Community Outreach

presented by

Muhammad Aref Nassan

The community outreach officer

30/12/2015 (H/Q)

Shafak organization

Health department

Outlines:

• Introduction• What is outreach • CHWs definition• how should be selected CHWs?• CHWs programs • Principles for effective outreach • CHWs activities • CHWs goals • Recommendations for CHWs• References

Outreach in simple words is:

“ To start where the beneficiary is, outside the facility – inside the community ”

• Outreach is an intervention or activity conducted by community health workers, health educators, health promoters out in the community, face-to-face with individuals, agency staff, leaders, educators, politicians and the community

• Outreach is reaching out to people who are not using any of the services provided by your agency and informing and educating them about your services.

• WHO 1989 :

Community health workers should be members of the communities where they work, should be selected by the communities, should be answerable to the communities for their activities, should be supported by the health system but not necessarily a part of its organization, and have shorter training than professional workers.

• American Public Health Association:

CHW is a frontline public health worker who is a trusted member of and/or has an unusually close understanding of the community served.

This trusting relationship enables the CHW to serve as a liaison between health/social services and the community to facilitate access to services and improve the quality and cultural competence of service delivery.

Title Country

Basic health worker India

Lady health worker Pakistan

Outreach educator various countries

Female community health volunteer Nepal

Community Health worker America

(WHO)?:• CHWs should be members of the communities

where they work.

• should be selected by the communities.

• should be answerable to the communities for their activities.

• should be supported by the health system (but

not necessarily a part of its organization )

• have shorter training than professional workers.

• people with some formal education (2005)

female male and female male

12%

18%

70%

N = 17 articles

• IYCF • ANC / PNC • GBV • WASH • HIV • IMCI • CMAM • Family Planning • EPI • Mental health • Environmental health • Vaccine • Protection • STD (Sexually Transmitted Diseases)• Addiction• ………………………..

Principles for effective outreach

1. Target people

2. Meet people where they are.

3. DILO / MILO

4. Continuous

5. Appropriate messages and materials according to the target people (NO SIZE FITS ALL)

6. Build trust and become a familiar face.

7. Provide information in the primary language

8. Has a private area for meeting with beneficiary

9. Follow up – follow up – follow up

• (3 – 7 )

(3 – 7 )

• Enhance and improve community awareness.

• Reduce high risk factors among community.

• Develop local economic

• Improve knowledge ,attitudes and health behaviours

• Integrate CHWs into health care delivery system and recognition by other health professionals.

Listof principles of pair working on outreach (generated at the National Outreach Seminar, Finland, 2004):

Pairwork’s 10 commandments:

1. Trust your pair and be trustworthy2. Be open and honest3. Don’t have lust toward your pair4. Respect agreements5. Don’t leave your partner alone6. Be merciful toward your pair and yourself7. Appreciate your work and your pair8. Common work – common plan9. Remember your works target10.Sanctify your day of rest

OUR WORK;

THEIR LIVES

• American Public Health Association (APHA)

• World Health Organization (WHO)

• Center for disease control and prevention (CDC)