IDEA 1

Heinz Tomato Ketchup offers a jug-shaped pack for an effortless thick & rich ketchup delivery.

• The large opening is designed to allow the ketchup to be poured easily.

• Because the ketchup is poured and not forced out under pressure, it stays thick and rich.

Confidential, do not distribute. Property of H.J. Heinz Company.

1

Heinz Tomato Ketchup offers a wide neck bottle for an effortless thick & rich ketchup delivery.

• The large opening allows the ketchup to be poured easily.

• The curved shape of the neck helps you to control the flow

• Because the ketchup is poured and not forced out under pressure, it stays thick and rich.

Confidential, do not distribute. Property of H.J. Heinz Company.

IDEA 2 2

Heinz Tomato Ketchup offers a jug-style pouch for an effortless thick & rich ketchup delivery.

• The large opening is designed to allow the ketchup to be poured easily.

• Because the ketchup is poured and not forced out under pressure, it stays thick and rich.

• You can assist the flow even more by gently squeezing the pack

Confidential, do not distribute. Property of H.J. Heinz Company.

IDEA 3 3