Style Guide 1

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Table of Contents

Tone and Voice....................2Logo......................................3Logo (correct usege)..........4Logo (incorrect usege).......5Color......................................6Photography........................7Logo Clear Space...............8Promotional Items................9Print Advertising..................10Stationary Set......................11Business Papers...................12Web Set...............................13

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Tone and Voice

Innovative

Jackson Hinds employs new techniques, processes and methods to enhance the delivery of care.

Logo

Jackson Hinds Comprehensive Health Center did not have a logo so the mission was to create a logo that embodies the values, and ethics of the brand. Jackson Hinds strives to provide quality care for, underserved and uninsured citizens and families in central Mississippi and surrounding area.

Jackson Hinds Demonstrates honest, positive and ethical behavior, no one is ever turned away from the services of Jackson Hinds. Jackson Hinds values all its patients regardless of income and race.

The colored version of the logo is preferred if but if the budget does not allow for color black and white may be used.

Typefaces

Optimus Princpes Semi boldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%&*()?<>

Century GothicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%&*()?<>

Century GothicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%&*()?<>

Caring

As the largest provider of primary health care services to the poor, uninsured and underserved population in central Mississippi, the prime objective of Jackson Hinds is to eliminate disparities in health care access for these groups, which often fall between the gaps of private insurance and personal income.

Cost effective

Jackson Hinds saves community resources by providing patients with more effective, cost-efficient care and reducing inappropriate use of local emergency rooms.

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Logo (Correct Usege) Logo (Incorrect Usege)

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Photo Examples

These photos represent the essence of the three key tenets for the brand.

Color Palette

These colors represent the color palette for the logo and cannot be altered in anyway.

C: 50 R: 141M: 0 G: 198Y: 100 B: 63K: 0 H: 84 HEX: 8DC63F

C: 100 R: 0M: 0 G: 166Y: 100 B: 81K: 0 H: 148HEX: 00A651

C: 15 R: 190M: 100 G: 30Y: 90 B: 45K: 10 H: 354HEX: BE1E2D

C: 53 R: 110M: 0 G: 203Y: 18 B: 211K: 0 H: 183HEX: 6ECBD3

C: 100 R: 0M: 0 G: 174Y: 0 B: 239K: 0 H: 196HEX: 00AEEF

C: 85 R: 28M: 50 G: 117Y: 0 B: 188K: 0 H: 206HEX: 1C75BC

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Logo Clear Space Promotional Items

Items such as tot bag, key chains, and stress balls asused to promote Jackson Hinds Comprehensive Health Center

Alternative logo colors may be used on items when feasible.

A minimum clear space equals to the ca-pial letter height of the “J” of the logo must be maintained at all times around the logo. Logotype should never be used without the presences of the logomark.

The logo should never be reproduced smaller than it would be legible.

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Print Advertising Stationary Set

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Jackson HindsCOMPREHENSIVE HEALTH CENTER

Jackson Hinds Comprehensive Health Center • 3502 West Northside Drive Jackson, MS 39213 601-362-5321 • 601-364-5159 • www.jackson-hinds.com

Jackson HindsCOMPREHENSIVE HEALTH CENTER

3502 West Northside Drive

Jackson, MS 39213

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COMPREHENSIVE HEALTH CENTER

3502 West Northside Drive Jackson, MS 39213

601-362-5321 • 601-364-5159 • www.jackson-hinds.com

Ad shown is designed to fit 11x17 poster, but can be altered to fit other publications.

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Web Site Web Site

The purpose of this commerical is to promote the services of Jackson Hinds Comprehensive health Center. The 50 second commerical will feature a voice over, fades-in and fade-outs.