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Our VisionTo be the premier Pakistani enterprisewith a global reach, passionately pursuingvalue creation for all stake holders.

Mission Statement To help farmers maximize their farm produce by providing qualityplant nutrients and technical services upon which they can depend.To create wealth by building new businesses based on company andcountry strengths in Farming sector. In pursuing the mission we shallat all times be guided in our conduct and decision making by ourCore Values.

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Strengths New idea that has never been introducedbefore. Very high profit rate Easy implementation Inexpensive row material Climatic conditions congenial for dairyproduction. Abundant raw material, technical pace, cheapmanpower,

Weaknesses Illiteracy that can beeasily overcome byardent training. Higher cost of finance,packing material, energyand transportation

Opportunity Ever increasing demand of dairy products. Well adapted modern technologies forproduction of dairy products. To expand the capacity

Threat Existing players in the market Threat of new entries Threats of Diseases

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Shair ahmedCEO

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Production Plan

Dairy production an all-inclusive activity, related to dairy animalcare, reproduction, feeding, and managementand is defined as all those aspects and

activities relating to rising of dairy animalsduring their various phases of life to getwholesome milk.

Dairy technology relates to all aspects of processing milk toconvert it into various products. Thisconversion of milk into product ispracticable only if it is economically viable.

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Target MarketISSI Enterprise

products target marketis households, small &medium sizerestaurants and hotelsin Islamabad and itssurrounding areas.

Competitor Analysis Direct Those who sell milk and meat in ourtarget market they are our directcompetitors. Those who are sellingmilk on motorbikes and selling meetopenly in shops they are our directcompetitor.Indirect CompetitorsISSI enterprises have indirectcompetitors as well. Nestle, Olpers,Haleeb & Milk pack etc are ourindirect competitors & packagedmeat sellers like K&Ns.

Advertisement

NewspaperPamphletbillboards

Distribution Restaurants

Meat shops

Home delivery

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The estimated amount required for thisproject is 20 million PKR5 million contribution by partners, 5

million loan from Bank and 10 millionfrom investors

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ISSI Enterprize

Performa IncomeStatement

For the year ended 31 dec 2011 For the Year 31 ended dec 2012

in (000) in (000)

Sales 0

meat 708 1100

milk 1404 1660

cheese 35 50

cream 77 90

butter 60 95

yogurt 150 250

2434 3245

Less

Cost of good sold 1270 980

gross profit

Other expenses

wages 135 150

transport 70 90

Feed 750 550

Bills (electricity & gas) 60 60

Telephone 36 36

Advertisement 250 260

Depreciation @2.5% 105 105

dip, dose, veterinary 50 60

Vet. Doctor 300 200

Misc. expenses 50 75

1806 1586

-642

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(000)PKR

land 5600

building 250

vehicles 4200

Machinary 550

10600

stock 7870

Cash at bank 888

8758

B 5000

ABC ent 10000

Capital 5000

net loss -642

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