Parul Juneja03.1

5.20

16

BRANDINGFINAL PRESENTATION

Parul Juneja03.1

5.20

16

Crois iere i s a luxury brand that of fersa countless opt ions to pack for a dest inat ion, a complete col lect ionranging from clothes , accessor ies , shoes to smart luggage . Crois iere i s a French word for cruise . The col lect ionis a mix of exuberant colours and prints , prec ious s i lk fabricat ions , and detai led crystal embel l i shments al l handcrafted by highly ski l ledart i sans .

INTRODUCTION

Parul Juneja03.1

5.20

16

WHYRESORT WEAR?For me, doing resort means that there wil l be a constant f low of new product on the f loor for my customers . Resort wear l ine i s seasonless , there wil l be a mix of spr ing/summer s tyles andouterwear and new products adding every month . The idea i s to of fer al l what the customers need al l year round for any season, in-s tore and onl ine .Usual ly there ’ s a lapse of t ime that happens when des igning two main col lect ions for spr ing and fal l , so I was exci ted to keep the momentum going .

Parul Juneja03.1

5.20

16

Cro i s i e r e a ims t o evo lve c r ea t ive ly to of fer i t s customers , a p e r s o n a l i z e d e x p e r i e n c e o n s i t e a nd o n l i n e b y p r ov i d i n g t h em p e r s o na l s t y l i s t s who p l a n w i t h t h em a c om p l e t e l o o k o r o u t f i t s f o r t h e i r h o l i d a y s a nd k e e p t h em e nga g ed w i t h t h e b r a nd .

MISSIONSTATEMENT

Parul Juneja03.1

5.20

16

ELEVATOR PITCHAt Crois iere , the aim is

• To enrich the lives of the customers through beautiful collections and an exceptional shopping experience.

• To create opportunities and sustain livelihoods by sharing the success with the people around the world who make it possible.

• Helping to sustain age-old handcraft techniques and tradit ions special ly coming from India

• Bringing aspir ing colors, patterns, textures and hand-craft techniques from magical , faraway places.

I believe in the positive, empowering, life-changing power of trade rather than aid.

Promoting Artisans

Parul Juneja03.1

5.20

16

THE CONCEPT

The concept behind the label ‘Croisiere’ is to provide the customers with a whole new online shopping experience byoffering them an option to choose from a range of outfits that they can probably wear on a particular destination or for that matter mix and match and create a whole new outfit to suit their own style.

• Personalized online shopping experience: add on website features

• In-store personal attention: personal styl ists

• Seasonless col lect ion• Exuberant prints and patterns• Hand-craft / art isanship• Texti le: Organic cotton and si lk• Sustainabi l i ty responsiveness

ONLI-NESSOF THE BRAND

Parul Juneja03.1

5.20

16

•A Croisiere gir l is a gir l in her twenties, smart , creat ive, confident and comfortable in al l aspects of her being, free and adventurous, sweet to tough to tomboy to romantic.

•A gir l who l ikes to keep busy and push l i fe to i ts l imits , with travel ing and hanging out and everything in between.

Sex : Female

Age: 21 – 35

Highest level of formal educat ion :

Graduate/ Masters degree

Disposable Income per month :

$60,000 – $74,999

TARGETCUSTOMER

Parul Juneja03.1

5.20

16

PRIMARY TYPE : INNOVATORS

•Are always taking in information •Are confident enough to experiment•Make the highest number of financial

transact ions•Are skeptical about advert is ing•Have international exposure•Are future oriented•Are self -directed consumers•Believe science and R&D are

credible•Are most receptive to new ideas and technologies•Enjoy the chal lenge of problem

solving•Have the widest var iety of interests

and act iv i t ies

SECONDARY TYPE : ACHIEVERS

•Have a “me f i rst , my family f i rst ” att i tude

•B e l i e v e m o n e y i s t h e s o u r c e o fauthority

•Are committed to family and job•Are ful ly scheduled•Are goal or iented•Are hardworking•Are moderate•Act as anchors of the status quo•Are peer conscious•Are private•Are professional•Value technology that provides a

productiv i ty boost.

VALS SURVEY

Parul Juneja03.1

5.20

16

CAMILLA

Camil la Franks has earned a reputat ion as one of the most c lever fashion print des igners in the world . Her s ignature colorful graphic pr ints and free- f lowing des igns are the core focus of hervibrant , playful and luxurious resortwear des igns .

Competitors

Parul Juneja03.1

5.20

16

MARA HOFFMAN

Mara Hoffman is also recognized for her aesthetic heavily focused on colorful, original prints in her resort wear. Recurrentlydrawing from nature and mythology,Hoffman ultimately draws inspiration from her own travels around the world and is a true, living embodiment of her designs.

Parul Juneja03.1

5.20

16

In terms of positioning of the brand as compared to the luxury brands like Chanel, Louis Vuit-ton, Prada, Burberry, Gucci and the competitors of Croisiere like Mara Hoffman and Camilla that particularly do cruise wear, Croisiere lies in between the high and low price division, it is higher priced than Mara Hoffman because of the services we aim to provide our customers but not overly priced as it aims to target the masses.

POSITIONING

Parul Juneja03.1

5.20

16

TYPEFACE

The font I ’ve used i s LainieDayLH with some modif icat ions . I chose this font because i t s curvy with variat ion in the thickness and thinness in l ines , and has l i t t le ser i f s .As the brand i s re lated to cruise , I wanted use a f lowing and wavy font that symbol izes the waves of the sea , the s leekness of each let ter makes i t look l ike a young and sexy brand.Lit t le ser i f s al so s ignify high status .

The symbol or icon of Crois iere i s an anchor with black and white s tr ipped pattern with a very sensual mix of s teep curves and points .

•'Croisiere' means a cruise or a ship and an anchor always supports the ship to stand, thus this symbol s ignif ies strength.

•The shape of the anchor is very curvy making sharp points that makes i t a mix of sweet and bold.

•The inspirat ion of str ipped pattern is s imply taken from the sai lors, stat ing the cruise feel .

BRANDLOGO DESIGN

Parul Juneja03.1

5.20

16

Croisiere

Developmentof the logo

STEP 1 : ICON SKETCHES

STEP 2: LOGO DESIGN WITH TYPEFACE

STEP 3: FILTERING FINAL

Parul Juneja03.1

5.20

16

BRANDIDENTITYMOCK

C H I E F E X E C U T I V E O F F I C E R

W W W . C R O I S I E R E . U S

W W W . C R O I S I E R E . U S

W W W . C R O I S I E R E . U S

PARUL@CROISIERE.US | (678) 640-6963 | 1230 PEACHTREE STREET NE ATLANTA GEORGIA 30309

( 6 7 8 ) 6 4 0 - 6 9 6 3 | 1 2 3 0 P E A C H T R E E S T R E E T N E A T L A N T A G E O R G I A 3 0 3 0 9

( 6 7 8 ) 6 4 0 - 6 9 6 3 | 1 2 3 0 P E A C H T R E E S T R E E T N E A T L A N T A G E O R G I A 3 0 3 0 9

ENVELOPE

BUSINESS CARD

LETTER HEAD

Parul Juneja03.1

5.20

16

BRANDIDENTITYFINAL

C H I E F E X E C U T I V E O F F I C E R

W W W. C R O I S I E R E . U S

W W W . C R O I S I E R E . U S

1 2 3 0 P E A C H T R E E S T R E E T N E , A T L A N T A , G E O R G I A 3 0 3 0 9

1 2 3 0 P E A C H T R E E S T R E E T N EA T L A N T A , G E O R G I A , 3 0 3 0 9

( 6 7 8 ) 6 4 0 - 6 9 6 3 | 1 2 3 0 P E A C H T R E E S T R E E T N E , A T L A N T A , G E O R G I A 3 0 3 0 9

( 6 7 8 ) 6 4 0 - 6 9 6 3 | P A R U L @ C R O I S I E R E . U S

ENVELOPE

BUSINESS CARD

LETTER HEAD

Parul Juneja03.1

5.20

16

•Social media interact ion with the target customers

•Collect ing contacts from luxury bars and restaurants and evenhotels

•S e n d i n g m a i l e r s t o a v a i l a b l econtacts to spread awareness about the brand

•I n v i t i n g c e l e b r i t i e s , f a s h i o nbloggers, style icons to the launch of the brand

MARKETING STRATEGY

Parul Juneja03.1

5.20

16

Print Design

Creating a gi f t box that comes with a Crois iere s ignature pr inted bandana, a look book, a planner and an invite .

This gi f t box in i t se l f i s an interact ive LookBook of the latest col lect ion of the brand with a l i t t le company info . The four s ides of this box when openedunfold pages that contains pictures of the latest cruise col lect ion . The plannerin the form of a tul ip fo ld unfolds to show the calendar that can be used to mark important dates or plan vacation . There i s an invite with the important detai l s of the brand launch, date , t ime and venue . The whole experience of this combination i s to gain attent ion and engage the invitee completely which i s al so the miss ion s tatement of the company for i t s customers .

INVITATION FOR THE LAUNCH

Parul Juneja03.1

5.20

16

https://youtu.be/Lq92PGZQNy8

Parul Juneja03.1

5.20

16

WEBSITE DESIGN GOAL FOR DIGITAL PRESENCE

We intend to make an interact iveonl ine shopping experience for ourcustomers that keeps them engaged with the brand.

Parul Juneja03.1

5.20

16

WEBSITEDEVELOPMENT

HOME

NEW APPAREL ACCESSORIES SWIM SUITCASE TRIP TUNER SALE

HOME- Persistant Elements

- NEW- APPAREL- SHOES- ACCESSORIES- SWIM- SUITCASE- SALE- SEARCH- SIGN IN- MY BAG- LOGO- SELECT CURRENCY- ABOUT US

- CONTACT US- FAQ- SIZE GUIDE- TERMS & CONDITIONS- SECURITY & PRIVACY

- EXPLORE- OUR STORY- OUR STYLE- IDENTITY AND VALUES- ARTISANS

- HELP- ORDER STATUS- PAYMENT

- SHIPPING- RETURNS

- STORE LOCATOR- FOLLOW US

- Poster 1 : LINKS TO SALE/OFFERS- Poster 2 : LINKS TO SUITCASE- Poster 3 : LINKS TO DRESSES- Poster 4 : LINKS TO SHOES- Poster 5 : LINKS TO SWIM- Poster 6 : LINKS TO ACCESSORIES

NEW- Persistant Elements- Categories

- Clothes- Shoes- Accessories- Swim- Bags

- Look Book of the month- Featured (Shop by)- Filter

- Color- Price

SUITCASE- Persistant Elements- Shop the Runway

- What To Wear (out�t ideas)- Celeb & Pop Culture (out�ts inspired by style icons)- Feature Today (�e best of Croisier)- Create an Out�t

EXPLORE- Persistant Elements- Our Story- Our Style- Identity & Values- Artisans

TRIP TUNER- Persistant Elements- City Search Link- Categories

- clothes- shoes- accessories- swim

SIGN IN /REGISTER- Persistant Elements- Create an Account- Existing Account Sign In

CroisiereWWW.CROISIERE.US

SiteMap

Parul Juneja03.1

5.20

16

WEBSITEDEVELOPMENTWWW.CROISIERE.US

StyleTile

R : 65G : 65B : 66

#414142

R : 140G : 140B : 140

#8C8C8C

R : 210G : 45B : 32

#D2232A

R : 243G : 117B : 121

#F37579

R : 0G : 164B : 90

#00A45A

TYPE

HEADING 1

This is an example of Joesefin Slab Light, for use as a heads Jose�n Slab Light, 15 pt, #414142

HEADING 2

This is an example of Work Sans, for use as a headline for imagesWork Sans Light, 21 pt, #414142

HEADING 3This is an example of Avenir Next Regular for use as a description under headline statementsAvenir Next Regular, 12 pt, #8C8C8C

HEADING 4This is an example of Vollkorn Regu-lar, for use as a subheadsVollKorn Regular, 14 pt, #D2232A

HEADING 5

This is an example of work sans, for use as a category heads

Work Sans, 13 pt, #414142

HEADING 6

This is an example of Avenir Book, for use as a headline for statementsAvenir Book, 18 pt, #414142

HEADING 7

This is an example of Parisienne Regular for use as a headline state-ment Parisienne Regular, 24 pt, Black

Parul Juneja03.1

5.20

16

WEBSITE FEATURES•Home page Banner: i t is the f i rst

thing the viewer sees when the website pops up.

•C r e a t i n g a r e m a r k a b l e f i r s texperience: generate curiosity inviewers to f ind more about the brand.

•Left is the home page banner that says ‘customizable fashion that lets you do you”, this immediately attracts the onlooker to cl ick and see what is that the brand is talking about.

Parul Juneja03.1

5.20

16

SUITCASE > WHAT TO WEARCustomers can pick up outf i t ideas from the sets created by our s tyl i s t s for di f ferent occas ion, the customerscan instantly add the i tems to theshopping bag

WEBSITE FEATURES

Parul Juneja03.1

5.20

16

WEBSITE FEATURESSUITCASE > Celebrity StyleThe viewers can f ind many celebri t iesand shop the i tems by s imply addingthe products in the shopping bag (this feature only becomes l ive when we have celebri t ies who have wornCrois iere and sent their pictures or spotted wearing those outf i t s . )

Parul Juneja03.1

5.20

16

WEBSITE FEATURESSUITCASE > CREATE AN OUTFITThis feature lets the customers to pick and drop various i tems on a blank page and lets them decide what goes best with what . I t ’ s eas ier to decide on a part icular outf i t when i t s al l placedtogether . Those customers who regis ter even have an option to save their creation and add to the sets of ‘What To Wear ’ feature and become others ’ s tyl i s t s .

Parul Juneja03.1

5.20

16

WEBSITE FEATURESTRIP TUNERTrip tuner let s the customers choose from hundreds of c i t ies , the most sui table of c lothes and accessor iesaccording to the local s tyle , season, fes t ivit ies , co lors and much more at the t ime when they’re planning to go for a vacation . These outf i t s are s tyled by theprofess ional s tyl i s t s who are engaged 24x7 researching on the future trends , t ravel l ing around the world , or are even l iving in di f ferent parts of the world . There i s a c i ty search l ink , there are di f ferent categories l ike c lothes , shoes , accessor ies , swim etc for thecustomers to choose from.

Parul Juneja03.1

5.20

16

Parul Juneja03.1

5.20

16

Today, ours i s a customizable world . From Spot i fy playl i s t s to sandwiches ,we rout inely custom-bui ld things according to our individual tastes and requirements . Indeed, in industr ies as diverse as window manufactur ing and personal computers , i t i s now the norm for companies to provide individuals with personal ized products .Also , soc ial media has major ly inf luenced customer buying in recentyears . Everyone has an opinion about what others wear , and how they want the others to perceive them, people l ike to get not iced for their personal izedstyle , therefore there i s a big scope in this bus iness proposal .

ConclusionThe whole idea behind adding these special features to the websi te i s to keep the customers engaged and also help them f ind the best outf i t s for theirhol idays . The focus i s to help themvisual ize a complete look , mix and match c lothes , jewel lery, bags , shoes , hats and get s tyled head to toe .

"Every one wants to live like acelebrity but at an affordable price, that’s why I invite you to come to Croisiere."