Concept Development for Event Experience: Emotional Bond & Strategic Message
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Transcript of Concept Development for Event Experience: Emotional Bond & Strategic Message
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A man’s reach should exceed his grasp… …or what’s a Heaven for…?
!
-Robert Browning
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CREATIVE CONCEPT DEVELOPMENT FOR EVENT EXPERIENCE
_______
Kile Ozier Itinerant Creative Guy
imho.kileozier.com www.kileozier.com
Ensuring Emotional Bond & Strategic Message
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–Matt Burke Founder: Blue Sky Longboards & Account Executive: The Display Shop
“Creating a compelling, positive, live interaction that indelibly connects your audience with your brand.”
imho.kileozier.com www.kileozier.com
“Experiential”
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FIVE TENETS FOR THE
CREATION OF COMPELLING EXPERIENCEExploration of Assumption
Liberation of Preconception
Comfortable Disorientation
Successive Revelation
Subliminal Engagementimho.kileozier.com www.kileozier.com
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Exploration of Assumption
imho.kileozier.com www.kileozier.com
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Exploration of Assumption
SelfAudience Team
Informed Collaboration
People on our teams are neither their titles nor their Jobs
imho.kileozier.com www.kileozier.com
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Liberation of Preconception
imho.kileozier.com www.kileozier.com
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Liberation of Preconception
imho.kileozier.com www.kileozier.com
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Comfortable Disorientation
imho.kileozier.com www.kileozier.com
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Successive Revelation
imho.kileozier.com www.kileozier.com
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Successive Revelation
imho.kileozier.comEvocation versus Articulation
The Venice Effect versus Disney’s “Weenie”
Gasp and Grasp
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Successive Revelation
Evocation versus Articulation
The Venice Effect versus Disney’s “Weenie”
Gasp and Grasp
Avoid Simply Giving it to ‘Em, All at Once…
imho.kileozier.com www.kileozier.com
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Subliminal Engagement
imho.kileozier.com www.kileozier.com
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FIVE TENETS FOR THE
CREATION OF COMPELLING EXPERIENCEExploration of Assumption
Liberation of Preconception
Comfortable Disorientation
Successive Revelation
Subliminal Engagementimho.kileozier.com www.kileozier.com
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THE STRATEGIC PART FORGING THE BOND
Subtle & Authentic
Bonding Interview of Client Leader; the Visionary
Sussing Out of Principal Motivations - Beyond the Facts of Stewardship
Find the Heart of Inspiration Behind Strategic Goalsimho.kileozier.com www.kileozier.com
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ONE FINAL TENET
Don’t Get in the Way of the Message
imho.kileozier.com www.kileozier.com
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…and all of this will be for naught without assiduous attention to
production values…
imho.kileozier.com www.kileozier.com
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…and all of this will be for naught without assiduous attention to
production values…and timing
!
Because…
imho.kileozier.com www.kileozier.com
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While it may be cliché It is Absolutely True
That…
Timing IS
Everythingimho.kileozier.com www.kileozier.com
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A GLOBAL NETWORK —
CREATORS OF COMPELLING EXPERIENCE
imho.kileozier.com www.kileozier.com
TEA - Themed Entertainment Association
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