comScore - connected europe

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CONNECTED EUROPE How smartphones and tablets are shifting media consumption Linda Abraham, CMO comScore René Schuster, CEO Telefónica Germany

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Transcript of comScore - connected europe

Page 1: comScore - connected europe

CONNECTED EUROPE

How smartphones and tablets are shifting

media consumption

Linda Abraham, CMO comScore

René Schuster, CEO Telefónica Germany

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Cross-platform consumption has created

a vastly different landscape…

The Rise of smartphones and tablets

. Apple demonstrated leadership

Key Players in the fragmented mobile ecosystem

Mobile Media is booming

Connected device traffic is gaining share of overall traffic

Apple’s halo continues to expand with the iPad

…with mobile commerce taking off and

reshaping expectations for the retail industry

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THE RISE OF SMARTPHONES

EU5 LEADS THE US

Source: comScore MobiLens, EU5 and US, 3 mon. avg. ending Oct 2011

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ANDROID GOES MAINSTREAM

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TABLETS NOT JUST FOR MOBILE USERS

6.6%

8.8%

6.9%

6.8%

6.2%

5.4%

EU5

ES

IT

FR

UK

DE

Percent of Mobile Owners That Also Own Tablet Source: comScore MobiLens, 3 mon. avg. ending Oct 2011

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APPLE ECOSYSTEM TAKES TOP SPOT FOR

TOTAL DEVICES IN USE

0 10,000 20,000 30,000 40,000

Other

Microsoft

RIM

Symbian

Google Android

Apple iOS

Users (000)

Smartphones

Tablets

Other Devices (iPod Touch)

OS Market Share Audience Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011

Other 4% Microsoft

5%

RIM 8%

Symbian 26%

Android 27%

Apple 30%

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MOBILE MEDIA CONSUMPTION ON THE UP

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MOBILE LEADS BUT TABLETS GAINING STEAM

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TABLET USAGE SPIKES AT NIGHT

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APPLE’S HALO CONTINUES TO SHINE WITH THE iPAD

Tablet Ownership Amongst Smartphone Owners Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011

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MOBILE RETAIL USAGE IS ACCELERATING

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YOUNG MALES DRIVING MOBILE RETAIL

125

75

130

200

175

116

58

29

Male

Female

13-17

18-24

25-34

35-44

45-54

55+

Demographic Profile of Mobile Retail Users by Index Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011

Index of 100 indicates average representation

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SMARTPHONES OPEN UP A WHOLE

NEW WORLD FOR CONSUMERS…

20.3

13.9

12.1

10.9

10.6

10.1

Accessed bank accounts

Accessed online retail

Accessed electronic payments

Accessed shopping guides

Accessed credit cards

Used deal-a-day

E-commerce and Related Services Accessed by % of Smartphone Users Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011

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2.4

3.9

4.5

6.4

6.6

10.1

10.9

14.9

21.8

Checked product availability

Found coupons or deals

Researched product features

Compared product prices

Found store location

Sent picture of product to family/friends

Scanned a product barcode

Texted or called friends/family about a product

Took picture of a product

Top Activities Performed in a Retail Store by % of Smartphone Users Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011

... AND BECOMES AN IN-STORE SHOPPING TOOL

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Connected Europe

Download a complimentary copy of the report

www.comscore.com/connected-europe

Questions? Email [email protected]

or reach out on Twitter @comScoreEMEA