CONCEPT - Esteri

CONCEPT

According to the main economic and social multilateral organizations, Sweden is at the forefront of

economic and social development and ranks the top positions in the indices evaluating such a

development. In the “Innovation Capacity Index” elaborated by Harvard Business School, Sweden

ranks the 7th

position among 173 countries, and the 2nd

in some sectors where the attention of the

global scientific community is currently at its peak. The INSEAD Business School’s Global

Innovation Index ranks Sweden at the 2nd

position.

This performance is mainly achieved thanks to the substantial public and private investments that

the country still continues to earmark to R&D. Every year, 4% of its GDP is invested in R&D.

Only Israel and South Korea invest a bigger quote of their GDP.

Stockholm is known as a “Start-up city”: in 2017, 259 companies have raised 1,8 billion euro, a

result second only to the Silicon Valley. Among successful start-ups, we could name Skype and

Spotify, but also Dice Studio and King (developer of Candy Crush and Minecraft). In the last seven

years, the Swedish capital has welcomed 20.000 new digital ventures, thanks also to a generous

public funding and to the safety net offered by the social security system in case of failure. The high

degree of digitalization, furthermore, with a fiber optic that reaches 95% of households in the urban

area and is never below 50% in the rest of the country (scarcely inhabited in the middle-north area)

is without any doubt an important add-on.

If these, then, are the “wonders” of the “Swedish model”, what could be the Italian interests to

expand upon? Italy has recently adopted an ambitious program called “Industria 4.0” which confers

to start-ups a fundamental role in the industrial development of the 4th

generation. Our country is,

besides, at the forefront of planning innovative digital solutions to infrastructural and social issues:

Smart City/Open Fiber, Digital Utility/IoT, GIS/Recupero e gestione territoriale (recovery and

management of the territory) are only a few examples of the current application of innovative

technologies. In this context, synergies and collaboration opportunities with other countries, such as

Sweden, are by all means to be explored and encouraged. The outstanding amount of Italian

scientists, technicians and researchers, even at senior level, in main Universities, research

institutions and Swedish companies are an effective mean of promoting Italian excellences in R&D.

It would also be important to establish a network with the constantly increasing amount of young

PhD students coming from our Universities, with the aim of sharing knowledge. Last but not least,

it’s of great significance mentioning the increasing number of start-ups launched by our fellow

countrymen/women in Stockholm and the rest of Sweden. Thousands of Italians, mainly all of

recent immigration to this country, with whom it would be possible to establish potential synergies

in order to strengthen the bilateral cooperation in the R&D sector with undoubtedly great returns for

the industrial and commercial development of both countries.

The important event “Stockholm TechFest” running September 3-5, offers a great opportunity to

open a discussion and exchange information and knowledge. To this purpose, the seminar organized

by the Embassy at the Italian Cultural Institute on September 5, in collaboration with the

Ampioraggio Foundation and with the presence of distinguished Italian speakers and a selected

audience of professionals, aims to offer a first glance to future prospects.

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City Councillor Flavia Marzano – Municipality of Rome

From digital transformation to digital revolution Stockholm, September 5th 2018

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About me

•  Master Degree in Computer Science •  Consultant on innovation for public administrations, for more

than 25 years •  Professor in Technologies for Public Administration at the

Universities of Bologna, Turin, Rome "La Sapienza” and Link Campus University

•  Now City Councillor “Roma Semplice” (easy Rome), deputy for: smart city, innovation, participation, inclusion, active citizenship

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Agenda

•  From “digital first” to “digital only” •  Inclusion: nobody should be left behind •  5G connectivity and services •  FLOSS (Free and Libre Open Source Software) •  Openness •  Urban Agenda •  Participatory processes

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From “digital first” to “digital only”

Our goal is to improve the quality of services for citizens, and we introduced different levels of digital innovation: •  we released the new institutional web site •  we introduced the SPID (Digital Identity for Public Service,

eIDAS) authentication for more than 70 services offered by the Municipality of Rome

•  we released the Single Reporting System

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The new institutional site

•  Released on February 2018 •  New approach: from the old "administration centric" web site to a new

"citizen centric” web site. •  With just 3 clicks citizens can find what they search

The citizens’ digital house

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A Single Reporting System

To improve easiness of use and transparency, we have no longer a reporting system for each service but instead a single system that collect each request. Through this tool citizens can leave comments, questions, complaints about all services offered by the administration.

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Public spaces to promote digital inclusion, where digital facilitators teach (mentor) citizens on how t o u s e s e r v i c e s and technologies

Nobody should be left behind

At the Forum for Public Administration we got the “Sustainable Public Administration Prize” for this project

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•  Mobility

•  Tourism & Culture

•  Security

Rome is engaged on 5G technologies and signed 3 Memoranda of Intent with Fastweb, Ericsson, ZTE

5G connectivity and services

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Free Software

To break vendor lock-in, we adopted a resolution requiring to adopt “preferably” Free software. We made an assessment on the current systems and a roadmap to migrate the software.We started from the client side and presently we installed LibreOffice on 14.000 workstations.

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Openness… •  We released the new Open Data portal to improve transparency

of our data and to open the data format. •  To increase transparency we put online Rome's balance of the

last 10 years. •  My Open Agenda

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Urban Agenda

We participate at the Urban Agenda group, promoted by European Commission, on the Digitalization sector, and we proposed two actions: •  to introduce DESI index at local level •  "put citizen first" to improve the citizen

experience

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Rome New Statute •  Advisory, abrogative and proactive referenda without

quorum •  Extension of the referendum campaign period from 6 to

12 months •  Experimentation of electronic voting •  Online Petitions •  Participatory budget

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Partecipation & Consultations •  #RomaAscoltaRoma - Urban Social Plan

•  Digital Agenda (also from a gender perspective)

•  Two-stage consultation on the institutional website

•  PUMS - The Urban Plan for Sustainable Mobility

•  UIA- Urban Innovative Actions

•  New Single Reporting System

•  …

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Thank you for your attention J

This presentation, in its original parts, is covered by Creative Commons (Attribution, Share Alike) license

http://creativecommons.org/licenses/by-sa/3.0/it/legalcode

Opportunities for Start up in Basilicata

Mr. Marcello Faggella Secretary of ICT companies in CONFINDUSTRIA BASILICATA

From 2001 I work for the development of the start up and Ict companies in Confindustria Basilicata.

I manage also relationships between Basilicata Ict companies and research centers in Basilicata.

Opportunities for Start up in Basilicata

Confindustria Basilicata is the lead organization that represents the manufacturing, construction, energy, transportation, ICT, tourism and services industries in Basilicata.

Confindustria Basilicata brings together more than 800 voluntary member companies of all sizes, amounting to about 26.000 employees. Confindustria Basilicata guarantees relationships with the local authorities and the other economic and social players in the area and provides services to local enterprises, responding to their needs for example about taxes, energy, public funds, safety, education, research, university, etc. Confindustria Basilicata also promotes business culture and start up development

About CONFINDUSTRIA BASILICATA

The ICT division in Confindustria Basilicata aggregates companies operating in the services sector and promotes the development of innovative start up.

Are members of the ICT division steering comitee :

TELECOM ITALIA SPA – President - Crescenzo CoppolaGRUPPO SERVIZI INFORMATICI SRL – Vicepresident – Adriano TrupoPUBLISYS SPA – Member - Giannemilio Luigi Esposito MERIDIANA ITALIA SRL – Member - Francesco Telesca SOLETHEN SRL – Member - Paola Curci ARGENTA SOA SPA – Member - Giovanni PelazziORA SRL – Member - Giovanni Loponte INFOSFERA DI G.PERGOLA – Member - Giovanni Pergola

The ICT division

Some activities done by the ICT division in the 2017/2018:

Meeting with the innovative start up and spin off of the University of Basilicata to offer support to the growth and development of their business

Meeting with Basilicata ICT companies and Tim Open the Italian developer community that accelerates the commercial development of young apps

Collaboration with the Digital Innovation Hub Basilicata, the hub where companies and research institutions match theirs needs

Collaboration with the computer science degree course of the University of Basilicata for the development of skills in the ICT sector

Meeting at the Apple Academy in Naples to start new partnership

Sponsorship of the “JazzInn” event organized by Ampioraggio Foundation

Promotion of the Matera - Bari 5G project

The last main activities

4 reasons to settle or move a start up in Matera in Basilicata

Start up your business in Matera

In 2019 Matera will be European Capital of Culture The new HUB for research and technological innovation in

Matera The 5G technology in Matera 100,000 € to settle new start up in Basilicata

2019 Matera will be European Capital of Culture 2019

Matera is the first European Capital of Culture south of Rome; Until 2033 Italy will not have another European Capital of Culture 350 days of events; 4 large exhibitions; 50 original productions; 1 million attendance at events; 700,000 expected unique visitors; 100 millions estimated contacts (radio - TV - social - network - fairs)

In January 2018 The New York Times placed the European Capital of Culture 2019 at third place in its annual ranking of places to visit in the course of 2018 just after New Orleans and the state of Colombia.

Matera is one of the top 10 cities among the 30 destinations selected by "Best in Travel 2018", the prestigious publication of the Lonely Planet guide that annually indicates the destinations not to be missed, the most discussed and desired by travel enthusiasts.

The Hub for Research and Technological Innovation is a real estate complex located inside the Sassi of Matera, a UNESCO heritage site, which the municipality makes available to research institutions, companies and teams that start or intend to settle in Matera, for the development of its innovative projects, also acting as an attractor of investments by important national and international players in the field of advanced technologies.

The targets : • Cultural and creative industries closely connected with digital technologies • Digital film production • ICT • Precision agriculture • Technologies for energy efficiency and environmental monitoring • Smart cities;See the video https://www.youtube.com/watch?v=9-vM1q_cc_Q

HUB for research and technological innovation in Matera

https://www.youtube.com/watch?v=9-vM1q_cc_Q

https://www.youtube.com/watch?v=9-vM1q_cc_Q

The 5G technology in Matera

Grants from the Regione Basilicata to settle new start up

With the call «START and GO»the Regione Basilicata grants until

100.000 € to settle new start upin Basilicata.

High tech start up, founded by young people, are preferred in the scoring

……… if you are not convinced yet….1 reason more…

Matera : a nice place to create a start up !!

THANKS FOR THE ATTENTION

For more info :

www.confindustria.basilicata.ithttp://www.comune.matera.it

Confindustria Basilicata ICT Division

Mr Crescenzo Coppola - PresidentMr. Marcello Faggella - Secretary

+39 0971 292941 [email protected]

http://www.confindustria.basilicata.it/

http://www.comune.matera.it/

http://www.comune.matera.it/

TIM Joint Open Lab

Fostering Business and Ecosystem Growth through an Open Innovation approach

Valeria D’Amico

TIM - Strategy, Innovation & Customer Experience

2

Joint Open Lab: a Bit of History

Joint Open Lab - CataniaValeria D’Amico

Research and Innovation laboratories located within university campuses, in 5 major Italian universities, focused on prioritysubjects for the company strategy and for the surrounding territory, in which a new model for university partnerships - based onco-design and co-development - enables a reciprocal influence and increases value creation.

4 In 2012 TIM launched a new Industry-Academia partnership model, promotingthe creation of a series of Joint Open Labs distributed over the nationalterritory and located within the university premises.

4 The opening of innovation towards the direction of the academic world andof the industrial local environment has the significance of involvingdiversified actors, communities and extended ecosystems.

4 A broadening of business towards new trajectories derives from thisreciprocal contamination and from the overall system growth, thustransforming ideas and talent into new opportunities for the economical,social and environmental growth of the local territorial context (corporateentrepreneurship).

Company on Campus: Fostering Innovation with the Academic Ecosystem

3

Joint Open Lab: Mission Statement


«Open Spaces for Open Minds»: bringing Value to the Digital Ecosystem

From «technology transfer» to «co-development»

Community of young innovators & developers

Joint physical open spaces within Universities

Research orientation towards business needs

Reinforce brand reputation through innovation

4

Joint Open Lab: Open Innovation funnel


Developing new Market Opportunities through Open Innovation*

Competitive Advantage

Open Innovation funnel

§ Access to key talent (academic & corporate)

§ Early identification of new innovation trends

§ Access to financial assets & EU funds

§ Exploitation of IPRs§ Extended usage of

corporate SW & platforms§ Multidisciplinary approach

*«Open Innovation», H. Chesbrough 2006

5

Joint Open Lab @ Catania: OverviewSouthern Italy Innovation Lab on Internet of Things

Smart City Smart Environment

Smart Agriculture

VALUE CREATION MODEL

KEY COMPETENCES

In the heart of the “Cittadella Universitaria di Catania” TIM,in partnership with the University of Catania, has createdthe Joint Open Lab focused on Internet of Things, bringingTIM’s distinctive industrial competences on the Sicilianterritory, combining technological innovation, academicexcellence and entrepreneurial spirit of the Etna Valley.

MultimediaComputer Vision

Big DataInternet of Things

x 7Opening 27 Nov 2013x 14

TIM

PhD & ConsultantPEOPLE


INNOVATION ECOSYSTEM

6

Joint Open Lab @ Catania: Overview


Increasing Impact through a Value Chain Approach

P.A. & LOCAL PARTNERS

OLIVETTI & BUSINESS SUD

Customer

Fast Prototyping Device as a Service

Platform of Platforms(Integration & Orchestration)

SMART CITYIoT Starter KitNB-IoT Open LabDigital Inn HubSense & Actuate

ENVIRONMENTBus as a Sensor5G for ItalySmartCT2

Torino 5G

…AGRIFOODIoT Smart FarmTraceabilityBando MISE 5GSmartCT2

Main Projects

ERICSSON

ARDUI

NO

OLIVETTI

Partner Industry

7

Joint Open Lab @ Catania: Main Ongoing Projects


Memorandum of Understanding with Catania Municipality: «Smart CT2: Catania Smart City - Smart Citizen»

On-field innovation project, in close cooperation with TIM’s Business Sales and Public Affairs departments, which strengthens theimportant relationship with the “Municipality of Catania” (key partner), in order to convey the innovation activities towards the city& citizens by means of field trials of the services developed@ Joint Open Lab, building the basis for newmarket opportunities.

Two-Sided Digital Services

Bus as a SensorEquip public transportation vehicles with a “mobile sensing node” able to collect andelaborate data, coming from different heterogeneous sources (e.g. air quality, lighting,…),during their regular daily route so to create smart services in a two-sided perspective.

Urban Smart GardenEnable the green areas within the City of Catania of a “technological intelligence”, so todesignate common spaces to public vegetable gardens, allowing to upgrade the value ofthe territory and to stimulate social innovation of the community users.

Launched Services

8

Joint Open Lab @ Catania: Main Ongoing ProjectsInnovative NB-IoT Open Lab (towards 5G)

Leveraging on its Key Success Factors (i.e. expertise & skillset; innovation ecosystem; infrastructural assets) the TIM Joint Open Lab inCatania has realized an innovative NB-IoT «Open» & «Living» Laboratory (towards 5G) to co-design, co-develop and test on field newservices using TIM’s newest mobile networks. The «Demo to the Customer» and «Fast Prototyping Device as a Service» modelsgenerate market value starting from academic research, reducing the “time-to-market of an idea”.


Main Drivers

o An integrated laboratory oriented to joint development of new applications and their testing in a controlled environment based on a complete network chain, to:

o Ideate new services

o Prototype new use-cases

o Field testing of end-to-end solutions

o An innovative and dynamic accelerator (to collaborate with: vendors, customers, institutions, universities, spin-offs, startups,…)

o Innovation Showroom

9

Open Innovation Biz ModelsNew Ways of Working


Outside-In Model Inside-Out Model

o Leverage ideas and technologies that are

external to the organization to reduce time

and development costs of innovation

o Make ideas and technologies available to

external actors, on which they can develop

new innovation

Combine the Outside-In & Inside-Out

approaches to develop marketable innovations jointly with other partners

Traditional

Biz Model

New

Biz Model

New revenuechannel

Leverage on Investments

10

Thank [email protected]

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Startup&Innovation Seminar Istituto Italiano di Cultura, Stockholm

September 5th 2018

Europe’s largest battery factory

Driven by the need to transform our society towards a fossil fuels free economy

Enabling European competitiveness

For the Automotive, Energy Storage and Industrial sectors

32 GWh in three phases (16GWh, 8GWh, 8GWh)

500,000 m2, >3 Bn EUR investment

Around 2,500 direct jobs

Environmental, Building and Operating permit obtained in May 2018.

Construction ongoing on Pilot and Production Site

2018-09-12 © 2017 Northvolt AB, Strictly Confidential 3

Northvolt HQ Stockholm

Northvolt Japan Osaka

Northvolt One Skellefteå

Northvolt Labs Västerås

€ Supplying Europe from Europe

© 2018 Northvolt AB, Strictly Confidential 4

Unique and diverse team of 140+ to be a leader in the industry

Management

Technology Process Engineering Automation Procurement

Peter Carlsson CEO

Paolo Cerruti COO

Yasuo Anno Chief Development

Officer

Alexander Hartman CFO

Fredrik Hedlund Chief Strategy Officer

Emma Nehrenheim Chief Environmental

Officer

Martin Anderlind Chief Business

Development Officer

Landon Mossburg Chief Automation

Officer

Emad Zand Chief Growth Officer

Oscar Fors President of Battery

Systems

Takehiko Suwa Senior Electrodes

Engineer

Tetsuya Makino Cell Design Engineer

Kenichi Hoshino Director of Cell

Technology

Dominique Ligeois Process Engineering

and Operational Planning

Kairi Kivistik Process Engineer

Stelios Nassos Process Engineer

Luc Hovan Director of purchasing

Galina Esther Director of Software Engineering and AI

Niclas Andersson Automation and

Electrical Engineer

Mattias Zelensky Software Engineer

Kazuhiko Kikuya Senior Technical

Manager of Battery Materials

Koki Inoue Cell Design

Mechanical Engineer

Young Chul Chang Senior Prismatic Cell

Design Engineer

Johan Jansson Director of Process

Engineering

Markus Airaksinen Process Engineer

Scott Thomsett Director of

Advanced/Strategic Materials

Trevor Garvey Automation Engineer

Frank Schröder Principal Engineer

John Øyvind Welle Senior Software

Engineer

Source: IEA, EIA, Northvolt research.

Korea

Japan

US

China

Hungary Poland

Germany

Norway

France

Sweden

UK

Finland

40

80

120

160

0 20 40 60 80 100

Ele

ctr

icity P

rice

US

D /

MW

h

Carbon Content %

Avg. Industrial Electricity Price & Carbon Content %

© 2017 Northvolt AB, Strictly Confidential 5

Energy

Large scale

manufacturers

can secure

lower

electricity

prices across

countries

Raw materials

Develop Multi-source strategies for: Li, Co, Ni, Mn

Secure Raw Material and Refining capacity

Implement strict traceability of material up to the mine

Define a entry strategy in the value chain

Optimize the Inbound flow Support new entrants (e.g. Graphite)

Engage in sourcing of non-active material

Kylylahiti

Talvivaara

Kevitsa

Pechanga

Fedorovo tundra

Lovnozerskoe

Kokkola R

Woxna

Skaland

Bruvann

Jennestad

Rendalsvik

Bamble

Nunasvaara

Viistola

Piippumäki

Hitura

Kolari

Kaustinen

Somero

Varuträsk

Rönnbäcken

Läntinen Koillismaa

Kuhmo

Valkeisenranta

Nickel

Cobalt

Lithium

Graphite

0-100 Mt

100-1.000 Mt

> 1 000 Mt

R Refinery

Bold = Active Mine


R Harjavalta

And Italy?

What is needed: PEOPLE: Immigration policies incentivizing the recruitment and settlement of foreign talent

ENERGY: Affordable (and low CO2 intensity) Electricity

ECOSYSTEM: Stable and predictable political environment

What Industries can we build on:

Electronics and Semiconductors (OEM and suppliers)

Chemical Industry

High Speed Manufacturing (Tobacco, Bottling, …)


HOW A SUCCESSFUL DESTINATION MAY BE CREATED

WHO IS DESTINATION ITALY?

THE OPERATOR THAT EVERY FOREIGN MARKET WAS WAYTING FOR

A UNIQUE INCOMING INTERLOCUTOR FOR ALL ITALY

STRONG AND REALIBLE FROM AN ECONOMIC, ORGANIZATIONAL AND FINANCIAL POINT OF VIEW

NOT ONLY FOR RENOWNED DESTINATIONS AS THE CITIES OF ART

PRESENT AND PROACTIVE IN THE MARKETS OF ORIGIN

[FROM A TECHNOLOGICAL VIEWPOINT STRUCTURED]

TECHNOLOGICALLY WELL STRUCTURED

TO MAKE ITALY AN EASIER TO SELL PRODUCT AND MORE BOOKABLE ABROAD

ABLE TO MAKE IT A SYSTEM TO AGGREGATE PRODUCT AND OPERATORS EVERYONE WITH ITS SPECIFICITY

INTERLOCUTOR OF THE INSTITUTIONS AT THE HIGHEST LEVELS

ABOUT US

ISP PROVIDES BDT

REPORTS/RELATIONSHIPS AND

RESOURCES (8 REGIONAL HEAD OFFICES)

TO ENHANCE AND SUPPORT THE

DEVELOPMENT OF TERRITORIES

LMN IT PROVIDES TECHNOLOGICAL AND

ON-LINE MARKETING KNOW-HOW TO

POSITION THE DESTINATION ITALIA’S

BRAND AT A WORLD-WIDE LEVEL ON

THE WEB

DESTINATION ITALIA’S TEAM HAS

CONSOLIDATED EXPERIENCES IN

TOURISM

57%

38% 5%

M. FICARRA (CEO)

4

A leading European travel company featuring comprehensive business model, unique and distinctive value proposition and compelling brand architecture

Offering available in 40

countries and 17 languages

10M travellers

handled per year €2.0 billion GTV

€260 million Revenue

A distinctive and diversified brand portfolio

to better target audiences across different

markets

A comprehensive business model that mirrors

the whole customer journey, designed to create

real value for customers

1,200 people in 12 countries

300 developers and software engineers

45M unique visitors

per month

Among the top 3 European travel players. One

of the leaders in countries with higher

digitalization growth rate (Italy, Spain, France)

Expansion markets

Core markets

35% mobile

bookings

WE WERE BORN TO BE GREAT AND AFTER ONLY TWO YEARS WE HAVE 50 MLN BUSINESS TOUR

AGREEMENTS AMONG

STAKEHOLDERS

FEBRUARY 2016

COMPANY SET UP

SEPTEMBER 2016

ITALIAN

LEADING INCOMING

TOUR OPERATOR

CROSS CHANNEL

TODAY B2C PLATFORM

GO-LIVE

OCTOBER 2017

GARTOUR TAKE-OVER

FEBRUARY 2017

+ 280.000

TRAVELLERS/YEAR

DESTINATION ITALIA TODAY

+ 100

TRAVEL

SPECIALISTS

+ 100.000

TRANSFERS/YEAR

+ 1 MILLION

NIGHTS/YEAR

+ 2500 HOTELS TOUR IN ITALY TAILOR-MADE LUXURY

JOURNEYS

GROUP

JOURNEYS

PRODUCT OFFERED

MARKETS SERVED

TO GET AN IDEA …

MICE

+ 2500

AGENCIES

DISTRIBUTION CHANNELS

ONLINE

DESTINATION ITALIA

STORE

B2C

ONLINE

CALL CENTER

B2B

OUR FUTURE GOALS

TO DESEASONALIZE

AND ENHANCE NICHE

DESTINATIONS

TO BOOST AND

DEVELOP THE

PRESENCE AND

SPENDING OF FOREIGN

VISITORS IN OUR

COUNTRY

ENHANCING AND

SELLING THE "ITALIAN

PRODUCT" ABROAD IN

A PROACTIVE,

ORGANIZED AND

INTEGRATED WAY

STRATEGICALLY

EXPLOITING THE

VARIETY OF

TERRITORIES AND THE

HUGE NUMBER OF

ATTRACTIONS THAT

MAKE ITALY A UNIQUE

DESTINATION

TO FURTHER ENHANCE

THE ASSET KEYS OF

OUR "COUNTRY

SYSTEM" ABROAD

WE HAVE THOUGHT UP THE DESTINATION MASTER

PROGRAMME

WHAT IS THE DESTINATION MASTER PROGRAMME?

The Destination Master Programme is the first TECHNOLOGICAL ABILITATOR for small and

large operators, designed to promote the DIGITALIZATION of the tourist offer.

The objective is to provide tour operators with TECHNOLOGY, KNOW-HOW AND VARIOUS

COMMUNICATION TOOLS to build an aggregate and systemic offer to export abroad in a coherent,

uniform and recognizable way.

This tool also offers a 'turnkey' kit that allows those WHO DOES NOT HAVE A LICENSE OF

TOURIST AGENCY TO SELL TOURIST PACKAGES by relying on ours.

WHOM IS THE DESTINATION MASTER PROGRAMME ADDRESSED TO?

OUR AFFILIATION PROGRAMME IS OPEN TO THOSE WHO OFFER EXPERIENCES IN ALL THE

ITALIAN TERRITORY:

Local operators who supply multi-day tours and itineraries.

Local operators offering one-day activities, such as horse or bike rides, lake or river cruises,

wine tastings, cooking classes, rafting ...

Tourist guides providing guided tours, escorted tours, excursions with environmental guides

Operators who rent bicycles, segways, canoes, pedal boats, skis, snowboards ...

Museums, exhibitions, theme parks, aquariums, theatres, events, shows for the sale of entrance

tickets

Non-conventional accommodation sites, such as castles, lighthouses, tree houses ..

WE HAVE REALIZED THAT DESTINATION

TOURIST OPERATOR OFTEN …

… MANAGE BOOKINGS BY E-MAIL

… HAVE A NON-REAL-TIME TOOL TO

MANAGE AVAILABILITY

… HAVE A CONTENT WEBSITE BUT NOT A

SALE ONE

… MEET SOME DIFFICULTIES TO WORK THE

DESTINATION SYSTEM

TREKKSOFT IS OUR TECHNOLOGICAL PARTNER THAT

THROUGH A SIMPLE AND INNOVATIVE TOOL ALLOWS

TO

• HAVE A BOOKING ENGINE TO MANAGE

AVAILABILITY AND PRICES IN REAL TIME

• BUILD A PROFESSIONAL INTERNET SITE WITH THE

CUSTOMIZABLE WEBSITE BUILDER

• SELL ONE'S PRODUCT DIRECTLY ON ONE'S OWN

WEBSITE AND ON DESTINATION ITALIA'S

MARKETPLACEFARE

• UPSELLING AND CROSS-SELLING THROUGH

TREKKCONNECT, A SYSTEM OF

INTERCONNECTION AMONG TOUR OPERATORS

• HAVE A DETAILED SALE REPORTING SYSTEM

THROUGH BUSINESS INTELLIGENCE

NEED SOLUTION



… HAVE A VERY HIGH POTENTIAL

TERRITORY NOT YET TOTALLY BROUGHT

INTO FOCUS

… HAVE A TOURIST PRODUCT WITH SUCH

FEATURES AS DURATION, PRICE, OUT OF

LINE WITH THE REFERENCE TARGET

... HAVE NEED TO MAKE PRODUCT

SYNERGY AMONG CHAIN NEIGHBOURS

...MEET SOME DIFFICULTY IN THE PHASE OF

PROMOTION, DISTRIBUTION AND

MARKETING

OUR DESTINATION MAKERS ARE PROFESSIONALS

WHO ARE ABLE TO WORK OUT DESTINATION

STRATEGIC PLANS , BY:

• ANALYSING THE TERRITORIAL TOURIST

POTENTIALS

• STUDYING SUCCESS CASES

• EDUCATING TO A WARM WELCOMING CULTURE

• CREATING AUTHENTIC AND ATTRACTIVE LOCAL

EXPERIENCES FOR THE MARKET - IN

COOPERATION WITH OPERATORS ON TERRITORIES

• IDENTIFYING THE MOST EFFECTIVE DISTRIBUTION

CHANNELS

• DEFINING THE MOST EFFECTIVE ON-LINE AND

OFF-LINE MARKETING TOOLS

• IMPLEMENTING THE CO-MARKETING AND SHARED

COMMUNICATION STRATEGIES WITH OTHER

OPERATORS

NEED SOLUTION



... NEED SUPPORT TO TELL THEIR

PRODUCTS AND THEIR OWN TERRITORY IN

RELATION TO NEW COMMUNICATION

CHANNELS

... LOOK FOR INSTRUMENTS SUITABLE TO

CREATE EMOTIONAL CONTENT TO MAKE

ENGAGEMENT ON SOCIAL

... ARE DISORDERED IN THE MARE MAGNUM

(VAST SEA) OF TRAVEL BLOGGERS AND

INFLUENCERS

WE PRODUCE QUALITY DIGITAL CONTENT,

IDEAL FOR 'TELLING' A DESTINATION AND

CREATING AN EMOTIONAL TIE WITH THE

TERRITORY,

WHICH ALLOWS TO GENERATE ENGAGEMENT ON

SOCIALS AND WEB TRAFFIC FOR OPERATORS

AND DESTINATIONS

NEED SOLUTION

OUR WEBSITE

Our website tells

Italy by

destinations: the

entire national

territory is divided

into destinations,

segmented into

'must see', 'top'

and 'secret'

depending on the

level of their

renown or by

categories

according to the

interests of our

target

OUR WEBSITE | WHAT WE OFFER

to allow

anyone to

book their

tourist

service in

Italy

to create

tailor-made

trips that are

custom-

designed by

our expert

multilingual

operators

MANY THANKS FOR YOUR KIND

ATTENTION If you wish to become a Destination Master, please fill in the form at

www.destinationitalia.com/it/affiliazione/

For any further information, please write to

[email protected]

FROM EGOSYSTEM

TO ECOSYSTEM :

DRIVING ITALIAN INNOVATION

TO MARKET AND MARKETS

AMPIORAGGIO is a virtual ecosystem project born

in 2016 with the will to cover and discover

italian innovations every where in the country and

matching them with the markets.

In the first of activities we have engaged over 500

players (techbuyers, small and medium

companies, startups and spinoff, investors and

finance organizations, public administrations,

research centers, industry associations)

AMPIORAGGIO ECOSYSTEM: ORGANIZATION & PARTNER

OVERCOME THE CULTURAL POSTURING

THAT HAVE PREVENTED OUR ECONOMY

FROM MAKING REALLY DECISIVE

PROGRESS TROUGH INNOVATION AND

STARTUP SOLUTIONS ADOPTION INTO

FARMS AND PUBLIC ADMINISTRATION

A WIDERANGE MISSION FOR ITALIAN INNOVATION

1. LOW ATTITUDE FOR INVESTIMENTS IN R&D AND OPEN

INNOVATION APPROACH

2. AVERAGE ITALIAN FARM SIZE SMALL AND MEDIUM

3. LIMITED SIZE OF CAPITAL MARKET

4. FRAGMENTATION OF THE NATIONAL AND LOCAL

INNOVATION POLICIES

5. LOW INTERACTION BETWEEN THE ACTORS

6. SPENDING AND NOT INVESTIMENT APPROACH ON THEME

INNOVATION ITALIAN CONTEXT: WEAKNESSES POINTS

1. ATTITUDE TO ENTREPRENEURSHIP, MIXING CREATIVITY

AND INNOVATION

2. A GOOD EDUCATION SYSTEM

3. AVALAIBILITY OF VALUABLE CLUSTERS (FOOD AND

WINE, FASHION AND FURNITURE, TOURISM AND

CULTURAL HERITAGE, CRAFTMANSHIPS)

4. CULTURE OF HOSPITALITY

5. A POSITIVE (BUT UNDEVELOPED) REGULATION FOR

STIMULATING R&D AND STARTUPS INVESTIMENTS

INNOVATION ITALIAN CONTEXT: STRENGHTS POINTS

1. ITALY: MANY SMALL MARKET PLAYERS (SPLITTED SUPPLY)

2. LIMITED RESOURCES: NOT ENOUGH FUNDING COMPEARED TO

THE QUALITY OF THE NUMBER OF STARTUP INITIATIVES

3. MONITORING OF INITIATIVES: LIMITED TO THE EARLY STAGES

4. MADE IN ITALY: IT IS NOT PERCEIVED AS ONE OF THE MAIN

MARKET LEVERAGE OF THE COUNTRY IN THE WORLD, BY

MOST OF ITALIAN ENTREPRENOURS. MADE IN ITALY IS

TRASVERSAL OF ALL SECTORS OF ALL SECTORS (NOT ONLY

«WINE» AND «MASERATI»)

INNOVATION INTERNATIONAL CONTEXT: BRIDGING THE GAP

1. CREATE VECTORS FOR GROUP OF COMPANIES AND FACILITATE

COOPERATION OUTSIDE ITALY/EU

2. CO-ORGANIZE EVENTS, IN COOPERATION WITH LOCAL PARTNERS, AND

CHAMBERS OF COMMERCE, PROMOTING MADE IN ITALY PRODUCTS

AND INNOVATION

3. COOPERATE TO OPEN CORRIDORS WHERE IDEAS,

ENTREPRENOURSHIP AND INVESTIMENTS CAN «FLOW»

4. EMPOWER COOPERATION LEVEREGING ON DIFFERENCES IN CULTURE

AND SKILLS AMONG COUNTRIES

5. MONITORING PERFORMANCE IN SHORT/LONG TERMS (SUSTAINABLE

INNOVATION)

INNOVATION INTERNATIONAL CONTEXT: BRIDGING THE GAP

MONITORING INNOVATION EFFECTS WITH ONLINE TOOLS

Requirement

Matching between supply of innovation

and demand of investment

Solution

Matching tool

Requirement

Measure of the effectiveness of the

innovation: the mathing fostered a profitable long term action?

Solution

Performance measurement tool

(KPI)

Online tool to measure

the matching

performance and the

value generated by the

ecosystem by the

members, in short and

long terms

MONITORING INNOVATION EFFECTS WITH ONLINE TOOLS

•Finding the best match between innovation and investors

•Automatic and manual MATCHING

•Quality of the matching between innovation and investments (false positive monitoring)

•Level of value that the members of Ampioraggio contributed in the ecosystem in term of innovation/investments

SHORT TERM PERFORMANCE MONITORING

•Value generated on a long period following the matching, in term of quality of business and ROI

LONG TERM PERFORMANCE MONITORING

Open Innovation for italian farm and

public administration

A think tank where colive visions of

entrapreneurs, investors, researchers, innovators and public managers

Slow Dating for Innovation

and

a digital search engine for Italian

Innovation

Create a responsible and supportive

community

Valorize best practices through

storytelling

Networking Innovation Scouting Matching

Designed an original format

which have mixed Jazz and

Innovation (JazzInn) and

tested the Slow Dating for

Innovation model.

10 Memorandum of

Undestanding with former

italian industry associations,

public administrations and

ANCITEL

12 meeting in 2 years in 8

italian regions

A crowd based

approach to

innovation with over

500 partners

enganged

Over 5.000.000,00 Euros

of investiments

stimulated

What we have already done?

Who shared our vision?

Grazie per l’ attenzione!

CONCEPT - Esteri

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Transcript of CONCEPT - Esteri