Computer 911Computer 911

William J. CodyMSIT 58812/15/05

IntroductionIntroduction

• Local San Diego Repair Shop• Owners

– Art Vandalay– Peter VanNostrand

• Five MCP-certified techs– A+– NET+– SECURITY+

Website PurposeWebsite Purpose

• Primarily informative• Explain services• Testimonials section• Tutorials/tips

Target MarketTarget Market

• Aged 25-55– Lower spectrum is college students

• Main demographic has 0-3 children– Well-educated– Not particularly knowledgable

Competitor AnalysisCompetitor Analysis

• Best Buy aka “Geek Squad”• CompUsa• Systems Express• Computer Tamers• SD Geek

Competitor AnalysisCompetitor Analysis

CompUSA

Competitor AnalysisCompetitor Analysis

SD Geek

Competitor AnalysisCompetitor Analysis

Geek Squad

Competitor AnalysisCompetitor Analysis

Systems Express

Competitor AnalysisCompetitor Analysis

Computer Tamer

Website ProposalWebsite Proposal

• Objective: Answer the following questions for the customer:– What is happening with their computer– What can Computer 911 do to remedy the

situation– How long will it take go get the problem fixed– How much will it cost– What do other people think about Computer

911

Design SchemeDesign Scheme

TestingTesting

• PC– Internet Explorer 6.0– Firefox– Netscape– Various platforms (laptops, etc)

• MAC– Safari

• Solicit Feedback– Random USD students

MarketingMarketing

Activity Timetable Cost

WPromote.com 12 months $49.95 / month

Fortune City hosting Life of website $8.85 / month

San Diego Reader 12 months $60.00 / month

Merchant America San Diego Life of website Free

Monthly Marketing Cost $118.80

ConclusionConclusion

• Loyal existing customer base• Excellent customer support• Expand their business • Existing competition downfall

– Too expensive– Incomplete/sloppy websites

Questions?Questions?