Computer Applications I

3.02 Purpose of Publications

Business Cards and Letterhead

Business Card and Letterhead

The purpose of both: for a business or individual to communicate

contact information.

Both publications often include: the name address, phone numbers, email address, web

address a logo or picture other important contact information

Characteristics of a Business Card

Contains contact information for a business or individual.

Distributed and used to help recipients remember you.

Will includes the contact information.Some cards include a personal

photograph.

Characteristics of a Business Card (cont.)

The business card differs according to user preference.

The most important aspect of a business card is: Readability professional appearance

Usually printed on card stock…heavier paper that will hold up better against wear and tear caused by keeping it in a pocket or billfold.

Characteristics of Letterhead/Stationery

Heading at the top and sometimes at the bottom.

Used by businesses, organizations, or individuals to communicate a message and relay contact information.

Adds a sense of professionalism and credibility.

Usually includes the contact info and logo.

Characteristics of Letterhead/Stationery (Cont.)

Designs vary.When used with a business card and

envelope, the color scheme and graphics should be consistent.

Templates and wizards can be used.

Examples

More Examples