Concept Canvas: Advanced Techniques
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Transcript of Concept Canvas: Advanced Techniques
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Concept CanvasAdvanced Techniques
Presented by:
Steve August
Chief Innovation Officer
August 12, 2014
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Join the conversation on Twitter#newmrx
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Meet Concept Canvas
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Simple Elements that Work Together
The Canvas
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Simple Elements that Work Together.
Pins with Sentiment
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Simple Elements that Work Together Virtual pins can have sentiment and customizable labels. Open end comments are always collected and easily configured.
Pins with Labels
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Easy Analysis: Heat Maps and Pin Maps
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Use for evaluative exercises
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Advertising
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Packaging
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Virtual Shelf
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Menus
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Use for creative perceptual exercises
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Photo Metaphor
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Timelines
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Dialogue Balloons
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Concept Canvas for in-person groups
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Why?
1. Engagement2. Saves paper3. Saves reporting time
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How
LogisticsTablets for Everyone
(check with your facility)Revelation project site set up
Activity chains
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Speedboat
Speedboat
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2 x 2 Perceptual Map
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Target
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Message/Concept Rating
Message/Concept Test
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Questions?