Comscore _State Internet
-
Upload
shita-fukushi -
Category
Documents
-
view
17 -
download
2
description
Transcript of Comscore _State Internet
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 1/31
July 2010
State of the Internet with a focus on Asia Pacific
Joe Nguyen, Vice President for Southeast Asia, comScore, Inc.
Will Hodgman, Executive Vice President, comScore Inc.
Note: A copy of this presentation will be sent to all attendees within 24 hours of today’s webinar
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 2/31
Powerful Platform: Global Panel of Almost 3 Million Consumers,
Largest of Its Kind
The Only Global Measurementof Audience and e-Commerce
Corporate headquarters: Reston,USA
– Offices in London, Paris,
Dusseldorf, Madrid, Tokyo, NYC,
Chicago, San Francisco, Seattle,
Toronto, Singapore
Year founded: 1999
2 © comScore, Inc. Proprietary and Confidential.
41 Media Metrix Reported Countries
170+ Countries with Panel Presence
Employees: 550
Successful IPO (NASDAQ: SCOR ) –June 26, 2007
Almost 3 million panelists WW
Number of Domains coded inDictionary: 1,000,000+
700 Servers + 1000 TB of Storage
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 3/31
Almost 3 Million comScore Panelists in Over 170 Countries
3 © comScore, Inc. Proprietary and Confidential.
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 4/31
Media Metrix Reporting Markets
Australia
China
Hong Kong
Countries Currently Reporting Other Regions Currently Reporting
Worldwide – 171 countries
North America
Latin America
Singapore
South Korea
Taiwan
4 © comScore, Inc. Proprietary and Confidential.
Japan
Malaysia
New Zealand
State/Region Level Data for China,India, Japan, Malaysia & Australia.
Launching in Q3 2010
Europe Philippines
Vietnam
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 5/31
1,400 Customers and a 90%+ Subscription Repeat Rate
Media AgenciesTelecom/
MobileFinancial Retail Travel CPG Pharma Technology
5 © comScore, Inc. Proprietary and Confidential.
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 6/31
Recent and exciting additions to comScore’s capabilities in Asia…
Launched Media Planner Launched Video MetrixLaunched Measurementof 3 New Markets
Philippines
6 © comScore, Inc. Proprietary and Confidential.
The leading source of transparent,end-to-end video measurement
intelligence, relied on by publishersand advertising agencies to ensurescalability, growth and success in
the online video marketplace.
A comprehensive media planningtool that allows you to seamlesslymove through planning – building
your campaign, calculating R/F andtinkering to improve results – all
within a single interface.Vietnam
Indonesia
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 7/31
Coming soon…
State-level Geographic Reporting in Japan,China and Malaysia
Mobile Measurement in Japan
7 © comScore, Inc. Proprietary and Confidential.
MobiLens provides the mobile industrywith unparalleled clarity on mobilebehaviors, demographics and keylandscape features so users can buildsolid mobile strategy, back their directionwith data, and execute on those planswith confidence.
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 8/31
Worldwide Online Population(Millions)
Asia is Fueling WW Internet Growth
+11%
The Asia Pacific region added 39 million newInternet users over the age of 15 in the pastyear
Latin America and Middle East – Africa postingthe highest growth rates on a percentage basis,but on a much smaller base
1,122
1,244
8 © comScore, Inc. Proprietary and Confidential.
Online Population by Region(Millions)+8%
11%
10%
21% 16%
Global Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, May 2009 and May 2010
- -
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 9/31
200.6
65.3
34.2
28.3
263.8
72.4
38.8
29.9
China
Japan
India
South Korea
China is Driving Regional Growth
China continues explosive growth, with many other countries in the region alsocontinuing to show expansion
CNNIC estimates 384 MMtotal Internet users* inChina as of Dec 2009, up
+31%
Internet Users (MM) in Asia Pacific Region
+11%
+13%
+5%
9 © comScore, Inc. Proprietary and Confidential.
.
11.6
9.3
3.9
2.6
2.5
13.1
13.1
9.7
6.0
7.2
5.1
4.1
2.8
2.7
Australia
Taiwan
Malaysia
Vietnam
Indonesia
Philippines
Hong Kong
Singapore
New Zealand
May-2009
May-2010
year earlier. The increaseof 86MM is approximatelytwice the size of theonline population inFrance!
* including ages 6+ and people
accessing the Internet fromshared computers and Internet
cafes
Internet users ages 15+ accessing the internet from a Home or Work computer
+7%
+14%
+5%
+7%
+8%
+9%
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, May 2009 and May 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 10/31
23.8
16.425.0
36.0
26.7
27.7
World-Wide
Asia PacificEurope
North America
Latin America
MidEast/Africa
Average Web Usage Low, But a Wide Range Between Countries
Average Time OnlineAverage Hours per Visitor
■ Average Internet usage in Asia Pacific isrelatively low when compared to otherregions
■ Users in South Korea, Hong Kong, andSingapore spend the most time online
■ Countries with high broadbandavailability and penetration are morelikel to have heavier internet usa e
10 © comScore, Inc. Proprietary and Confidential.
.
19.112.3
32.9
22.1
17.0
15.6
21.5
17.2
18.6
27.9
22.8
19.4
na
JapanIndia
South Korea
Australia
Taiwan
Malaysia
Vietnam
Indonesia
Philippines
Hong Kong
Singapore
New Zealand
■ As broadband becomes more widelyavailable in the region, usage will alsoincrease
■ Users in India and China are the lightestusers, with the size of these developing
markets having disproportionate impacton the regional average of 16.4 hoursover the month
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, May 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 11/31
202.2
231.7
219.5
201.4
186.9
World-Wide
Western Europe
Eastern Europe
Asia Pacific
North America
3,383
4,063
1,526
2,069
3,851
World-Wide
Western Europe
Eastern Europe
Asia Pacific
North America
RAM and Storage Not a Limiting Factor in Asia Pacific
Average RAM Size (MB) Average Hard Drive Size (GB)
Computers in Asia are large enough and fast enough for Internet use. Cost, speed,and availability of Internet connections are a more common limiting factor
11 © comScore, Inc. Proprietary and Confidential.
.
227.8
273.4
254.5
182.6
229.9217.0
301.2
193.5
181.2
Singapore
Australia
Hong Kong
Malaysia
TaiwanNew Zealand
Japan
Korea
China
,
1,875
1,796
1,753
1,602
1,5871,504
1,413
1,373
1,314
Singapore
Australia
Hong Kong
Malaysia
TaiwanNew Zealand
Japan
Korea
China
Audience 15+ accessing Internet from Home or WorkSource: comScore Tech Metrix Report, May 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 12/31
Emerging Online Markets = Younger Audiences, Fewer Women
■ Not surprisingly, countries withhigher internet penetration = moremature web audiences
■
Australia, New Zealand, Singaporeand HK have gender parity online;elsewhere there are fewer women
18%
22%
21%
20%
20%
22%
25%
21%
23%
25%
23%
26%
21%
25%
27%
17%
18%
18%
21%
19%
20%
9%
19%
10%
9%
Japan
South Korea
Australia
Hong Kong
Singapore
Internet PopulationAge Distribution by Country
Internet Population
12 © comScore, Inc. Proprietary and Confidential.
20%
24%
33%
38%
38%
40%
40%
21%
28%
30%
38%
26%
33%
30%
19%
22%
23%
15%
23%
17%
20%
17%
16%
9%
6%
9%
7%
8%
23%
10%
5%
2%
5%
3%
2%
New Zealand
Taiwan
China
India
Malaysia
Indonesia
Philippines
15-24 25-34 35-44 45-54 55+
42%
44%
30%
47%
50%
47%
47%36%
48%
50%
51%
51%
China
Japan
India
South Korea
Australia
Taiwan
MalaysiaIndonesia
Philippines
Hong Kong
Singapore
New Zealand
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix Demographic Report, May 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 13/31
Audiences Worldwide Prefer to Consume Contentin their Native Languages
Australia
NewZealand
India
Singapore
Malaysia
UnitedKingdom
Ireland
Denmark
Norway
Sweden
Portugal
Finland
Canada
PuertoRico
Colombia
Venezuela
Asia Pacific
EuropeAmericas,MidEast &
Africa
13 © comScore, Inc. Proprietary and Confidential. Source: comScore Custom Analysis of Page Views by Language, May 2009
Hong Kong
South Korea
Taiwan
Japan
China
Switzerland
Belgium
Netherlands
Austria
Italy
Turkey
Spain
France
Germany
Russia
Mexico
Chile
Argentina
Brazil
SouthAfrica
Israel
English
non-English Local Language
Other
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 14/31
Facebook joins Google, Yahoo! And Microsoft as the OnlyGlobal Sites in the Top 10
Top 10 Properties: Asia Pacific% Reach
Top 10 Properties: Asia PacificAverage Minutes per User
The very large Chinese audience understandably has an outsize effect on regionalrankings: 6 of the top 10 properties are based in China, and are focused almostexclusively on the Chinese audience. Google, Yahoo! and Microsoft maintain theTop 3 slots for the region, however, and Facebook takes the #10 spot. TENCENT’s
popular QQ application drives its usage statistics up, and Facebook’s ‘stickiness’ iswell-documented.
14 © comScore, Inc. Proprietary and Confidential.
54.9
41.0
39.8
35.2
35.2
22.221.6
17.8
16.9
16.5
Google Sites
Yahoo! Sites
Microsoft Sites
Baidu.com Inc.
TENCENT Inc.
SINA CorporationAlibaba.com Corporation
Sohu.com Inc.
NetEase.com Inc.
FACEBOOK.COM
117.4
152.0
133.3
56.2
348.9
42.7
66.0
40.1
46.2
222.3
Google Sites
Yahoo! Sites
Microsoft Sites
Baidu.com Inc.
TENCENT Inc.
SINA Corporation
Alibaba.com
Sohu.com Inc.
NetEase.com Inc.
FACEBOOK.COM
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 15/31
4.1%
9.1%
1.8%
2.7%
Search/Navigation
Entertainment
Directories/Resources
News/Information
77.2%
69.0%
62.3%
57.0%
Search/Navigation
Entertainment
Directories/Resources
News/Information
Key CategoriesShare of Time
Key Categories% Reach
How Does Asia Use the Internet?
Most web users in Asia Pacific use Search (led by Google and Baidu), but SocialNetworks and Entertainment sites capture the largest share of users’ time online
15 © comScore, Inc. Proprietary and Confidential.
3.5%
4.1%
9.5%
1.0%
1.9%
3.0%
1.5%
0.6%
1.9%
2.2%
0.5%
Retail
Social Networking
Downloads
Community
Games
BlogsTechnology
Business/Finance
Auctions
Photos
55.9%
54.6%
50.5%
49.7%
47.7%
47.6%
45.8%43.5%
40.5%
33.2%
27.0%
Retail
Social Networking
Downloads
Community
Games
BlogsTechnology
Business/Finance
Auctions
Photos
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, April 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 16/31
Search is Uniformly Popular in Asia Pacific
109.5
89.0126.2
113.4
144.7
96.9
World-Wide
Asia PacificEurope
North America
Latin America
MidEast-Africa
83.7%
77.2%87.5%
92.4%
86.9%
81.3%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
SearchAverage Searches per Searcher
Search/Directories% Reach
Most in Asia Pacific use Search, but average search volume varies considerably
16 © comScore, Inc. Proprietary and Confidential.
66.8
126.2
79.2
136.9
129.2
85.8
92.4
72.191.4
140.2
125.6
122.7
125.8
China
Japan
India
Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
67.3%
89.6%
84.9%
92.4%
91.5%
86.0%
88.2%
92.9%84.2%
85.5%
85.1%
92.5%
88.9%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
Vietnam
Indonesia
Philippines
Hong Kong
Singapore
New Zealand
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix and qSearch, April 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 17/31
63%
38%
77%
62%
86%
83%
13% 64%
World-Wide
Asia Pacific
Europe
North America
Latin America
Mid East-Africa
China
Google Share of Total Searches Searches on Google account for two-thirds of global searches; in Asia-Pacific,Google accounts for less than 45%
In most Asian markets, Google takes the
lion’s share of search activity, but in afew, it takes second- or even third-seatto dominant local providers. In countrieswhere Yahoo! has done an effective jobof localization, such as in Japan and
Google Trails where Local Language is Dominantand There is a Strong Local Challenger
17 © comScore, Inc. Proprietary and Confidential.
48%
86%
8%
80%
28%
70%
90%
80%
64%
33%
73%
77%
44%
51%
62%
54%
25%
Japan
India
Korea
Australia
Taiwan
Malaysia
Vietnam
Indonesia
Philippines
Hong Kong
Singapore
New Zealand
a wan, as ecome e op searc
provider
Country Top Search Provider
China Baidu
Japan Yahoo! Japan
Korea NHN Corporation (Naver)Daum
Taiwan Yahoo! Taiwan
Hong Kong Yahoo!
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix and qSearch, April 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 18/31
77.5%
69.0%
81.7%
97.4%
74.9%
64.8%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
9.3%
9.1%9.4%
10.1%
9.7%
7.5%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
Entertainment is Extremely Popular in Asia Pacific
EntertainmentShare of Total Online Time
Entertainment% Reach
High-penetration, high-broadband countries spend the most time on Entertainment
18 © comScore, Inc. Proprietary and Confidential.
63.4%
75.3%
63.1%
81.8%
80.1%
90.4%
73.3%
92.2%69.0%
73.8%
90.8%
91.7%
79.0%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
7.1%
16.2%
8.1%
6.4%
9.6%
7.2%
9.5%
7.8%5.4%
12.6%
11.8%
15.1%
11.9%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, April 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 19/31
Japan watches the most Videos; Singapore is on YouTube Most
YouTube Share of Videos WatchedTotalUni ue Hours er
Videos
Video viewers in Japan watched an average of 158.3 videos in May 2010, and viewersin Australia spent the most time watching videos, logging more than 14 hours in May
Hong Kong and Singapore have similarly high per-viewer volume
The majority of videos seen in Singapore and Malaysia were on YouTube. YouTube’sshare in Japan is still significant, but much smaller – local providers there perhapshad first-mover advantage, and have the further advantage of being local
19 © comScore, Inc. Proprietary and Confidential.
63.3
62.6
55.0
51.4
44.0
Singapore
Malaysia
Australia
Hong Kong
Japan
Audience 15+ accessing Internet from Home or WorkSource: comScore Video Metrix, May 2010
Viewers
(MM)
Viewer
Viewer
China 199.4 13.4 51.8
Japan 61.1 6.9 158.3
Australia 10.9 14.3 94.0
Malaysia 8.1 7.0 74.4
Hong Kong 3.7 4.7 147.4
Singapore 2.5 11.5 145.7
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 20/31
69.8%
50.5%80.9%
89.0%
82.7%
72.6%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
Social Networking Captures Significant Time in Certain Countries
13.9%
9.5%
18.7%
12.0%
16.4%
14.5%
World-Wide
Asia Pacific
Europe
North America
Latin America
MidEast Africa
Social NetworkingShare of Total Online Time
Social Networking% Reach
No doubt that SNs have become very important in the region, but the extent varies
20 © comScore, Inc. Proprietary and Confidential.
38.4%
44.2%
71.8%
64.1%
82.4%
76.8%
86.5%
51.4%87.0%
89.9%
75.4%
85.9%
81.5%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
7.8%4.4%
14.4%
5.4%
18.1%
11.3%
25.9%
2.3%32.6%
33.1%
12.5%
16.8%
18.7%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, April 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 21/31
A few countries are holding on to local Social Networks, but usage does notapproach Facebook levels
Country Social Network ReachShare of
Time
China
Baidu Space
Kaixin001.com
16%
7%
0.1%
4%
IndiaOrkut
Facebook50%42%
6%7%
Japan MIXI.JP 19% 3%
South Korea CyWorld 56% 4%
Philippines, Indonesia, Malaysia Heaviest Facebook Users
Top Social Networks
21 © comScore, Inc. Proprietary and Confidential.
Taiwan Wretch.cc 62% 5%
Philippines Facebook 92% 30%
Indonesia Facebook 87% 31%
Malaysia Facebook 83% 23%
Singapore Facebook 76% 15%Australia Facebook 74% 16%
NewZealand
Facebook 70% 14%
Hong Kong Facebook 66% 12%
Vietnam Facebook 17% 2%
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, April 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 22/31
Twitter’s Popularity Increasing in this Region
17.0
15.816
18
20
Indonesia
Japan
Twitter % Reach
Globally, Twitter reach has doubled in the past year. Regionally, its increase hasbeen 3-fold, and much higher in some countries: Japan, India, Korea outpace thatgrowth. Newly-reporting countries Philippines and Indonesia also post high reachand rapid growth.
22 © comScore, Inc. Proprietary and Confidential.
14.9
12.7
9.6
0
2
4
6
8
10
12
14Singapore
India
New Zealand
Malaysia
Australia
South Korea
Hong Kong
Vietnam
Taiwan
China
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, November 2008 to May 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 23/31
0.9%
0.5%1.1%
0.7%
1.0%
1.5%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
43.8%
27.0%
53.0%
60.1%
53.8%
50.3%
World-Wide
Asia Pacific
Europe
North America
Latin America
MidEast Africa
Wide Range in Popularity of Photo sites among Asian Audience
PhotosShare of Total Online Time
Photos% Reach
Philippines, Indonesia, Malaysia have highest Photos reach and share of time
23 © comScore, Inc. Proprietary and Confidential.
0.2%
0.2%
0.8%
0.1%
1.4%
0.4%
2.8%
0.5%3.5%
4.3%
1.2%
1.7%
1.3%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
21.3%19.3%
31.8%
17.1%
57.6%
32.9%
65.1%
32.0%63.9%
71.4%
57.2%
61.2%
52.7%
ChinaJapan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, April 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 24/31
3.7%
3.0%4.0%
4.2%
2.7%
4.2%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
49.5%
47.6%50.7%
58.1%
47.2%
38.6%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
Gaming Popularity Linked with Social Networking Use
GamesShare of Total Online Time
Games% Reach
For heaviest users in the Philippines, top Gaming sites are linked to Facebook use
24 © comScore, Inc. Proprietary and Confidential.
3.0%
2.9%
1.9%
3.8%
3.4%
3.0%
2.8%
2.6%2.9%
5.5%
3.5%
2.9%
5.0%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
53.8%
36.5%
26.1%
52.8%
42.9%
55.2%
42.2%
59.8%44.6%
62.5%
57.9%
54.0%
43.0%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, April 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 25/31
2.6%
3.5%2.2%
3.3%
1.6%
0.5%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
64.1%
55.9%68.4%
84.2%
64.4%
45.9%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
Visiting to Retail Sites Strong Despite Immature E-Commerce
RetailShare of Total Online Time
Retail% Reach
Above-average share of time on Retail driven by large markets in China & Japan
25 © comScore, Inc. Proprietary and Confidential.
4.5%
5.7%
1.4%
2.5%
1.6%
2.3%
0.7%
1.4%1.0%
0.7%
1.5%
1.1%
1.5%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
49.4%
77.8%
47.5%
71.7%
69.0%
60.5%
44.4%
66.3%49.8%
46.6%
58.6%
62.6%
65.3%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, April 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 26/31
Top Retail Sites: Japan% Reach
Top Retail Sites: JapanAverage Minutes per User
Comparison Shopping Sites are Key in Japan
Amazon is the #1 Retail site in Japan in terms of Reach, but Rakuten has anaudience that is almost as large, AND spends more than twice as long on the site.Clearly, looking at the collection of sites that comprise the Top 10 Retailers,consumers in this developed e-Commerce market are using multi-category retailersand comparison shopping sites to find the best selection and value online.
26 © comScore, Inc. Proprietary and Confidential.
40.0
38.9
31.7
29.1
16.0
9.9
6.9
6.4
5.2
5.0
Amazon Sites
RAKUTEN.CO.JP
Yahoo! Shopping
Kakaku.com Inc.
Apple.com Sites
Rakuten Ichiba
Rakuten Books
ValueClick Sites
OCNK.NET
DMM.COM
17.6
36.1
16.3
15.6
10.8
7.7
3.8
0.9
7.0
7.0
Amazon Sites
RAKUTEN.CO.JP
Yahoo! Shopping
Kakaku.com Inc.
Apple.com Sites
Rakuten Ichiba
Rakuten Books
ValueClick Sites
OCNK.NET
DMM.COM
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, April 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 27/31
49.2%
40.5%51.8%
80.3%
37.4%
28.4%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
1.6%
1.9%1.3%
2.4%
0.7%
0.4%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
Business/Finance sites Frequented by Users from HK, Korea, S’pore
Business/FinanceShare of Total Online Time
Business/Finance% Reach
Banks dominate most countries’ Top Business/Finance site lists
27 © comScore, Inc. Proprietary and Confidential.
36.6%
41.2%
46.5%
69.7%
59.7%
39.3%
38.2%
33.0%24.8%
25.9%
56.3%
54.1%
61.8%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
2.2%
1.5%
3.8%
1.2%
1.9%
2.1%
1.4%
1.2%1.1%
0.3%
3.3%
2.4%
1.9%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, April 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 28/31
Banks & Financial Portals areTop Business/Finance Sites in India
Top Business/FinanceSites: India% Reach
Top Business/FinanceSites: IndiaAverage Minutes per User
A number of banks are among the Top Business/Finance sites in India, includingboth local and international banks. Financial portals such as Moneycontrol.com andYahoo! Finance are also in the Top 10. Moneycontrol enjoys a high level ofpopularity in India, keeping users on the site an average of 71 minutes over the
course of a month. Bombay Stock Exchange is a similarly sticky site in the category.
28 © comScore, Inc. Proprietary and Confidential.
12.6
8.9
7.4
5.0
4.9
4.5
3.2
3.2
2.6
2.3
ICICI Bank
HDFC Group
State Bank of India
Citigroup
Indian Overseas Bank
MONEYCONTROL.COM
Yahoo! Finance
Axis Bank
Life Insurance Corp of India
Bombay Stock Exchange
27.6
23.1
19.8
13.6
5.4
71.4
12.9
17.5
19.1
83.0
ICICI Bank
HDFC Group
State Bank of India
Citigroup
Indian Overseas Bank
MONEYCONTROL.COM
Yahoo! Finance
Axis Bank
Life Insurance Corp of India
Bombay Stock Exchange
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 29/31
2.7%
2.7%2.5%
3.8%
1.7%
1.2%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
66.4%
57.0%67.1%
98.1%
60.3%
49.1%
World-Wide
Asia PacificEurope
North America
Latin America
MidEast Africa
News/Information a Key Content Category for this Audience
News/InformationShare of Total Online Time
News/Information% Reach
Appetite for News, low connectivity demands make News/Info a key activity in Vietnam
29 © comScore, Inc. Proprietary and Confidential.
2.5%
3.2%
1.5%
2.9%
3.3%
3.8%
1.6%
8.5%4.7%
0.7%
2.6%
2.2%
3.3%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
49.8%
70.1%
50.7%
81.6%
69.1%
76.5%
48.0%
91.1%63.1%
43.1%
79.9%
75.2%
79.4%
China
Japan
India
South Korea
Australia
Taiwan
Malaysia
VietnamIndonesia
Philippines
Hong Kong
Singapore
New Zealand
Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, April 2010
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 30/31
Summary of Key Findings
Asia Pacific is the dominant regional audience and will be critical in the globalInternet competition
Web penetration will continue to increase in emerging markets within Asia, andeven in markets where web usage is well-established, increased broadband
adoption will drive additional consumption
Demographic profiles in the region are closely linked with Internet penetrationrates: where Internet penetration is high, the populations look more like the globalaverage; in mid- and low-penetration countries, the audiences skew younger
30 © comScore, Inc. Proprietary and Confidential.
Internet usage is distinct by market – High broadband penetration drives increased Entertainment usage in Japan, Hong Kong, Singapore
– Social Networking is emerging as THE key Internet activity in a few markets, particularly in
Southeast Asia. The heavy penetration of social media also has a multiplicative “viral” effect for
other types of Web 2.0 content. This ranges from Photo sharing to Video and Online Gaming
– E-commerce and online shopping is still in its infancy in Asia
In this extremely diverse region, effective localization is critical: a strong globalbrand is not sufficient for success. Language is important, but understanding andcatering to the online and offline culture is important as well
7/18/2019 Comscore _State Internet
http://slidepdf.com/reader/full/comscore-state-internet 31/31
Thank You
If you have questions or comments on today’s presentation, please emailJoe Nguyen at [email protected]
A copy of this presentation will be sent to all attendees within 24 hours oftoday’s webinar
31 © comScore, Inc. Proprietary and Confidential.
An audio recording of today’s presentation will be available atwww.comscore.com/library
Stay up to date on the latest comScore News:
– Follow us on Twitter: twitter.com/comScore
– Join our mailing list: www.comscore.com/join