Tribal Fusion Ad ServingComplimentary for Premier Publishers

September 2006

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Agenda

• Publisher pain points

• TF solution

• Benefits

• What you need to get started

• Tutorial

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We hear a number of common problems from our Publishers

“I can’t afford an enterprise-level ad server, but I need more than a low cost solution can provide.”

“I wish I had a way of prioritizing different ad networks to yield maximum revenue”

“I need the ability to geo target and frequency-cap campaigns that I’ve sold myself.”

“I need a support team that can help me with anything from setting up Google AdSense to trafficking campaigns.”

*Tribal Fusion Publisher Survey, July 2006 n=513 respondents; representative comments selected.

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Our solution for premium publishers

• We are offering our Premium Publishers a complementary ad management solution for their site

– Robust, enterprise-level reliability

– Serve and manage campaigns in real time

– Ability to better monetize inventory

– Highly reliable

• With our solution, you will be able to

– Better manage inventory to increase your CPMs

– Reduce the costs associated with serving ads

Complementary ad serving

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Our solution for premium publishers - detail

Free ad serving overview

• We support the tags of all major ad networks, including Google AdSense

• We also support all third party ad servers like Doubleclick and Atlas

Fully compatible ad tags

• Support for Flash, HTML, Floating, and third party rich media vendors including (PointRoll, KlipMart, & Eyeblaster)

Support for all types of rich media

• Our real-time ad server launches and stops campaigns the moment you click on an action

• All reports are up-to-the-second accurate

Real-time administration and reporting

DetailsFeature

• Single platform for all ad management needs • Manage all your networks, site-sold campaigns and revenue from Tribal

Fusion through a single interface

Integrated ad management

• The TF Ad Platform has a full time support staff which delivers with a track record of 99.9% uptime

Reliability

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The benefits of our solution are clear

• No cost

– Our ad management solution is available with no fees or charges of any kind for ad serving or hosting

• Increased revenue

– The more robust targeting capabilities give you the ability to command higher paying campaigns

• Time savings and efficiency

– Familiar interface is easy to use

– Save time setting up default campaigns and trafficking your own campaigns

• Features and functionality

– Get many of the same features as a commercial ad server to support the growth of your business

Features and additional revenue at no additional cost

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Why free ad serving?

• Tribal Fusion continues to innovate ways to generate more revenue for our most valuable publishers, and help them grow their businesses

• An extensive survey of our publisher base indicated several areas of opportunity:

– Better management of inventory to increase CPMs

– Features to streamline our publisher’s business and help reduce costs

• Our complementary ad management solution is one answer for your business

– Utilizing our ad server allows us to better predict the inventory we have available, which allows us to sell it better for you

– We serve over 18 billion impressions per month, so we can easily absorb incremental ad serving costs

Our most valued publishers told us it would be useful

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Publishers using Tribal Fusion ad management

Many top-tier publishers use our complete ad serving solution

• No cost solution

• Ability to better monetize inventory

• Real-time tools and reporting

• Supports all ad tags and rich media

formats

• Highly reliable

“This solution gives me everything I need in a single ad management platform without lengthy contracts or hassle. It works perfectly and best of all, it’s free.” Kit Purdy, XE.com

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• Globally tested ad management solution

• $1MM in research and development

• Simple installation

• Superior customer support

• Access to the same system that Tribal Fusion uses to manage its global ad network of sites and advertisers

• Continually delivering new functionality (such as contextual advertising and behavioral targeting)

• Leverage your existing hard coded Tribal Fusion tags, or simply load our tags.

• Our highly experienced team of Account Managers is available to provide you with dedicated account support and consultation

Our ad serving solution

Additional benefits

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What you need to do

• Let your account rep know that you are interested

• Ensure that your Tribal Fusion ad tags are hard coded on the pages of your website, or in the first position in your existing ad serving solution.

• We will verify placement and operation and enable the enhanced capabilities in your existing account on our end

• That is it – you’re ready to experience greater control over your inventory

It is easy to get started… simply

Your Tribal Fusion Account Representative can also walk you through the details by phone

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Agenda

• Publisher Pain Points

• TF Solution

• Benefits

• What you need to get started

• Tutorial

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Upload any type of media

Select the media type from Add Media drop down menu, including standard units (banners, skyscrapers), rich media and Flash

Give the media a Name

Click Submit

Manage creative easily and effectively

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Upload rich media code

Drop rich media code directly into the ad server

Select the Rich Media option from the drop down menu

Give the creative a name

Copy and paste the code into the box

Click Submit

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Upload flash files

Instructions

Select the Upload Flash option from the drop down menu

Give the creative a name

Input the click through URL

Upload the .swf Flash File

Upload the static Image File for users who cannot support flash (image file not necessary to run flash campaign)

Click Submit

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Enhanced campaign optimization

Control day and day part times, and creative

Select the specific days of the week and times during the day when your campaigns serve

Full control over the frequency with which each creative is displayed (Example shown: weight one creative to serve 65% of the total impressions and another creative to serve only 35%)

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Geo-target your campaigns

Geo-target by country, state, metro or zip code

Click on the Geo Targeting tab to bring up the geo-targeting interface

Select Include to specify the type(s) of geo-targeting you wish to include

Select the country, state or metro area you wish to target

Input specific zip codes you wish to target

Click Update and the geo-targeting parameters you have set are applied to the flight

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User-targeting your campaigns

Target by operating system, browser, ISP, bandwidth, or extension

Click on the Geo Targeting tab to bring up the geo-targeting interface

Select Include to specify the type(s) of user targeting you wish to include

Select the OS, Browser, ISP, Bandwidth or Extension you wish to target

Click Update and the geo-targeting parameters you have set are applied to the flight

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Edit launched flights

Modify flight parameters to meet changing campaign needs.

Change the Flight Name

Add Impressions to your budget

Change the pacing from Aggressive to Governed

Change the End date for the campaign

Add a Comment documenting the change

Click Update