I’m happy being me’
India America
Things which are considered trendy in one region can be considered traditional in other.
Environment we have grown up in forms our belief and becomes our way of life!
Differences among people in working space are result of difference in perception.
“Why do we have affinity towards a brand, actor or actresses?” We buy perception of those qualities which we hoped we had.
About the company ‘I’m happy being me’
• ‘I’m happy being me’ was founded on 1st of May, 2013 by Komal Agarwal, a brand consultant, clinical hypnotherapist, Systemic Constellation facilitator, human behavior specialist and mind trainer with 11 years of Industry experience in Marketing and Brand Management.
• We facilitate performance enhacement of corporates, brands, teams and individuals, by modifying human behaviour and extending their vision into corporate brand as design. (This is our USP)
• Inward Branding to Outward Projection as Brands.
• We manage Human Behaviour through Systemic Constellation - Family & Business Constellations, Clinical Hypnotherapy, Redikall & Pranic Healing.
• We provide wholistic Brand Creation and Rejuvenation of brands and humans. Creation of Brand Strategy, Nomenclature, Brand logo, Visual Language, Packaging and Retail Experience.
• We use modalities to bring in change which is holistic and effective.
• We work on two levels i. With person heading the brand and core team working on it.
ii. The brand. Hence Human Brand Management.
Komal Agarwal - CEO
Komal has been working in the industry for last 16 years in the area of Marketing and Brand Management. She has worked both at client side and with agencies. She has worked for companies like GE, Tata Teleservices, Times of India, Deepak Fertilizers and at agency side have handled brands like HUL, General Mills, ITC, Amul, Dabur, Wipro, 3M, Nerolac, ICICI Bank, Vodafone, Cavinkare etc. Her last stint was with Intellect Design - where she created and led Global Marketing team of it’s Insurance Arm Intellect SEEC. She specialises in New Brand Creation, Brand Re-positioning, Nomenclature, Logo Design, Brand Architecture, Visual Language, Packaging and Retail Space Experience Design.
She is an Alumni of Mudra Institute of Communication, Ahmedabad and Anglia Ruskin University Cambridge.
Handling Brands gave her exposure to understand consumers and create virtual human beings. Her professional career, passion and inquisitiveness to understand spirituality and human behavior in depth led her pursuing therapies as a parallel career. She is a certified Systemic Family & Business Constellation Facilitator, Clinical Hypnotherapist, Mind Trainer, Past Life Regressionist, Human Behaviour Counselor, Pranic Healer and Intuitive Healer.
She has now combined both her branding and spiritual skillets to create concept of Human Brand Management under her own company I’m happy being me.
Her company is inspired by her own journey of self realization and creation of a brand as an extension of the leader and their purpose of life. She has experimented the method of human brand management in creating ‘I’m happy being me’
She believes that every human is a unique brand. The way every brand stands for a unique proposition. And when you merge the leader with the brand he is heading, only then you can create a unique identity.
Komal Agarwal +91 9167220619
Areas of work
INDIVIDUAL THERAPIES
Skill enhancement, behavioural change,
interpersonal relationships, addictions,
physical ailments
Specializing in Leadership Team Workshops,
Team Effectiveness, Team Bonding, Resolving
Conflicts
CORPORATE WORKSHOPS
WORK SPACE DESIGNING
Space Designing for creating effective work
environment
PERSONAL DEVELOPMENT
SEMINARS
Self Discovery, Parenting, Resolving Personal
Relationships, Meditation, Yoga etc
Customized merchandise for the teams.
MERCHANDISE
CORPORATE/ PRODUCT /
INDIVIDUALBRANDING
Internal & External Brand Creation, Packaging, Brand Logo, Nomenclature, Retail
Designing, Office Space Designing
Brand is extension of leader’s aspiration, personality, values and thoughts.In short, projection of his/her perception about self. Ratan Tata – Tata
Group
Steve Jobs - Apple
Narayan Murthy - Infosys
Richard Branson - Virgin
Every Organization/Brand is conceptualized and initiated by an individual’s vision and is extension of his/her’s personal life’s vision. In case of Entrepreneurship firm it is owner and in large corporates this is an extension of the Leader leading the brand.
Individual’s desired life vision influences choice of
Family Work Education Lifestyle Social Circle Others
According to Dr. ROBERT DILT’S LADDER Logical Levels of how a person thinks
*Robert DILT is internationally recognized, leading NLP practitioner.
Mission/Vision of life
Identity/Personality Who AM I?
Beliefs/Values for life Why I should do what I Do
Skills, Capabilities, Strategies How will I do it
Behaviour What will I do
Environment Where will I do it
Environment
Performance at Work
Relationship with Colleagues
Spouse and kids Lifestyle Social Circle Others
Individual’s Beliefs/Values What is right or wrong, what I should do/not
Family & Friends
Education Religion Socio Economic Strata
Individual’s Skills/Capabilities What I can do, what I cannot
How should I behave to justify this
Individual’s beliefs are formed based on past experiences and what they learnt as a child from their environment.
Purpose/Vision for Life
Identity Who am I
The leader is the driving force for the brand and the organization.
Leader’s Vision
Vision for the brand
If Leader’s thinking process is expanded
Vision for the brand also expands
If only the brand grows and leader doesn’t there will be disharmony in growth
To create value, we have to be different, one of a kind, unique! We help the leader find his/her uniqueness and extend it to the brand.
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Every HUMAN is made of:
‘The infrastructure through which Mind + Soul operates
The spark which gives us life, knows our purpose, our
consciousness
The strategist of our body + soul
Creating a Sync
The Leader /Visionary (Inward Branding)
The Brand (Outward Projection)
& =
Successful Leader & Brand
PROCESS: HUMAN BRAND MANAGEMENT
Inward Branding (of the leader)
Outward Projection (creation of the brand)
HUMAN BRAND MANAGEMENT
We create a Complete Brand Experience
Starting from Vision of the leader
Positioning of the company
Customer & Market Research
Brand Logo
Visual Language
Store Facade In-Store Branding/
Office Space Designing
Website StationeryStaff
Behaviour
Staff Uniform
Social Media
Other Collaterals
Achieving harmony with Internal Team handling the brand
PROCESS
Understand, leaders’ objective of starting
the company
Modify, Synergize, Enhance belief systems of the leader to achieve the
objective, using Hypnotherapy at levels of
Body, Mind and Soul.
Define company’s positioning/vision in
synergy to vision of the leader
Market Research to understand consumer,
category and competition
Define Brand Strategy infusing leader’s vision and research analysis.
Execute Brand Strategy in Designing of Brand Logo, Visual Language,
and Promotional Material.
Synergize energies of the leader, brand and team members using Hypnotherapy and Human capital Management
Resulting in Effective Organization Performance
We also bring perceptions of the leader and team members handling the brand to a common platform, before creating the brand. Such that when the brand is created, there is balance at all levels for effective performance.
MODALITIES USED
To work with the leader and other members of the leadership group - Inward branding
Brand Creation -Outward projection
•Sytemic Constellation •Clinical Hypnotherapy •Redikall Healing •Meditation •Group Meditation – With the senior team members
•Consumer Research •Market Research •Competition mapping •Brand Strategy •Designing the brand •Training of Sales Staff
Thank you!
When you are happy with what you are doing, others don’t have to monitor your performance, you perform at your best!
Let us know when you are ready for a creation or rejuvenation!
Komal Agarwal Founder & Facilitator ‘I’m happy being me’ +91 9167220619 [email protected] www.beingme.info