ComRes/Burson-Marsteller 2017 EU Media Survey · 2017 EU Media Survey 6th July 2017 #EUmediapoll...
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ComRes/Burson-Marsteller 2017 EU Media Survey 6 th July 2017 #EUmediapoll @BMBrussels @ComRes Must credit ComRes and Burson-Marsteller
Transcript of ComRes/Burson-Marsteller 2017 EU Media Survey · 2017 EU Media Survey 6th July 2017 #EUmediapoll...
ComRes/Burson-Marsteller
2017 EU Media Survey
6th July 2017
#EUmediapoll
@BMBrussels
@ComRes
Must credit ComResand Burson-Marsteller
ComRes/Burson-Marsteller 2017 #EUmediapoll
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Newspaper & online news readership
Social media usage
Impact
THE EUROPOLL METHODOLOGY
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230 EU Influencers
76 MEPs
64 EU Institutions Staff
90 Brussels Opinion Formers
Fieldwork: 24th February – 19th June 2017
62%
56%
46% 45%
39%36%
26%
22%19%
15%13% 13%
52%51%
42%39%
30%
22%
17%
14%
10%
15%
10%
Weekly or more frequent readers of newspapers & online news sites – Top 12
2017 2016
REFLECTING LAST YEAR, POLITICO & BBC HAVE THE HIGHEST READERSHIP RATES
4Q: How frequently, if at all, do you read the following newspapers/ online news sites for news on EU issues? (Showing % who read each at least once a week).
Base: All EU Influencers (2017 n=230, 2016 n=249)
25%
34%
16%
Daily readers
66%
56% 54%48%
38%
27% 27% 26%20%
12%
67% 63% 58%
45% 44% 42%
28% 26% 24% 22%
POLITICO IS THE MOST WIDELY READ ACROSS ALL AUDIENCES
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55% 55%39% 38% 33% 27% 23% 19% 13% 13%
MEPs
Q: How frequently, if at all, do you read the following newspapers/ online news sites for news on EU issues? (Showing % who read each at least once a week).
Base: MEPs (n=76), EU Institutions Staff (n=64), Brussels Opinion Formers (n=90)
EU
Insti
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Weekly or more frequent readers of newspapers & online news sites – Top 10
FACEBOOK MOSTLY FREQUENTLY USED PLATFORM
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63%
53% 53%
37%
17%
F T Y L I
Weekly or more frequent users of social media
Q: How frequently, if at all, do you use the following social media channels? (Showing % who use platform at least once a week).
Base: All EU Influencers (n=230)
FREQUENCY OF USE HAS STAYED THE SAME OR DECLINED
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44%
39%
21%
12%
4%
52%
35%
20%
13%
7%
F T Y L I
Daily or more frequent users of social media
2017 2016
Q: How frequently, if at all, do you use the following social media channels? (Showing % who use platform at least once a day).
Base: All EU Influencers (2017 n=230, 2016 n=249)
FREQUENCY OF USAGE IS HIGHEST AMONGST MEPS
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68% 67%
18%12%
4%
F T Y L I
33%
25%
14%11%
3%
F Y T L I
36%33%
23%19%
4%
T F L Y I
MEPs
EU
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Daily or more frequent users of social media
Q: How frequently, if at all, do you use the following social media channels? (Showing % who use platform at least once a day).
Base: MEPs (n=76), EU Institutions Staff (n=64), Brussels Opinion Formers (n=90)
USE DOES NOT ALWAYS EQUATE TO INFLUENCE
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32%28% 29% 30%
22%25%
17%
25%23% 22%
21%
22% 20% 18%
21%
9%
17%
7%7%
6%
po FT BBC Tw Eur FB nyt WSJ Euro
Influence of news channels and social media on day-to-day work – Top 10
Fairly influential Very influential
Q: Thinking about your professional role, how influential or otherwise are each of the following in terms of your day-to-day work?
Base: All EU Influencers (n=230)
53%
51%49%
48%
43%
34%34%
NET: Influential
31%
31%27%
A NUMBER OF OTHER OUTLETS DEMONSTRATE INFLUENCE
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17% 16% 15%
11% 10%8% 7% 8%
5% 4% 4% 3% 4%2% 1%
5%4%
2%
2%2%
1% 2% 1%
2%
1% 1%1%
1%
EU ob You PM Linked New Repo Inst European Mle Brussels E! Bubble
Influence of news channels and social media on day-to-day work
Fairly influential Very influential
4%
Q: Thinking about your professional role, how influential or otherwise are each of the following in terms of your day-to-day work?
Base: All EU Influencers (n=230)
21%
9%
17%
12%14%
19%
9%
7%
3%
9%
5% 5% 5%
1%
SOCIAL MEDIA VS. TRADITIONAL NEWS
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59% 59% 57% 55%46% 44% 40% 34% 33% 32%
Pol T FB BBC FT EV WSJ YouTube
NET: Influential
47% 44% 41% 39%28% 27% 23% 23% 22% 20%
Pol FT BBC EV Euro NYT FB T WSJ
63% 61%52% 49% 49%
40% 38% 36% 28% 23%
FT Pol BBC T NYT WSJ EV Other
MEPs
EU
Insti
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Influence of news channels and social media on day-to day work– Top 10
Q: Thinking about your professional role, how influential or otherwise are each of the following in terms of your day-to-day work?
Base: MEPs (n=76), EU Institutions Staff (n=64), Brussels Opinion Formers (n=90)
COMRES/BURSON-MARSTELLER 2017 #EUMEDIAPOLL
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http://www.comresglobal.com/polls/burson-marsteller-2017-eu-media-survey/
#EUMediaPoll@BMBrussels@ComRes
