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Presented By,

Mr. Tushar R. Vaidya

tusharvaidya143@gmail.com

Headline

The headline :-

is the phrase or sentence that attracts the

readers’ attention to a product or service.

A headline should also lead readers into the ad’s

illustration and make them want to read the copy.

Before writing a headline, a copywriter must know the needs of

the target market, including matters concerning:

• Price

• Delivery

• Performance

• Reliability

• Service

• Quality

Headline

The copy X :- is the selling message of a written

advertisement. It details how the product or service meets the

customer needs identified in the headline. Good copy should:

• Be personal and friendly

• Be simple and direct

• Appeal to the senses

Caption

Illustration

The illustration X is the photograph, drawing, or other

graphic elements used in an advertisement. It should attract

and hold attention and encourage action. The illustration

should transmit a message that would be hard to communicate

with words alone.

Background :-

at the time of print add the back ground

of the add must suitable for the product

Border ;-

border in which you try to construct your add it

gives finishing to your add of the product

Photography :-

images and the pics that uses in your

add preparation for the more attractive and easily

understandable