Tracking Competitors(Content & Amplifiers)

@steverayson@buzzsumo

Tracking Competitors

1. Review your competitor’s most shared content2. Analyze competitor content performance & compare3. Analyze what is working for your competitor4. See who is amplifying your competitor’s content

- who is sharing their content- who is linking to their content

5. Follow and engage with competitor amplifiers6. Create competitor content alerts (keyword, domain & links)

Search for most shared content

Search domain by topic

Search sub-domains

Filter by date

Analyze content

1. What topics are working2. What content formats are they using3. What networks are they getting traction4. What headlines are they using5. Who are the authors

Run content analysis report

Run content analysis report

Compare content performance

Amplifiers

View sharers

View sharers

Analyze the fans of your competitor’s content

Filter by:

• Number of followers• Retweet ratio• Reply ratio• Page Authority

Follow and engage

View backlinks

Filter backlinks

Filter by time period

Export data

Content Alerts

Keyword Alert

Link Alert

Domain Alert

Alerts Dashboard

Tracking Competitors

1. Review your competitor’s most shared content2. Analyze competitor content performance & compare3. Analyze what is working for your competitor4. See who is amplifying your competitor’s content

- who is sharing their content- who is linking to their content

5. Follow and engage with competitor amplifiers6. Create competitor content alerts (keyword, domain & links)

BuzzSumoContent Intelligence In a Social World

@steverayson@buzzsumo